WO2019107716A1

WO2019107716A1 - Personal broadcasting-based advertisement system and method

Info

Publication number: WO2019107716A1
Application number: PCT/KR2018/010664
Authority: WO
Inventors: 김병준
Original assignee: 주식회사 빅마켓
Priority date: 2017-11-28
Filing date: 2018-09-12
Publication date: 2019-06-06
Also published as: KR101844873B1

Abstract

An advertisement system is disclosed. More specifically, the present invention relates to a personal broadcasting-based advertisement system and method by which a seller registers a product to be advertised online and advertises the same in an on-line personal broadcast form. According to an embodiment of the present invention, a seller intending to advertise a product registers the product in a system, and a broadcaster operating a personal broadcast establishes and operates a personal broadcast room on the subject of a corresponding product through a terminal such that a viewer having connected thereto can view the personal broadcast and readily purchase the product.

Description

Personal broadcasting based advertisement system and method

The present invention relates to an advertisement system, and more particularly, to a personal broadcasting based advertisement system and method in which a seller advertises a product to be advertised through online registration and online personal broadcasting.

The Internet is an open network that can connect freely by applying a common protocol to a counterpart PC or server to be accessed anywhere in the world. It is used for the transmission of multimedia information as well as the development of compression technology as well as basic character information transmission , E-mail, file transfer, World Wide Web (WWW), and the like.

Such an increase in the number of Internet users is leading to a significant increase in online shopping. Advertisers who advertise specific products should advertise on offline media such as newspapers and TVs, and advertise their products or corporate images by advertising on portal sites or shopping malls visited by a large number of users online Which are trying to generate profits.

However, not only the traditional advertising method but also the online advertisement, the advertisement information is provided to the users who are interested in the product, but the advertisement information is displayed to the unspecified many visited to the site or portal, There is a limitation in that the advertisements are not controlled to be exposed to the purchasing hierarchy having the advertisements.

Therefore, it is difficult to maximize the effect in response to the cost of the advertisement. In order to post the advertisement of the commodity on the popular sites with many visitors, there is a problem that the seller of the commodity, that is, the advertiser, must pay a considerable cost.

The present invention has been conceived to solve the above-mentioned problems, and it is an object of the present invention to provide an online personal broadcasting system in which an individual who selects a product to be advertised through the Internet opens an online personal broadcasting system, And to provide a personal broadcasting based advertisement system and method for enabling a personal broadcasting service.

Another object of the present invention is to provide a personal broadcasting based advertisement system and method capable of transmitting not only commodity advertisements but also various types of related contents via personal broadcasting.

According to an embodiment of the present invention, there is provided a personal broadcasting based advertisement system including a shopping broadcasting server for providing a personal broadcasting service to at least one broadcasting terminal according to an embodiment of the present invention, A broadcast service unit for providing a personal broadcast service on the basis of an advertisement of the commodity in response to a request from the broadcast terminal, a broadcast service unit for receiving, from at least one viewer terminal connected to the personal broadcast, And an order processing unit for performing an ordering process when requesting an order for a product.

The broadcasting terminal selects any one of the plurality of registered products, and the broadcasting service unit can open and broadcast a plurality of personal broadcasting channels for performing advertisements for the same goods.

The personal broadcasting station may include a broadcasting progress unit for displaying a broadcasting image obtained from the broadcasting terminal, a dialog input window of a broadcasting station and a connected viewer on a screen, and a purchase window including a description of the commodity and a purchase button And a purchase window providing unit.

The shopping broadcast server includes a data base for storing member information of a broadcaster and a viewer and product information about a commodity and a cost settlement process occurring between a seller and a seller who advertise the commodity upon completion of the order procedure And a cost settlement unit.

The shopping broadcast server may include a preference calculating unit for cumulatively calculating preference information on a commodity input from the viewer terminal in the personal broadcasting and reflecting the cumulative preference information on the purchasing window.

The shopping broadcast server may further include an event processing unit for requesting the seller server to generate an event for an advertised commodity requested from the broadcasting terminal.

And a connection service unit for switching the personal broadcasting channel to a pay channel for streaming video contents according to the setting of the broadcasting terminal.

The personal broadcasting channels are opened one-to-one with one broadcasting terminal, and can be classified into a plurality of categories, and a plurality of broadcasting channels can be opened in each category.

According to another aspect of the present invention, there is provided a personal broadcasting based advertisement method for providing a personal broadcasting service to at least one broadcasting terminal according to an embodiment of the present invention, The method comprising the steps of: registering at least one commodity for sale; opening a personal broadcasting station on the subject of advertisement of the commodity at the request of the broadcasting terminal; receiving, from one or more viewer terminals connected to the personal broadcasting room, The method of claim 1, wherein the step of providing the personal broadcasting includes selecting one of the plurality of products registered from the broadcasting terminal, Generating a plurality of personal broadcasts, and transmitting the plurality of personal broadcasts.

The step of performing the ordering step includes the steps of: receiving a purchase request for a corresponding commodity from the viewer terminal through an in-screen purchasing window provided in the personal broadcasting; receiving information necessary for purchasing the commodity from the viewer terminal, A step of providing a sales history notification of the goods to the broadcasting terminal that advertised the goods and the registered seller server when the payment is normally approved, and a step of receiving notification of delivery of the goods from the seller server , And performing a cost settlement procedure for the broadcaster and the seller.

According to the embodiment of the present invention, a seller who wants to advertise a product registers a commodity in a system, and a broadcasting operator who operates a personal broadcasting establishes and operates a personal broadcasting room on the subject of the commodity through a terminal, It is possible to watch personal broadcasting and easily purchase it.

In addition, according to the embodiment of the present invention, it is possible to provide a service in a form associated with personal broadcasting, such as setting and operating a pay channel for streaming video content when a broadcasting station opens its own personal broadcasting .

1 is a diagram illustrating an overall structure of a personal broadcasting based advertisement system according to an embodiment of the present invention.

FIG. 2 is a diagram illustrating a structure of a shopping broadcast server of a personal broadcasting based advertisement system according to an embodiment of the present invention. Referring to FIG.

FIG. 3 is a diagram illustrating a product registration and a broadcast preparation step in the advertisement method by the personal broadcasting based advertisement system according to the embodiment of the present invention.

FIG. 4 is a diagram illustrating a personal broadcasting transmission and a product purchasing step in the advertisement method by the personal broadcasting based advertisement system according to the embodiment of the present invention.

5 to 7 are views illustrating screens provided by a personal broadcasting based advertisement system according to an embodiment of the present invention.

Prior to the description, when an element is referred to as being "comprising" or "including" an element throughout the specification, it is to be understood that the element may be further comprised of other elements . Also, terms such as " unit, "" module, and system," and the like, as used in the specification, designate units that process at least one function or operation , Which may be implemented in hardware, software, or a combination of hardware and software.

Furthermore, the term "embodiment" is used herein to mean serving as an example, instance, or illustration, but the subject matter of the invention is not limited by such example. It is also to be understood that the terms "including, "" having, "and other similar terms are used, but that they do not exclude any additional or different components when used in the claims, Quot; is < / RTI > used in a manner similar to the term " Comprising ".

The various techniques described herein may be implemented with hardware or software, or may be implemented with a combination of both, where appropriate. The terms "unit," "module," and "system" as used herein are likewise equally applicable to computer-related entities, And a combination of software, software, or software at the time of execution. Further, in the present invention, both programs and hardware executed in a system including a terminal can be configured in units of modules, and can be recorded in one physical memory, or distributed among two or more memories and recording media.

Hereinafter, a personal broadcasting based advertisement system and method according to an embodiment of the present invention will be described with reference to the drawings.

Referring to FIG. 1, a personal broadcasting-based advertisement system according to an embodiment of the present invention includes at least one broadcasting terminal 100 for operating a personal broadcasting service on a topic of merchandise, A shopping broadcast server 300 and a shopping broadcast server 300 for opening and servicing the personal broadcasting room and performing a purchasing procedure for goods requested for purchase in the private broadcasting room, And a seller server 400 for performing a delivery procedure of the goods.

The broadcaster terminal 100 is a terminal of a broadcaster who establishes and operates a personal broadcasting station. The broadcasting terminal 100 performs member registration and login to the shopping broadcasting server 300 with the broadcasting rights, thereby establishing an online personal broadcasting room, In real time, or can transmit the video content set by the broadcaster.

Such a broadcasting terminal 100 can be connected to an information communication network and can communicate with the shopping broadcast server 300 and the viewer terminal 200 and is provided with a web cam and a camera device capable of photographing the current state of the broadcasting person in real time, Or a computing device such as a stationary PC, a notebook, a smart phone, and a tablet PC equipped with a microphone device capable of transmitting voice of a person in real time.

Here, the number of the broadcasters who want to transmit the personal broadcasting may be a plurality, and the broadcasting station may set up the personal broadcasting room by setting the same topic or another topic as the other broadcasting party.

Regarding the establishment of such a personal broadcasting station, each broadcaster can freely select any one of a plurality of products registered in the system according to his / her intention, instead of requesting a seller's advertisement request separately. Also, the same product can be selected to be duplicated between two or more different broadcasters.

That is, according to the embodiment of the present invention, the broadcasters can select the various advertisement target products registered by the seller without restriction on the overlap, and accordingly, there can exist two or more advertisement broadcasts for the same product.

This allows the broadcaster to send commercials independently from the seller in accordance with his / her intention, thereby ensuring a more subjective personal broadcasting without depending on the seller.

In addition, since viewers can view advertisements conducted from various viewpoints on the same commodity, they are actually assisted in the purchase decision.

The personal broadcasting channels established through the broadcasting terminal 100 for the same product are transmitted to online via the information communication network and the video and audio of the broadcasting person are transmitted to the viewer terminal 200 connected to the URL corresponding to the personal broadcasting channel in real time .

Particularly, the personal broadcasting according to the embodiment of the present invention may be set to any one of a plurality of commodities registered in the shopping broadcast server 300 by the broadcaster, And the episode related to the usage time and the related episode can be used as the material of the broadcasting.

Particularly, in the personal broadcasting, the contents of the advertisement for the commodity are formed based on the experience and knowledge of the broadcasting party itself, rather than receiving the instruction from the seller, so that it can be more informative information for the viewer.

The viewer terminal 200 is a terminal of a viewer who watches a personal broadcast currently being transmitted, performs member registration and log-in with the viewer's authority in the shopping broadcast server 300, accesses the online personal broadcast channel currently opened through the viewer terminal 200, It is possible to receive the current state in real time or receive the video contents set in the private broadcasting channel in a streaming manner.

The viewer terminal 200 is a monitor capable of communicating with the shopping broadcast server 300 and the broadcasting terminal 100 by connecting to the information communication network and capable of receiving and outputting the current state and voice of the broadcasting person in real time, Or a computing device such as a stationary PC, a notebook, a smart phone, and a tablet PC equipped with or equipped with a speaker.

The viewer terminal 200 can receive a personal broadcast by connecting to one personal broadcast, and can conduct a chat conversation with a broadcast person through an interface provided by the personal broadcast.

Particularly, in the embodiment of the present invention, the personal broadcasting is established on the basis of a specific commodity, and accordingly, the contents provided by the personal broadcasting are also subject to the corresponding commodity advertisement. The viewer who watches the broadcast can input the preference degree of the broadcast or the commodity according to his or her intention. The preference information can be accumulated and fed back to the corresponding personal broadcast through the shopping broadcast server 300.

In addition, the viewer who watches the personal broadcasting can input a purchase request for the product during viewing through the terminal. Each personal broadcast channel can display a video and conversation contents for the broadcaster, and a product purchase window including product information and a purchase button for a product can be displayed on one side of the screen.

The viewer can request the purchase of the product by selecting the purchase button of the product purchase window through the viewer terminal 200 and the shopping broadcast server 300 can perform the purchase procedure for the product in response thereto. The commodity purchase procedure may include a process such as the name of the commodity, the number of commodities, confirmation of the member address, and payment method inquiry.

In addition, if the current personal broadcasting service is set as a streaming-type paid channel, the viewer terminal 200 attempting to access the personal broadcasting service must first perform a payment procedure, and after the payment is completed, . The above-mentioned payment procedure may include a process of displaying a payment amount to the viewer terminal 200, selecting a payment means, and approving a payment.

The shopping broadcast server 300 grants the rights of the broadcasting terminal and the viewer according to the member registration and subscription type according to the requests of the broadcasting terminal 100 and the viewer terminal 200 connected through the information communication network, A plurality of goods can be ad-registered according to a request of the server 400.

In addition, the shopping mall server 300 can open a personal broadcasting room on the basis of one selected commodity among the registered commodities at the request of the broadcaster terminal 100 having the authority of broadcasting, and can post it online in a list form , And when the personal broadcasting is selected by one or more viewer terminals 200, the viewer terminal 200 is entered into the private broadcasting room, thereby providing a personal broadcasting based advertisement service.

The shopping mall server 300 performs an order process such as a merchandise sales notification and a delivery request to the merchandise server 400 of the merchandise according to the merchandise purchase request of the viewer terminal 200 viewing the personal broadcast, When the delivery completion is confirmed by the seller server 400, it is possible to perform the settlement procedure for the expenses incurred by the broadcaster and the seller who advertised the goods.

The above-described settlement procedure may be performed in such a manner that a fee is paid to a broadcaster who operates a personal broadcasting station on the basis of a product on the basis of a merchandise sales price, and a fee is requested from the seller in accordance with the use of the service. But the present invention is not limited thereto and may be performed in the form of a payment and a request according to a previously agreed rate.

The shopping broadcast server 300 has a high performance microprocessor and system bus and a large capacity memory device and a storage device in order to respond to requests of a plurality of the broadcasting terminal 100 and the viewer terminal 200 in real time without delay And can be implemented as a mounted server device.

The seller server 400 can register one or more products in the shopping broadcast server 300 as a server of a seller who wants to advertise his own goods through the personal broadcasting based advertisement service of the present invention.

The seller can belong to the company, and can perform registration by providing the product information about the company and the product to the shopping broadcast server 300. At the time of product registration, there is no additional cost, and the seller can register a plurality of products to be advertised in the shopping broadcast server 300 without limitation.

Thereafter, when a purchase request for a specific commodity is requested from the viewer terminal 200, the shopping broadcast server 300 requests the seller server 400 to deliver the commodity requested to purchase according to the purchase procedure, The purchaser 400 can receive the purchase details and perform a procedure for delivering the purchases to the purchaser, that is, the viewer. When the delivery is completed, the seller can input the delivery status through the server, and the seller server 400 can report the contents to the shopping broadcast server 300.

According to the above-described structure, the personal broadcasting-based advertisement system according to the embodiment of the present invention allows the seller to register without limitation on his system, and the broadcasting person opens a personal broadcasting room on the subject of the registered goods, . Accordingly, the viewer can determine whether or not to purchase the commodity according to the more useful advertisement information. In the case of the seller, there is no additional cost before purchasing the commodity, so that the burden on the ad cost is reduced.

In addition, the broadcasting company can acquire a predetermined commission for the commodity sold through his / her own personal broadcasting.

Hereinafter, the structure of the shopping broadcast server of the personal broadcasting based advertisement system according to the embodiment of the present invention will be described in detail with reference to the drawings.

2, the shopping broadcast server 300 of the personal broadcasting based advertisement system of the present invention includes a product registration unit 310 for registering one or more products for sale according to a request of the seller server 400, A broadcast service unit 320 for opening a personal broadcast 10 on the subject of an advertisement of a commodity in response to a request from the viewer terminal 200 and an order request A database 340 for storing merchandise information on merchandise information and merchandise of the broadcaster and the viewer and a database 340 for storing information on the merchandise of the merchandise advertised at the completion of the ordering process, And a cost settlement unit 350 for performing a cost settlement process between the sellers.

The merchandise registration unit 310 may receive merchandise information on one or more merchandise provided from the seller server 400 and register the merchandise information as a subject of each personal broadcast store 10. The product information may include information such as a business name, a product name, and a sales amount, and may be stored in the database 340 for each product.

Since the status of the registered products is provided to the broadcaster terminal 100 without restriction, the broadcaster can freely select the desired product according to his or her intention and open the personal broadcasting.

The broadcasting service unit 320 may open the personal broadcasting station 10 at the request of the registered broadcasting terminal 100. When a broadcasting person who wishes to operate a personal broadcasting accesses the shopping broadcast server 300 using the terminal and selects a product as a subject in the registered goods list, the broadcasting service unit 320 transmits the personal broadcasting 10), and can transmit it on-line by setting a URL for it.

In particular, the broadcasting service unit 320 generates the individual broadcasting channels 10 to operate independently regardless of the intention of the seller or the overlapping advertisement, so that the broadcasting channel can proceed with the personal broadcasting according to its own subjective.

The generated personalized broadcasts 10 are classified into predetermined categories and provided to the viewer terminal 200 in the form of a list, so that the viewer can select a desired broadcast.

One personal broadcasting network 10 may be opened in one broadcasting terminal 100 and a plurality of viewer terminals 200 may be connected to one personal broadcasting network 10. The video and audio transmitted from the broadcasting terminal 100 can be reproduced in real time from the viewer terminal 200 in the personal broadcasting 10.

Particularly, the personal broadcasting station 10 can be implemented as a web page based on HTML and PHP technology, and can display the broadcasting image acquired from the broadcasting terminal 100, the dialog input window of the broadcasting station and the connected viewers on the screen And a purchase window providing unit 20 for providing a purchase window including a description of a product and a purchase button.

The viewer terminal 200 connected to the personal broadcasting station 10 displays a purchase window for purchasing goods as well as a window related to the broadcast on the screen and the viewer selects purchase button of the purchase window to request purchase of the goods . The purchase window supplier 20 can inform the shopping broadcast server 300 of the purchase button.

When the selection of the purchase button for the goods is confirmed in each personal broadcasting station 10, the order processing unit 330 performs the ordering process for the goods and requests the seller server 400 to deliver the goods. The ordering procedure may include checking the merchandise and its number, confirming the member information of the viewer, providing the payment means, and approving the payment. When the payment approval is normally completed, the order details can be notified to the seller server 400 that registered the goods, and in response, the seller server 400 can perform the goods sale processing and delivery procedure.

The database 340 can store the registered product information and the member information, and can store the transaction details of the product sale. In addition, various setting values and the like required for driving the shopping broadcast server 300 may be stored in the database 340.

The database 340 is a concept including a database system for systematically storing information and a file system for storing various setting and driving files. The information stored in the database 340 can be continuously referred to and updated by other components in accordance with the service provision.

The expense settlement unit 350 may perform the settlement procedure for the expense incurred for the purchased item. If the seller completes the delivery to the viewer, that is, the buyer, and the buyer finally approves the purchase, the shopping broadcast server 300 causes the commission generated by the transaction to be processed. The commission may be composed of a service provision cost of the shopping broadcast server and an advertisement cost of a broadcaster who is a founder of a personal broadcasting company who has sold the corresponding product. The cost settlement unit 350 may calculate the service fee and the advertisement fee in the sales amount of the commodity according to the contracted rate, pay the sales amount by subtracting the two fees to the seller, and pay the advertisement fee to the broadcasting company.

According to the above-described structure, the shopping and broadcasting server 300 according to the embodiment of the present invention registers a merchandise of a seller, opens a personal broadcasting room on the subject of a registered merchant, and advertises to a plurality of viewers, You can generate commissions only for sales. Accordingly, the seller pays the advertisement cost only when the actual sale of the goods occurs, the broadcaster can obtain the income according to the broadcast, and the viewer can decide to purchase the goods according to the useful advertisement information.

In addition, the shopping broadcast server 300 according to the embodiment of the present invention includes a function of reflecting the preference of the viewer to the merchandise information, a function of processing the request for the event of the broadcaster, a function of providing paid content As shown in FIG.

In order to realize such a function, the shopping broadcast server 300 includes a preference calculating unit 360 for cumulatively calculating preference information on a commodity input from the viewer terminal 200 in the personal broadcasting and reflecting the preference information on the purchasing window, An event processor 370 for requesting the seller server 400 to generate an event for an advertised commodity requested from the terminal 100, and an event processor 370 for setting the personal broadcasting channel to be a pay channel And a linkage service unit 380 for switching.

The preference calculating unit 360 cumulatively calculates a preference of a current advertisement or an advertisement object from the viewer terminal 200 connected to the personal broadcast 10 in transmission and outputs the calculated preference information to the corresponding product information Feedback can be made.

This preference can be input through the purchase window as data separate from the point paid by the viewer according to the likelihood of the broadcaster provided in the conventional personal broadcasting. The preference information can be referred to in the purchase decision of the newly introduced viewers.

The event processing unit 370 may process an event in which the broadcaster performing the advertisement is allowed to induce the viewer to interest or purchase. These events may include a time-limited discount, gift offer, mileage accumulation, etc., and the broadcaster inputs the content of the intended event through the broadcast terminal 100 and transmits it to the seller server 400 through the shopping broadcast server 300 Can be requested. When the seller of the seller server 400 reviews and approves the contents of the event, the event is activated for a set period of time and can be reflected in the sale of goods. When a user purchases a product during the period, the user can purchase the product at a discounted price according to the event.

The linking service unit 380 can provide a function for allowing the broadcaster to restrict access to only the viewer terminal 200 that has paid for the use by changing the personal broadcast channel to the pay channel.

Such a linked service can be applied not only to a broadcasting method in which a broadcasting person broadcasts in real time but also a method in which a video content such as a movie or a musical prepared in advance is transmitted to the viewer terminal 200 in a streaming manner.

Since the use of the pay channel corresponds to the purchase of a kind of paid contents, the settlement procedure can be performed by the order processing unit 330 at the request of the linkage service unit 380. [

In addition, a purchase window for a product related to the image content can be displayed on the screen of the image content, and the product purchase procedure through the image purchase process can be performed in the same manner as described above.

Hereinafter, an advertising method using a personal broadcasting based advertisement system according to an embodiment of the present invention will be described with reference to the drawings. In the following description, the subject of execution of each step is the above-described personal broadcasting based advertisement system and the constituent unit constituting it, even if there is no separate description.

FIG. 3 is a diagram illustrating a product registration and broadcasting preparation step in an advertisement method by a personal broadcasting based advertisement system according to an embodiment of the present invention. FIG. 4 is a flowchart illustrating a method of advertising by a personal broadcasting based advertisement system according to an embodiment of the present invention FIG. 2 is a diagram illustrating a personal broadcasting transmission and a product purchasing step in FIG.

3 and 4, according to the advertisement method of the personal broadcasting based advertisement system of the present invention, in the merchandise registration step, the seller server 400 registers the merchandise to be advertised and sold to the shopping broadcast server 300 (S100), the shopping broadcast server 300 receives the goods information and registers it in the database (S110). Registered products can be posted online in a list format.

Before the step S100, the seller or the vendor of the seller server 400 must be registered and logged in in advance.

Thereafter, when the broadcast subscriber terminal 100 that has been registered as a member selects one of the commodities for opening a personal broadcast in the commodity list (S120), the shopping broadcast server 300 performs sales setting for the corresponding personal broadcast To be reflected in the purchasing window of the personal broadcasting station (S130).

Next, as the broadcasting terminal 100 starts personal broadcasting for the selected commodity (S200), the shopping broadcasting server 300 opens a personal broadcasting room and sends it out online (S201). A plurality of viewer terminals 200 connected to the shopping broadcast server 300 can enter the personal broadcasting room by selecting the corresponding URL (S210).

The opened personal broadcasting is provided to the viewer terminal 200 including the broadcasting window and the purchase window in which the image of the broadcasting person is displayed (S211), and among the plurality of viewer terminals 200 viewing the personal broadcasting, The shopping broadcast server 300 performs a purchasing procedure such as member information, address, confirmation of the number of items, provision of a payment means, etc. (S221). When the viewer terminal 200 requests purchase of the goods by the terminal of the viewer (S220) (S222), the shopping broadcast server 300 informs the broadcasting terminal 100 and the seller server 400 of the sales details of the commodity sales (S230). At this time, the sales details can be transmitted through an e-mail to each terminal and server, a set messenger, and the like.

Then, the seller server (S400) processes the delivery procedure for the product. Here, the delivery procedure may include an offline process such as a buyer, that is, a viewer and product confirmation, an address confirmation, a product packaging, and a dispatch, and the seller may input the details of each process to the seller server 400.

When the merchandise is delivered to the viewer and the delivery completion is approved at the viewer terminal 200 at step S232, the seller server 400 reports to the shopping broadcast server 300 that the delivery has been completed at step S240.

Accordingly, the shopping broadcast server 300 calculates a commission fee and a service commission for the completed sale according to a preset rate, and performs a cost procedure to pay the fee (S250).

Hereinafter, the technical idea of the present invention will be described on the screen provided by the personal broadcasting based advertisement system according to the embodiment of the present invention with reference to the drawings.

Referring to FIG. 5, a broadcast screen W100 of a personal broadcast provided by the personal broadcasting based advertisement system of the present invention includes a broadcast window W110 for displaying an image of a broadcaster taken by a broadcast terminal, A dialog window W120 for displaying dialogue contents between one viewer terminal and the broadcast terminal, and an input window W130 for the viewer or the viewer to input the dialogue contents.

Particularly, in the embodiment of the present invention, the broadcast screen W110 displayed on the viewer terminal may further include a purchase window W130 including merchandise information of a commodity and a purchasing means, which are subjects set in a personal broadcasting station on one side.

The purchase window W130 can display a company name, a product name, a product price, and the like as product information, and may include a purchase button, which is a UI that allows a viewer to request a purchase of a product.

In addition to the purchase button described above, the purchase window W130 may further include a button for tasting and a shopping cart button corresponding to a function for temporarily storing goods in consideration of convenience of the user, and the items may be stored in the account of the viewer .

Referring to FIG. 6, a pay channel providing screen (W200) provided by the personal broadcasting based system of the present invention is exemplified. The broadcasting company does not open his or her personal broadcasting room free of charge, You can set it as a paid channel.

Accordingly, the pay channel providing screen W200 is set by the broadcaster, and may include a plurality of broadcast programs W210 in which the subject of the broadcast and the entry price are described. Such paid channels are more suitable for a content screening method in which a specific video content is streamed to a viewer terminal rather than a real time personal broadcasting scheme.

The viewer can select any one of the broadcast programs W210 to perform the settlement procedure, access the personal broadcasts, and receive desired video contents.

Referring to FIG. 7, a list screen W300 provided by the personal broadcasting based system of the present invention is illustrated. The personal broadcasting 10 is divided into predetermined categories such as clothing, life, health, household appliances, and cosmetics And can be displayed in the list screen W300 in the form of list by category. The viewer can confirm the personal broadcasts 10 of the intended field in the category window W310.

In particular, as shown in the figure, among the personal broadcasts 10 classified into the same category, there may be a plurality of personal broadcasts 10 for the same product. In other words, two or more broadcasters can provide advertisement information by selecting a desired commodity according to their own consumption pattern, and the viewer can view the personal broadcasting room 10 proceeding from various viewpoints and decide the purchase intention for a specific commodity have.

While a great many are described in the foregoing description, it should be construed as an example of preferred embodiments rather than limiting the scope of the invention. Accordingly, the invention is not to be determined by the embodiments described, but should be determined by equivalents to the claims and the appended claims.

Claims

A personal broadcasting based advertisement system comprising a shopping broadcasting server for providing a personal broadcasting service to at least one broadcasting terminal,

The shopping broadcast server includes:

A merchandise registration unit for selling and registering one or more merchandise according to a request from the seller server;

A broadcasting service unit for establishing a personal broadcasting room on the basis of an advertisement of the goods according to a request of the broadcasting terminal; And

An order processing unit for performing an ordering process at the time of requesting an order for the commodity from one or more viewer terminals connected to the personal broadcast,

Based advertisement system.
The method according to claim 1,

A plurality of broadcasting terminals select any one of a plurality of goods registered by a plurality of seller servers,

The broadcast service unit,

A personal broadcasting based advertisement system in which a plurality of personal broadcasting channels independently performing advertisements for the same goods are selected and transmitted to on-line when the same goods are selected among two or more broadcasting terminals.
The method according to claim 1,

The personal broadcasting station,

A broadcasting progress unit for displaying on the screen the viewer image obtained from the broadcasting terminal, the dialog input window of the broadcasting person and the connected viewer; And

A purchase window providing a purchase window including a description of the product and a purchase button

Based advertisement system.
The method of claim 3,

The shopping broadcast server includes:

A database for storing member information of the broadcaster and the viewer and product information for the product; And

A cost settlement unit for performing a cost settlement process between a broadcaster who advertised the product and a seller at the completion of the order process,

Further comprising the steps of:
The method of claim 3,

The shopping broadcast server includes:

A preference calculating unit for cumulatively calculating preference information on a commodity input from the viewer terminal in the personal broadcast,

Based advertisement system.
The method of claim 3,

The shopping broadcast server includes:

An event processor for requesting the seller server to generate an event for an advertisement being requested from the broadcasting terminal,

Further comprising the steps of:
The method according to claim 1,

And a connection service unit for switching the personal broadcasting channel to a pay channel for streaming video content according to the setting of the broadcasting terminal,

Further comprising the steps of:
The method according to claim 1,

The personal broadcasting station,

A personal broadcasting based advertisement system which is opened one-on-one with one broadcasting terminal and is divided into a plurality of categories and a plurality of the same topics are opened in each category.
A personal broadcasting based advertisement method by a shopping broadcasting server for providing a personal broadcasting service to at least one broadcasting terminal,

Selling and registering one or more goods according to a request from the seller server;

Establishing a personal broadcasting center on the advertisement of the goods according to a request of the broadcasting terminal; And

And performing an ordering procedure at the time of ordering the goods from one or more viewer terminals connected to the personal broadcasting,

The step of opening the personal broadcasting includes a step of selecting any one of a plurality of commodities registered by a plurality of seller servers from a plurality of broadcasting terminal,

A plurality of personal broadcasts that independently perform advertisements for the same product when two or more broadcaster terminals select the same product in the step of selecting any one of the plurality of products and transmit the broadcasts on-

The method comprising the steps of:
10. The method of claim 9,

The step of performing the ordering step comprises:

Receiving a purchase request for a corresponding merchandise from the viewer terminal through an in-screen purchase window provided in the personal broadcasting;

Receiving information necessary for purchasing goods from the viewer terminal and requesting payment;

Providing a sales history notification of the merchandise to the broadcasting terminal that advertised the merchandise and the registered seller server when payment is normally approved; And

Performing a cost settlement procedure for the broadcaster and the seller when receiving the delivery completion notification of the goods from the seller server

The method comprising the steps of: