Tourism campaign

Tourism Australia has launched its first international campaign in more than a year to remind Kiwis what’s waiting for them across the ditch.

The next phase of Tourism Australia’s Holiday Here This Year campaign via M&C Saatchi Sydney has launched today, with ambassadors Hamish Blake and Zoe-Foster Blake showcasing some of Australia’s most epic holiday experiences.

The distinct and defining character of Australia and of Australians will be celebrated in a new campaign unveiled by Tourism Australia today via M&C Saatchi Sydney, which will invite the world Down Under to experience first-hand the Australian way of life.

FutureBrand has redesigned the place branding for Visit Jersey with the aim of making it more “relevant” for holiday-goers. While overall travel from the UK has doubled since 1990…

Kiwi kids are the stars of a new global campaign via Augusto, to encourage the protection of New Zealand for future generations.

When creativity goes wrong: copycats, mishaps, and blunders

Tourism Tasmania is relaunching its brand with a campaign via BMF and Clemenger BBDO, Sydney that calls on Australians to break free from the stresses of modern life and feel more human again; an opportunity to breathe in the incredible nature, the thriving culture, or simply reconnect with yourself

Tagline: “We Like It Here. You Might, Too.” (Don’t go crazy, you guys.)

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Tourism Tasmania's new campaign 'Come Down For Air' invites Aussies to find their own space in Tasmania and escape busy their busy lives.