Abercrombie & Fitch: Une marque sur le fil

The next documentary some other channel is going to make is "Woke Hot: The Rise and Fall of Netflix". It will be about how a channel that started with a pretty good marketing angle decided to start ramming identity politics down people's throats in one disaster unpleasant project after another and crashed and burned.

Here it is Abercrombie & Fitch. I really thought they were going to tell the story of a venerable company, the once high quality brand that went too postmodern, lost its way, started producing its clothes in China and hence lost both its respected old world name and reputation for quality clothes. That might have been an interesting story.

Nope. Not even close. It turned out to be yet another (how many is it now?) story about people complaining that some company isn't nice to them, and whose brand was "too white" and actually glorified good looking people, and where does that leave the ugly and fat people out there? Excluded. This is where my niece would come in an say "do you want some cheese with that whine?" For me, the new stock phrase is that these are now "The Days of Whine and Poses".

It did have one salutary effect -- it shows pretty clearly what is wrong with the civil rights laws in this country. If some company wants to push a particular "look", a "brand" -- something that involves a message that appeals to a particular demographic, what business is it of anyone but their stock shareholders? A Hip Hop/Rap fashion magazine might push African themes, or Urban themes, with the corresponding black people to sell them. Country and southern whites might want the same, or someone wanting to tap into the Laplanders ethnic group might want to find some Lapps to have as spokesmen (shriek, "but, but you should say 'spokespeople', grief, I'm feeling faint.") It's all too boring and silly.

To be fair, me and the wife had decided the day before to cancel Netflix, but in wandering around the channel seeing if there was anything I wanted to watch before it turns off, this came on, and it simply confirmed why Netflix is utter garbage now. It's too bad, it used to not try my patience every night, but it's too much.