Infomercial aesthetic

It comes with some ‘80s-inspired visuals to boot.

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Dollar Store Vernacular is an aesthetic based around design that look and feel "cheap". These cheap designs are quickly produced for profit, leaving them with elements such as logos created using word art, poorly matching color combinations, and a large amount of cutout images. The aesthetic is often seen on things like carnival signs, knock-off products, flyers, pop-up ads, firework packaging, bath salt packaging, etc. Visuals found within the Dollar Store Vernacular aesthetic often include…

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Drawing attention to the other Amazon, a new campaign from Allbirds leverages humour, early-web aesthetics and late-night TV nostalgia.