Matty's Funday Funnies

"Beany & Cecil" first aired on Sunday mornings nearly forty years ago (!). Their major sponsor was Mattel toys, whose icon at the time was a young animated boy named Matty, hence the name of the show (there was no sign of Matty when the series was brought back for a short run on cable about six years ago). I seem to remember Matty as having a crown on his head while he repeated the company slogan, "You can tell it's Mattel- it's swell!"