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Bolton, P. ; Dewatripont, M. Contract Theory. 2005 The MIT Press: Cambridge, MA
Fudenberg, D. ; Tirole, J. Game Theory. 1991 MIT Press: Cambridge, MA
Saouma, R. Optimal second-stage outsourcing. 2008 Manag. Sci.. 54 1147-1159
Sayman, S. ; Hoch, S.J. ; Raju, J.S. Positioning of store brands. 2002 Market. Sci.. 378-397
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