On the surface, there could be a decent horror movie in this. Killer cowboys hunting down people? It's a silly enough that it could merit some entertainment.
Unfortunately, it's just not a great or even decent horror film. The characters are thinly written and sometimes completely pointless (did we really even need a senior tour group involved?), the acting is mediocre, the dialogue is awful, the pacing is erratic, the movie is not very scary and a lot of things happen at random with no rhyme or reason. Worst of all, too much of it feels like an excuse to showcase long, over-the-top torture scenes. Admittedly, some of the gore is effectively nasty and it's not badly directed in terms of cinematic presentation, but after a while you start to grow numb to the violence. One person's death means no more than the other's when we have no investment in their safety and there's nothing else happening in the plot to justify its existence.
Even more obnoxiously, it's clear that this was made by people who hate cowboys and rural culture, but have never been to a rodeo, talked to a real cowboy/ranch-hand or understand anything about them outside of cartoons. I know I'm asking too much from a mindless action movie that wants to have it both ways by being an over-the-top parody and a serious horror movie, but it comes off as amateurish and at times like ignorant animal rights propaganda (which is crow-barred into the story for no particular reason because it never plays into the story after its original discussion). All we know from this film is that cowboys are murderous human and animal abusers that need to be slaughtered just...because.
So yeah, this is a big ole pass, pardner.