International Journal of Business and Economic Sciences Applied Research 8(1): 51-82
IJBESAR
International Journal of
Business and Economic
Sciences Applied Research
8(1): 51-82
http://ijbesar.teiemt.gr
Firm performance: The role of CEOs’ emotional and cognitive
characteristics
Kleanthis K. Katsaros1, Athanasios N. Tsirikas2 and Christos S. Nicolaidis3
1
University of Macedonia, Department of Accounting & Finance, Egnatia St. 156, 54006,
Thessaloniki, Greece, kleanthis.katsaros@gmail.com
2 University of Macedonia, Department of Accounting & Finance, Egnatia St. 156, 54006,
Thessaloniki, Greece, tsirikas@uom.gr
3 University of Macedonia, Department of Accounting & Finance, Egnatia St. 156, 54006,
Thessaloniki, Greece, cnicol@uom.gr
Abstract
Purpose – The key question addressed in the paper is whether creativity fostering
methods increase innovation output in Croatian firms.
Design/methodology/approach – By utilizing the Community Innovation Survey
2010 data and propensity score matching methods, we estimate the average treatment
effect of the treated (i.e. firms that employ creativity stimulation methods). Within this
framework, our measured outcome is the innovation activity of the firm and the
treatment is the creativity stimulation method used by the firm.
Findings – The results confirm that the creativity enhancing methods have a positive
impact on innovation activity in Croatian enterprises. The empirical analysis of
average treatment effect of the treated reveals that the most effective measure seems to
be training, followed closely by multidisciplinary working teams. Non-financial
creativity enhancing methods seem to be least effective.
Research limitations/implications – The results follow some stylized facts related
to Croatian enterprises. However, since this paper provides first attempt of the analysis
of these issues, future research efforts are required to substantiate our findings.
Originality/value – The analysis of effectiveness of creativity fostering methods for
innovation activity has proved that the innovation activity can be enhanced by
employing each of the method analysed in the paper.
Keywords: Ambiguity Tolerance, Attitudes, Emotions, Performance, Personal
Traits
JEL Classification: D23, L25
51
International Journal of Business and Economic Sciences Applied Research 8(1): 51-82
1. Introduction
There is no doubt that the current
business environment is one of the
most challenging firms have ever
faced. The downturn in the world
economy and analogous increases in
unemployment have resulted to
lower consumer demand and tighter
budgets. Given such dynamic
environmental conditions, a firm’s
ability to adapt quickly is crucial to its
success in achieving sustainable
competitive advantage (Hitt et al.,
1998). Further, it is acknowledged
that CEOs’ personal and cognitive
attributes are key indicators of firm
flexibility
(Rajagopalan
and
Spreitzer, 1997) and firm performance (Nadkarni and Herrmann,
2010) especially during changing,
complex and uncertain situations.
Hence, in the current tumultuous
business
environment,
CEOs’
tolerance of ambiguity rises as a
major skill able to facilitate
organizations’ change initiatives
(Huber and Glick, 1995). However,
although it is widely accepted that
such
individual-level
emotionnal/cognitive factors (e.g. readiness
to change, change receptivity,
tolerance of ambiguity/uncertainty,
openness to change) may enhance
individual
performance
(e.g.
Amenakis et al., 1993; Cunningham et
al., 2002; McNabb and Sepic, 1995;
Weber and Weber, 2001); there is a
little consensus in the academic and
practitioner literature whether such
factors can influence positively and
directly firm performance.
In this respect, the main aim of this
paper is firstly, to examine the
influence of CEOs’ personal traits,
emotions and workplace attitudes in
their tolerance of ambiguity; and
secondly, to investigate the influence
of CEOs’ ambiguity tolerance in
firms’ performance. We chose CEOs
because on the one hand, they are
acknowledged as firms’ major
decision makers (Calori et al., 1994)
and on the other hand, their personal
characteristics are reflected to their
firms’ strategies (Hambrick and
Mason, 1984). Moreover, empirical
evidence suggest that characteristics
of CEOs affect strategic decision
processes (Peterson et al., 2003) and
strategic
actions
that
have
implications for firm performance
(Nadkarni and Narayanan, 2007). We
tested our model in data on the CEOs
of Greek ICT firms. The management
style of Greek firms is rather
centralized,
authoritative
and
dominated mostly by one powerful
individual (Bourantas and Papadakis, 1996; Morgan, 1994). Further,
Greek ICT industry is an extremely
important sector for the suffering
Greek economy with extremely high
change rates in terms of complexity,
novelty and competition (ΕΙΤΟ,
2011). Our results extend previous
researches by highlighting how
CEOs’ personal and cognitive
characteristics
influence
firm
performance by either enhancing or
52
Firm performance: The role of CEOs’ emotional and cognitive characteristics
incongruity (Kirton, 1981). On the
whole, literature suggests that
tolerance of ambiguity plays a
significant
role
in
individual
performance (Cook and Hunsaker,
2001).
Numerous attempts have been
made to examine the relationship
between tolerance for ambiguity and
a number of personal, emotional,
behavioral and working attitudes.
Generally, tolerance of ambiguity is
correlated with job satisfaction
(Nicolaidis and Katsaros, 2011),
organizational commitment (Judge et
al., 1999), creativity (Tegano, 1990),
decision making (Wilkinson, 2006),
critical thinking (Facione et al., 1994),
risk acceptance (Lauriola and Levin,
2001), and effective leadership (Lane
and Klenke, 2004). Overall, managers
with high ambiguity tolerance may
exhibit higher performance in new
situations by approaching organizational
initiatives
positively
(Sawyer, 1990).
2.2 CEOs’ personality traits,
emotions, attitudes and tolerance of
ambiguity
The CEO literature suggests that
personal, emotional and psychological attributes of CEOs
influence their strategic decisions
(Hiller and Hmabrick, 2005). In more
detail,
they
determine
how
intensively they will search for
information, how they learn about
external environmental and internal
organizational evolutions, and which
sources they rely on to obtain and
inhibiting
their
tolerance
of
ambiguity in a complex and dynamic
industry context.
2. Theory
Development
and
Hypotheses
2.1 Tolerance of ambiguity
Tolerance
of
ambiguity
is
generally defined as a range of
reactions to stimuli that are
considered unfamiliar, complex,
uncertain, or subject to multiple
interpretations
(McLain,
1993).
Further, Budner (1962) suggests that
there are typically three types of
ambiguous
situations:
novelty
(completely
new
situations);
complexity
(excessively
complex
situations); and insolubility (opposing
situations).
The way an individual interacts
with ambiguous situations (e.g.
perceive, interpret, react, adjust)
ultimately defines one's tolerance of
ambiguity level. As a result of
multiple variables (e.g. perceptions,
personality traits, emotions, values,
attitudes), the ambiguity tolerance
construct is complex (Benjamin et al.,
1996).
Nevertheless,
ambiguity
tolerance is a variable that is often
examined on a unidimensional scale.
A person with low ambiguity
tolerance experiences stress, reacts
prematurely, and avoids ambiguous
stimuli. At the other extreme, a
person with high ambiguity tolerance
perceives ambiguous situations as
desirable, challenging, interesting
and accepts their complexity or
53
Kleanthis K. Katsaros, Athanasios N. Tsirikas and Christos S. Nicolaidis
environmental scanning by using a
wide array of recourses (Finkelstein
and Hambrick, 1996) and thus, they
seem to be more flexible, adaptable
and competent.
H1: CEO ambiguity tolerance is
positively related to internal locus of
control.
Emotional attitudes: Generally, no
study of organizational behavior
could be comprehensive without
considering the role of emotions in
workplace behavior (Langton and
Robbins, 2006). Emotions are
generally viewed as key mechanisms
that preserve personal values in
ambiguous situations and signal the
need for change (Lazarus, 1991). In
this
respect,
emotions
may
intermediate
as
an
adaptive
mechanism during change by
empowering employees (Nicolaidis
and Katsaros, 2010). Literature
suggests that employees’ emotions
may affect the process of motivation
and influence a number of
performance
and
satisfaction
variables such as, commitment,
intention to quit and level of effort
(Basch and Fisher, 2000). In more
details,
positive
emotions
in
workplace may enhance interpersonal collaboration and flexibility
(Fredrickson, 1998); facilitate employees to set higher and more
challenging personals goals (Locke
and Latham, 1990); and thus, increase
the level of ambiguity tolerance
(Nicolaidis and Katsaros, 2011).
Authors indicate that almost all
disseminate information (Miller and
Toulouse, 1986). Nevertheless, all of
our behaviour is somewhat shaped
by our perceptions, personalities,
emotions and experiences (Langton
and Robbins, 2006).
Locus of control: It is a personal trait
that refers to an individual's
perception of the source of his or her
fate (Langton and Robbins, 2006).
Individuals with an internal locus of
control (internals) believe that they
control their destinies and thus, they
are more likely to deal with a
problem, once they come across it,
during their effort to achieve a goal.
One the other hand, individuals with
an external locus of control (externals)
believe that their lives are controlled
by outside forces (e.g. luck, chance,
destiny) and thus, they sense they
have little control over their life
(Rotter, 1975). A large amount of
research has compared internals with
externals. Internals exhibit greater
performance when the work requires
complex information processing, selfmotivation, initiative, independent
action and offers incentive reward for
greater productivity (Miner, 1992). In
contrast, externals tend to be less
satisfied and involved in their jobs,
more stressed and anxious (Benassi et
al., 1988); and reluctant to take risks
and work on self-improvement
(Rotter, 1975). Within this context,
Mamlin et al. (2001) suggest that
generally top executives appear to be
more internals. Overall, internally
focused CEOs devote more effort to
54
Firm performance: The role of CEOs’ emotional and cognitive characteristics
1991). On the whole, the dominance
factor is determined by the level of
ambiguity that any complex change
engulfs. The above analysis signifies
that pleasure arousal and dominance
may influence positively tolerance of
ambiguity.
H2: CEO ambiguity tolerance is
positively related to pleasure, arousal and
dominance.
Emotional intelligence: Emotional
intelligence (hereafter EI) refers to the
ability of an individual to perceive,
appraise, and express emotions; to
access or generate feelings when they
assist thinking; to understand
emotions; and to adjust emotions to
promote intellectual growth (Mayer
and Salovey, 1997). Similarly,
Goleman (1998a, p. 317) defines EI as
“the capacity for recognizing our own
feelings and those of others, for
motivating ourselves, and for
managing emotions well in ourselves
and in our relationships” and
suggests that it may influence work
and organizational effectiveness.
Further, research suggests that
employees with high levels of EI are
more adaptable to stressful events by
employing better coping strategies
(Bar-On, 2001); exhibit greater
interpersonal and social skills
relating to interacting with and
influencing others (Mumford, Marks
et al., 2000), and thus, may lead more
effectively (Higgs and Rowland,
2002). Overall, given that change
uncertainty is frequently associated
with emotional conflict (Downing,
emotions can be examined along a
number of bipolar and independent
dimensions. Literature suggests that
the three prevailing dimensions are
namely,
pleasure,
arousal
and
dominance - level of uncertainty (e.g
Russel and Mehrabian, 1974; Tiedens
and Linton, 2001). Pleasure refers to a
feeling that is felt to be different from
preference, liking, positive reinforcement and approach avoidance
(Bearden et al., 1993). Most
important, it is associated with
objectives’ fulfillment (Lazarus, 1991)
and may enhance individual’s urge to
think, explore and expand personal
boundaries and creativity (Fredrickson, 1998). Arousal is a feeling state
that varies along a single dimension
from sleep to frantic (Bearden et al.,
1993). As authors suggest, excessive
arousal provoked by a high level of
ambiguity may lead individuals to
become reluctant to react (Liu and
Perrewé, 2005) and initiate deterioration in cognitive performance
(Kaufman, 1999). Thus, a moderate
level of emotional arousal is likely to
be associated with a high degree of
ambiguity tolerance (Katsaros and
Nicolaidis, 2012). Dominance refers to
the extent to which one feels
unrestricted or free to act in a variety
of ways during complex and
ambiguous situations (Bearden et al.,
1993). It is positively related to job
satisfaction, organizational commitment (Ashford and Bobko, 1989),
trust and organizational leaders’
credibility (Schweiger and Denisi,
55
Kleanthis K. Katsaros, Athanasios N. Tsirikas and Christos S. Nicolaidis
H4: CEO ambiguity tolerance is
positively related to job satisfaction.
Organizational commitment: It is
mainly examined in terms of
workers’ identification with the
organizational goals (May et al., 2002,
p. 776), and in terms of attachment
and loyalty (Armstrong, 2001, p. 171).
Generally,
organizational
commitment is defined as the relative
strength
of
an
individual’s
identification with and involvement
in a particular organization (Mowday
et al., 1979, p. 226). There is evidence
that organizational commitment
plays an important role in employee’s
acceptance of ambiguity in the
workplace (Cordery et al., 1993;
Iverson, 1996). Relatively, Lau and
Woodman (1995) argue that highly
committed employees are more
willing to accept organizational
change ambiguity if it is perceived to
be useful. That is, an individual
committed to an organization accepts
its values, is willing to exert effort on
its behalf, and wishes to remain in the
organization (Mowday et al., 1979).
However, they note that a highly
committed employee may resist to
change ambiguity if he/she perceives
it as a threat for his/her own benefit
or harmful to the organization.
Concluding, every organizational
change
requires
management's
commitment since management's
role is considered pre-eminent,
essential
and/or
fundamental
(Lascelles and Dale, 1990; Savolainen,
1998).
1997) and that emotions play an
important role during complex
situations (Walsh, 1995); it is
proposed that EI can contribute
positively to the effective management
of
change
ambiguity
(Cooper, 1997; Goleman, 1998b).
H3: CEO ambiguity tolerance is
positively
related
to
emotional
intelligence.
Job Satisfaction: Job Satisfaction
emphasizes on the task environment
where an employee performs his/her
work and the direct reactions to
specific tangible aspects of the
working environment (Mowday et
al., 1982). It is mainly defined as the
emotional and cognitive attitude held
by an employee about different
aspects of his/her work (Wong et al.,
1998). More to the point, research has
identified a positive relationship
between
job
satisfaction
and
ambiguity tolerance (Judge et al.,
1999) and suggests that job
satisfaction plays a critical role in
employees’ acceptance of change
ambiguity (Iverson, 1996; Lau and
Woodman,
1995).
Respectively,
Wanberg and Banas’ study (2000)
showed that low levels of change
ambiguity tolerance were associated
with decreased job satisfaction and
stronger intentions to quit. Overall,
job satisfaction may facilitate
management’s flexibility, adaptability and readiness to change.
Therefore, it constitutes a significantly affecting factor of tolerance of
ambiguity.
56
Firm performance: The role of CEOs’ emotional and cognitive characteristics
H5: CEO ambiguity tolerance is
positively related to organizational
commitment.
Involvement: It is an attitude
towards the work role and its context
(The Blackwell Encyclopedia of
Management). It is mainly defined as
the employee’s willingness to
support the organization even if
additional time and effort are
required (Madsen et al., 2005).
Literature suggests that employees’
involvement is a key component of
organizational commitment (Eby et
al., 2000; Madsen et al., 2005); relates
to their cognitive support during the
change process (Oswald et al., 1994);
may promote personal readiness for
change (Armenakis et al., 1993) and
thus, enhance tolerance of ambiguity.
Scholars suggest that involvement
can be examined along a number of
bipolar dimensions that can be
viewed as independent one from the
other (e.g. Peter and Olson, 2002).
Relevantly, McQuarrie and Munson
(1991) support that involvement, can
be examined by two prevailing
bipolar
dimensions
namely,
importance and interest. Importance
refers to an important event, decision
or problem that has a big effect or
influence on people's lives or on
future
incidents
(Longman
Dictionary of Contemporary English,
2003). Relatively, Curren and Harich
(1994) suggest that when individuals
perceive an ambiguous situation as
relatively important, they will
transfer their own perceived feelings
to the relevant event (i.e. managers
will exhibit high involvement
towards a change initiative). Interest
concerns the personal interest that a
person has in an event. Relatively,
when someone is interested in an
ambiguous situation, he/she will
exhibit greater commitment, identification and involvement during its
evaluation (McQuarrie and Munson,
1991). The above analysis signifies
that CEOs’ involvement may
facilitate
ambiguous
situations
appraisal and tolerance.
H6: CEO ambiguity tolerance is
positively related to importance and
interest.
H7: The interaction of CEO s’
demographical characteristics; personal
locus of control; emotions of pleasure,
arousal and dominance; emotional
intelligence; attitudes of job satisfaction,
organizational
commitment,
and
involvement; affect their ambiguity
tolerance.
2.3 CEO characteristics and firm
performance
Firm performance is a complex
issue in the organizational literature,
given that it suffers from conceptual
problems regarding its definition,
validity and measurement (Murphy,
1996). Thus, any evaluation of firm’s
performance must focus on its
operative goals. It should be also
noted that the terms “effectiveness”
and
“performance”
are
used
interchangeably because problems
related to their definition, measurement and explanation are nearly
identical (March and Sutton 1997).
57
Kleanthis K. Katsaros, Athanasios N. Tsirikas and Christos S. Nicolaidis
individual-level factors (e.g. job
satisfaction, commitment, motivation, citizenship behavior; Brewer
and Selden, 2000; Kim, 2005), locus of
control (De Brabander and Van
Witteloostuijn,
1996),
employee
involvement (Jones and Kato, 2003)
may positively affect organizational
performance.
Further,
change
management literature suggests that
with the acceleration of globalization
and
environmental
dynamism,
readiness to change (e.g. individual’s
attitude towards change) have a
positive effect on firms’ financial (i.e.,
profitability, costs) and organizational (i.e., efficiency, productivity)
outcomes (Goldhar and Lei 1995; Li et
al., 2005; Rudd et al., 2007; Tan and
Peng, 2003). Similarly, it is proposed
that CEOs’ personal and cognitive
attributes is a key indicator of firm
flexibility
(Rajagopalan
and
Spreitzer, 1997) and performance
(Nadkarni and Herrmann, 2010).
Overall, re-searchers claim that CEOs
with high ambiguity/uncertainty
tolerance
may
exhibit
higher
performance in new and complex
situations (Jonassen and Grabowski,
1993; Sawyer, 1990); and in parallel,
that their performance is a major
determinant of the success of an
organization
(Fiedler,
1996;
Thorlindsson, 1987). Thus, the
following hypothesis arises:
H8: CEO ambiguity tolerance
influences positively firm performance
According to the rational goal model,
firm performance can be measured
through quantitative data that reflect
its profitability and efficiency (e.g.
Kotter and Heskett, 1992). These
measures
are
nonbiased
and
particularly helpful for singleindustry studies because of the
uniformity in measurement across all
organizations (Venkatraman and
Ramunujam,
1986).
Further,
researchers propose Return on Equity
(ROE; Viverita, 2008), Return on
Assets (ROA; Crosson et al., 2008),
Net Profit Margin (Mueller, 1990);
Efficiency Ratio (Needles et al., 2007)
and Total Asset Turnover (Bodie et
al., 2004) as common measures of
firm performance. Overall, it should
be noted that no single measure may
fully clarify all aspects of the term
(Doyle, 1994).
Within this context, quite a few
studies
have
examined
the
relationship between individual
characteristics and firm performance
(e.g. age, education, experience,
leadership
practices,
CEO
personality; Fasci and Valdez, 1998;
Frith, 1998; Ozcelik et al., 2008).
Nevertheless, there is a little
consensus about the influence of
individual-level factors to organizational
performance.
Firstly,
Argyris (1964) and McGregor (1960)
proposed that the way employees
experience their work would be
reflected in organizational performance. In the same vain, others
researchers propose that certain
58
Firm performance: The role of CEOs’ emotional and cognitive characteristics
3. Methods
3.1 Setting
The economy of Greece is the 32nd
largest in the world by nominal gross
domestic product (GDP) and the 15th
largest in the 27-member European
Union (Eurostat, 2012). However,
decades of unrestrained spending,
cheap lending, extremely bureaucracy and corruption, and failure to
implement necessary financial and
structural changes; left Greece
heavily exposed when the global
economic crisis begun in 2008-2009
(€330 billion national debt, 144.9% of
GDP, 2010; €420 billion national debt,
198.2% of GDP, estimation for 2012).
Thus, on 2 May 2010, E.E. and the
International Monetary Fund (IMF)
agreed on a €110 billion loan for
Greece, dependent on the implementation
of
harsh
austerity
measures. Further, in October 2011,
E.E. leaders agreed on a second €130
billion bailout loan, conditional not
only the implementation of another
harsh austerity package, but also that
all private creditors should agree to a
restructure of the Greek debt,
reducing the debt from a forecasted
198% of GDP in 2012 to only 120.5%
of GDP by 2020. The second deal was
approved by all parties in February
2012, and became activated one
month later, after the last condition
about a successful debt restructure of
all Greek government bonds, had
been met. Within this context, if
Greece can manage to comply with
all economic targets outlined in the
bailout plan, a full return to the
private capital markets will be
possible again in 2015.
Regarding,
the
Greek
ICT
industry, we can support that though
it is still in its infancy compared to
other EU countries, it plays a vital
role in the Greek economy and
exhibits relevant resistance to the
Greek financial crisis. In more details,
Greek ICT sector’s turnover reached
€11.09 billion in 2008, €10.40 billion in
2009 and €9.6 billion in 2010
respectively.
However,
Greece,
among 138 countries, holds only the
64th position in the Networked
Readiness Index (World Economic
Forum, 2011). NRI index examines
the conduciveness of national
environments for ICT development
and diffusion (i.e. broad business
climate, regulatory aspects, human
and hard infrastructure needed), the
degree of preparation for and interest
in using ICT in their daily activities
and operations by the three main
national stakeholders (i.e. individuals, business sector, and government), and the actual use of ICT by
the above three stakeholders. Thus,
Greece needs to reinforce their
market environment (90th) and
improve their stakeholders’ overall
readiness to use new technologies
(91st), while increasingly moving ICT
usage and diffusion to the center of
the national agenda (108th). In any
case, it should be noted that the
intense financial and structural
transformations in the Greek
59
Kleanthis K. Katsaros, Athanasios N. Tsirikas and Christos S. Nicolaidis
Uncertainty avoiding societies are
routine-oriented;
adapt
with
difficulty to novel social and
environmental
evolutions
and
changes; and are less innovative
(Shane, 1995). Similarly, other
researches also support that high
uncertainty avoidance (Adamides et
al., 2003; Nicolaidis, 1992) and
ambiguity intolerance (Nicolaidis
and Katsaros, 2011) characterize the
culture of Greek firms in terms of risk
evasion and change avoidance. In the
same vein, according to the WVS
Cultural Map of the World (Inglehart
and Welzel, 2010), Greece has the 69th
highest Traditional/Secular-rational
value among 253 nations (Greece:
0,77, nations mean average: -0.14).
Traditional/Secular-rational value
characterizes
societies
that
emphasize the importance of
authority,
absolute
standards,
traditional family values; and in
parallel, they value economic and
physical security above all.
3.2 Purpose and Methodology
Taking into consideration the
international literature, the current
financial
crisis
that provokes
increased ambiguity/uncertainty, the
“rigid” national and business culture
(norms and values), the importance
of the ICT industry to the Greek
economy, and the few relevant
studies in Greece; the purpose of the
research was to examine how CEOs’
personal traits, emotions and
attitudes form their tolerance of
ambiguity; and subsequently, the
economy; the upcoming technological changes (e.g. transition to alldigital networks, next generation
networks); the emergence of new
services
[e.g.
combination
of
broadband (wired or wireless),
digitalization of media content,
falling costs of producing digital
content]; the changes in the current
market structure (e.g. market
developments
and
associated
changes in industry structure,
changing consumer and/or citizen
engagement, globalisation of markets
and regulation, national digital
communications
strategies;
ICT
Regulation Toolkit, 2011); can
potentially cause intense uncertainty,
great ambiguity, extreme insecurity,
and painful organizational changes
that may ultimately affect negatively
Greek
ICT
firms’
overall
performance.
Finally, the international literature
suggests that Greek culture is
characterized by extremely high
intolerance of uncertainty, ambiguity
and
complexity.
Respectively,
Hofstede (2001) research findings
suggest, that within a sample of 56
nations, Greece has the highest
uncertainty avoidance value (Greece:
112, nations mean average: 66,4).
Uncertainty avoidance refers to a
society's uncertainty and ambiguity
tolerance; it ultimately refers to what
extent its members feel either
uncomfortable or comfortable in
unstructured (unknown, surprising,
different from usual) situations.
60
Firm performance: The role of CEOs’ emotional and cognitive characteristics
influence of CEOs’ ambiguity
tolerance in firms’ performance.
Figure 1: Research model
The research was conducted, in
close cooperation with the Greek
Information
Technology
Firms
Association, the second semester of
2010. The sample for this study was
drawn from 480 ICT firms established
in Greece. Overall, 256 CEOs
participated to the research (response
rate 53,33%). The first month we
organized a relevant workshop to
explain the rationale and significance
of the research, along with its goals,
supporting objectives and expected
results. The next two months, we
conducted a pilot test to examine the
research features and functionality.
In parallel, for the purpose of our
research we created a relevant web
page in order to receive data in
electronic form. Consequently, we
send a presentation of our research to
all CEOs along with guidelines for
the on line questionnaire. All through
the research period, we provided full
support (i.e. personal meetings,
phone or e-mail) to the CEOs. In line
with previous researches (e.g.
Gullkvist, 2013; Hayashi, 2000;
Katsaros et al., 2014; Tsirikas et al.,
2012; Wooldridge, 2013), we used
principal components analysis and
ordinary least-squares regressions to
explore the hypotheses of the paper.
Table 1 summarizes the demographic
characteristics of the participants in
our research.
61
Kleanthis K. Katsaros, Athanasios N. Tsirikas and Christos S. Nicolaidis
Table 1: Demographic characteristics of the sample
Managers
N
Frequenci
es %
Sex
Male
N
Frequenci
es %
13
5.1
102
5
3
10
1
4
4
89
3
1
4
16
1
39.8
2.0
1.2
3.9
0.4
1.6
1.6
34.8
1.2
0.4
1.6
6.3
1.0
50
50
62
94
19.5
19.5
24.3
36.7
119
71
42
24
46.5
27.7
16.4
9.4
8
149
3.1
58.2
29
51
176
11.3
19.9
68.8
55
39
21.5
15.2
Region
East Macedonia/
Thrace
Central Macedonia
West Macedonia
Epirus
Thessaly
Ionian Islands
West Greece
Central Greece
Attica
Peloponnese
South Aegean
Crete
Cyprus
North Aegean
Age
1-5 years
6- 10 years
11-15 years
16 + years
Employees
1-11
11-50
51-250
250 +
Firm life circle
Initial
Growth
162
64.3
Mature
87
34.0
Decline
Annual Turnover
€ <1 millions
€ 1-10 millions
€ 10-100 millions
€ >100 millions
12
4.7
113
91
33
19
44.1
35.5
12.9
7.4
190
74.2
Female
66
25.8
Age
18-24 years
9
3.5
25-34 years
68
26.6
35-44 years
108
42.2
45 + years
71
27.7
Marital Status
Married
173
67.6
Single
83
32.4
Education
Secondary
20
7.80
University
131
51.2
Master
92
35.9
PhD
12
4.7
Other
1
0.4
Working experience (pr. position)
1-5 years
90
35.3
6-10 years
68
26.7
11+ years
97
38.0
Total working experience
1-5 years
6-10 years
11+ years
Position
CEO
General
Manager
Top-level
Manager
Firms
62
Firm performance: The role of CEOs’ emotional and cognitive characteristics
3.3 Measures
Regarding the tolerance of
ambiguity measurement, we used the
Tolerance-Intolerance of Ambiguity
questionnaire developed by Budner
(1962). The questionnaire includes 16
items and follows a scale from 0 to
100. A score between 44 and 48 is
considered relevantly neutral, while
scores below 44 indicate high
tolerance to ambiguity and scores
above 48 indicate a low one. Locus of
control was examined through the
well known questionnaire developed
by Spector (1988). The questionnaire
includes 16 semantic different items
scored on a 1 to 6 scale. As far as the
measurement of emotions in the
workplace, we used the Dimensions
of Emotions PAD questionnaire of
Havlena and Holbrook (1986)
(originally developed by Russel and
Mehrabian,
1974).
The
PAD
questionnaire is composed of 12
semantic different items scored on a
+4 to –4 scale. There are three
independent and bipolar dimensions
namely, pleasure, arousal and
dominance which valuate emotional
attitudes. Emotional Intelligence was
examined through the “What’s your
emotional intelligence at work?”
questionnaire (Cook and Hunsaker,
2001). The questionnaire includes 25
semantic different items scored on a 1
to 5 scale; and it captures five
independent and bipolar dimensions
that evaluate EI namely, selfawareness, managing emotions,
motivating oneself, empathy and
handling relationships (Goleman,
1998a). For the measurement of job
satisfaction, we used the 7-item scale
Michigan Organizational Assessment
Questionnaire
developed
by
Cammann et al., (1979), which
contains
a
three-item
overall
satisfaction subscale (Spector, 1997).
Regarding the measurement of
organizational commitment we used
Organizational
Commitment
Questionnaire
developed
by
Mowday et al., (1979) that is
composed of 15 semantic different
items, scored on a 1 to 7 scale. Finally,
for the measurement of involvement,
we used the McQuarrie and
Munson’s (1991) revised version of
their Revised Personal Involvement
Inventory (RPII). The questionnaire
suggests
that
individual’s
involvement is based on the inherent
needs, values and interests and it
captures two independent and
bipolar dimensions that appraise
involvement namely, importance and
interest (Bearden et al., 1993).
Further, regarding the sample
demographics and the control
variables, we assessed three firms’
(i.e. size, age, life circle) and three
CEOs’ (i.e. age, education, total
working experience) characteristics
respectively.
Finally,
firm
performance was examined by five
well established accounting-based
measures namely, Return on Assets
(ROA), Return on Equity (ROE), Net
63
Kleanthis K. Katsaros, Athanasios N. Tsirikas and Christos S. Nicolaidis
Profit Margin, Efficiency Ratio and
Total Asset Turnover (McDonald et
al., 2008).
Table 2: Indicators of Organizational Effectiveness
It
measures
an
organization's
profitability by revealing how
Net Income/
much
profit
a
company
Return on
Shareholder's
Equity (ROE)
generates
with
Equity
the
money shareholders have
invested.
It measures how profitable an
Net Income/
organization is with respect to its total
Return on
Assets (ROA)
Total Assets
assets; how efficient management is at
using its assets to generate earnings.
It measures how much out of every
Net Income/
Net Profit
euro/dollar of sales an organization
Margin
Revenues
actually keeps in earnings.
It measures expenses as a percentage
Expenses/
of revenue and analyzes how well an
Efficiency
Ratio
Revenues
organization uses its assets and
liabilities internally.
It measures the amount of sales
Revenues/
Asset
generated for every euro/dollar's
Turnover
Total Assets
worth of assets.
4. Analyses and results
We measure firms’ performance
using a three year average return
(2008-2010) rather than a return for a
specific year (2010). We believe this
provides a better measure of their
ongoing performance because it
helps
to
reduce
short-term
fluctuations due to temporary
external and/or internal events.
Firms’ balance sheet analysis
revealed the severe financial reality
that ICT firms experience in the
current turbulent Greek economic
environment.
64
Firm performance: The role of CEOs’ emotional and cognitive characteristics
Table 3: Indicators of Organizational Effectiveness (2008-2010) – ICT
industry
Net Profit
ROE
ROA
Efficiency
Asset
Margin
(%)
(%)
Ratio
Turnover
(%)
Mean
31.85
6.195
1.73
0.94
1.11
SD
84.55
11.50
28.86
0.20
1.00
Min
-152.0 -25.33
-170.33
0.51
0.09
Max
422.66 56.33
41.66
1.97
5.55
Mean values (2008-2010)
The descriptive statistical results
revealed that the tolerance of
ambiguity index value is equal to
58,05 (sd:8,27). Thus, they reveal
CEOs’ intolerance of uncertainty and
ambiguity
in
their
business
environment. Further, their locus of
control degree is 4,17 (sd:0,52); hence,
they consider that the future depends
more on their own behaviour and
actions, rather than luck or chance.
Furthermore,
CEOs’
exhibit
significant job satisfaction (mean:
5,85, sd: 0,85) and moderate
organizational commitment (mean:
3,41, sd: 0,53). Table 4 summarizes the
descriptive statistical results.
Table 4: Descriptive Statistical Results
Index
Tolerance Of
Ambiguity
Locus
Of
Control
Job
Satisfaction
Organizationa
l Commitment
Mea
n
SD
Scale
Coefficient
Alpha
Reliabilities
Managers
58.05
8.27
100 - 0
0.81
Low ambiguity
tolerance
4.17
0.52
1-6
0.78
Internal orientation
5.85
0.85
1-7
0.77
Sufficiently satisfied
3.71
0.53
1-7
0.79
Moderately
committed
account for 70,70% of the total
variance. These factors are (i) pleasure
(variance 47,91%), (ii) dominance
(variance 11,96%), and (iii) arousal
(variance 10,83% ). High reliability
The first principal component
analysis results revealed three factors
that constitute CEOs’ emotions in the
workplace. The three factors have
eigenvalues greater than 1 and
65
Kleanthis K. Katsaros, Athanasios N. Tsirikas and Christos S. Nicolaidis
also characterizes the three factors.
The Crobach coefficient alpha is 0,94,
for the pleasure factor, 0,87 for the
dominance factor and 0,67 for the
arousal
factor
(moderate
but
acceptable level a>0,6 – see: Robinson
et al., 1991; Kerlinger and Lee, 2000).
On the whole, CEOs’ emotions are
vaguely positive. The factor of
pleasure , on a -4 to +4 scale, has a
value equal to 0,79(sd:2,00); the factor
of dominance has a value equal to 0,72
(sd:1,85);and the factor of arousal has
a value equal to 1,24 (sd:1,30). Finally,
the correlations among the three
factors are in general medium to low
degree (0,420**< r <0,569**, **p<.01).
Τable 5: Emotions - Factor Analysis Results
ΙΙ.
ΙΙΙ.
Questions
Ι. Pleasure
Dominance
Arousal
EQ1
.903
EQ2
.900
EQ4
.847
EQ3
.833
EQ11
.864
EQ12
.845
EQ10
.784
EQ9
.675
EQ8
.689
EQ7
.678
EQ5
.632
EQ6
.595
Eigenvalue
5.749
1.436
1.299
% Variance
47.91
11.96
10.83
Cronbach α
0.942
0.868
0.667
Μean and SD
0.79+2.00
0.72+1.85
1.24+1.30
The second principal component
analysis results revealed two factors
that describe CEOs’ job involvement:
(i) importance (variance 43,17%), and
(ii) interest (variance 18,33%). The two
factors had eigenvalues greater than
1 and accounted for 61,50% of the
total
variance.
Further,
high
reliability characterizes the two
factors. The Crobach coefficient alpha
is 0,82 for the importance factor and
0,83 for the interest factor. On the
whole, CEOs’ involvement factors are
considerably positive. The factor of
importance, on a 1 to 6 scale, has a
value equal to 5,85 (sd:0,85) and the
factor of interest has a value equal to
4,89 (sd:1,08). Finally, the correlations
among the two factors are in general
66
Firm performance: The role of CEOs’ emotional and cognitive characteristics
medium to low degree (r <0,428**,
**p<.01).
Table 6: Involvement - Factor Analysis Results
Questions
Ι. Importance
ΙΙ. Interest
IQ1
.826
IQ2
.786
IQ3
.771
IQ6
.704
IQ10
.653
IQ7
.877
IQ8
.791
IQ4
.720
IQ5
.698
IQ9
.666
Eigenvalue
4.317
1.833
% Variance
43.17
18.33
Cronbach α
0.824
0.833
Μean and SD
5.85+0.85
4.89+1.08
Emotions - Factor Analysis Results.
The third principal component
analysis results revealed one mixed
factor that describe CEOs’ emotional
intelligence,
namely
empathy/
handling relationships (variance
25,83%; questions 20,15,14,25,19,24).
The Crobach coefficient alpha is 0,80
and the mean value, on a 1 to 5 scale,
is equal to 3,85 (sd:0,62).
4.1 Hypothesis testing
We run ordinary least-squares
(OLS) regressions in order to
investigate the relationships between
CEOs’ personal traits, emotions,
attitudes and tolerance of ambiguity
(hereafter ToA); and subsequently,
the influence of CEOs’ ambiguity
tolerance in firms’ performance.
Locus of control emerged as
significant predictor of ToA (H1).
That is, CEOs with internal locus of
control exhibit significant tolerance
towards ambiguity in their working
environment (b= -3.325**, p<.01).
Further, only one emotional dimension, the arousal factor emerged
as a significant predictor of ToA (H2).
CEOs with high level of arousal
appear to have increased level of
ambiguity tolerance in their working
environment (b= -0.894*, p<.05).
Similarly,
regarding
CEOs’
involvement, only the importance
factor emerged as a significant
predictor of ToA (H5). CEOs with
high level of importance appear to
have increased level of ambiguity
67
Kleanthis K. Katsaros, Athanasios N. Tsirikas and Christos S. Nicolaidis
working experience 6-10 and 11+)
emerged as significant predictors of
CEOs’ ToA (H7). Hence, with respect
to H5 and H6, the interaction of the
above
factors
‘energizes’
the
empathy/handling relationships and
interest factors, which in turn, seem
to influence CEOs’ ambiguity
tolerance.
Further,
three
demographic characteristics emerge
as significant predictors of ToA.
CEOs with total working experience
more than 6 years and university
education tend to have lower ToA.
tolerance
in
their
working
environment (b= -1.742**, p<.01).
In contrast, job satisfaction (H3),
organizational commitment (H4) and
emotional
intelligence
(i.e.
empathy/handling
relationships
factor) (H6) didn’t emerge as a
significant predictors of CEOs’ ToA.
Regarding the hypothesis 7, one
personality trait (i.e. locus of control),
one
E.I.
characteristic
(i.e.
empathy/handling
relationships),
two attitudes (i.e. importance and
interest) and three demographical
characteristics (i.e. education, total
Table 7: Regression Analysis Results (H1-7)
Variables
(Constant)
Predictors
Locus of Control
Pleasure
Arousal
Dominance
Job Satisfaction
Commitment
Importance
Interest
Empathy/handling
relationships
Controls
Firm Size
Firm Age
Firm life circle
CEO Age
CEO Education University
CEO Education –
(Master and Phd)
CEO Total
working
experience 6-10
H1
71.931
H2
55.328
Dependent Var.: ToA
H3
H4
H5
56,520 59,159
68.245
H6
59,159
-3.325**
H7
75.816
-3.383**
(-,116)
-.894*
(-,360)
,262
-,226
-1.742**
-2.553**
1.399*
,228
.376*
(1.233)
(0.655)
(1.598)
(2.653)
3.238*
(-2.653)
6.374**
68
Firm performance: The role of CEOs’ emotional and cognitive characteristics
CEO Total
working
experience 11+
F
N
R2
6.953*
10.069**
4.442*
.160
.047
7.291**
1.607
2.110**
223
223
223
223
223
223
221
.043
.020
.001
0.00
.032
0.07
0.284
Standard errors are in parentheses (significance levels: *p<.05, **p<.01)
Finally, CEO ToA appears as a
significant
predictor
of
firm
performance
(ROE and
ROA
indicators; H8). Thus, CEOs with
high level of ToA seem to be more
efficient at using organizational
equity and assets to generate
earnings as well as to increase their
firms’ performance (ROE, b= -0.30*.
p<.05*; ROA. b= -0.31**. p<.01**).
Table 8: Regression Analysis Results (H8)
ToA
H1
H2
H3
H4
H5
Dependent Var.:
(Constant) 58.616 59.553
57.754
48.043 59.340
RoE
-.300*
RoA
-.305**
Net Profit Margin
(-.063)
Efficiency Ratio
(10.221)
Asset Turnover
(-1.538)
F
4.526* 8.956**
2.185
2.655
1.549
N
221
221
221
221
221
R2
0.07
0.13
0.035
0.043
0.025
Standard errors are in parentheses (significance levels: *p<.05, **p<.01)
ambiguity tolerance
performance (ROA
indicators).
Figure 2 illustrates the factors
that affect CEOs’ tolerance of
ambiguity in the Greek ICT industry
and in parallel, the influence of CEOs’
69
in firms’
and ROE
Kleanthis K. Katsaros, Athanasios N. Tsirikas and Christos S. Nicolaidis
Figure 2: CEOs’ characteristics and firm performance in the Greek ICT
industry
5. Conclusions and Suggestions for
Further Research
The present research provides
empirical
evidence
that
CEO
tolerance of ambiguity may influence
positively firm performance (Return
on Assets and Return on Equity). In
the same vain, it is claimed that CEOs
of Greek ICT firms have moderate to
low tolerance of ambiguity (hereafter
ToA) in their working environment
(ToA=58,05; sd:8,27). As it was
aforementioned, a possible cause
may be the rather inflexible national
and business culture (norms and
values). However, taking into
account the dynamic nature of ICT
environment, we may assume that
the interpretation of the results is
unsatisfactory and disconcerting.
Thus, Greek ICT firms should to try
to increase their CEOs’ ToA.
The research findings, likewise
Mamlin et al. (2001) revealed that
CEOs have internal locus of control
(hereafter ILoC) and also, a positive
relationship between their ILoC and
ToA. This provides further support to
the international literature, which
suggests that ILoC, may enhance
performance in ambiguous situations
(Begley and Boyd, 1987; Miner, 1992),
flexibility and readiness to change
(Benassi et al., 1988). Thus, with
respect
to
Nicolaidis
and
Michalopoulos’ (2004) study, we
suggest that personal control (one of
the five core dimensions of
empowerment;
Whetten
and
Cameron, 1995) may facilitate Greek
banks administrations to increase
their CEOs’ ILoC. This could happen
by applying a mix of the following
three main practices: a) fostering
personal mastery experiences that may
help CEOs to master experience over
ambiguous challenges, problems or
difficulties, b) providing resources that
70
Firm performance: The role of CEOs’ emotional and cognitive characteristics
Oldman, 1980), and c) establish
formal processes of involvement
development (e.g. reassuring, giving
feedback, reducing close supervision,
provoking compatibility between
their values and organizational goals;
Whetten and Cameron, 1995).
The paper suggests that CEOs’
tolerance of ambiguity can be further
increased if their emotional arousal
can be influenced. Consequently,
according to the physiological and
developmental theories of emotion,
Greek ICT administrations should try
to influence positively their CEOs’
emotional experiences towards the
change process by a) shortening the
period of time they need in order to
adjust emotionally and cognitively,
b) controlling the level of their
emotional arousal to a certain point,
especially during the initial stages of
change when extreme uncertainty is
experienced, and c) facilitating them
to comprehend the overall necessity
of the proposed change (e.g. what if
scenarios, current competition, early
communication of intentions, future
vision; Nicolaidis and Katsaros,
2011).
Additionally, our research has
revealed a negative relationship
between CEOs’ ToA and their
empathy/handling relationships skill
in the workplace as well as, their
interest. As literature suggests, highly
committed employees with positive
emotions towards their current jobs
may face change ambiguity and
uncertainty negatively if they
refers to technical and administrative
support to CEOs, and c) organizing
teams
that
refers
to
CEOs’
participation in teams to accomplish
things beyond their personal abilities
(i.e. share information, knowledge
diffusion, formulation and choice of
solutions which they can either
implement personally or in cooperation with others).
Further,
statistical
results
indicate that the factor of importance
is positively related to CEOs’ ToA.
Respectively,
theoretical
and
empirical studies suggest that it is
impossible to influence ones’
perception or attitude if he/she
considers
it
as
relevantly
unimportant (e.g. Curren and Harich,
1994; Hague and Flick, 1989).
Consequently, we argue, that Greek
ICT administrations should try to
influence their CEOs’ feeling of
importance,
by
employing
a
collaboration/participation management style (Johnson and Scholes,
2002) that may a) enable CEOs to act
as
a
bond
between
senior
management and employees during
ambiguous situations by playing a
variety of roles (e.g. role model,
mentor,
translator,
instigator,
guardian; Floyd and Wooldrige,
1994), b) employ job enrichment
practices to augment CEOs’ work
incentives, feelings of significance
and
ultimately,
raise
their
responsibilities and their abilities to
evaluate ambiguity in their working
environment.
(Hackman
and
71
Kleanthis K. Katsaros, Athanasios N. Tsirikas and Christos S. Nicolaidis
self-motivation, emotional intelligence, organizational citizenship,
trust, self-efficacy, and readiness to
change).
On the whole, this study has
provided empirical evidence of a
positive relationship between CEO
tolerance of ambiguity and firm
performance in Greek ICT industry.
Further, the research findings
confirm the importance of CEOs’
perceptions,
personality
traits,
emotions, attitudes and values in the
workplace and they suggest that
Greek ICT firms should focus on
establishing positive, encouraging
working climates and display greater
concern for the role of their CEOs’
emotional/cognitive characteristics
during uncertain situations.
perceive them as a threat for their
own benefit or harmful to the
organization (Mowday et al., 1979;
Vakola
and
Nikolaou,
2005).
Consequently, we argue, that ICT
firms should try to influence their
CEOs’ cognitive and emotional
attitudes by delivering the right
“message” to them (Armenakis et al.,
1999). This “message” may address
CEOs’ tolerance of ambiguity by
emphasizing on changes’ necessity,
suitability and effective outcomes for
them and the whole organization; as
well as by concurrently noting their
continuous support to face it
effectively.
Finally, certain aspects of the
results presented here should be
interpreted in light of their
limitations. There are no such earlier
studies in order to evaluate the
research findings through time.
Respectively, since the data were
collected through the use of a single
survey at a single point in time, the
results may be influenced by
temporal and/or distinctive and/or
unique settings. Additionally, the fact
that Greek CEOs were surveyed and
that the research was conducted in a
single country may to some extent
limit the applicability of the results to
other contexts. Nonetheless, it should
be noted that further investigation
needs to be conducted for the Greek
ICT
industry,
by
examining
concurrently
other
important
perceptual, emotional and attitudinal
moderators (e.g. stress, risk-taking,
Acknowledgment
We would like to thank the
Information
Technology
Firms
Association, the ICT firms that
support the current research and the
CEOs for their participation.
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