One of very few horror movies that managed to surprise me this year. When the trailer came out, I thought it was gonna be another dumb, incompetent mess.
I was proved wrong.
From the very start, everything from the directing, performances to the cinematography and sound design were absolute stunning. How a low budget managed this feat was beyond me but the film was simply mesmerizing to look at.
The horror was quite effective with jumpscares and dreadful moments, albeit some cheap ones but not that distracting. They were able to build up the tension so well and never intended to tone it down right till the very end. The plot was simple enough to interlink all relevant characters to make me care about them, although some could complain 90% of the characters were just filler and I might agree with that. However, the protagonist was good enough to carry the whole show.
One thing that may not sit well with a lot of audience was the use of mental illness. Smile handled it decently but don't expect Oscar worthy exposition. And no, it wasn't exactly the main theme so try not to quit halfway through because there would be surprises by the last act of the film.
Give it a go. I'd say it was well worth the time for horror fans like myself. This was not just some Annabelle or Insidious sequels but something more.