Creative advertising campaign

Check out this descriptive and engaging campaign by Indeed.com to represent the gender pay gap. Gender pay gaps are reflected in several different ways - in the number of leadership positions held by women, the salary offered to women for the same work as men, and other factors influencing the economic security of women. Indeed calls out the issue. What do you think of the campaign? #knowinglyselect #breakthebias #jobs #marketing #creative #recruitment #genderequality

Samsung AC Press Ad - Ads of Bangladesh

The campaign’s concept is that a shopping bill shouldn’t scare, confuse, or agitate customers. The execution uses receipt bills formed into different shapes to represent each of these feelings. Body copy reassures the viewer that the hypermarket offers low prices so that one doesn’t have to worry about expenses.

How We See The World? Vs How Illustrators See The World? #adobe #illustrator #photoshop

Discover the power of visual metaphors in advertising. Explore compelling examples, and learn how to create effective visual metaphors to enhance your messaging and ads.

We are surrounded by items, buildings, and even software that was designed one way or another. It tends to stick out when something is so poorly considered that we have to stop and wonder “what were they thinking?” Fortunately, most of the things around us conform to our expectations. A table is a table and a street sign is a street sign.

Previously, customers could only order McCafé coffee at a McCafé, but now with a change in operations, it’s possible to order McCafé at any McDonald’s restaurant as well as at McDrive. Therefore, our task was to communicate that there is McCafé not far away from you...