In this romantic comedy, Alex 'Hitch' Hitchins (Will Smith) is a legendary but anonymous date doctor in New York City. Hitch advises klutzy male wallflower clients on ways to make good first impressions on the women of their dreams. To contact Hitch, a man must have a referral from one of his former clients. Once Hitch accepts you as a client, he will coach you on your first three dates; after that, you're on your own. Hitch's newest client is Albert Brennaman (Kevin James), a fat tax accountant in love with a celebrity client, Allegra Cole (Amber Valetta). Allegra doesn't know that Albert exists, so Albert contacts Hitch to make his dream come true. Hitch decides to make Albert a client, even though, he knows this is going to be tough. While working on this job, Hitch meets Sara Melas (Eva Mendes), a gossip reporter for a daily tabloid, who is following Allegra's every move. Sara has given up on men, and Hitch wants to cut through that layer, because he is the master of love, so he thinks. With Valentine's Day around the corner, this is a good date movie. Women will love it, and men may pick up a few pointers. The movie is hilarious and filled with verbal and slapstick comedy from beginning to end. There are several scenes that may make you bust a gut laughing. (Columbia, Run time 1:55, Rated PG-13)(8/10)