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Can in-store displays improve category sales and brand market share in online stores? A study on the overall effectiveness and differences between display types in an online FMCG context. (2008). Breugelmans, Els ; Campo, Katia.
In: Research Memorandum.
RePEc:unm:umamet:2008035.

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  4. Consumer sophistication, word-of-mouth and “False” promotions. (2018). Deng, Yiting ; Boulding, William ; Wang, Wei ; Staelin, Richard.
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