That will be the catch phrase for this show, but it seems that it describes the show more. Its really nothing more than a rehash of The Apprentice. What good is a reality show about original high fashion design when you plagiarize another show?? CBS also had to "sneak" this show in to get viewer response by extending the pilot show past 9:00 into the time slot that CSI is shown (although CSI got a good 90 min show out of it). I was planning to watch CSI when I got the last (probably the most dramatic sequence) part of The Cut. Its amazing that the networks continue to make reality show despite loosing viewer-ships. Look at 4th place NBC. They have Fear Factor and a highly successful The Apprentice, yet they ring in at 4th place. And all the networks work very hard about censorship from sex and violence to prevent young minds from getting warped, yet they show the scum of the earth competing? Get a clue!!