Intent Data 101: The Marketer’s Guide to Identifying and Targeting In-Market Buyers
Learn how intent data helps your team target active prospects, optimize spend, and gain a competitive edge.
eBook
Guides and Tips
Our collection of guides so you can thrive on G2.
Latest Content
eBook
Intent Data 101: The Marketer’s Guide to Identifying and Targeting In-Market Buyers
You know the challenge: 95% of your market isn't ready to buy. How do you find the 5% who are?
eBook
5 G2 Moves to Power Growth in 2024
Want to turn G2 into your growth engine for H2 2024? Our guide reveals 5 tactics to use customer...
eBook
How High-Growth SaaS Companies Succeed on G2
Even the greatest SaaS product in the world can’t grow without building trust. Our ultimate growth...
eBook
Smarter Targeting, Higher Conversion: Unlocking the Power of Intent Data in Advertising
Trade market murkiness for in-market buyer visibility.
Report
ROI Study: G2 Marketing Solutions
4x MQLs? 81% larger deals?! Learn how B2B software and services providers are driving growth with...
Guide
Secrets to Proving ROI with Intent Data
The guide to measuring the impact and value of buyer intent has officially dropped.