Madhur Bhandarkar is known for his seemingly realistic, dramatic, often shocking and often women-oriented films. He always takes a medium and tries to expose the reality behind it on film. This time he chose to depict the world of fashion in a film called... well, Fashion. And yes, it's a partly interesting film that might work for the audience. However, it has one main problem: It is stereotypical and overly pessimistic to be called realistic, and in that aspect falls flat. I don't say Bhandarkar's previous works were any different or were particularly optimistic as his films generally present the dark side of his subjects, but this one goes one step down. We learn from the film that everything, sorry, EVERYTHING is bad in the world of Fashion - it is a terrible world of sex (not that it's bad, but this movie is all about infidelity and promiscuity), alcohol, drugs, grief and loneliness. There's nothing good about it - and it is clearly a wrong presentation and far from reality. If you want to make an issue-based film, you should present both sides, and this is not done here. It is also mostly stereotypical in its general portrayal of gay men, which is amusingly exaggerated. Above all, Priyanka's character in the first portions of the film is annoying. She is not presented as an innocent girl, she is presented as a complete, ignorant idiot which is odd for someone who wants to enter the world of fashion and says she wants to be a "supermodel". I don't think a girl who wants to be a supermodel can be that shy. Some other flaws include the sudden way the director shows the girl smoking and drinking without any prior indication to it. This transformation was far too quick to be believable.
Anyway, the film is well executed from the technical point of view. Well, relatively. It's quite well shot, but even technically, there are huge faults, the biggest of them all being the terrible sound and the poor dubbing. Other than the problems mentioned above, however, the film moves at a steady pace. The script is decent, and although the dialogue is sometimes quite cliched, the drama is not completely overdone. At the end of it all, the ending provides a well-deserved sigh of relief, although it's not completely positive. That said, visually it is quite impressive, the music is outstanding ("Maar Jaawan" and "Kuch Khaas Hai" are two of my favourite Hindi songs in recent times), the costume design seems appropriate, the actors are well-cast, and the entire concept of following one model's way to the top, her rise and her fall, is interesting. Priyanka Chopra is impressive. One of her best, though considering her body of work it does not really mean much as of now. She acts with aplomb and looks very attractive which is very important in this kind of roles, and even does well emotionally although far from perfect. The real winner, the real show-stealer, however, is Kangana Ranaut who delivers a knock-out performance. Her confidence, hysterics, good looks, arrogance and confusion are superbly acted. This is not the first time she plays damsels in distress, but she is just too brilliant at it, so I salute it. 'Fashion' may show only one side throughout and may be a bit disturbing at some points, but towards the end it shows a brighter, more optimistic side, which was missing during the entire show and is reasonably worth the wait. Prepare yourself for an entertaining flick about a girl who tries to make her dream come true, but don't expect to see a fair representation or even a remotely correct depiction of the fashion world.
