Very odd, kind of disturbing, deeply confusing. Infomercials is such a good show because you never know what you're going to get. Some are funny, some are troubling, some are indescribable. In my opinion this episode nails what it's going for.
At the end of the first half I certainly wasn't surprised; it's baffling, but that's the show, right? The second half is what really caught me off guard. The opening scene with the boyfriend sets it up really well without revealing anything. Throughout the remainder it becomes more unsettling and confusing, but in a totally different way from any previous episode.
Some people really don't like this kind of stuff and that makes perfect sense. If you're watching adult swim for comic relief this isn't what you want to watch. But if you like odd, creepy, sometimes nonsensical, maybe completely crazy shows like Shivering Truth, then Infomercials and this episode in particular is up your alley.