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Within a globalized scientific community, sciences are changing to worldwide perspectives and multidisciplinary approaches. The authors of this book illustrate this trend by looking at different study areas of the social sciences. They... more
The main objectives of this study are to identify and analyze variables that have an impact on the export performances of seven East African countries and suggest practical solutions to improve export performance in East Africa. Using... more
La performance à l’export de la PME suscite un intérêt croissant en marketing d’exportation. Les travaux récents intègrent diverses dimensions internes considérées comme cruciales pour la réussite des PME des PME à l’export. La présente... more
Firms with export operations have internal environments that are often geared toward serving the home market. As a result, export marketing and other business functions compete for resources, which thus increases the likelihood of... more
The purpose of the study is to analyse the joint impact of external factors of small and medium-sized enterprises (SMEs), such as export promotion programmes (EPPs), which encompass trade mobility-, information-, education-, and... more
In this research, the authors extend a contingency perspective of international marketing in an exporting context by considering how internal and external forces of the firm explain adaptation of the marketing mix in export markets. The... more
Despite the recent increase in'born-global'studies, there has been little research on how the scale and scope of being a born-global firm affects performance: most of the earlier research takes no... more
This paper presents a comparative study of the export performance of U.S. and Canadian small and medium-sized exporters. A parsimonious model is developed drawing on the resource-based theory of the firm, with three sets of resources,... more
... focus on formal cooperation and virtually ignore informal cooperation and its role in knowledge ... In the literature, terms such as collaborative/cooperative arrangements, clusters/networks, and strategic ... However, the general... more
Contribution of small and medium enterprises (SMEs) in global export is becoming significant but still a large number of these are unable to outperform in international market. In this study, we have identified and classified the... more
Abstract Purpose – This study aims to understand the antecedents of export performance at the firm level. Building on agency theory but taking into account emerging market settings and institutional differences, the authors investigate... more
International wine market is becoming one of the more dynamic in beverages sector. This paper is a summary of the research developed during 2004-2006 at the UPM with Argentinean exporters. The selection of UK market was due to the high... more
Considering the economic situation in Germany, the adjustment process has come to a standstill leaving persistent difierences between West and East. This paper refers to this context analyzing the export behavior comparing flrms in West... more
This paper looks at the experience of South East Europe which -- for the purposes of this paper -- includes the former states of Yugoslavia except for Slovenia (i.e. Croatia, Serbia-Montenegro, Bosnia-Herzegovina, and Macedonia), Albania,... more
Countless determinants of export success that are supposed to help managers reduce the failure rates of export ventures have been identified. Despite this abundance of studies, however, little is known about the determinants of the... more