Bruno (Pierre Rousseau) an advertising designer and his wife Madeleine (Daniele Vlaminck) are a reasonably content Parisian couple until Bruno's boss gets the idea that their ad campaigns need spicing up with eroticism. Then their relationship takes a turn toward the steamy because he gives Bruno a stipend to investigate eroticism and Bruno chooses Madeleine as his assistant. They experiment with sexy games (e.g., Madeleine's telling Bruno that she isn't wearing underwear when they are out in public, having sex in their car beside the road, pretending to pick each other up in a shoe store, etc.)
Then they are invited to go on holiday in the country with a couple more experienced in eroticism. Solange (Sophie Cnudde) and Maurice (Michel David) are plotting a couple-swapping escapade.
But before the sex games begin, there is a funny scene in which Marie the maid (Marielle Jonas Oliver) sprays herself with a dye that she had mistaken for a perfume spray while innocently going through Madeleine's things as the two couples were outdoors. Bruno discovers her when he goes back to the room for his cigarettes. Being the perfect gentleman, he keeps their little secret to himself for which Marie is grateful.
The sexy games amount to a couple of erotic "dare you" temptations and a visit to a local 24/7 orgy house. The games finally get too scary for Madeleine and she runs out followed by Bruno.