This movie is not really all that scary. Sure it had a couple of moments where have you at the edge of the seat, but if just fails to bring you all the way over the edge.
Being a traditional Asian horror movie in every way, this movie offers very little that haven't been seen in other movies in the same genre. Sure it provides adequate entertainment the first time you watch it, but this movie is not the kind you pick up to watch again a second time. The problem might be that there are numerous horror movies being pumped out of Asia, so they all struggle to stand out in the genre. Apartment 1303 certainly failed to stand out.
The acting and cast in the movie is alright, though some of the dialogue is a bit weak. The setting? Well not overly scary, could have used some extra touches, but not a bottomscraper in any way though.
If you want to be scared and have good thrills, you might want to pick up another title, as this one is just a lukewarm experience. You might want to go for titles like "Ringu", "Phone", "The Eye" and such titles. If you are a native Asian, you might just find the movie scary, but for westerners there is very little to scare us in this movie.
I would recommend this movie for an early evening appetizer leading up for a better and scarier horror movie following after. Let this be a lead up to something more scare in its wake, no need to bring out the pillows while watching this one though.
