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- John E. Powers (1837–1919) was a highly influential American copywriter. The world's first full-time copywriter, he worked for the department stores Lord & Taylor and Wanamaker's before becoming a freelancer in 1886. Regarded as the father of modern creative advertising, he was inducted into the Advertising Hall of Fame in 1954. (en)
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- The Best Goods (en)
- The Cost of It (en)
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- Powers' style magazine ads for Murphy Varnish Co. (en)
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- The cost of It - Murphy Varnish Co. ad by John Emory Powers.png (en)
- The Best Goods - Murphy Varnish Co. ad by John Emory Powers.png (en)
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- Writing ads for Lord & Taylor and Wanamaker's (en)
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- We are bankrupt. This announcement will bring our creditors down on our necks. But if you come and buy tomorrow we shall have the money to meet them. If not we will go to the wall. (en)
- The price is monstrous, but that's none of our business. (en)
- They're not as good as they look, but they're good enough — 25 cents. (en)
- We have a lot of rotten gossamers and things we want to get rid of. (en)
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- John E. Powers (1837–1919) was a highly influential American copywriter. The world's first full-time copywriter, he worked for the department stores Lord & Taylor and Wanamaker's before becoming a freelancer in 1886. Regarded as the father of modern creative advertising, he was inducted into the Advertising Hall of Fame in 1954. (en)
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