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14 Top Leadership Development Training Topicsfor Teams Team training does more than just build skills. It teaches team members to work together, makes employees more engaged, and builds emp ...
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CaseFruitzone India Limited (A): Designing the Research Questions
Fruitzone India Limited is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company was contemplating launching a new flavour of fruit...
February 23, 2016Quick view$11.95(USD) -
SupplementFruitzone India Limited (B): Designing the Research Questionnaire
Fruitzone India Limited is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company is conducting a market research to identify a new...
February 23, 2016Quick view$5.00(USD) -
CaseHBS California Research Center
Harvard Business School's (HBS) California Research Center, a three-year experiment initiated in July 1997 to facilitate research, case-writing, and course development centered in the Silicon Valley...
January 21, 2000Quick view$11.95(USD) -
SupplementFruitzone India Limited (D): Additional Conclusive Research
Supplement to case A00053. Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a...
February 23, 2016Quick view$5.00(USD) -
Partner ArticleInternational Marketing Research: A Global Project Management Perspective
As organizations continue to pursue more global strategies, the need to be able to understand consumers in far away places is increasing. Marketing research is the primary mechanism through which...
March 15, 2007Quick view$8.95(USD) -
Industry and Background NoteResearch Methods in Marketing: Survey Research
Presents basic issues in survey research, covering both measurement and sampling error. The intention is to consider each element of the survey process: problem statement, questionnaire design,...
October 01, 1981Quick view$8.95(USD)
