If you look an inch deep below the surface of this show, you will be rewarded with beautiful moments and endearing stories.
The diversity of brides is really impressive on this show, and I've only just started season 2. Some women are trying on their first ever wedding dress, some their 30th. I think a common misconception when you see a snapshot of this show is that it's brainless fluff, and orchestrated drama. Gok and all the staff at this bridal shop manage to do something really special.
They reinstall self confidence, they allow women to feel like the most beautiful women in the world. The transformation that some of these women go through is truly heartwarming.
Perhaps as a soon-to-be bride I'm a little biased, but I think there is something really magical about the impact that finding the right dress can have on someone.
For so many women, the issue is self-confidence, body hang-ups, never feeling "beautiful" enough, and yet one's wedding day is perhaps the one day in a woman's life where she truly feels un-self-conscious and unequivocally beautiful. This show is able to produce that spectacular moment for (virtually almost) every woman, and it's so lovely to see.
