The Reference Librarian
ISSN: 0276-3877 (Print) 1541-1117 (Online) Journal homepage: https://www.tandfonline.com/loi/wref20
Exploration of the Relative Contributions of
Domain Knowledge and Search Expertise for
Conducting Internet Searches
Eileen Wood, Domenica De Pasquale, Julie Lynn Mueller, Karin Archer, Lucia
Zivcakova, Kathleen Walkey & Teena Willoughby
To cite this article: Eileen Wood, Domenica De Pasquale, Julie Lynn Mueller, Karin Archer, Lucia
Zivcakova, Kathleen Walkey & Teena Willoughby (2016) Exploration of the Relative Contributions
of Domain Knowledge and Search Expertise for Conducting Internet Searches, The Reference
Librarian, 57:3, 182-204, DOI: 10.1080/02763877.2015.1122559
To link to this article: https://doi.org/10.1080/02763877.2015.1122559
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THE REFERENCE LIBRARIAN
2016, VOL. 57, NO. 3, 182–204
http://dx.doi.org/10.1080/02763877.2015.1122559
Exploration of the Relative Contributions of Domain
Knowledge and Search Expertise for Conducting Internet
Searches
Eileen Wooda, Domenica De Pasqualea, Julie Lynn Muellera, Karin Archera,
Lucia Zivcakovaa, Kathleen Walkeya, and Teena Willoughbyb
a
Wilfrid Laurier University, Waterloo, Ontario, Canada; bBrock University, St. Catharines, Ontario, Canada
ABSTRACT
KEYWORDS
The relative contributions of expertise in search skills and
domain knowledge were examined when using the Internet
to find information. Four conditions were compared: expert
searchers/high domain knowledge; expert searchers/low
domain knowledge; novice searchers/high domain knowledge;
and novice searchers/low domain knowledge. Search outcomes and verbal protocols were analyzed. The combination
of search expertise and high domain knowledge yielded the
most efficient searches. Higher search expertise yielded access
to sites rated more accurate and credible. High domain knowledge yielded sites rated more thorough. Verbal protocols
depicted searching as a complex decision process. Findings
have implications for instructional support.
Internet search; search
strategies; expert search
skills; finding information
The increasing presence of computer technology, especially mobile devices, within
classrooms has ensured that the Internet serves as a valuable research and data
gathering tool for students at all levels of education (Johnson, Levine, Smith, &
Stone, 2010; Mitra & Rana, 2001; Tay, Lim, Nair, & Lim, 2014; Wolbrink & Burns,
2012). Being able to find relevant information from the vast quantities available is
a key first step in using the Internet effectively. Growing evidence indicates that
the structure and scope of the Internet can overwhelm learners making it difficult
for them to harness the benefits of this instructional tool (Dias & Sousa, 1997;
Knight & Mercer, 2015; Sun, Ye, & Hsieh, 2014; Wallace, Kupperman, Krajick, &
Soloway, 2000). Two cognitive components, domain knowledge and strategic
knowledge (Paris & Paris, 2001; Pintrich, 1995; Schunk & Zimmerman, 2012;
Zimmerman, 2002), have been identified as key predictors of search success in
traditional hard-copy text searches (Downing, Moore, & Brown, 2005; Symons &
Pressley, 1993). More recently, domain knowledge has also been identified as an
important predictor of effective Internet-based searches (Willoughby, Anderson,
Wood, Mueller, & Ross, 2009). The present study extends the existing literature by
CONTACT Eileen Wood
N2L 3C5, Canada.
ewood@wlu.ca
Wilfrid Laurier University, 75 University Avenue, Waterloo, Ontario
Published with license by Taylor & Francis. © Eileen Wood, Domenica De Pasquale, Julie Lynn Mueller, Karin Archer, Lucia Zivcakova,
Kathleen Walkey, and Teena Willoughby
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examining the relative importance of domain knowledge and search strategy skill
in an online learning task.
Unique demands of the Internet
Online searches differ from traditional text searches (Brand-Gruwel, Wopereis,
& Walraven, 2009). Unlike traditional sources of information such as textbooks,
information on the Internet is not necessarily arranged in a linear format with
an introduction, body, and conclusion, nor does it organize or layer information
in the hierarchical way that traditional print media organizes information, for
example, from most critical to least critical ideas, general to specific information
nor through availability to a table of contents, index, or summary—all of which
would support and logically guide a learner through the information. In addition, hypertext presents interesting distractions, links, advertisements and other
features that can divert learners from both the task at hand and may make
discerning critical information more challenging (Zhang & Quintana, 2012). In
addition, advertisements, images, links that compete for cognitive resources may
result in cognitive overload (Mayer & Moreno, 2002). The Internet is dynamic
and constantly changing which means that sites and the content on sites can
appear and disappear quickly or be altered substantially over short periods of
time which increases challenges in finding information (Dimopoulos &
Asimakopoulos, 2010). Although the task of information seeking in any context
is a complex problem-solving activity, these additional challenges can make
Internet searches more difficult (Henry, 2006; Zhang & Quintana, 2012) especially for learners of differing capabilities (Lidstone & Lucas, 1998) or those not
equipped with the information or skills to navigate effectively and efficiently.
Understanding the cognitive processes that affect learners’ interactions with the
Internet is a critical step toward understanding how to implement this technology effectively, especially in educational contexts (Willoughby et al., 2009).
Cognitive factors impacting search success
In traditional text based media, both search strategies and domain knowledge
contribute together to produce effective searches from text (Symons & Pressley,
1993) or closed archival information systems (e.g., Psychinfo; Downing et al.,
2005). High domain knowledge allows learners to identify and extract key
information, organize information for memory, and apply information in higher
order educational tasks including problem solving, synthesis, and evaluation.
High domain knowledge enhances the efficiency and effectiveness by which
learners acquire and use new to-be-learned information (Chi, 1978; Chiesi,
Spilich, & Voss, 1979; Hambrick & Engle, 2002; Miller, Stine-Morrow,
Kirkorian, & Conroy, 2004; Pressley et al., 1992). When conducting a search
through the Internet, higher domain knowledge leads to increased performance,
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E. WOOD ET AL.
more efficient searches (i.e., more directed searches), more effective searches
(i.e., higher quality of sites searched) (Willoughby et al., 2009), and enables
learners to better monitor their learning while using online sources (Moos &
Azevedo, 2009). Learners with low domain knowledge generally have fewer
resources available to understand and organize information and, in an online
environment, this lack of knowledge may impair the ability to guide and
understand the interaction with online information (Shapiro, 2004). Because
information in traditional texts is arranged in a hierarchical and linear fashion,
experienced learners can use their knowledge about text structure to support
other search strategies (e.g., locating a particular term from a search of the index
or glossary). Having knowledge about texts and their structure as well as domain
knowledge about the topic at hand facilitates searches. A lack of domain knowledge may lead to even greater comprehension problems with hypertext than
with linear text (Foltz, 1996). The potential learning gains envisioned through
use of the Internet, therefore, may only be realized when students have higher
domain knowledge.
Learning and performance gains from use of strategies have been demonstrated across a multitude of domains (e.g., reading, mathematics, and
sciences) and ages (e.g., Brunstein & Glaser, 2011; Cantrell, Almasi, Carter,
Rintamaa, & Madden, 2010; Pintrich & De Groot, 1990; Pressley & Levin,
1983). Having a repertoire of strategies and employing them appropriately
facilitates learning. Some strategies provide support when domain knowledge
is low, for example, mnemonics strategies support learners’ acquisition of
factual content when little or no domain knowledge is available. Higher order
strategies (e.g. planning, synthesizing, evaluating, and for Internet searches—
advanced searches, Boolean techniques), however, encourage meaningful
processing of information and relating to-be-learned information to existing
knowledge through elaboration, organization, and problem solving (Pintrich
& De Groot, 1990; Pressley & Levin, 1983). In addition to traditional text
strategies, there are a number of higher-order strategies that are particularly
useful for navigating searches (e.g., Boolean commands). These strategies are
often provided as instructional modules through library tutorials or are
directly instructed when librarians work with students. Having these
higher-order online strategies may be necessary to make challenging tasks
such searching for information more efficient and effective.
To date, a limited number of studies have examined the effect of search
skill or domain knowledge for finding information online. Willoughby et al.
(2009) isolated the relative effect of high versus low domain knowledge and
found that University learners with higher domain knowledge displayed
increased performance and greater perceived ease in executing Internet
searches relative to those with lower domain knowledge. Navarro-Prieto,
Scaife, and Rogers (1999) examined web searches with participants who
had high and low experience working with the Internet and reported that
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those with greater experience planned ahead in their searching behavior on
the basis of their knowledge regarding the web. Less experienced users
seldom planned and were driven by what was presented on the screen.
Lack of planning, limited keywords, and poor evaluation of search results
(e.g., reviewing only information provided on the first page of results), are
only a few of the ineffective approaches to online searches that have been
consistently observed across age and educational contexts (e.g., Knight &
Mercer, 2015; Sun et al., 2014; Teevan, Alvarado, Ackerman, & Karger, 2004).
Several studies have noted that searches conducted by novices or younger
children tend to be less efficient because of the failure to use advanced search
strategies (Carper, 1996; Hall, 2000) and/or fewer or less focused search
commands (Zhang & Quintana, 2012). Expert searchers, on the other hand,
use more synonyms, a greater variety of search terms and keywords, and they
reflect more about the value of sites identified by their searches than novice
searchers (Hsieh-Yee, 1993: Teevan, Alvarado, Ackerman, & Karger, 2004).
These studies suggest that search strategies may serve important and different
functions than domain knowledge for successful searching in online contexts.
One study examined the effects of domain knowledge and strategic knowledge by asking experienced and less experienced Internet users with comparatively lower and higher levels of domain knowledge to search the Internet for
information pertaining to the introduction to the Euro currency (Holscher &
Strube, 2000). Participants with higher domain knowledge and greater experience using the Internet proved to be most successful in search behaviors
compared with their less knowledgeable and experienced peers. This study
suggests that the combination of domain knowledge and experience with the
Internet conferred an advantage over limitations in both. However, one concern with this study is that experienced searchers were not identified on the
basis of educational training or any formal experience with Internet search
strategies—they were self-trained, self-reported experts. Furthermore, quality
of sites accessed was not assessed. To address these shortcomings, the present
study examined both domain knowledge (high vs. low) and strategic knowledge (formally trained vs. no formal training) in a higher education context
with participants searching for educational information on the Internet.
Context for the present study
The present study investigated the relative contributions of domain knowledge and search strategies for online searches by comparing expert searchers
with novice searchers in areas where domain specific knowledge was high or
low. In addition, the study allowed an examination of search commands
executed, sites located and an assessment of the quality of sites visited (i.e.,
accuracy, thoroughness, and credibility). Think aloud protocols were
employed to understand the decisions learners made as they engaged in the
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E. WOOD ET AL.
search activity. These two complementary research methods allowed for a
more complete understanding of how domain knowledge and search behavior interact when Internet searches are conducted. On the basis of previous
text-based and online search research, three potential outcomes were tested.
(1) “Domain knowledge beats all.” It was expected that if domain knowledge is high, strategic knowledge may not be required for effective and
efficient searches.
(2) “Strategic knowledge beats all.” It was expected that if strategic knowledge is high, domain knowledge may not be required for effective and
efficient searches.
(3) Both domain knowledge and strategic knowledge are needed in unison
for effective and efficient search outcomes.
In addition, the present study examined the process of searching for information among a higher education sample using talk-aloud protocols. These
protocols allow a richer understanding of participants’ decisions and actions.
Method
Participants
Forty participants were assigned to one of four conditions as a function of
training in information search skills (high and low) and science domain
knowledge (biology; high and low). Reference librarians represented the two
high information search skill groups and senior undergraduates represented
the two limited search skill groups. Each of the 20 reference librarians had
completed a Master of Library Science degree and was employed in one of five
university libraries in mid- or large-sized Canadian cities. Ten of the reference
librarians (2 male, 8 female) had nonscience academic backgrounds and 10 (3
male, 7 female) had extensive academic training in the sciences. Specifically,
among the reference librarians with a science background, all had undergraduate and master of science degrees and 1 had a doctoral degree, and all
10 worked in science libraries, and/or science reference work constituted their
primary library responsibilities. Among the nonscience reference librarians, all
had undergraduate and master’s degrees in arts programs, and all worked in
arts libraries and/or providing general reference support constituted their
primary responsibilities. There were no age differences between the two
librarian groups, t(17) = –.25, p = .80 (science experience group: M = 45.40,
SD = 10.09; nonscience experience group: M = 46.60, SD = 9.50). Librarians
were recruited from five universities.
Of the senior undergraduate students, 10 (5 male, 5 female) were registered
in a university undergraduate biology program and had completed multiple
biology courses (M = 11.50 courses). The remaining 10 (4 male, 6 female)
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undergraduate students were enrolled in nonscience programs and had never
taken any university biology courses. There were no age differences between
the science (M = 22.20, SD = 1.30) and nonscience (M = 21.60, SD = 1.00)
undergraduate groups, t(18) = 1.16, p = .26. All students attended one of two
universities located in a mid-sized Canadian city.
Assignment of participant to condition is a key element of the present design.
To further confirm differences in the groups as a function of search skill and
domain knowledge we examined their self-reported responses to four survey
items. Two questions were used to assess each of domain knowledge and search
expertise. For domain knowledge, participants rated their level of expertise in
biology using a 5-point Likert-type scale ranging from 5 (expert) to 1 (inexperienced) and indicated the number of university biology courses taken in one
open-ended question. One 2 (search skill) × 2 (domain knowledge) analysis of
variance was conducted for each question and yielded main effects for domain
knowledge, F(1, 36) = 28.65, p < .001, and F(1, 35) = 39.16, p < .001, respectively,
such that those with high domain knowledge reported higher levels of expertise
in biology and more biology courses (M = 2.80, SD = 1.11, and M = 9.66,
SD = 6.88, respectively) than did those with less domain knowledge (M = 1.45,
SD = 0.61, and M = 0.15, SD = 0.49, respectively). For search expertise,
participants rated their perceived search skills using a 5-point Likert-type scale
ranging from 5 (expert) to 1 (inexperienced) and indicated the number of
advanced courses (college and university) taken where information on search
skills was a topic. The resulting 2 (search skills) × 2 (domain knowledge) analyses
of variance yielded main effects for search expertise, F(1, 36) = 13.23, p < .002,
and F(1, 39) = 7.14, p < .02, respectively, such that expert searchers reported
having greater search skills and more courses (M = 4.05, SD = 0.51 and M = 5.32,
SD = 3.79, respectively) than did novice searchers (M = 3.40, SD = 0.60 and
M = 2.25, SD = 3.19, respectively). These self-report outcomes supported the
assignment to condition that was initially made as a function of training. All
participants were volunteers and were treated in accordance with the American
Psychological Association’s ethical guidelines and each received a small cash
remuneration.
Materials and procedure
Participants were tested individually at their home university. All participants
used one laptop with a 17” monitor. Participants first completed a brief
presearch survey, which assessed demographic information (i.e., age, gender,
and highest level of education), and the two questions assessing search skills
and domain knowledge used to confirm assignment to conditions.
Participants then completed a search practice phase followed by the experimental search phase and, finally a post search survey and interview.
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E. WOOD ET AL.
Search practice phase
The 20-minute practice phase consisted of two simple Internet search tasks:
finding the description of any undergraduate biology course, and finding a
website describing the risk factors for stroke. These activities allowed participants to become familiar with the laptop and to use Internet Explorer as
their search engine. Participants were also instructed in the talk-aloud protocols (Ericsson & Simon, 1993) and were provided with verbal feedback
throughout this practice search time.
Experimental search phase
Participants were instructed to conduct one biology search (i.e., “Your task is
to search the Internet for information that would be useful in preparing a
unit of study in molecular genetics for a grade 12 biology course”).
Participants were also given a three point summary of Canadian Ministry
of Education guidelines outlining expectations for this task which state that
students should be able to (a) “explain the components of molecular genetics,
(b) explain processes through laboratory activities and conceptual models,
and (c) describe some of the theoretical issues surrounding scientific research
into genetic continuity; the general impact and philosophical implications of
the knowledge gained; and some of the issues raised by related technological
applications.”
All searches and talk-aloud components were audio and video recorded.
Tracking software (Track4Win Professional Edition, version 2.1; Sepama
Software) recorded all Internet sites visited. Video recordings allowed a full view
of the computer monitor. Internet Explorer was opened to www.google.ca at the
start of the session. Participants were given 20 minutes to complete their searches.
Post-search survey
After the search was complete, participants answered two questions assessing
how effective they thought their Internet search was with respect to locating
the desired information, rated on a 5-point scale ranging from 1 (not at all
effective) to 5 (very effective), and the extent to which they have conducted
Internet searches such as this one, rated on a 5-point scale ranging from
1 (never) to 5 (a great deal).
Interview
A three-question interview was conducted to assess participants’ experience
with the talk-aloud procedure. Participants were asked to identify how they
felt while talking aloud during the search task, the experience of the talkaloud on performance and if they felt their search would have differed if they
were not required to talk aloud.
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Results
Five sets of analyses were conducted. Three sets examined the sites visited to
determine the number of sites participants searched, the quality of the sites
accessed, and the amount of time spent on sites. The final two sets of analyses
explored the verbal protocols and interview information.
Quantity of sites visited
There was considerable variability in the number of sites visited (range = 21
to 159) with 2,842 sites in total visited across all participants (M = 71.05,
SD = 30.67).
Total number of sites visited
A 2 domain knowledge (high vs. low) × 2 search skill (expert vs. novices) analysis
of variance yielded a significant main effect for search expertise, F(1, 36) = 6.73,
p < .01, such that those with greater search expertise conducted fewer searches
(M = 59.90, SD = 25.44) than those with less search expertise (M = 82.20,
SD = 31.97). There was no significant main effect for domain knowledge,
F(1, 36) = 0.40, p = .53. However, the significant main effect of search expertise
was qualified by a significant interaction, F(1, 36) = 6.55, p < .02. Post hoc
comparisons indicated that expert searchers with high domain knowledge conducted the fewest searches compared with the other three conditions; no other
groups differed (See Table 1 for means).
Examination of sites visited revealed that some participants repeatedly
discovered the same site while others accessed new sites. Two additional
analyses of variance were conducted to permit examination of the number of
repeated and one-time (unique) sites visited (see Table 1 for means).
Table 1. Means and standard deviations of total number of sites visited, total number of
repeated sites visited, total number of unique sites visited, higher order search strategy, and
reading of the material (N = 40).
Expert search
Total sites visited
Repeated sites visited
Unique sites visited
Higher order search strategy
decision category
Reading of material decision
category
M
SD
M
SD
M
SD
M
SD
M
SD
High domain
46.20
(18.10)
10.10
(6.45)
30.30
(9.3)
2.70
(2.00)
0.00
(0.00)
Low domain
73.60
(24.97)
18.50
(7.28)
42.80
(16.10)
5.00
(2.16)
0.10
(0.32)
Low search
High domain
90.50
(31.20)
21.00
(8.86)
48.40
(22.09)
0.80
(1.03)
1.80
(1.93)
Low domain
73.90
(32.11)
18.60
(9.88)
36.50
(15.74)
0.50
(0.97)
6.70
(3.68)
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E. WOOD ET AL.
Repeated sites visited
Every participant visited a site more than once with an average of 17 repeated
sites visited (M = 17.05, SD = 8.94; range = 3 to 40). The total number for
repeated sites visited was 682 (representing 24% of all sites visited).1
The 2 (domain knowledge) × 2 (search skill) analysis of variance yielded a
significant main effect, F(1, 36) = 4.47, p < .04, for search expertise such that
those with greater search expertise visited fewer repeat sites (M = 19.80,
SD = 9.21) than those with less search expertise (M = 14.30, SD = 7.96).
There was no significant main effect for domain knowledge, F(1, 36) = 1.33,
p = .26. The qualifying interaction, F(1, 36) = 4.31, p < .05, indicated that
expert searchers with high domain knowledge conducted the fewest repeated
searches compared with the other three conditions.
Unique sites visited
A total of 1,580 unique sites (range = 12 to 105; M = 39.50, SD = 17.23) were
visited across all searches, representing 55.6% of all sites visited. This 2 (domain
knowledge) × 2 (search skill) analysis of variance also yielded a significant
interaction between search expertise and domain knowledge, F(1, 36) = 5.5,
p < .03. Expert searchers who had high domain knowledge accessed fewer
unique sites than expert searchers with low domain knowledge, t(18) = 2.13,
p < .05, and novice searchers with high domain knowledge, t(18) = 2.39, p < .03.
No other comparisons were significant.
Quality of sites
Two experts were reviewed and evaluated the content of each site visited. Both
experts were senior graduate students enrolled in a university graduate biology
program and both had taught undergraduate biology courses. Using 3-point
Likert-type scales experts evaluated each site for three quality variables: accuracy (1 = not at all accurate; 3 = very accurate), thoroughness (1 = not at all
thorough; 3 = very thorough), and credibility (1 = not at all credible; 3 = very
credible). An additional category of not applicable was added to the accuracy
categories to reflect sites containing only a table of contents, reference list, or
other organizational but non–content-based material. Interrater agreement for
20% of the sites was 95%, 96% and 86%, for accuracy, thoroughness, and
credibility, respectively. Disagreements were resolved through discussion.
These measures were not correlated.
Three 2 (domain knowledge) × 2 (search skill) analyses of variance were
conducted to assess the accuracy, thoroughness and credibility of sites visited as
a function of domain knowledge and search skill. For both accuracy and credibility there was a significant main effect for search expertise, F(1, 36) = 4.90,
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p < .03, and F(1, 36) = 5.77, p < .02, respectively, such that those with greater
search expertise (accuracy: M = 2.00, SD = 0.18; credibility: M = 2.11, SD = 0.34)
visited sites with higher accuracy and credibility ratings than those with less
search expertise (accuracy: M = 1.86, SD = 0.24; and credibility: M = 1.89,
SD = 0.22). There were no other significant main effects or interactions.
For thoroughness, however, there was a significant main effect of domain
knowledge, F(1, 36) = 4.30, p < .05, such that those with greater domain
knowledge (M = 1.37, SD = 0.26) visited sites with a higher thoroughness
rating than those with less domain knowledge (M = 1.23, SD = 0.13). No
other main effects or interactions were significant.
Efficiency in searches
Searches were scored for strategies consistent with advanced search skills
such as flexible use of Boolean search commands to narrow searches (Carper,
1996; Hall, 2000; Wallace, Kupperman, Krajick & Soloway, 2000). Poor
search strategies involving the use of repeated commands rather than synonyms or alternate key words were also recorded (Wallace, Kupperman,
Krajcik, & Soloway, 2000; Zhang & Quintana, 2012).
Variety of Boolean techniques
The 2 (domain knowledge) × 2 (search skill) analysis of variance revealed a main
effect of search expertise, F(1, 36) = 18.18, p < .001 for use of a variety of Boolean
techniques. Expert searchers were five times more likely to use a variety of Boolean
search techniques (M = 1.25, SD = 0.91) than were novice searchers (M = 0.25,
SD = 0.55).
Repeated search commands
The 2 (domain knowledge) × 2 (search skill) analysis of variance yielded one main
effect for search expertise, F(1, 36) = 9.40, p < .005, such that novice searchers
were more likely to repeat the commands used (M = 19.15, SD = 15.52) than were
expert searchers (M = 7.65, SD = 6.19). No other main effects or interactions were
significant
Talk-aloud protocol analyses
Overall, participants complied with talk-aloud instructions. Two raters read
all talk-aloud transcripts to extract themes that would capture the thought
processes behind the search behaviors. The talk-aloud content reflected a
problem-solving task (Brand-Gruwel et al., 2009) marked by a series of
decision points. Coding involved identifying each decision point along with
the follow-through of this decision. Eleven decision themes/categories were
identified (see Table 2 for a full list, definition and example of each). Five of
the decisions reflected search skill based decisions (with one category having
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E. WOOD ET AL.
Table 2. Summary of the 11 decision category themes identified through the talk-aloud
protocols.
Search skill
decisions
Label
Search
refinement or
renewal
Higher order
search strategy
required
Organizing
search
strategies
Planning
Evaluation
using search
skills
Domain skill
decisions
Evaluations
using domain
knowledge
Definition
A point where participants
indicated that a new search or
an adjustment of the ongoing
search strategy was required
A point where participants
clearly identified that a specific
higher order search behavior
would be needed (e.g., putting
terms in quotes, moving to an
advanced search, using the
“find” function), to narrow or
broaden their search
Two subcategories indicated
that participants were
attempting to organize their
search strategies. Participants
followed through in one of two
ways
a) Effectively, by regrouping,
consolidating previous findings,
accessing/directing the search
to a specific site (i.e., “directed”)
b) Ineffectively, by simply
browsing the related
information (i.e., “free-flowing/
unorganized”) with no
purposeful follow through.
A point where participants
stopped their search, followed
this pause with a reassessment
of their proposed strategies and
then followed with a specific
goal for next steps.
A point where participants
evaluated the material they
were accessing in terms of the
credibility of the material using
previous knowledge of a site,
effective, and so forth.
Participants commented that
they were attempting to
determine whether the material
was relevant to the topic or
otherwise assessed the content
using domain knowledge
Looking to gain Participants expressed
domain
specifically that what they were
knowledge
attempting to do was to
increase their own domain
knowledge
Acknowledging Participants expressed concern
lack of domain that their domain knowledge
knowledge
was not sufficient
Quotation
“Alright now changing the
search strategy. Removing the
grade 12 and adding the word
curriculum high school”
“I’m actually going to do an
advance search”
“. . .I’m gonna jump to an
advanced scholar search. . .
drop that down to an exact
phrase. . .”
a) “I think that the NCBI site is
going to be the best place for
this. . .I’ll just search for NCBI.
And once I get to the NCBI site,
I’m going to be looking for. . .
they have an education
section.
b) “I’m just scanning to find a,
something”
“I’m going to try to do this
step by step, explain the
components of molecular
genetics. . .”
“. . .I’m pretty familiar with this
site from my own personal
perspective.”
“I wouldn’t want to rely on
Wikipedia alone . . .”
“. . .they look a little too
specific”
“..molecular biolo. . . no
genetics”
“OK, well first, I need to find
out what the heck molecular
genetics is”
“First thing that comes to mind
is that I know nothing about
this.”
(Continued )
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Table 2. (Continued).
Other decisions
Label
General
evaluations
Reading
Definition
Quotation
Decision was made about the
“I don’t want that”
progress of the search or the
“Sounds good”
material examined but the
evaluation was not related to
search or domain knowledge
Decision to read aloud more
than one sentence with no
evaluation or other comment to
clarify why this material was
being read
two possible outcomes) and three reflected decisions made on the basis of
domain knowledge. Search skill decisions reflected efforts to evaluate, refine,
or narrow the searches being conducted, and included: decisions to use a
higher-order search strategy to enhance the search, organization of the
searches, a pause in the search to allow for planning, and an evaluation of
the credibility of sites found. Decisions involving domain knowledge
reflected evaluations of the information detected, self-directing comments
that more personal knowledge would need to be found, and statements
reflecting inadequacies in personal knowledge. The remaining two categories
captured general decisions involving some evaluation of the process or
decisions to simply read material out loud. Interrater agreement with a
third rater who independently rated 20% of the protocols was 83%.
Disagreements were resolved by discussion. Together, these decision types
indicate that searching for information is complex and iterative and draws on
search strategies and domain knowledge.
Apart from identifying the kinds of decisions being made, we also examined
whether these types of decisions differed as a function of search expertise or
domain knowledge. For each of the 11 categories, a 2 knowledge (high vs. low)
× 2 search strategies (expert vs. novices) analysis of variance was conducted. Of
the 5 search skills decision categories only three yielded significant findings
(i.e., higher-order search strategy required, organization of the search strategies
being conducted effectively, and evaluations using search skills). Post hoc
analyses for the significant interaction for the decision category regarding
need for higher-order search strategies, F(1, 36) = 6.32, p < .01, indicated
that participants high in both search expertise and domain knowledge engaged
in more decisions where a higher order search strategy was deemed necessary
(M = 2.70, SD = 2.00) than were their peers with expert search skills but low
domain knowledge (M = 5.00, SD = 2.16), t(18) = 2.47, p < .02, and both
groups of expert searchers engaged these advanced search strategies more often
than the groups with limited search experience.
The decision category involving Analysis of the Organization of the Search
Strategies yielded one main effect for domain knowledge, F(1, 36) = 6.19,
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E. WOOD ET AL.
p < .01, such that those with less domain knowledge (M = 2.40, SD = 1.39)
depended on search strategies, such as regrouping, consolidating previous
findings, accessing/directing search to a specific site more so than those with
high domain knowledge (M = 1.40, SD = 1.14). For evaluations using search
skills, a main effect indicated that expert searchers (M = 8.05, SD = 3.61)
were more likely to evaluate a site on the basis of strategies such as advance
searches, Boolean commands, find function, and credible sites than were
nonexpert searchers (M = 3.50, SD = 2.24), F(1, 36) = 22.16, p < .001.
With respect to the three decision categories reflecting domain knowledge,
all yielded significant main effects. Specifically, as would be expected, those
with high domain knowledge (M = 4.70, SD = 4.38) were more likely to use
domain knowledge to evaluate a site than were those with low domain
knowledge (M = 0.70, SD = 1.17), F(1, 36) = 15.70, p < .001. Those with
low domain knowledge reported having to search for information to increase
their domain knowledge during the search task (M = 1.50, SD = 1.36) more
often than did those with high domain knowledge (M = 0.55, SD = 0.76),
F(1, 36) = 7.47, p < .02. In addition, those with low domain knowledge
indicated a lack of domain knowledge to complete the task (M = 2.25,
SD = 1.18) more often than those with high domain knowledge (M = 0.25,
SD = 0.55), F(1, 36) = 48.98, p < .001.
Among the remaining two decision categories there was one significant
main effect for general evaluations such that those with search expertise
made more general evaluations of sites (M = 3.50, SD = 2.44) than did
those with less search expertise (M = 1.45, SD = 1.05; F(1, 36) = 12.23,
p < .002). There was also an interaction for reading indicating that novice
searchers with low domain knowledge were more likely to read verbatim
information than were all other groups, F(1, 36) = 13.24, p < .002. Novice
searchers with high domain knowledge read more than either expert searcher
group and expert searchers did not differ from one another. Overall, both
search expertise groups rarely engaged in reading. In fact, expert searchers
with high domain knowledge never read more than one sentence aloud
without adding personal input (see Table 1 for means).
Post-test survey and interviews
Participants perceptions about whether or how the talk-aloud protocols
affected their search behaviors was assessed both in the post-test survey
questions and interviews. Overall, searches were perceived to be moderately
effective (M = 3.38, SD = 0.98) and somewhat typical of their normal searches
(M = 2.56, SD = 1.47). Because it was possible that search expertise or
domain knowledge might influence these ratings differentially, a 2 knowledge
(high vs. low) × 2 strategies (expert vs. novices) analysis of variance was
conducted for each question. No significant main effects or interactions were
detected, largest, F(1, 35) = 2.10, p = .16. Thus, participants did not differ as a
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function of search skill or domain knowledge in their perceptions regarding
their ability to effectively conduct the searches nor in their assessment of how
typical this search was compared with other searches they would normally
conduct.
Perceptions about the experience of talk-aloud were explored in more
detail through the interview questions. Given that there was considerable
overlap in responses to the first two questions, these questions were combined. Two raters used an open-coding technique to capture emerging
themes. Reliability was achieved by having a third rater, blind to condition
and topic, rate approximately 20% of the data independently resulting in 92%
agreement. Disagreements were resolved by discussion.
With respect to participants perceptions about what it was like to talk
aloud during the Internet search two themes emerged. The first theme
involved cognitive processes and the second theme reflected emotional
responses to the verbal protocol manipulation. Specifically, the talk-aloud
activity was perceived to be effortful which slowed down the search process.
Highly automatized behaviors such as skimming were perceived to be more
difficult to do when verbalizing aloud (65% reported this) and resulted in less
efficient behaviors such as full reading of text (e.g., “I mostly skim very
quickly so it was slowing me down a lot. . .”). Similarly 55% of participants
reported challenges with dual tasking—that is, thinking about what they were
doing and thinking about the verbal protocols at the same time (e.g., “I had
to think . . . and remind myself to talk”; “I was trying to read what I saw on
the Internet and what I was thinking at the same time”). Some participants
(28%) reported challenges trying to decide what to report and what not to
report during the task (e.g., “I wanted to say why I chose some things which I
probably wouldn’t have typically said”). It is interesting that the cognitive
demands of talk-aloud were identified as familiar demands and nonproblematic by 23% of participants.
There were three distinct affective responses reported by participants: awkward (73%), positive (40%) and changing over time (20%).2 Participants often
reported more than one emotional type of response during the interview.
Awkward affect reflected feeling uncomfortable, distracted and embarrassed
(“a bit silly”; “kind of weird”; “awkward”). Positive affect was present for those
who felt the talk-aloud procedure assisted in the search because it directed and
organized the search for them (e.g., “I stopped and had to think what I was
going to say at the same time, so I think it helped”; “. . .it just makes you more
aware of what you are looking for. . .aware of how I was searching”). In many
cases participants expressed a change in feeling from a negative starting point
to a belief that the talk-aloud task became easier.
When asked whether they thought their Internet search would have been
different if they had not been talking aloud approximately half (48%) of the
participants indicated that the searches were typical and representative of
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E. WOOD ET AL.
everyday searches (“Would have been the same”; “pretty much the same”).
However, as noted earlier more than half (55%) indicated that they felt
“rushed” and that normally they would take longer and be more thorough.
It is interesting that although the search was perceived to be rushed or
distracting, the outcome of the search was not expected to have changed as
a result of engaging in the talk-aloud. Further, in some cases (13%) the talkaloud experience was perceived as a useful support: one that directed/focused
the search because it served as a task reminder (“helps me work through my
thoughts”; “I’m not sure [not talking aloud] would have been as in-depth as it
was when I was talking aloud because . . . I was more aware of what I was
actually doing”). Finally, 5% of participants indicated that their limited
knowledge base affected performance in this search by slowing their progress
more so than in typical searches they conduct.
Searching for structure and structural support
Two aspects of the data indicated that additional consideration was warranted with respect to ‘structure seeking’. When rating sites for quality the
raters identified sites that could not be rated for accuracy, credibility or
thoroughness because the vast majority of these sites contained tables of
contents, chapter outlines, figures depicting hierarchical structures of information and other similar resources that organize information and provide
structure similar to that of traditional hard copy text (i.e., hierarchical and
linear) which could not be evaluated for content. A 2 knowledge (high vs.
low) × 2 strategies (expert vs. novices) analysis of variance of these sites
yielded a significant main effect of domain knowledge, F(1, 36) = 6.81,
p < .04 such that those with low domain knowledge stated searching for
structured sites more (M = 0.32, SD = 0.16) than did those with high
domain knowledge (M = 0.21, SD = 0.12). No other main effect or interaction was significant. In addition, within the talk-aloud protocols, nearly
half of all participants (48%) explicitly mentioned that they searched for
information that would provide a traditional text structure (i.e., hierarchical
and linear fashion), 42% of whom attempted this type of search multiple
times.
Discussion
The primary purpose of this study was to explore the relative contributions of
domain knowledge and strategic knowledge for conducting online searches
for educationally relevant material. In addition, the study also provided an
opportunity to examine how search decisions are made by learners who
differ in search expertise and domain knowledge.
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Search expertise and domain knowledge for searching for information
Previous studies examining fast-searches online, similar to the searches conducted in the present study, indicate that higher domain knowledge yields better
searches as defined in number of sites accessed and quality of sites (Willoughby
et al., 2009). The present study suggests that the findings for the role of domain
knowledge in the Willoughby et al. (2009) study may have been incomplete.
When search expertise was studied in concert with domain knowledge it was the
combination of search expertise accompanied by higher domain knowledge that
provided the most “economical” searches. Specifically, expert searchers (i.e.,
reference librarians) with high domain knowledge visited fewer sites and were
more likely to visit these sites only one time. This outcome parallels outcomes
observed by Holscher and Strube (2000) in their study of experienced versus
inexperienced internet searchers. In traditional textbook contexts, learners with
high domain knowledge generally are more effective at locating information
when compared with their less knowledgeable peers (Chi, 1978; Schneider,
Korkel, & Weinert, 1989) and having well developed search skills facilitates
learners’ ability to locate relevant information (Pressley & Levin, 1983; NavarroPrieto et al., 1999; cited in: Fenichel 1979 cited in Hsieh-Yee, 1993; Holscher &
Strube, 2000). In text searches, however, domain knowledge typically overrides
the need for strategic knowledge. This was not the case in the present study.
Instead, having both search skills and domain knowledge offered an advantage
in allowing the searcher to access new, unique sites instead of returning to or
reaccessing previously viewed sites.
However, the combination of search expertise and domain knowledge was
not evident for the quality of searches conducted. Specifically, the accuracy
and credibility of sites were greater when participants had higher search
strategy expertise while those with higher domain knowledge selected more
thorough sites. In terms of quality, expert searchers who would be expected
to know how to find information that is relevant to the topic and provided by
a reputable source, indeed were able to do so. However, expertise in search
strategies did not confer an advantage when it came to accessing sites that
could provide complete, detailed and comprehensive information—for that
advantage high domain knowledge appeared to have more impact. In the
case of quality, or effectiveness, of online searches there appeared to be a
trade-off in benefits between search expertise and domain knowledge.
Comparing skilled and less skilled searchers
Less skilled searchers—those not formally trained in search strategies—tended
to repeat search commands. For example, many of these participants would type
“Molecular biology” in a search engine once, if they did not find information
they desired they would then type “Molecular biology” for a new search failing to
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realize that repeating a command yields the same output. These types of search
errors indicate a fundamental failure to understand how searches are performed
within search engines. These findings are consistent with previous research
findings that advanced searchers use synonyms, and more varied combinations
of phrases (Sun, Ye, & Hsieh, 2014); than novices. Similarly, the use of Boolean
search techniques was expected among all participants in this study as the age of
the participants clearly identifies many as ‘digital natives’ (Prensky, 2001). That
is, many participants would have lived all of their lives being surrounded by and
having access to computer technologies so some knowledge of Boolean search
commands would be expected. However, flexible use of Boolean commands was
restricted to the expert searchers. Indeed, expert searchers were five-times more
likely to use a variety of Boolean search techniques when compared with novices.
These expert searchers were able to recognize and tailor their searches to locate
valuable information on the Internet.
Together, the aforementioned findings suggest that some generalized knowledge about search strategies was known by most participants in the study and it
would not be unexpected to find similar levels of basic familiarity among most
Internet users. However, the errors and ineffective search behaviors evident
within this sample suggest that most learners would benefit from explicit
instruction regarding strategies that yield efficient and effective searches. Many
libraries provide instruction, online modules or fact sheets to encourage users to
use these strategies but even these supports may require more explicit instruction and modeling to be acquired. Instructional interventions may need to
specify how each search command yields specific outcomes; how simple alterations using synonyms are necessary to yield new outcomes, and an introduction
to Boolean terms and how to combine these terms to narrow searches.
Other factors affecting searches
It is interesting that nearly half of all participants (48%) searched for information that would provide a traditional text structure such as Tables of
Contents for textbooks. A similar proportion of participants repeatedly
attempted to access this type of information throughout this short search
time. This specific search type may reflect a need to access material presented
in a hierarchically and linearly organized manner to provide participants
with cues as to whether the information they were locating was or was not
“on track,” or whether the information was an important concept or subsidiary idea and whether the information found was sufficiently detailed.
Indeed, those with less domain knowledge sought this structural support for
organizing information. In addition, many participants indicated a lack of
confidence in their knowledge while talking aloud and some reflected that
they needed some source of information to reaffirm if they were on the right
track.
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These findings suggest that online searches may indeed be particularly
challenging and may require structural scaffolds to maximize outcomes,
especially for less knowledgeable learners. These structural supports are
often the very structures used to construct texts and organize information
in a meaningful way (Raes, Schellens, De Wever, & Vanderhoven, 2012;
Rienties et al., 2012). Alternatively, similar to the strategies demonstrated
by the librarians, learners might need instruction on how to search out
traditional text structures as part of their online search. Tables of contents,
glossaries, chapter summaries, and so forth could be used to confirm whether
the searcher is on track. Supporting the development of domain knowledge
through highly structured materials while providing explicit strategic instruction for searches, may be the kind of complementary instruction that is
needed to maximize learning from the Internet.
Verbal protocols
The real-time verbal protocols provided insight with respect to characterizing
the cognitive events involved in searching for information online.
Understanding searches as a series of decision-making choices provides a
framework for the flow of search events. Search strategies, allowed participants to refine or narrow the search to find “better” sites, or reorganize or
structure the information found. All but one of the search strategies identified in this study were decisions oriented toward better organization and
more comprehensive sites being accessed. However, one search strategy led
to general viewing and was not a particularly effective decision. With respect
to domain knowledge decisions, participants sought to evaluate the material
presented to them in these sites as well as evaluating their own personal
knowledge. Often a personal lack of domain knowledge was acknowledged
and time was spent increasing domain knowledge through searching for a
site that provided a brief overview.
It is interesting that analysis of decisions involving search strategies did
not consistently favor participants with search expertise. In two cases decisions involving search strategies favored those with greater search expertise
but in one situation decisions involving search strategies were made more
frequently by those with high domain knowledge. Specifically, expert searchers were more likely to pause and decide that they needed to change their
search and employ more higher-order search strategies than were those with
less search skills. In addition, expert searchers with low domain knowledge
were more likely to use more specific search strategies—relying on search
skill to compensate for lack of domain knowledge. In the one case where
domain knowledge was critical for making decisions about search strategies,
those with low domain knowledge made decisions favoring search strategies
such as regrouping and consolidating previous findings to direct their search.
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It is interesting that expert searchers also tended to evaluate their searches
more than nonexpert searchers. In general, these outcomes confirm that
expertise with search strategies influences search behavior. In addition,
when knowledge base fails to facilitate the search task, those with low domain
knowledge acknowledge the need for search strategies, but in the absence of
high-order strategies they engage in review of their current and previous
search behaviors to indicate what to do next.
All decisions involving domain knowledge were reflected by main effects
for domain knowledge. Those with high domain knowledge were able—and
did—evaluate site content on the basis of their knowledge. When domain
knowledge was low, participants were more likely to acknowledge their lack
of domain knowledge and demonstrated direct effort to increase that domain
knowledge to proceed.
Having limited domain knowledge and little search expertise led to reading
information from the Internet verbatim. This was not found for those with
high search expertise and high domain knowledge. Reliance on lower-order
learning strategies such as rote repetition is not uncommon for learners with
limited knowledge (Pressley & Levin, 1983; Pressley et al., 1992). However, for
some novice searchers, especially those with low domain knowledge, acquiring
information is an important first step to solving more complex tasks. Reading
aloud may be an important indicator of a struggling learner which educators
could use as a cue for providing additional instruction and scaffolding.
Understanding the context of the search task with respect to typical
searches
Analyses of the survey and interview responses reflected mixed responses to the
talk-aloud procedure and to participants beliefs about their search experiences.
In terms of cognitive demands, talking aloud was perceived by some to slow
their time on task and engaging in verbal protocols may have required learners
to multi-task. Given a wide body of research that indicates that performing two
similar tasks (for example, two verbal tasks—reading while talking) can compromise or slow performance (e.g., Pashler, 1994; Wood et al., 2012), use of
verbal protocols may have slowed search activities but it did not appear to
compromise the searches. It is interesting that when asked in the interview,
many participants indicated that their search was not greatly affected by the talkaloud. Participants indicated that their search behavior would have remained
similar, with differences lying primarily in the slower speed in which the search
was conducted. Therefore, the verbal protocols do not seem to have affected
decision-making processes during the searches. The extension of talk-aloud
protocols to online search activities suggests that verbal protocols are also a
relevant method for studying cognitive activities in this domain. This adaptation
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offers a potential tool through which researchers can study how users navigate
the use of technology.
Limitations and future directions
Expert searchers occasionally used their knowledge of, and exclusive access
to, various library systems to navigate to sites that could not later be accessed
and rated through the software available. Although a trace amount of information was available to allow for an estimation of the quality of the site (an
address identifying a source—for example a government document/site)
access to these sites would have permitted a better understanding of the
relevance and importance of the information contained in these sources. In
addition, this indicates another “layer” of search skill beyond online search
skills that was unique to the highly trained searchers in the sample. Knowing
more about the sites they accessed and how they used the information at
these sites could have implications for future interventions aimed at developing advanced search skills.
Online data gathering and activities are a common part of the daily lives of
students and many students are encouraged to contact library support to
conduct their investigations—and reference librarians clearly have skills that
could facilitate student learning. Understanding these critical cognitive
underpinnings for online searches provides a mechanism to design instructional support for learners in this unique and challenging educational task.
Notes
1. The scores for repeated and unique sites do not add to 100%. Repeated sites were
scored as repeated only once, even though some users visited the same site multiple
times.
2. The scores for affect do not add to 100% because scoring on affect was not mutually
exclusive; some participants indicated more than one affect.
Acknowledgments
The authors thank all of the librarians and students who agreed to give us their time to
complete this study.
Funding
This research was funded through a grant from the Social Sciences and Humanities Research
Council of Canada.
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