Papers by Ragnhild Silkoset
De Gruyter eBooks, Dec 8, 2022
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Classroom companion: business, 2021
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Magma
Produktinformasjon har vært mulig å spore gjennom ulike teknologier i årtier. Bidraget i denne ar... more Produktinformasjon har vært mulig å spore gjennom ulike teknologier i årtier. Bidraget i denne artikkelen er å utvikle forståelsen av hvordan smarte kontrakter gjennom blokkjedeteknologien kan være en informasjonsgarantist i markeder preget av informasjonsasymmetri. Informasjon om bærekraft er et eksempel på et problem knyttet til informasjonsasymmetri. Smarte kontrakter i kombinasjon med blokkjedeteknologien bidrar til at forbrukere kan ta informerte og bærekraftige valg. Dette vil igjen motivere globale og komplekse forsyningskjeder til å bli mer bærekraftige. Artikkelen illustrerer potensialet og bruken av smarte kontrakter gjennom eksempler fra moteindustrien. Smarte kontrakter kjennetegnes ved at forhåndsbestemte elementer i en transaksjon er automatisert og selvutførende ut fra if–then-koder. Dataene fra transaksjonene lagres i desentraliserte blokkjeder (Silkoset, 2021). Slik automatisk overføring av informasjon og dokumentasjon reduserer menneskelige feil og øker hastigheten...
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Business Strategy and the Environment
The unethical behavior of greenwashing threatens the growth of sustainable products and markets. ... more The unethical behavior of greenwashing threatens the growth of sustainable products and markets. Greenwashing degrades essential efforts to reduce climate change and pollution and to promote social justice. False marketing communication that claims products are sustainable hurts the value of green products and weakens customer capability to prefer sustainable to nonsustainable products. Greenwashing also eliminates trust in "green" products. Markets infected by fake "green" products ultimately fail to provide the necessary sustainable transformation. Our study demonstrates that consumer access to reliable transparent, traceable, and tamperproof product information counteracts perceived greenwashing among consumers of ecological foods. Furthermore, our data indicate that blockchain information significantly more than certification systems safeguard consumers against the threat of greenwashing. Information validating authenticity promotes the development of sustainable products, protects intellectual property rights for suppliers of green products, and safeguards the supply of green products to consumers. Consumers need key information that ensures the provenance of green products. Conventional wisdom endorses certifications to constrain greenwashing. However, we find that blockchain information dimensions protect brands against perceived greenwashing more robustly than certification systems.
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Research Methods and Data Analysis for Business Decisions, 2021
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Research Methods and Data Analysis for Business Decisions, 2021
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Research Methods and Data Analysis for Business Decisions, 2021
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Research Methods and Data Analysis for Business Decisions, 2021
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PsycTESTS Dataset, 2010
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Classroom Companion: Business, 2021
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Kunnskapsmagasinet Kristiania, 2022
Grønnvasking er en alvorlig trussel mot en bærekraftig utvikling. Det gjør kvaliteten i rapporter... more Grønnvasking er en alvorlig trussel mot en bærekraftig utvikling. Det gjør kvaliteten i rapporteringen av bærekraft viktigere enn tidligere. Særlig fordi markedsføring kan «grønnmales». Bærekraft har blitt en stadig mer integrert del av markedskommunikasjonen i bedriftene. Men denne markedskommunikasjonen må understøttes av valid informasjon som forbrukere og bedrifter kan ha tillit til.
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Companies that are market-oriented are superior in terms of ability to adapt to a constantly chan... more Companies that are market-oriented are superior in terms of ability to adapt to a constantly changing market. On this basis, the author tests what happens when companies implement market orientation on an inter-organizational level - labeled co-market orientation. Co-market orientation strongly increases companies' ability to handle problems that arise in the network, hence (1) free riders, such as willingness to participate in the joint marketing of a destination, (2) unsolved tasks such as cleaning up and maintenance of public areas, and (3) unsynchronized activities, such as the absence of coordinated opening hours. The book maps the mechanisms that motivate companies to participate in a co-market orientation. The empirical analysis shows that co-market-oriented tourist businesses in the greater work to maximize the destination collective interests, despite the fact that such behavior is in conflict with the companies' short- term self-interest. The book is also informati...
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The monograph is based on a doctoral dissertation submitted to BI Norwegian School of Management ... more The monograph is based on a doctoral dissertation submitted to BI Norwegian School of Management in 2004. Originally published by VDM Verlag in 2009. http://www.vdm-publishing.com/
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Research Methods and Data Analysis for Business Decisions
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Papers by Ragnhild Silkoset