Promotional Practices of Travel Agency

This paper presents the role of travel agencies in choosing a tourist destination, a choice that is increasingly difficult for tourists due to the many existing offers. The travel agencies, in the tourist activity, have the role of informing and offering consultancy regarding the tourist offers, of organizing, commercializing and distributing tourist packages. They contribute to the development of tourist destinations, greatly influencing market trends and needs. In general, tourists travel for pleasure, but there are other motivations that determine them to choose a certain tourist destination. There are tourists who want to explore new territories, others want to get rid of the daily routine or are looking for social interaction. That is why the travel agency helps them very much in making the best decision when choosing their tourist destination, regardless of the motivation they have.