Unicorn Town

An interesting look into the workings and challenges facing a semi-professional American football team located in a small town in southern Germany, who despite their lack of financial backing and media attention, find a way to remain competitive in an ever increasing ambitious German Football League (GFL).

In a country that is dominated by soccer, American football is still considered a niche and hasn't broken into the mainstream. The NFL receives more media attention than the home grown leagues and when it comes to coverage of American football in Germany, the powerhouses from the metropolitan areas receive most of the media, sponsoring and money, even being able to attract most of the imported talents out of US college football.

This film shows that talent on paper and financial backing is not all that it takes to succeed. The Schwäbisch Hall Unicorns are largely made of amateurs and volunteers - from the coaching staff to the players - who all have families and jobs of their own. Yet each and every one of them dedicate their free time to keep the team running and winning. Backed by the people of small town Schwäbisch Hall (population 40,000) this movie shows what is really at the center of competitive sports: heart! The entire town and team are one huge family. The support and admiration for the town's Unicorns resemble that of a small town out of the American heartland who supports their local high school football team to the core.