I too have seen this movie many times & whenever possible. I have seen nearly every Gary Cooper movie. This is by far his best performance! The combination of star power, story and character interplay is flawless. If you have never seen a Cooper movie, see this one first. I'm also a huge fan of Donald Crisp. Again, a tremendous performance (though a slight step back of How Green Was My Valley). Never been a big Patricia Neal fan but, again, a great performance. Just another great job by Bacall. This is nearly in the EPIC category as movies go. Somewhat loosely based on the history of the tobacco industry/progression, it chronicles the rise in popularity & proliferation of cigarettes. This is truly a hidden gem that most movie fans are unaware of, but should be. And if that weren't enough, it was directed by the great Michael Curtiz.