Betty Suarez (America Ferrera) is a cheerful and optimistic young Mexican-American living happily with her father Ignacio (Tony Plana), sister Hilda (Ana Ortiz) and nephew Justin (Mark Indelicato) in Queens, New York. With her heavyset physique, frizzy medium-length hair, eyeglasses and braces plus her penchant for wearing clothes with clashing patterns and colors, she couldn't be further from what would be expected of an employee in a fashion magazine. But she landed a job as assistant to Daniel Meade (Eric Mabius), son of the owner of Meade Publications and editor-in-chief of Mode magazine.
Betty's life in Mode faces untold challenges, mostly from creative director Wilhelmina Slater (Vanessa Williams) who aims to be editor-in-chief as well as Wilhelmina's assistant Mark St. James (Michael Urie) and office receptionist Amanda Tanen (Becki Newton) who continuously bully Betty.
How Betty survives and triumphs in a hostile work environment is a delightful watch. Her transformation from ugly to gorgeous is as delightful. There is no dearth of romance as Betty's sunny and guileless disposition draw the attention of at least four young men. Other characters like Daniel, Wilhelmina, Ignacio, Hilda, Justin, Mark and Amanda also have their own romantic angles.
While some scenarios may be predictable and cliche, the witty and crisp writing keeps the dialogues freshly entertaining. Another thing I like is that crimes and misdemeanors, like murder and lying, do not escape consequences.
All in all, it's extremely entertaining.