While Masters of Sex might not be a great show as yet, viewed strictly in terms of giving consumers something worth paying it's the equivalent of a master class in pay-TV development :) There's a lot of humor here, but it's more innocent than leering. And there's also a great deal of understandable awkwardness that seems as pertinent to 2013 to the '50s. It's an absorbing, beautifully acted story about science, emerging feminism and American culture. But it's also a gamble on the idea that great TV drama can involve stakes that are not sharpened to pointy tips. It was comforting to see that Masters of Sex has depth of vision and plenty of dramatic material to delve into without taking the easy way out with a nipple and a romp every 10 minutes :)