Really, what's not to like? I'd watch Natalie Wood read the phone book, and this flick left me wondering why Tony Curtis wasn't a bigger star, and why Henry Fonda and Lauren Bacall were relegated to second-tier parts (though their roles were prominent).
Wood plays Helen Gurley Brown, author of the hit book of the film's name, and Curtis plays a magazine editor of a successful, seedy magazine that thrives on digging up dirt on people. Curtis sets his sights on scandalizing the virgin Brown. The laughs are many and frequent, with numerous subtle and not-so-subtle puns sprinkled liberally throughout. On the not-so-subtle side,the opening scene with magazine employees meeting with the CEO in the Board Room continually plays off the concept of the magazine seeking to feed off the lowest common denominator of human indecency. Another example occurred as cars raced along the highway, a sign noted that the highway's extension would be opening in December 1960. That was struck through and replaced with dates in 1961, 1962, 1963, and 1964, all struck through and ultimately replaced with something like "to be determined". I can connect with that jab even today.
Watching the movie caused me to research the 1962 book. Interestingly, the movie was loosely inspired by the book. And I mean loosely. The book is somewhat of a how-to guide, whereas the movie is a fictional imagining of the life of a much-younger Helen Gurley Brown, who was 40 at the publication of the book but 23 in the movie. Likely the movie's title was largely intended to parlay off the book's popularity. Good marketing.
It was also interesting and melancholy to note that the longtime delightful bit-part actress who played Emma Brand/Watson on the Andy Griffith Show, Cheerio Meredith, and had a minor role here, died on release day, 12/25/64. Burt Mustin also had a bit part. I always find it interesting to see actors such as Meredith and Mustin, who I mostly know from varying TV roles.
As usual, I loved seeing the sets and 60s style. I'm fascinated with the decade and enjoy seeing society's attitudes, fashions, and ideals in that era. This film brings that to life in spades.
