www.esosder.org
ISSN:1304-0278
Elektronik Sosyal Bilimler Dergisi
Electronic Journal of Social Sciences
Yaz-2016 Cilt:15 Sayı:58 (1046-1058)
Summer-2016 Volume:15 Issue:58
EVALUATION OF UNIVERSITY EMPLOYEES’ WORK BEHAVIOURS
PERFORMANCE VIA ENTROPY BASED TOPSIS METHODS
ÜNĐVERSĐTE ÇALI ANLARININ Đ DAVRANI I PERFORMANSLARININ ENTROPY
TABANLI TOPSIS YÖNTEMĐ ĐLE DEĞERLENDĐRĐLMESĐ
DOI:10.17755/esosder.67295
Ayhan KARAKA+1
Said KINGIR2
Ahmet ÖZTEL3
Abstract
This study is aimed to measure the employees' job performance behavior via the entropy based TOPSIS
methods. For this purpose, work behaviors; burnout, emotional labor, intention to leave, and job satisfaction
scales are taken as assessment criteria and a questionnaire is applied on public university employees. Integrated
evaluation of all criteria is vital for performance measurement. At this point multi4criteria decision4making
methods present an appropriate framework. MCDM methods are very suitable decision tools for measuring
employee’s performance. This method is used in order to measure performance for not only the number of work
but also the attitude according to business, enterprise, and people getting services. Considering the researches
done via TOPSIS are few, this work contributes to the literature. Because of appropriate scales are in opposite
directions, TOPSIS method accepted as a MCDM method is used to reduce all scales to only one value. As a
result, applying TOPSIS method in terms of measuring employees' job performance can conduct to measure
qualitative works converting into quantitative works.
Keywords: TOPSIS, Performance Management, Employee Evaluation
Öz
Bu çalı9manın amacı, entropy tabanlı TOPSĐS yöntemi ile çalı9anların i9 davranı9ı performansının ölçülmesidir.
Bu amaçla i9 davranı9larından; tükenmi9lik, duygusal emek, i9ten ayrılma niyeti ve i9 tatmini ölçekleri
değerlendirme kriteri kabul edilerek bir kamu üniversitesi çalı9anlarına anket uygulanmı9tır. Tüm kriterlerin
bütünle9ik olarak değerlendirilmesi performans ölçümü için hayati öneme sahiptir. Bu açıdan bakıldığında, çok
kriterli karar verme yöntemleri uygun bir çatı sunmaktadır. Çok kriterli karar verme yöntemleri insan kaynakları
alanında performans değerlemede kullanılmaktadır. Performans değerlemeyi sadece yapılan i9 sayısına göre
değil, i9letmeye kar9ı, i9e kar9ı, hizmet verilen ki9ilere kar9ı tutumlara göre ölçmek amacıyla bu yöntem
kullanılmı9tır. TOPSĐS yöntemi ile yapılan çalı9maların az olduğu dikkate alınırsa, literatüre katkı sağlayacağı
dü9ünülmektedir. Ölçeklerdeki en uygun durumlar, zıt yönlü olduğu için bu ölçekleri bir tek değere indirgemek
için çok kriterli karar verme yöntemlerinden biri olarak kabul edilen TOPSIS yöntemi uygulaması sonucunda, i9
davranı9ları performans ölçümü konusunda, nitel çabaların nicel hale getirilerek ölçülmesi bağlamında katkı
sağladığı dü9ünülmektedir.
Anahtar Kelimeler: TOPSIS, Performans Yönetimi, Çalı9an Değerlendirme
1
Yrd.Doç.Dr., Bartın Üniversitesi, İİBF Turizm İşletmeciliği Bölümü, ayhankarakas74@gmail.com
Prof.Dr., Bartın Üniversitesi, İİBF, saidkingir@hotmail.com
3
Bartın Üniversitesi, İİBF İşletme Bölümü, ahmetoztel@gmail.com
2
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Introduction
Performance evaluation in companies is one of the important functions for Human
Resources Management. Thanks to technological development and increase in competition,
companies have to ideally prepare its human resources and to achieve the highest efficiency
with these educated human sources in order to score over its competitors. In this aspect,
Human Resource is mentioned as a strategic element of a company. In service industry, this
strategic element has become more crucial (levy and Williams, 2004). Appreciate the high4
performing employees and the analysis on low4performing employees will increase the
employees’ productivity together with companies’ efficiency. This study, after outlined
emotional labor, job satisfaction, burnout, and intention to resign, focuses on the methodology
of the research.
From the perspective of the service sector, the satisfaction of the service recipients
increases the interest on service quality; consequently, increasing importance of service
quality boosts up the concern about the concept of emotional labor (Avci ve Boylu, 2010:4).
In this context, emotional labor is accepted as a necessity of the employees’ role, and it makes
important the effort to show certain emotions claimed by the organization or the struggle to
hide some emotions which is unwanted by the organization (Secer and Tinar, 2004:272).
Because universities are the institutions providing educational services, it is situated in the
service industry. The purpose of this study is to define the emotional performance of
university employees from the highest to lowest. Hence, after the hardness level of the jobs,
labour grading, wage settings and so on can be formed with a more objective approach.
Conceptual Framework
According to Kaynak and others (1998), performance is the concept that defines what
extent a person can use the potential and real knowledge and ability to reach the targets and
expectations. Performance evaluation is appropriated as an auxiliary tool in terms of
organization and employee. Performance evaluation has two major aims. One of these aims is
the obtaining information about the performance of work to help taking administrative
decisions. The decisions on the wage rising, bonus, education, discipline, promotion, career
planning, and other administrative activities usually depend on the information getting from
performance evaluations. The management team of an organization should not take critical
decisions without the information obtained from performance evaluation. As with other
policies related to human resources, performance evaluations are organized in accordance
with legal standards which prevent the discriminations against any groups (Micolo, 1993).
Second objective of evaluating the performance is the provide feedback on the extent to
which closer to standards in job description and analysis. The feedback can be beneficial
when supported with positive approach and vocational training. Most employees like such
constructive and confidence enhancing feedback. Employees can see how they progress in
their career thanks to this kind of feedback. For instance, the feedback can help on whether an
employee can be ready to take bigger responsibility or should have training to keep on current
level (Palmer, 1993).
Furthermore, it is stated that two categories of job performance can be differed from
many jobs. First category is to give clear directions of task and duties in job descriptions.
Second category is aspects of performance occurred because of social orders of the job and
work environment. Consequently, social effectiveness is an outstanding feature of social
contextual performance (Murphy and Cleveland, 1995). For instance, the effectiveness can
arise when employees can develop and keep pleasant relations with colleagues in job
environment.
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The attention on emotions has been growing in work environment, and certain studies
show that the display of decent emotions cause the great success of employees and the
distribution of rewards by others. Staw, Sutton, and Pelled (1994) discovered that employee’s
remuneration is predicted by positive effects of emotions. Also, Staw and Barsade (1993)
indicated that displaying positive emotions in the workplace tended to obtain supervisors’
higher performance evaluations.
Performance evaluation is an arguable emotional experience. During the evaluation,
employees’ jobs are directly evaluated by one or more evaluators. These evaluations have
significant effects on employees’ psychological welfare, social status, continuity of
employment in organization (Gerald, 2008).
Emotional Labor: “Emotional labor is a form of labor exerted by the employees who
are expected to have a close relationship with customers. Also, it comprises the conversion of
the emotions”(Kalfa ve Topates, 2009: 425). The conception of the emotional labor is defined
differently by scholars. According to Ozkaplan (2009: 19), “emotional labor is a part of pack
which the companies sell”. In addition, emotions workers are selling their smiles like the
selling the arm strength for industrial workers or the selling the brain power for information
technology workers. Ashforth and Humphrey (1993: 90) inspected the Emotional Labor with
the framework of social identity theory. In the frame, emotional labor is stated as an action to
demonstrate proper emotion.
Morris and Feldman (1996: 987) defines the emotional labor as effort, planning, and
controlling for showing the emotion demanded by the company during interpersonal
interaction process. Grandey (1999:8) states that the emotional labor is a regulation of both
emotions and behaviors, which serve the company’s aims by emphasizing the rules of
showing the emotions. It is claimed that there is a close relationship between emotions and
business performance in the workplace (Cote and Miners:2006).
Job Satisfaction: There is a mental attitude developed by employees over time about
job and relations in the workplace. To form the mental attitude, the knowledge about the job,
the approaches on the result of the job, the conditions of the business environment have a
substantial role. These attitudes can be either positive or negative. If the attitude of the
employee is a positive, the attitude can be considered as job satisfaction, or vice versa
(Barutcugil, 2004:388). The satisfaction or dissatisfaction reflects a general attitude of
employees to their jobs. In other words, these positive and negative attitudes can be evaluated
as the products of the feelings and thoughts of employees about the jobs, colleagues, and
business environments (Solmus, 2004:186). Moreover, there are considerable studies showing
that there are any relations between job satisfaction and job performance (Judge and others,
2001).
Burnout: In 1970’s, it had been stood out different responses to the problems of
psychological, behavioral, and physical, which caused by organizational sources of stress, and
these different reactions are called “Burnout”. The burnout was revealed after frequent and
intense interactions with people encountered due to the job, and this feature distinguishes
burnout from the other reactions originated organizational stressors (Torun, 1997). To
determine the levels of burnout, it is benefitted a burnout inventory developed by Masclah.
According to Masclah, burnout is defined as a status resulted from a long time working in the
places demanded the intensive emotional requests. The emotional requests always stimulate
physical wear, despair, hopelessness, and disappointment. Furthermore, after these attitudes
appear, employees always tend to develop negative attitudes against the job, business
environment, and life (Cokluk, 2000).
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Intention to Resign: Job satisfaction and intention to resign are located at the center
of interest for many industrial and organizational psychologists, administrative scientists, and
sociologists. The reason of this concern is based on the findings of empirical researches
proving that intention to resign negatively affects the strength and efficiency of the
organization (Samad, 2006). The intention of the employees leads to a number of such
practical problems as loss of ability, employing additional staffs, and administration cost.
Environmental factors affecting their intention to leave the job are organizational culture and
values , working relationships with colleagues, job / role demands and expectations, career
development opportunities, and autonomy (Takase, et al, 2005). When determining the
performance of business behaviors of employees, some cases (emotional labor and job
satisfaction) are required to be high while expecting that the certain the situations like burnout
and intention to resign are low.
Research Methodology
The Universe and Sample of Research: The research is a descriptive study. First of
all, the questionnaire forms are allocated to administrative staffs in Bartin University, which
the forms consist of particular statements such as emotional labor, burnout, intention to quit
the job, and job satisfaction. Bartin University has 180 administrative staffs, and 76 of them
accepted to attend the research by filling out the survey. The universe of the research is the
administrative staffs employed by Bartin University. While determining the sample, it is made
the total number sampling, and rate of return the survey is 45%.
Data Collection Tool: the scales about emotional labor in questionnaire forms were
prepared by benefitting from the scale of Chu and Murmann (2006). In addition, it is used the
scales of emotional labor for tourism employees with 12 questions created by Pala and Tepeci
(2008) and Boylu and Avcı (2010) adapted from Chu and Murmann Scale. Regarding
burnout, the scale was used, which is developed by Maslach and Jackson (1981) and adapted
to Turkish with 22 questions by Ergin (1992). The Minnesota Satisfaction Questionnaire
developed by Weis, Dawis, England, and Lofquist (1967) and its adaptation created by
Baycan (1985) with 20 questions were benefitted for evaluating the job satisfaction. The scale
is widely used in order to survey the job satisfaction the employees working for hotel
companies, travel agencies, information technology businesses, and other industries. The
statements about intention to resign were taken from a scale of Blau and Boal (1989) which
adapted to Turkish by Zayas (2006) and Yalçın (2010) with 5 questions scale.
While inputting the data to statistics software, the negative statements in the scales
were inputted with reverse the coding.
Data Analysis
First, questionnaire forms obtained from administrative personnel are transferred to
computer. Then, the order among workers is found by using ENTROPY weighting method
and TOPSIS method.
Weighting: ENTROPY Method: Now, we give the process of assigning weighting
value for criteria via entropy method (Alp, Öztel, & M. Said, 2015; Hwang & Yoon, 1981;
Islamoglu, Apan, & Oztel, 2015; Öztel, Köse, & Aytekin, 2012). Let mxn dimensional D be
decision matrix with m alternative and n criteria as below;
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=
⋮
⋮
⋮
⋮
⋮
⋮
(1)
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…
…
…
⋮
…
⋮
…
…
…
…
⋮
…
⋮
…
⋮
⋮
⋮
⋮
Here,
is the success value of . alternative with respect to . criterion where
= 1,2, … , and = 1,2, … , .
Values at Ai row show the success value of i. alternative with respect to all criteria,
values at Xj column show the success value of all alternative according to j. criteria.
Since criteria have different scales, first we need to normalize them for evaluation. For
this, below equality can be used;
=
(2)
#
!
"$%
"
, = 1,2, … ,
, = 1,2, … , .
& = ' ( × normalized matrix is obtained with this equality. Measurement of
uncertainty or entropy value for all criteria is found with the equality below:
1,2, … ,
* = −, !
.
.
-
,
=
(3)
Here k value is constant defined as , =
2
entropy value of j. criteria.
and 0 ≤ * ≤ 1 is guaranteed. * is
Now we can define degree of diversification dj, for each criterion by using entropy
value.
(4)
5 = 1−* ,
= 1,2, … ,
Weighting values of criteria is computed by dividing degree of diversification of each
criterion with total degree of diversification.
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6 =
!
5
7=1
5
,
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= 1,2, … ,
Wj is weight of j. criterion and !
.
.
(5)
6 = 1 is obvious.
TOPSIS Method: Technique for Order Preference by Similarıty to Ideal Solution
(TOPSIS) method improved by Hwang & Yoon (Hwang & Yoon, 1981) is based on to choose
the alternative which is the closest to ideal solution and the farthest to anti4ideal solution. The
steps of this method is given below (Hwang & Yoon, 1981; Islamoglu et al., 2015):
Step 1: Obtaining normalized decision matrix:
& = ' ( × normalised decision matrix is obtained with the following formula.
=
;
9∑#
"$%( " )
, = 1,2, … ,
, = 1,2, … ,
(6)
Step 2: Building weighted normalized decision matrix:
< = '= ( × weighted normalized matrix is obtained via
= =>
(7)
, = 1,2, … ,
, = 1,2, … ,
where > is weighting value of . criterion found by entropy method.
Step 3: Defining ideal and negative4ideal solutions:
Let two artificial ∗ (ideal solution) and @ (negative4ideal solution) be as below:
= ABmax = | ∈ HI, Bmin = | ∈ H′I| = 1,2, … ,
(8)
∗
@
(9)
= ABmin = | ∈ HI, Bmax = | ∈ HN I| = 1,2, … ,
where
H = O = 1,2, … , | when the utility criteria}
HN = O = 1,2, … , | when the cost criteria}
Step 4: Computation of discrimination measure:
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M = A= ∗ , = ∗ , … , = ∗ , … , = ∗ M
M = A= @ , = @ , … , = @ , … , = @ M
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Discrimination measure from ideal solution and discrimination measure from anti4
ideal solution for each alternative are given below:
X ∗ = 9∑
.
(= − = ∗ )
X Y = 9∑
.
(= − = @ )
,
= 1,2, … ,
,
(10)
= 1,2, … ,
(11)
Step 5: Computing relative proximity to ideal solution:
Relative proximity to ideal solution ∗ of . alternative is defined as:
(12)
Z ∗ = X Y ⁄(X ∗ − X Y ) , 0 < Z ∗ < 1 ,
= 1,2, … ,
Step 6: Order of Preference:
Preferences are ordered by sorting Z ∗ values from high to low.
Application
Table 1. Entropy weights for intention to leave
Weights
1. question
2. question
3. question
4. question
5. question
0,160062
0,214923
0,202968
0,195537
0,22651
According to Table 1 above, 2th and 5th questions are the most important questions.
Table 2. Entropy weights for emotional labor
Questions
1
2
3
4
5
6
Weights
0,041228
0,079838
0,059972
0,068571
0,102649
0,056611
Questions
7
8
9
10
11
12
Weights
0,078519
0,134896
0,068413
0,122489
0,124629
0,062186
According to Table 2 above, 5, 8, 10 and 11th questions are outstanding.
Table 3. Entropy weights for job satisfaction
Questions
1. Question
2. Question
3. Question
4. Question
5. Question
6. Question
7. Question
Weights
0,053425
0,020866
0,049563
0,03373
0,043322
0,037093
0,05641
Questions
8. Question
9. Question
10. Question
11. Question
12. Question
13. Question
14. Question
Weights
0,071918
0,045495
0,038815
0,061741
0,070155
0,075369
0,064993
Questions
15.
Question
16. Question
17. Question
18. Question
19. Question
20. Question
Weights
0,051837
0,055335
0,042997
0,05092
0,042412
0,033603
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According to Table 3, 8, 11, 12, 13, and 14th questions are the most important ones.
Table 4. Entropy weights for job burnout
Questions
1. question
2. question
3. question
4. question
5. question
6. question
7. question
8. question
Weights
0,046233
0,036385
0,043914
0,015551
0,048415
0,039681
0,060276
0,055412
Questions
9. question
10. question
11. question
12. question
13. question
14. question
15. question
16. question
Weights
0,055889
0,066364
0,06703
0,029619
0,048769
0,034749
0,048854
1,048854
Questions
17. question
18. question
19. question
20. question
21. question
22. question
Weights
0,043325
0,019808
0,0414
0,040157
0,041356
0,076478
It is seen from Table 4 that 7, 10, 11, 16, and 22th questions are the most important
ones.
Table 5. Weighted total success values
Survey Order No
Burnout
Job Satisfaction
Emotional Labor
Intent To Leave
1
2,727800285
2,863304458
3,908676217
1,480185432
2
3,669956538
3,247334347
3,056665147
2,054493123
3
2,180135064
3,579465772
3,789312207
1,640247243
4
2,675757656
2,992222373
2,898260953
2,695621076
5
2,072591988
3
3
3
6
1,650402892
4,167780917
4,052718641
1,640247243
7
2,186993008
3,325233379
3,936678095
1
8
3,158467284
2,385156534
2,817002796
4,405957559
9
3,507474163
3,053425036
2,659021553
3,210397629
10
2,490205563
2,964769509
3,12813716
3,066448485
11
3,070416407
3,261281187
1,936208747
2,394347686
12
2,374853653
3,856957203
4,030836375
1,160061811
13
2,445776244
3,21697998
3,487414862
2,320123621
14
2,439483511
3,819766723
3,86536493
1,480185432
15
1,468334053
2,844314231
3,012686558
1,20296754
16
2,794745702
3,36028409
3,481463581
1,933551515
17
1,535578238
3,898287547
4,274345077
1
18
2,557230183
2,453500633
3,398996285
1
19
3,07795089
2,963310839
2,739519114
3,382414803
20
3,874784187
2,04460572
2,936049093
3,968677856
21
2,533166672
3,083263173
3,533892404
1,160061811
22
3,306454178
1,39526066
2,691752447
5
23
3,287465476
1,822063043
3,162110791
4,839938189
24
1,737962313
3,520938547
3,298017776
1
25
3,262296906
3,53102296
2,767546369
2,577952253
26
2,964109647
2,736918734
3,515784473
1
27
2,256828624
2,736918734
3,233957168
1
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28
2,812276163
2,959906164
4,121784285
1,640247243
29
3,685865831
2,013082277
3,847718883
2,702906393
30
2,69340004
3,095192683
2,875906078
3,441433199
31
1,588793755
4,232375378
2,997983375
1
32
2,752648348
2,475421115
2,536586929
1
33
2,869341635
2,553552822
2,497651074
1
34
2,150843666
3,388808723
2,642749486
1,718628612
35
3,35022852
2,062802939
3,12678782
4,18812984
36
2,309525485
3,517463072
3,068765452
1
37
1,989699242
4,00908301
3,086511609
1,640247243
38
1,989699242
4,00908301
3,086511609
1,640247243
39
2,061183771
2,583662002
4,419188967
1,320123621
40
2,072607195
3,31070861
3,277202415
1
41
2,948839561
2,769675021
2,355487313
1,374984713
42
3,090787907
2,776186005
3,127780648
3,09688611
43
2,12544686
2,706118882
3,402829998
1,160061811
44
3,033860192
3,790325665
3,340480317
2,285015951
45
2,226671122
3,234461667
4,821945358
1,855170145
46
2,895480053
2,796297979
2,926509025
4,804462549
47
2,608529193
3,616571834
3,218098264
2,019753421
48
2,02146903
4,256774758
3,065382826
1
50
2,931789797
1,984974018
3,771078389
4,191380146
52
1,80747647
2,731252358
2,972784874
3,320123621
53
2,586584059
2,302196618
2,899733112
1,620857982
54
2,574386452
3,519548481
3,322965497
1,320123621
55
3,601622473
1,6923927
2,890418458
1
57
2,035164791
2,550482122
3,179741677
1,160061811
58
2,393371625
2,768207213
3,584760716
1
59
3,21938535
2,302956709
3
1,640247243
60
1,629897976
4,012616346
3,390085326
1
61
2,02018399
2,561309395
4,155410991
1,480185432
62
3,231742894
2,741070089
2,920161728
2,53088922
64
2,66071225
2,757086011
2,160806244
1
65
2,074084606
3,697581068
3,289442504
1,160061811
66
2,754538441
2,684164099
3,156854279
2,210765598
67
2,994980792
2,634601276
3,4682976
2,210765598
68
1,900489939
4,529269876
4,151114243
1
69
2,126951265
3,72306329
3,835583795
1,160061811
70
2,110089402
2,443257098
2,951733441
4,160061811
71
3,544462228
2,320510425
4,065368244
4,367186655
72
2,875188299
1,637913225
2,996424131
3,773835194
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73
2,858674963
2,491342376
3,101200603
3,160061811
74
3,310468656
2,006371925
3,333381845
3,320491591
75
2,782247106
2,709947799
1,564490766
4,351441957
76
2,06621623
2,6540566
3,622567549
1
Weighted average of participants’ statements about feelings is shown in Table 5.
Table 6. The Performance Ranking Calculated by TOPSIS
Survey Order No
Ranking
Survey Order No
Ranking
1
31
37
33
2
43
38
34
3
35
39
26
4
51
40
8
5
53
41
29
6
32
42
55
7
7
43
17
8
69
44
46
9
57
45
40
10
54
46
70
11
48
47
42
12
11
48
5
13
47
50
65
14
28
52
58
15
18
53
37
16
41
54
25
17
2
55
27
18
19
57
21
19
60
58
14
20
63
59
39
21
16
60
3
22
72
61
30
23
71
62
49
24
6
64
22
25
50
65
12
26
20
66
44
27
15
67
45
28
36
68
1
29
52
69
10
30
61
70
64
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31
4
71
68
32
23
72
62
33
24
73
56
34
38
74
59
35
66
75
67
36
9
76
13
Conclusions
The productivity of human resources is measured only by observing the job4related
performance of employees. The one of the best way to measure is to set up a regular
performance evaluation system. Performance evaluation in businesses has been seen as an
important issue. In this study, it is aimed to numerically measure a qualitative concept as the
performance of job behaviors of employees.
By using weighting method, the importance level of questions is determined, and scale
values for each scale are separately and objectively defined. Since the most proper situations
in the scales are in opposite directions, TOPSIS methods accepted as multi4criteria decisions
making methods is used to reduce all scales to one value. Which criteria would be used to
evaluate the performance and what rate of the criteria’s impact on the performance are
decision points. TOPSIS is a widely known and benefitted technique in multi4criteria decision
making. Together with, when the system is objective and self4consistent, a trusted application
is occurred. TOPSIS can find the best option by evaluating multiple alternatives in terms of
multi4criteria. To measure emotions numerically is a tough deal. So, this research offers an
alternative way to measure emotions of employees. In the future studies, more comprehensive
scale can be used by including the other concepts of job behaviors.
As the result of analysis, the employee showing highly emotional performance is
number 68 who is 38 years old male, married, and graduated from a University. Second high
performance person is number 17. Third one is number 60 who is male, computer operator,
and institute employee. Fourth high one is number 31 who is 41 years old male, married,
graduate, and a branch manager at Health Culture Sport Department. Fifth one can be
observed as number 48.
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