Kwaito
ISSN 0043-8774
the world of music 2/2008
2/2008
the world of music
Editor:
Jonathan P. J. Stock
Book Review Editor:
Recording Review Editor:
Helena Simonett
Dan Bendrups
• Local Advisory Board:
Andrew Killick, senior lecturer, University of Shefield
Kathleen Van Buren, lecturer, University of Shefield
• International Advisory Board:
Linda Barwick, associate professor, Sydney Conservatorium of Music, University of Sydney, Australia
Max Peter Baumann, professor of ethnomusicology, University of Bamberg
Martin Boiko, lecturer, Faculty of Education and Psychology, University of Latvia, and Latvian Academy of Culture
Rafael José de Menezes Bastos, professor, Department of Anthropology, Federal University of Santa Catarina,
Florianopolis, Brazil
Shubha Chaudhuri, director, Archives and Research Center for Ethnomusicology, New Delhi, India
Scheherazade Qassim Hassan, lecturer, Department of Ethnology and Comparative Sociology, University of Paris
X-Nanterre, Paris, France
Josep Martí, professor, Department of Musicology, Instituto Mila i Fontanals, C.S.I.C., Barcelona, Spain
Svanibor Pettan, professor, Music Academy, University of Ljubljana, Slovenia
Adelaida Reyes, professor of music, Jersey City State College, Jersey City, N.J., USA
Francis Saighoe, professor, Department of Music, University of Cape Coast, Cape Coast, Ghana
Yosihiko Tokumaru, professor emeritus, Department of Music, Ochanomizu University, Tokyo, Japan
Bonnie Wade, professor, Department of Music, University of California at Berkeley, Berkeley, CA, USA
Bell Yung, professor, Department of Music, University of Pittsburgh, Pittsburgh, PA, USA
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• the world of music (3 vols. per year)
Journal of the Ethnomusicology Programme, Department of Music, University of Shefield
Editor: Jonathan P. J. Stock • Department of Music, University of Shefield,
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Cover Illustrations, used with permission by YMag and Gavin Steingo.
the world of music
vol. 50 (2) – 2008
Kwaito
Jonathan P. J. Stock
Editor
Gavin Steingo
Guest Editor
Helena Simonett
Book Review Editor
Dan Bendrups
Recording Review Editor
VWB – Verlag für Wissenschaft und Bildung
Berlin 2009
Journal of the
Ethnomusicology Programme
The University of Shefield
Vol. 50(2) — 2008
CONTENTS
Kwaito
Gavin Steingo
Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5
Is Kwaito South African Hip-hop? Why the Answer
Matters and Who It Matters To . . . . . . . . . . . . . . . . .
15
Sonjah Stanley Niaah A Common Space: Dancehall, Kwaito, and the
Mapping of New World Music and Performance . . .
35
Martina Viljoen
On the Margins of Kwaito . . . . . . . . . . . . . . . . . . . . .
51
Tanja Bosch
Kwaito on Community Radio: The Case of Bush
Radio in Cape Town, South Africa . . . . . . . . . . . . . .
75
Sizwe Satyo
A Linguistic Study of Kwaito . . . . . . . . . . . . . . . . . .
91
Gavin Steingo
Producing Kwaito: Nkosi Sikelel’ iAfrika After
Apartheid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
103
Articles
Sharlene Swartz
Book Reviews (Helena Simonett, ed.)
Bruno Nettl
Paul Niemisto
Mark E. Perry
Laurent Aubert, The Music of the Other: New
Challenges for Ethnomusicology in a Global Age . .
121
Ruth Finnegan, The Hidden Musicians: MusicMaking in an English Town . . . . . . . . . . . . . . . . . . . .
123
Javier Campos Calvo-Sotelo, Fiesta, identidad y
contracultura: Contribuciones al estudio histórico
de la gaita en Galicia . . . . . . . . . . . . . . . . . . . . . . . .
124
4 • the world of music 50(2) - 2008
Daniel T. Neely
Kathleen Hood
William Hope
Lara Greene
Michael E. Veal, Dub: Soundscapes and Shattered
Songs in Jamaican Reggae . . . . . . . . . . . . . . . . . . . .
126
Jonathan Shannon, Among the Jasmine Trees: Music
and Modernity in Contemporary Syria . . . . . . . . . . .
128
David F. García, Arsenio Rodríguez and the
Transnational Flows of Latin Popular Music . . . . . .
131
Robin Moore, Music and Revolution: Cultural
Change in Socialist Cuba; Vincenzo Perna, Timba:
The Sound of the Cuban Crisis; Sujatha Fernandes,
Cuba Represent! Cuban Arts, State Power, and the
Making of New Revolutionary Cultures . . . . . . . . . .
134
Recording Reviews (Dan Bendrups, ed.)
Kapi‘olani. Kūlia I Ka Pūnāwai. Los Angeles:
Daniel Ho Creations 80046 (2007) . . . . . . . . . . . . . .
141
Marshall Islands Musical Transitions: Marshallese
String Band Music Today and Yesterday. Moonlight
Leta Volume I. Majuro, Republic of the Marshall
Islands: Moonlight Recording Project (2007) . . . . . .
143
Mali: Buwa. Berlin: Benkadi foli series 1,
volume 1 (2008) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
145
Thiruvasagam: A Classical Crossover. Composed
and orchestrated by Ilaiyaraaja. Chennai: Ramana
Records (2005) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
146
About the
Contributors
..........................................
149
the world of music
..........................................
153
Keola Donaghy
Brian Diettrich
Nick Hockin
Hollie Longman
the world of music 50(2) - 2008: 75-89
Kwaito on Community Radio: The Case of Bush Radio
in Cape Town, South Africa
Tanja Bosch
Abstract
Through qualitative interviews in Cape Town with Bush Radio staff and participant
observation conducted at the station between 2002 and 2004, this article explores
Bush Radio’s use of kwaito music, and how it contributes towards a rhizomatic development of community. Located within a cultural studies framework, this article
approaches kwaito as cultural text capable of generating multiple meanings. In particular, it argues that those who work at Bush Radio strategically use kwaito music
to create and sustain a divided community in search of a new black identity. Furthermore, the article also addresses how kwaito is speciically constructed and contested
on the airwaves of Bush Radio and by station staff.
1. Introduction
The 50km broadcast footprint and low-powered 250 watt transmitter of South African community radio station, Bush Radio, means that it often takes some ine tuning
to ind it on the dial. Once you’ve locked on to 89.5FM though, there’s no doubt that
you are tuned in to “the mother of community radio in Africa,” as the station’s slogan promises. The alternative political talk shows and features, specialist hip-hop,
jazz and blues programs, and “world” and kwaito music, set the station apart. In exploring the relationship of Bush Radio to kwaito music, I draw on a cultural studies
framework, treating kwaito as cultural text capable of generating multiple meanings
(Grossberg 1993).
Bush Radio is a community radio station based in Cape Town, South Africa. It
originated as the Cassette Education Trust (CASET), an audio-cassette production
facility formed in the early 1980s, during the height of apartheid. During this period,
the main newspapers catered largely to the country’s white minority and sided with
mining capital; and the nature of radio and television in South Africa between the
formation of the South African Broadcasting Corporation (SABC) in 1936 and the
76 • the world of music 50(2) - 2008
early 1990s was determined by the ruling National Party’s strategies for its continued existence and dominance (Tomaselli, Tomaselli and Muller 1987). During apartheid, television and radio broadcasting were owned and controlled by the state-run
SABC and biased in favor of government. As Bush Radio’s irst employee, Sandile
Dikeni, says,
My concept of radio was based on public radio, which was basically bad apartheid
propaganda kind of radio made for blacks. But because we hated the radio programming we tended to hate radio as well as a concept. For instance, there’d be a news
program, and at the end of the news they’d have the news analysis, which is like ten
minutes of state propaganda just coming straight at you. How bad terrorists are, how
bad the liberation movement was, how we should become scared of them. Really basic bad, bad propaganda about how beautiful the South African government is—and
how neat the plan is of how to divide people into the different homelands. What we
knew as people who lived our lives under those systems, is that those systems were
not working for us. Those were the kind of things that really alienated many of us
from radio. (Dikeni, personal communication, 30 August 2003)
Despite this SABC dominance, alternative print media lourished in the 1980s.
The so-called people’s media emerged in the 1980s and popularized anti-apartheid
discourse (Tomaselli 1989), since the alternative news sources openly supported
mass-based political opposition (Jacobs 1999). Publications and pamphlets could
easily be reproduced using photocopy machines and distributed via existing political networks. The alternative press acted as a catalyst for political changes such as
the un-banning of the liberation movement, the African National Congress (ANC)
and the release of ANC leader, Nelson Mandela, both in 1990. However, unlike the
strategic use of print media, the democratic movement overlooked broadcasting as
a site of struggle for the most part. There were, however, two important exceptions:
the African National Congress’s Radio Freedom, and CASET. Founded in 1967,
Radio Freedom was the underground radio station of the ANC and was broadcast
on short wave from neighboring African states. As part of the ANC’s cultural wing,
Amandla, Radio Freedom provided an alternative to the strongly censored South
African Broadcasting Corporation, merging political content and news with popular
music of many banned artists.
The Cassette Education Trust (CASET) produced and distributed cassette tapes
containing speeches from banned activists, local music, and revolutionary poetry in
Cape Town in the early 1980s. CASET fulilled a basic news function in its coverage
of political meetings, rallies, and demonstrations. By spreading information about
insurgence in one part of the country to another, it increased solidarity and support
for the liberation movement. Furthermore, as Dikeni explained, CASET challenged
the apartheid regime on several levels, including in the sphere of media.
I remember we did this vox-pop of these people in this one major rally in Cape Town
where organizations were unbanning themselves. My name is so and so, I come from
the South African National Students Congress, and I declare SANSCO unbanned
from today! And I come from the women’s league and I declare the Women’s League
unbanned from today! It was obviously illegal, but just try and catch us, you know,
Tanja Bosch. Kwaito on Community Radio • 77
it was that kind of an excitement. So we were part of an entire process of deiance
as well, and so we became also a statement of deiance. In our case, a statement of
deiance of the broadcast regulations and laws that governed us at the time. (Dikeni,
personal communication, 30 August 2003)
After the irst national democratic elections in June 1994, the subsequent liberalization of the airwaves and the formation of an Independent Broadcast Authority
(IBA)1, provision was made for community radio as a formal structure, intended to
give previously disadvantaged groups access to the airwaves. CASET evolved into
a radio station known as Bush Radio, largely because its ofices were on the campus
of the University of the Western Cape, created for blacks, and thus known colloquially as the “bush college.”
Today Bush Radio broadcasts 24 hours a day on 89.5FM, with a balance of
60% talk and 40% music. Talk shows and documentaries deal with issues including
health, gender, children, governance and democracy. Specialist music shows feature
genres of music not freely available on other radio stations, for example, drum and
bass, reggae, and blues. Programming is produced by volunteers drawn from the
target community, and the station uses horizontal communication to encourage dialogue within the communities of the Cape Flats, as well as between those communities artiicially created and fragmented during apartheid. The Cape Flats refers to a
sandy stretch of land about 50 miles long on the outskirts of Cape Town, referred to
colloquially as the “dumping ground of apartheid.” Several townships for black and
mixed race or so-called “coloured” (people of mixed race) people still exist within
the Cape Flats, and the housing is mostly tenement style with large areas of squatter
camps or informal housing.
2. Kwaito: Cultural Identity, Ownership and Youth Culture
2.1 Coloured Identity vs. Black Identity
Jantjies and other staff members claim that Bush Radio’s deliberate selection of
kwaito on its daily play lists is directly linked to issues of black culture, youth identity, and ownership. According to operations manager, Adrian Louw:
I think it’s an expression of black township youth identity. I’d like to see it evolve into
the supporting of black consciousness. Black identity and the whole issue of coloured
identity, it’s a very convoluted thing. I think a lot of people at Bush Radio see themselves as black rather than as coloured. And if you want to use the term coloured
then most of the people working here are coloured, working toward a form of black
consciousness and black identity. I think Bush in many ways is trying to develop that
black consciousness. But not only with kwaito, I mean, hip-hop too, just opening
78 • the world of music 50(2) - 2008
up young people’s eyes to what’s out there, and some form of black consciousness.
(Louw, personal communication, 30 May 2003)
In South Africa, the term black has thus not always been used to encompass all
minority groups not classiied as white in Apartheid South Africa. Those identiied
as, and who self-identify as coloured, are usually not included under the terms “African” or “black.” However, kwaito has come to signify a more inclusive “blackness”
or black pride in a country where black culture and identity were once marginal despite a black majority population.
As Louw relects, the nature of black identity in South Africa, and more speciically in the Western Cape, is more complex than one might imagine.
Black identity and the whole issue of coloured identity, it’s a very convoluted thing.
I think a lot of people at Bush Radio see themselves as black rather than as coloured
even though it’s about a 60% split. And if you want to use the term coloured most of
the people working here are coloured, working to a form of black consciousness and
black identity. Because of how the identity issue has been used by the previous government and even today. You know, you have to be proud of your coloured identity—I
mean what the hell is coloured identity? I identify more with the Xhosa than the coon
carnival. I think Bush in many ways is trying to develop that black consciousness.
(Louw, personal communication, July 2003)
In fact, even the use of the term “community” to represent the station’s constituency was originally rooted in a progressive political notion of the community as
black. As Rashid Lombard, one of the irst trustees on the board of Bush Radio, said
of the audience:
I’d like to deine it as black because I’m very much still into black consciousness. It’s
the black community, not coloured, not African, not Indian—black. And I think that’s
a critical thing that I hope they [Bush Radio] still have that vision of getting it into
people’s minds. (Lombard, personal communication, July 2003)
Here again, Lombard relects on how people at Bush Radio have always preferred to refer to themselves as black, rather than use the apartheid category of
coloured. South Africa has a complex ethnic composition, roughly divided by the
apartheid state into black (73%), Indian (3%), Colored (8%) and White (16%). In
addition there are 11 oficial languages with 15 others recognized by the constitution
(Leicester et al., 2000). Prior to 1994, the momentum of resistance and struggle camoulaged ethnic and racial differences (in direct opposition to the state propaganda
of apart-ness) and substituted them with homogenizing terms such as “the people,”
which became fragmented after the 1994 elections (Marais 1998).
As a result, in the South African context race and ethnicity are not social constructs, but have been concretized by their economic roots. It is not a “false consciousness” or a mere super-structural manipulation, but has had direct effects in
terms of people’s material conditions and their relations to modes of production
(Carrim and Soudien 1999). Race in South Africa is not imagined. While essentially
social constructs, race and ethnicity are lived realities for those who identify with the
in-group (Ramsey 2003). As a result, the micro-cultures in South Africa became iso-
Tanja Bosch. Kwaito on Community Radio • 79
lated from one another because of the hegemony of the so-called macro-culture. One
example is the rift between black and coloured communities in the Western Cape.
This is not to say that these are homogenous groups, although they are frequently
perceived as such.
Many of the people at Bush Radio would have been racially classiied by the
apartheid state as coloured. In fact, outsiders have been known to criticize Bush
Radio for being too white and coloured, and exclusive of black identity. In terms of
language, for example, the station broadcasts primarily in English, with about 20%
of broadcasts in Xhosa and 10% in Afrikaans.
Bush Radio’s location in Cape Town is signiicant in terms of cultural geography.
As Lee (1997:127) argues, cities have their own habitus, that is:
certain relatively enduring (pre) dispositions to current social, economic, political or
even physical circumstances in very particular ways, ways in which other cities, with
different habitus formations, may respond to very differently.
As the oldest and traditionally most socially and politically liberal city in South
Africa, Cape Town certainly has its own particular habitus. To some extent then,
Bush Radio uses “community” geographically to refer to people who live in Cape
Town and who share a certain communitas or culture. The irst Dutch settlers in 1652
established a stop in Table Bay for the Dutch East India Company and their ships
that sailed to the Dutch East Indies to replenish fresh fruit and vegetables. Later,
slavery deined the culture of the city. Over 180 years, as many as 63,000 slaves
were brought to Cape Town from East Africa, Madagascar, South India, and Indonesia, among other places. They were used as labor on farms on the outskirts of the
city, as workers in households and factories, and as builders. As a result, the majority
of South Africa’s mixed race, or so-called colored population, live in Cape Town.
This group actively engaged in processes of creolization to construct their identities
from both ruling and subaltern cultures (Erasmus 2001). Indeed, Erasmus argues for
the reconceptualization of coloured (racial) identities as cultural identities:
comprising detailed bodies of knowledge, speciic cultural practices, memories, rituals and modes of being...coloured identities were formed in the colonial encounter between colonists (Dutch and British), slaves from South and East India and from East
Africa, and conquered indigenous peoples, the Khoi and the San. The result has been a
highly speciic and instantly recognizable cultural formation – not just “a mixture” but
a very particular “mixture” comprising elements of Dutch, British, Malaysian, Khoi
and other forms of African culture appropriated, translated and articulated in complex
and subtle ways. (ibid.:21)
The complexities of “coloured” identity notwithstanding, cultural brokers at
Bush Radio have strategically appropriated “blackness” in order to create alliances.
80 • the world of music 50(2) - 2008
2.2 Ownership
This issue of ownership is central. At Bush Radio people feel a sense of ownership
of the music when they choose to play it on their programs. When the station goes
out into the community for outside broadcasts, the staff on duty always carry kwaito.
One gets the sense that they are expected to play kwaito at these gatherings. At the
Beach Broadcasts, for example, a series of outside broadcasts held on the Cape Flats
beaches and sponsored by the Department of Safety and Security, kwaito featured
predominantly. Youth crowded around the station’s mobile unit and kwaito was often high up on the list of the songs they requested. People danced to this music, and
impromptu dance competitions took place with the brave showing their moves in the
centre of a circle. As Bush Radio’s programme integrator, Adrian Louw, said:
There’s ownership of the music, I think that’s the key thing. It originates out of the
townships. It’s township music. There’s nothing like it anywhere in the world. It’s
owned by Langa, it’s owned by Gugulethu, it’s owned by Soweto, it’s owned by the
townships, and I think people are very proud of it, the youth especially. (Louw, personal communication, 30 May 2003)
As seen from Louw’s words, for the staff at Bush Radio, kwaito seems to represent a (re)claiming of an inclusive black cultural identity, asserted for the irst time
via popular culture. Furthermore, when foreign interns visited the station, probably
largely as a result of the way the music was portrayed to them by the staff of Bush
Radio, they almost always ended up passionately enjoying kwaito and leaving with
this music blaring through the headphones of their MP3 players. In reality, neither
Bush Radio nor the township really owns kwaito—a healthy degree of cynicism tells
us that it is really only the record companies, and perhaps to some extent the artists.
that beneit from, control the development of, and as such in essence, control kwaito.
However, on a micro level, it is often radio DJs who control the transmission and
dissemination of kwaito in the townships.
What is perhaps most interesting is that more than merely signifying black identity, for the people at Bush Radio kwaito has become a unifying force in the daily
activities of the radio station. What remains is a residual challenge for a community
radio station which frames itself as a vehicle of social change—for kwaito also encourages and promotes ownership, in the sense that it embraces the mainstream capitalist ideology (Steingo 2005). The focus has shifted away from ownership of the
music, to ownership of any other kind, with music videos encouraging material aspirations, particularly as this was not previously possible for black South Africans.
3. Kwaito as Constructed on Bush Radio
In 1994, the IBA mandated stations to devote at least 20% of their airtime to local
music (Mutume 1998). While one can ind locally produced hip-hop, RnB, pop, and
various other genres, IBA legislation made it easy to broadcast kwaito as it is an ex-
Tanja Bosch. Kwaito on Community Radio • 81
clusively local music genre. However, for Bush Radio, the choice of kwaito music
was not simply one of convenience. According to Bush Radio producer and morning
show DJ, Victor Jantjies:
It is music that South African people can recognize and be proud of, especially the
youth. It creates an original feel because it’s a combination of African beats. I play
a lot of kwaito music on the radio because I want the listeners to know that there is
good local music as well, and they can be associated with it. (Jantjies, personal communication, February 2002)
But the many criticisms of kwaito have been an issue for the station. Kwaito
comes under attack for a number of reasons despite its portrayal as a positive expression of black identity through its creation of the irst black owned record labels, and
by bringing African languages into popular musical genre for the irst time. Firstly,
the lyrical content of the music has been widely criticized. Tokollo from the group
TKZ compares it to rap’s early days: “Parents never liked it either. They say it was
full of swearing, but the youth loved it. Now kwaito is like that, but it’s South African” (cited on www.rage.co.za/kwaito3.html, accessed on 15 January 2006).
Certainly, many people often mention the music’s vulgar and sexually explicit
lyrics. But as Bush Radio’s Sitshongaye explains, this analysis may be because of
misinterpretation due to inaccurate translation into English, as well as the removal
of words out of their original cultural context.
Kwaito is not as explicit as hip-hop. But sometimes you ind that Xhosa is very expressive language. Like say umqundu is ass, you can use it, but because way back in
the day you could use it easily even if you’re a child. But that’s a very expressive word
to use, but these days with the changing times it’s regarded as being too disrespectful, you’re rather saying bum or mpundu. Thebe is one example, he uses words like
that [i.e., like umqundu] because it’s not regarded as being disrespectful in Xhosa, but
some other people who are more like Model C people, people who study in multiracial schools, they see it as being rude because that’s how they grew up, and so they
don’t understand. But people from the townships, they don’t regard it as being rude,
because it’s part of culture and tradition. (Sitshongaye, personal communication, 4
June 2003)
As an English-speaking and English-educated young black man, Sitshongaye
displays here an understanding of his native language, Xhosa. He makes a valid
point—analysing kwaito lyrics in the fashion in which he has done almost certainly
allows this kind of relection and understanding. Nevertheless, the average young
listener or fan might not have the same analytical frame of reference through which
to understand the music.
Similarly, kwaito songs often refer to women derogatorarily, and in music videos
women are usually portrayed scantily clad, much as in international mainstream hiphop music videos. Stephens (2000) relects on the inclusion of women in kwaito music as a deliberate use of superluous “singing and dancing girls”, this as a marketing
ploy. Women in kwaito have often fallen into these kinds of stereotypes, with kwaito
liberated from any need to be politically relevant (Impey 2001).
82 • the world of music 50(2) - 2008
People sing about partying, life and all that. So you’ll be sitting at home listening to
say Thebe and he’s singing about I’ve been at a party and “natibana neses febe,” and
febe is bitch. And he’ll be singing like I’ve been at a party and I saw some girls and
they were sitting down with their legs open and they were feeling horny, you know
stuff like that. And he will sing about that in Sotho or Zulu. But the youth don’t regard
that as being rude, they regard that as something that’s true, that’s happening. (Sitshongaye, personal communication, 4 June 2003)
Kwaito artists have countered the criticisms by saying that their genre is a breakaway from the seriousness of life and that it accurately represents the lives of youth
in South Africa (Boloka 2003); moreover, contrary to popular perception, relatively
few kwaito artists or songs are vulgar, sexist or violent (Coplan 2005).
Another critique that the station faces is that there is often no substantial lyrical
content. The force of this criticism should be understood within the context of Bush
Radio as a station which is generally accepted as one which promotes social change,
often through music such as conscious hip-hop. As DJ Pam Lunga said:
Sometimes you’ll ind there’s a good instrumental but there’s nothing going on in
the song lyrically, just “hola, hola, hola” right through the song. And that’s wack!
And then you ind a combination where the lyrics are bad and the instrumental is
bad. And some people actually like it. Arthur is one of those people, it’s like “haibo,
haibo, haibo”, the whole song is haibo, and people love it. And there’s another one,
“injaincha,” a dog is a dog, and it’s just repetitive. (Lunga, personal communication,
4 June 2003)
However, this did not mean that Lunga stopped playing kwaito on her show. As
she explained, she would try to ind the kwaito music that she felt was most progressive, and play this to her audience.
I try to choose which kwaito I play because not all kwaito is good. The beats are often similar, the lyrics are repetitive and there’s no message in most of the songs. But
I try and play the good kwaito. Like the Yizo Yizo 2 soundtrack, some of the songs in
there talk about crime, people who’ve been in prison and how they regret that, and
also the HIV/ AIDS issue. There’s a song by Boom Shaka for example called “Don’t
Be Ashamed”—don’t be ashamed of your brother, of your sister of your skin colour.
(Lungu, personal communication, 4 June 2003)
And in some ways, her responses may well relect pressures exerted on Bush Radio’s management for station programming to be “developmental,” often without a
full discussion about the similar importance of entertainment, or acknowledgement
of the possibly patronizing notion of using music or the medium of radio to inluence a community who are purportedly in need of social change. After all, kwaito is
pure entertainment.
Kwaito’s use of repetition, what Bergman (1985) describes as the call-and-response technique where the musician sings one line and the listeners repeat a part
of it in response, is much like the performative modes of African-American secular
speech and the practices of the African-American Holiness Church. Boloka (2003)
provides the example of Arthur Mofokate’s song “Mnike” in which Arthur says
Tanja Bosch. Kwaito on Community Radio • 83
“Hey Queen, Hau Mnike!” and together with the backing vocalist the listeners say
“Mnike”. This makes it easy to memorize the songs, and increases interaction between artist and listener.
This is also very similar to apartheid-era slogans used during marches or at political meetings. For example, the speaker at a gathering would call out Amandla!
(power), with the crowd responding Awethu (to the people); or “Forward the people”
with the response being “forward”; and the later inlammatory call of The Azanian
People’s Liberation Movement (Azapo), “One settler,” followed by “One bullet.”
These call-and-response techniques of political protest were also repetitive, intended
to motivate large crowds. In this sense, the performance of kwaito by both musician
and audience member is situated in a rich historical context. Moreover, it is merely
by virtue of this residual meaning in the production process and consumption of
kwaito that Bush Radio’s explicit choice to broadcast this music represents a desire
to ally itself with the development of a black identity via popular culture.
Nonetheless, given the criticisms of the genre, Bush Radio is faced with a dilemma. The station is associated with the development of entertainment-education
projects that encourage the embedding of socially conscious lyrics in music (for
example, the 2002 HIV-Hop project which used hip hop music to reach youth with
messages about HIV/ AIDS). Yet the station also simultaneously plays kwaito, which
often carries lyrics and messages contradictory to those encouraged in the station’s
entertainment-education based hip-hop for social change project.
Ultimately, however, many of the station staff believe that the beneits of promoting kwaito music on the air far outweigh any possible negative effects. Because
the music is black owned and controlled, the station believes they are contributing
toward the (re)creation of a uniied black identity. In fact, kwaito does appear to be
bringing groups previously separated by apartheid closer together. Various so-called
ethnic groups or tribes such as the Xhosa, Zulu, Sotho, etc. were forcibly removed
to ethnic homelands in the countryside, each with its own political administration,
independent of the government of the Republic of South Africa. Now people from
various cultural backgrounds may ind themselves living in the same township and,
as Sitshongaye points out, learning each other’s languages through kwaito.
Most of the kwaito is in Sotho and tsotsitaal. But you’ll be surprised—I’m Xhosa but
I will listen to that CD and I just sing, I don’t know what it means, but it will be ringing in my mind, as if I, and then maybe you bump into a guy who is Sotho, a friend
of yours memorized the lyrics. And I’ll walk out, singing the song as if I know it, and
he’ll be like do you know what that means? And then he’ll explain to you. But some of
the lyrics you can understand, because sometimes the artist tends to repeat the lyrics in
different languages. And another thing that makes you understand is the tsotsitaal—if
you grew up in the township you tend to understand. When you go to socials you hook
up with different people from different backgrounds and cultures, you talk, sometimes
you speak tsotsitaal and you mix it with Xhosa and you mix it with Zulu, that’s how
you learn. So you mix and if you say a word that someone doesn’t understand then
you explain it in Zulu or Xhosa. So that’s how kwaito is, it bonds people together, the
84 • the world of music 50(2) - 2008
youth especially. If you don’t understand somebody will explain to you. (Sitshongaye,
personal communication, 4 June 2003)
Additionally, kwaito is helping to build bridges between the “black” and
“coloured” communities in Cape Town, as described above.
Furthermore, many of the people that work at Bush Radio believe that kwaito will
eventually develop to the point where it can be used for social change in the same
way that hip-hop has been proliically used, primarily in the United States. While
not widely publicised, this has already started to happen with a few performers such
as Trompies leader Eugene Mthetwa attempting to promote a positive social role for
kwaito by working in campaigns against HIV/ AIDS, and saying that “Kwaito has
been a dominant force in popular culture since 1995. If we used it constructively it
could really empower” (in Coplan, 2005:19). Coplan (ibid.:21) further argues that
kwaito lyrcis are today socially engaged, expressing black youth’s insistence on enjoying their freedom and majority status, and further embodying their demand for a
new society that fulills their “modernist material aspirations and accepts their pleasure principle as a valid replacement for the now painfully passe politicised ideology
of social sacriice.”
But kwaito’s lyrics are still often percevied to be less dense than those of rap
music, and it does not share hip-hop’s history as a community-based, awarenessoriented medium. According to Louw:
Kwaito is relatively young. Or at least the form of kwaito we see now is very young.
And what needs to happen is that the skills need to be improved, and it is happening—
people are rapping in Xhosa and trying to build in that consciousness into their lyrics.
If you compare the percentages of conscious hip-hop to the commercial stuff then
the commercial stuff still outweighs it. I think it’s too early right now. Because if you
look at the construction of the music, it’s very repetitive, it’s very simplistic. Its simple
phrases, simple phrase construction, nothing complex. Kwaito itself as an art form has
not had a chance to develop yet, or getting the content in. Or maybe now is the time to
get that moving. (Louw, personal communication, 30 May 2003)
Privileging music characteristics such as “complexity” is problematic, and again
raises the notion of paternalistic control over a community without agency. Here,
perhaps, we see that Louw and others make assumptions about the music based on
limited exposure. The band Skwatta Kamp (a play on squatter camp, the term for
illegal settlements, usually comprised makeshift housing) for example, produced
politically subversive lyrics, criticising the ruling black political elite, with consequent calls to halt airplay of their songs (Coplan 2005); Arthur Mafokoate released
a song with the chorus “Don’t call me kafir”, a derogatory term for blacks during
apartheid. The politics of popular music and popular culture do not require explicit
verbal encoding to be political (Coplan 2005). Further, even with songs that are
purely dance oriented, the so-called apolitical kwaito is in fact political, precisely in
its negation of politics (Steingo 2005).
Tanja Bosch. Kwaito on Community Radio • 85
4. Kwaito and Rhizomatic Community
“A rhizome has no beginning or end;
it is always in the middle, between things,
interbeing, intermezzo” (Deleuze and Guattari 1987:27).
As explicated by Deleuze and Guattari, the rhizome generates connections through
its characteristics of heterogeneity, disjunction, multiplicity, multiple entry points,
and routes rather than roots. In a botanical sense, a rhizome is an underground tuber that ramiies and diversiies, producing new buds, opposed to what Deleuze and
Guattari call “arboric systems of knowledge” based on the model of a tree, which
symbolizes linear thinking and hierarchical structures. The rhizome moves between
the lines established by the arboric systems, and as such is “fuzzy” rather than aggregated, with both “this” and “not this” co-existing simultaneously.
Community radio develops in rhizomatic fashion, growing globally more like
the grass than the trees. Hundreds of low powered FM stations have sprung up in the
United States as a result from assistance from non-proits like the Prometheus Radio
Project, while the World Association of Community Radio Broadcasters (AMARC)
has almost 3000 members and associates in 106 countries (www.amarc.org, accessed
25 January 2005). It may be argued that community radio is not necessarily becoming more powerful than media conglomerates, but is growing horizontally, creating
ripples under the surface. Like a rhizome, community radio stations form networks
of connections across which people and ideas low and disperse.
More speciically, the internal workings of a community radio station like Bush
Radio are particularly rhizomatic. At Bush Radio titles often have no real meaning
and responsibilities are shared. If you are a producer you may also be expected to
present programs or read the news when the regular news reader is off sick. Everyone is expected to learn how to operate the on-air studio and to know basic editing
skills. There are no dedicated studio operators or editors at Bush Radio. Further
evidence of this subversion of hierarchical strategies is the manner in which people
interact. As Louw said:
At Bush, yes, I’m the program integrator and I do this, that, and the other. Basically
Adrian is the person that will make the decision, that sort of thing. I take out the garbage every Thursday, you know. Where are you going to ind that at a commercial
radio station? Where the executive director buys a parcel of ish and chips and has it
with the staff. That’s something that somebody told me once. She hasn’t been to any
place where people are sitting around a table having some ish and chips and you can
come and take some out of that person’s packet and actually just share. And I didn’t
realize it until she said it and that’s so strange. You don’t get that anywhere else. And
I think we’ve been lucky in that way because there’s not much to do in Salt River,
there’s nowhere to go at lunch so we’re forced to work together and eat together.
Celebrating everybody’s birthday, celebrating when somebody leaves. That doesn’t
happen at many places. Here at Bush we get together we say thank you to that person,
86 • the world of music 50(2) - 2008
if we have money we buy some cake. (Louw, personal communication, 20 August
2002)
In the South African case of Bush Radio, both the airwaves and the physical
space of the radio station serves as a meeting point for the various communities of
Cape Town and their interest groups and organizations. People involved in different
types of struggle are often brought together by Bush Radio, which also assists them
in various ways. The gay and lesbian service organization Triangle Project is currently being strengthened through the training of some of their members to participate in production activities on In The Pink, the gay and lesbian programme. Bush
Radio’s programming is rhizomatic, comprising pockets of information located at
various times. Unlike commercial radio which has a distinctive format, Bush Radio’s programming is distinctive for its diversity. You will hear every kind of music
from blues and jazz to hip-hip, kwaito or drum ‘n bass. Commercial RnB, rap or
even traditional music are also played on the station. Talk programs range from call
in programs on African politics to informational programs on AIDS. On Friday evenings you can listen to talks by Michael Parenti and on Sunday afternoons you can
hear Conversations with Writers. On Saturday afternoon teenagers talk about underage drinking and drugs, and on Sunday afternoons Abantu Abakhulu broadcasts programs to the elderly. The listeners’ ability to choose a program to listen to is much
like the rhizome where many points are linked together, not necessarily in sequence,
allowing one to move from one point to another.
Similarly, Bush Radio’s interaction with kwaito is another example of the creation of a rhizomatic community. Kwaito listeners are not just black township youth,
but comprise a more diverse cross-section of the Cape Town community. White and
so-called mixed race or coloured communities also have access to kwaito via Bush
Radio, and in doing so, assert their identiication with a uniied black culture, represented by kwaito.
Many of the listeners call Bush Radio from public phones, quickly sending a
“dedication” (message) before they run out of coins. The unmistakable beep in the
background, clearly identiies the call as originating from a public telephone. While
mobile telephony has taken off in the last few years with most South Africans owning cellphones due to the affordable pre-paid “pay-as-you-go” system, calls from
cellphones are still prohibitively expensive. The rhizomatic listening patterns of the
audience also emerges when one inds that once a call is made to Bush Radio, the
telephone is often passed from hand to hand, as several other members of the household or listening community take turns to send our their dedications.
5. Conclusion
Kwaito is problematic, but while the negatives aspects of the music are recognized,
the music itself represents a uniied black cultural identity, which highlights it as
one of the only facets of popular culture to perhaps bridge the divide between black
Tanja Bosch. Kwaito on Community Radio • 87
and colored and between various black ethnicities. Like any other cultural product,
music generates multiple meanings; and meaning becomes the source of struggle as
it is continually contested. Undeniably, contestation is part of cultural consumption.
Certainly, as the irst music genre owned and controlled by black South Africans,
kwaito represents a break from the apartheid past and a move toward the formation
of a new cultural terrain. Kwaito demonstrates how mass media helps the creation of
a ‘new’ South Africa by implanting a new common culture based on consumption,
and it is through this new culture that identities are forged (Boloka 2003).
An exciting tension surrounds popular music in the 1990s: invention facing tradition, creativity confronting stagnation, tolerance versus intolerance, rebellion against
authority, commercialism versus authenticity. This tension is not a simple struggle of
positive and negative...it is much more than a struggle to decide what music we hear,
when we hear it, where and how. (Ullestad 1992:37)
Like Jamaica’s dancehall (Stolzoff 2000), kwaito is associated with darker skins,
and to some extent reproduces the social order out of which it is born in terms of
gender and sexuality. Bush Radio’s deliberate decision to broadcast kwaito relects
a conscious decision to build and to maintain a community—in this case a group
of individuals whose self-identiication places them under the umbrella term black.
Identities forged out of musical traditions are imaginary, multiple and temporal (Boloka 2003). Bush Radio’s use of kwaito music thus represents a consciously intended
creation of community, arguably imagined (Anderson 1983) but also rhizomatic.
Kwaito no longer represents merely the hybrid—it has become indigenous. As Storey (1996) points out, meaning is a social production. Therefore, evaluated as a text,
kwaito does not issue meaning about new identities in a new society, but becomes a
site where the articulation of a variable meaning can take place.
Note
1
In April 2001 the IBA merged with the South African Telecommunications Regulatory Authority (SATRA) to form the Independent Communications Authority of South Africa (ICASA). A
new bill passed by Parliament stated that the merger was needed because of the rapid convergence in the ields of broadcasting and telecommunications.
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