I am a huge Ann-Margret fan, and I finally got to see this movie, not available on video, on AMC. The 'plot' concerns good girl journalist Kelly Olsson (A-M's real last name) who wants to be published in "Girl-lure" men's magazine, and she wants her story published, not her photo. She writes a lurid expose of a wild swinger girl and tells the horny editor the girl in the story is her, to try to get it printed. So, she has to spend the rest of the movie convincing the Girl-lure staff she is for real. Please note that this plot summary makes the movie's plot sound much more coherent than it actually is.
Terrible continuity, the main actors are nothing special, very corny jokes, and there seems to be no discernable script. However, who cares? We've got an opening montage of Ann-Margret singing the title song and jumping on a trampoline wearing a black catsuit, turning on the sex appeal full force. We've got a house she lives in with a bunch of beatniks including the dance group billed in the opening credits as the"Swinger's Dozen" who spend their time doing choreographed dance routines in the living room, and when A-M passes through, she just has to join in and go-go dance. For the guys, we have A-M covered in paint and used as a human paintbrush (though not nude as the Playboy pictorial would have you beleive-sorry guys, Playboy doctored the photos) by a bunch of beatniks wearing jungle loinclothes. We have Edith Head doing the absolutely to-die-for 60's costumes, some of which are showcased in those photo montages. We have A-M wearing a different outrageous 60's hair extension/style in almost every scene. We have a magazine headquarters obviously modeled on Playboy Enterprises where models walk around in bikinis and there is a framed photo on the wall of a groovy chick that actually rotates on a mechanical roller to show a different model every 5 seconds. And that's just for starters.
George Sidney directed the movie and it shows. He was the director of Bye Bye Birdie, totally smitten with Ann-Margret, who saw her talent when she was still fairly unknown and used his own money to shoot a new beginning and ending for BBB showcasing A-M. He was completely in love with A-M, and so for all the guys out there who feel the same way about her, watch this movie and you'll be in heaven.
