Stephen Hillenburg(1961-2018)

As a child he loved the films of Jacques Cousteau, so Stephen Hillenburg earned a degree in natural-resource planning and interpretation, with an emphasis in marine resources from Humboldt State University (Arcata, Calif.) in 1984. For three years he taught marine biology at the Orange County Marine Institute (now known as the Orange County Ocean Institute), in Dana Point, California. He had always enjoyed drawing and painting, so he pursued a master's-degree program in experimental animation at the California Institute of the Arts, in Valencia. All these experiences came together to create SpongeBob SquarePants.

"There is something kind of unique about [SpongeBob]. It seems to be a refreshing breath from the pre-irony era. There's no sense of the elbow-in-rib, tongue-in-cheek aesthetic that so permeates the rest of American culture -- including kids' shows like the Rugrats. I think what's subversive about it is it's so incredibly naive -- deliberately. Because there's nothing in it that's trying to be hip or cool or anything else, hipness can be grafted onto it." -- Robert Thompson, professor at the Center for the Study of Popular Television at Syracuse University, in the New York Times, July 21, 2002.