Love animation, it was a big part of my life as a child, particularly Disney, Looney Tunes, Hanna Barbera, Studio Ghibli and Tom and Jerry, and still love it whether it's film, television or cartoons. With significantly broader knowledge of different directors, animation styles and studios, actually appreciate and love it even more now.
As has been said a few times already, 'We're in the Money' is fairly typical of Rudolf Ising (not an enormous favourite of mine but understand his importance in animation history), leaning towards the cute kind of cartoon with a lot of sentiment in alternative to the laugh a minute and hilarious kind, the latter being the one that a lot seem to prefer (understandably, though am hardly biased against the former). This approach has varied with Ising. In some instances it has been very sweet and charming, in others it can be cloying and too cutesy. Generally 'We're in the Money' belongs in the former category, despite the danger of falling into the latter with the premise.
'We're in the Money' has a lot to like although not a great cartoon, not one to completely overlook if not a cartoon to watch repeatedly. It is a familiar and has been executed better but it is done well here, it's fun to watch and it's charming.
Yes it gets a bit too saccharine in places and it is best perhaps to not talk about the story because there really isn't much of one.
What 'We're in the Money' does so well however eclipses these problems. The animation is rich in detail for design and backgrounds, vibrant and crisp. There is a lush and atmospheric music score, with lots of clever orchestration and an arrangement of the song that keeps one uplifted. The vocals are melodious and well-balanced and the antics/choreography are nostalgic.
It is hard not to fall in love with the characters, even if they are not especially distinctive, and it has enough likeability and personality to not be dull. 'We're in the Money' is rich in natural sweet charm and some very imaginative ideas and visuals in its recreation of the authentic setting. There is nothing hilarious and the cartoon's hardly laugh a minute, but a good deal of it does charm and touch. There are many fun moments and some inventive ones too. The pace avoids being too draggy, with it being full of energy throughout when things got going.
Summarising, nice and pleasant to watch if not a must watch. Other cartoons have done this premise better with more imagination and wit. 7/10 Bethany Cox
