Flamin' Hot

2023
PG-13
1h 39m

ÉVALUATION IMDb

6,8/10

19 k

MA NOTE

POPULARITÉ

4 849

131

FLAMIN' HOT is the inspiring true story of Richard Montañez (Jesse Garcia), the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon

Liretrailer2 min 16 s

8 vidéos

99+ photos

Docudrama Biography Drama History

L'histoire de Richard Montañez qui, en tant que concierge de Frito Lay, a perturbé l'industrie alimentaire en canalisant son héritage mexicain pour transformer les Flamin' Hot Cheetos.L'histoire de Richard Montañez qui, en tant que concierge de Frito Lay, a perturbé l'industrie alimentaire en canalisant son héritage mexicain pour transformer les Flamin' Hot Cheetos.L'histoire de Richard Montañez qui, en tant que concierge de Frito Lay, a perturbé l'industrie alimentaire en canalisant son héritage mexicain pour transformer les Flamin' Hot Cheetos.

Voir l’information sur la production à IMDbPro

ÉVALUATION IMDb

6,8/10

19 k

MA NOTE

POPULARITÉ

4 849

131

Voir l’information sur la production à IMDbPro

Nommé pour 1 oscar
- 7 victoires et 9 nominations au total

Anecdotes
Richard Montañez's claim of inventing Flamin' Hot Cheetos has been disputed. According to a Los Angeles Times report, Flamin' Hot Cheetos were invented by a team of food professionals led by Lynne Greenfeld in Frito-Lay's headquarters in Plano, Texas, to compete with spicy snacks sold in inner-city mini-marts in the Midwest. Frito-Lay told the Times, "None of our records show that Richard was involved in any capacity in the Flamin' Hot test market", but also stated, "Different work streams tackling the same product without interacting occasionally occurred in the past when divisions operated independently". Roger Enrico also did not become the CEO of Frito-Lay until 1991, after the product and brand had been developed. Enrico's secretary said that Montañez's phone call with Enrico took place in 1993 to pitch Flamin' Hot Popcorn, two years after Flamin' Hot Cheetos were introduced. Frito-Lay did confirm that Montañez pitched several successful snacks developed for Latino customers while working as a machine operator.

Gaffes
Food stamps were not called SNAP benefits in 1992. They were still called food stamps until the 2010s.

Citations
Lonny Mason: You better pray for a miracle, Montanez. Because before this is over, one way or another, you won't have a job.

Générique farfelu
The Searchlight Pictures fanfare is played in a Mexican musical style.

Connexions
Featured in Half in the Bag: Fool's Paradise and The Corporate Product Biopic Trend (2023)

Bandes originales
Las Nubes
Written by Juan Hernandez Almaguer
Performed by Little Joe & La Familia
Published by San Antonio Music Publishers, Inc.
Courtesy of La Familia Enterprises, LLC (TDI Records)
By arrangement with The Orchard

Commentaires des utilisateurs111

Commentaire en vedette

5/10

Cheesier Than Cheetos but Fun to Watch

This movie is "based on a true story" but it's not entirely true. Richard Montanez rose from the bottom to white collar marketing without a formal education and was involved in the Los Angeles marketing of Sabrositas in the 1990s several years after Flamin' Hot Cheetos were invented by people with MBAs in the Midwest. There is only one former employee who agrees with Montanez' exaggerated version of events, saying that there were competing ideas for Flamin' Hots in different parts of the country as portrayed at one point in the film. But the film is utter fiction. Richard Montanez was actually promoted to machinist fairly quickly by Frito-Lay and was not a janitor for over a dozen years as portrayed in the film. Eva Longoria is guilty of overstating the oppression and racism that Montenez experienced in his first couple of decades at Frito-Lay.

In fact the movie seems weirdly determined to present Southern Californian Mexican culture as the bottom rung on the ladder, when anyone who actually lives in the Southwestern U. S. and/or is affiliated in any way with the Latinx community knows that there were successful middle-class Mexican and South American immigrants in the L. A. area as far back as the 1950s and 60s. They certainly weren't all barely literate gangsters as late as 1992.

However, Flamin' Hot is fun and light-hearted to watch, and I guess it sends a good message to underprivileged kids living in poor Mexican communities about believing in themselves and giving an example of a successful member of their own community. Your mileage may vary.