Full disclosure, I worked on this film. This is my honest review: Craving is an indie horror flick about a group of people trapped in a rural bar. Half are the regulars: bartenders and patrons, the other half are a "family" of junkies who've been followed by a group of hunters in flesh masks. The hunters barricade everyone inside, dead set on killing one of them who they claim is a monster. Not just in practice, like a literal monster. Directed by J. Horton and written by Horton and Gregory Blair, Craving is a slow burn unraveling of a deeper, sad story of family and love. Horton does a great job at capturing the characters emotions and relationships with each other despite the size of the cast.
The main story focuses on telling the history of the "family", five junkies who were gathered by Carl (Michael Turner Tucker), a mysterious father figure who is in charge of scoring heroin for the addicts. Gail (Holly Rockwell) and her adoptive son Will (Xavier Roe) bring the most emotionally charged performances, while Frenzy (Ashley Undercuffler) acts as a foil to just about everyone, delivering a chaotic yet playful performance that keeps you on your toes. Mac (Kevin Caliber) and Lo (Likun Jing) deliver more nuanced performances as the less talkative yet more threatening members of the group, and once they jump to action you know something Brad's about to go down.
Filling out the bar cast are sweet bartender Shiloh (Rachel Amanda Bryant), lovestruck conspiracy theorist Rudy (Frankie Guzman), con artist and manipulator CeCe (Toya Morman), dorky cowboy Travis (Gregory Blair), local DJ with RBF Rylee (Miranda Bourke), and shady businessman Jared (Scott Alan Ward). We are also treated to a small performance from horror mainstay Felissa Rose as Les the bartender, who brings warmth and humor to the group before things go awry. While we go get to enjoy these characters, they become more akin to cannon fodder once the family becomes introduced in the story. We get just enough to know who they are and understand them, but by the end you'd be forgiven for not remembering all their details brought up early on.
The cast is rounded out with Hunter (Al Gomez) who works alongside the hunter group consisting of Red (Greg Tally), Lori (Zera Lynd), and Gerry (Robert C. Pullman). Hunter has been pursing the monster for decades, and Gomez delivers a great performance throughout multiple moments in time showing his obsession and resilience, and just how he's turned into a monster himself in his pursuit
It's worth mentioning here that we get to see different sides to several characters throughout the flashbacks. And while it's cool to put the pieces together with this method it does slow the pace of the film during the second act. This is a low-budget film, so you have to consider that when judging it against multi-million dollar horror films. But if you enjoy cult horror or B-films this will be right up your alley. With impressive monster and gore effects from Robert Bravo, the film delivers an impactful third act when the monster itself is revealed. That may be a complaint for those expecting a monster movie, that it isn't really one until the end, but the way it pays off will likely win you ever in the end.
The monster itself is something unlike anything I've seen before. It's violent and terrifying, but you feel sad for it at the same time. One of the greatest strengths of the film is that just about every character is in love or has familial love to someone else in the film, causing the relationships between everyone to heighten the emotions through the worst violence. This highlighted by Everett Young's score and Sophia Cacciola's cinematography. So if you're a fan on low budget horror this will deliver the goods, even if there's a bit of delayed gratification. I would love to see a sequel to this.
