Gekijô ban Bleach: Fade to Black - Kimi no na o yobu

This Bleach movie was reasonable enough. It did not feel like something ad-hoc, made to fill some interseason space, the story was interesting and the action intense. They used this memory loss/change later in the series, as well, with less effective success.

The plot is that two weird kids come to Soul Society and steal Rukia. In the process Mayuri loses his memories and everybody seems to forget Rukia. All except Kurosaki Ichigo who, this time, cannot just storm in, reveal some new power and blast through. This as well as the drama of having to fight your own friends added some volume to the story.

Bottom line: one of the better Bleach films, although the technical details were a bit extreme and hard to believe. There is a science of soul reaping, you know... you can't just technobabble away :)