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Incentives to Advertise and Product Differentiation. (2003). Israelsen, L Dwight ; Hunnicutt, Lynn .
In: Journal of Agricultural and Resource Economics.
RePEc:ags:jlaare:31057.

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  1. Does Generic Advertising Help or Hurt Brand Advertising?. (2009). Chung, Chanjin ; Suh, Daeseok .
    In: 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin.
    RePEc:ags:aaea09:49557.

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References

References cited by this document

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  11. Kaiser, H. M. Impact of National Generic Dairy Advertising on Dairy Markets, 1984-95. J. Agr. and Appl. Econ. 29(1997):303-13. Kinnucan, H. W. A Note on Measuring Returns to Generic Advertising in Interrelated Markets. J.

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  14. Milgrom, P., and J. Roberts. `Price and Advertising Signals of Product Quality. J. Polit. Econ. 94(1986): 796-821.

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  20. Wohlgenant, M. K. Distribution of Gains from Research and Promotion in Multi-State Production Systems: The Case of the U.S. Beef and Pork Industries. Amer. J. Agr. Econ. 75(1993):642-51.

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  3. Cooperative advertising models in supply chain management: A review. (2014). Aust, Gerhard ; Buscher, Udo .
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  5. Special Issue. Guest Editor: Zhihao Yu. (2013). Ishii, Yasunori.
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  6. Consumer Response to Point of Purchase Advertising for Local Brands. (2013). Palma, Marco ; Collart, Alba ; Carpio, Carlos.
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  7. Presence of Check-off Programs and Industry Concentration in the Food Manufacturing Sector. (2012). Schulz, Lee ; Crespi, John.
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  8. Five-a-day, a price to pay: An evaluation of the UK program impact accounting for market forces. (2011). Mazzocchi, Mario ; Capacci, Sara.
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  9. Econometric evidence of cross-market effects of generic dairy advertising. (2010). CAKIR, METIN ; Balagtas, Joseph.
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  10. Sales and Advertising Rivalry in Interwar US Department Stores. (2010). Walker, James ; Scott, Peter.
    In: Economics & Management Discussion Papers.
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  11. Examining consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables using experimental economics. (2010). Kaiser, Harry ; Rickard, Bradley J. ; Richards, Timothy J. ; Liaukonyte, Jura.
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  12. Getting Something from Nothing: An Investigation of Beef Demand Expansion and Substitution. (2009). Lusk, Jayson ; Gunderson, Michael ; Norwood, Bailey F.
    In: Review of Agricultural Economics.
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  13. On generic vs. brand promotion of farm products in foreign markets. (2008). Kinnucan, Henry.
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    RePEc:taf:applec:v:40:y:2008:i:6:p:673-684.

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  14. Advertising and U.S. Nonalcoholic Beverage Demand. (2008). Zheng, Yuqing ; Kaiser, Harry.
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  15. An Evaluation of Californias Mandated Commodity Promotion Programs. (2007). Crespi, John ; Alston, Julian ; Sexton, Richard J ; Kaiser, Harry M.
    In: Review of Agricultural Economics.
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  16. Investigating sales and advertising rivalry in the UK multipurpose vehicle market (1995-2002). (2007). Walker, James ; Requena Silvente, Francisco ; Requena-Silvente, Francisco.
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  17. Dynamic strategic responses among advertisers: the case of meat products. (2007). Gloy, Brent ; Hyde, Jeffrey.
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  18. Dynamic strategic responses among advertisers: the case of meat products. (2007). Gloy, Brent ; Hyde, Jeffrey.
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  19. Bargaining rationale for cooperative generic advertising. (2007). Crespi, John ; James, Jennifer S..
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  24. Are uniform assessments for generic advertising optimal if products are differentiated?. (2003). marette, stéphan ; Crespi, John.
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  25. Evaluating the effect of generic advertising and food health information within a meat demand system. (2003). Liu, Donald ; Boetel, Brenda L..
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  26. Distributional issues in check-off funded programs. (2003). freebairn, john ; Alston, Julian ; James, Jennifer S..
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  28. Estimating Dynamic Relationships between Pork Advertising and Revenues. (2003). Hyde, Jeffrey ; Foster, Kenneth.
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  30. Incentives to Advertise and Product Differentiation. (2003). Israelsen, L Dwight ; Hunnicutt, Lynn .
    In: Journal of Agricultural and Resource Economics.
    RePEc:ags:jlaare:31057.

    Full description at Econpapers || Download paper

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