A typical "zany" Asian comedy, with the usual overacting and mugging... It does make a bit more sense and is probably funnier if you've lived in Asia awhile and grasp the archetypes and the social situations. But it's nothing special. Western comedies work more along the lines of playing it 'straight' - the characters in a comedy are not supposed to be aware that what they are doing is comedic. Only the main character, played by Zheng Xu, handles it this way - presumably because he is the 'straight man'. You can tell that he can actually act.
The movie is an excellent travelogue for Thailand (though there are no actual Thai characters - apparently, Thailand is a landscape and a bunch of featured activities, and the people who inhabit it - indeed created it - are somewhat irrelevant.) It has sparked a craze of Chinese tourists coming to Chiang Mai in droves, wanting only to retrace the characters' steps and check the same activities off the bucket list...
Thai media reports say that the influx of hacking,spitting, bossy, blunt and stingy mainland Chinese is driving the much more natty locals a bit nuts. In response to this distaste, the Chinese government recently issued a 64-page booklet of Do's and Don'ts (mostly Don'ts), urging Chinese tourists to represent their country better by not spitting out bones on restaurant floors and flushing the toilet after taking a dump.
