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Benham, L. The Effect of Advertising on the Price of Eyeglasses. J. Law and Econ. 15(1972):337-52.
Nelson, P. Advertising as Information. J. Polit. Econ. 82(1974):729-54.
Shapiro, C. Advertising and Welfare: Comment. Bell J. Econ. 1l(1980):749-52.
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