WO2019098676A1 - Method and apparatus for displaying scheduled end content at end of advertisement - Google Patents

Abstract

An advertisement consists of elements of a headline (510), copy (520), an image (530), a behavior request (540), and a logo (550). An apparatus comprises a memory for storing instructions, and a processor configured to execute operations by means of the instructions. The operations executed by the processor by means of the instructions comprise: receiving advertisement content currently being displayed on a client device by an advertisement server; comparing the advertisement content currently being displayed on the client device with corresponding identical advertisement content; and confirming whether the advertisement content comprises end content. Also, the operations comprise detecting, from the client device, a viewing end signal that occurs when the advertisement content ends in the client device, and also displaying scheduled end content on the client device when the viewing end signal is detected.

Description

 【Specification】

 Title of the Invention

 Method and apparatus for displaying end content scheduled at the end of an advertisement

 The present invention relates to terminating poured advertisements that a user may encounter during internet / web surfing with a computer or mobile device with the user, and in particular, non-real-time (non-RTB) / bidding method to display an ending content prepared in advance on the user's computer motherboard devices separately from the commercialized advertisement when the user is viewing or ending the advertisement displayed on the websites on the basis of the method .

 BACKGROUND ART [0002]

 In spite of the fact that many Internet advertisements are being ignored by users and consumers, the continuous display of display ads such as banner ads merely encourages users' preference for the product or service, This is because marketing people are aware that it can help raise awareness of the brand.

However, since many users have an ephemeral approach to advertising in a matter of seconds, it often happens that users do not associate their company name or brand name with the goods or services they want to sell after viewing the ads. Many users have a lot of work to vaguely remember the cup of s. ^{1 and} only for the models or restricted some of the functional characteristics of the song or ad product.

 Because of this experience in marketing practice, the advertisers are interested in the interests and interests of the users, We are working to create ads with strong appeal to lift impression.

 On the other hand, one of the ways advertisers and marketers choose to increase their returns through advertising is a strategy that continually exposes ads to users. Many companies, including online advertising, are expecting a successful launch of their ads while knowing that they are getting out of touch with consumers, and relying on reports on random ad exposure, many companies are spending huge sums of money on advertising expenditures. .

The advertising policies of these advertisers or marketing professionals can be 2019/098676 1 »(: 1 ^ 1 {2018/013918

 2

Resulting in floods and thus an undesirable vicious cycle for both advertisers and consumers.

 DETAILED DESCRIPTION OF THE INVENTION

 [Technical Problem]

 The problem to be solved by the present invention is that most of the advertisements displayed on the user's computer or mobile devices are terminated without being even clicked. At this moment, The present invention provides an advertisement system and a method for displaying a predetermined advertisement content prepared in advance, thereby increasing the awareness of the brand to the advertisement viewer without missing the last time of ending the advertisement viewing. The end-displayed advertisement content may be closed up and closed, or may be closed up and then gradually disappear, disappear, flicker, finish, color transform, then terminate, and / or combination thereof.

[Technical Solution]

According to a preferred embodiment of the present invention, there is provided a method for terminating an advertisement in a client device, the method comprising: receiving, by a processor, advertisement content currently being displayed in a client device by an advertisement server; step; Comparing the ad content currently being displayed at the client device with the same ad content to be associated; Determine whether the advertisement content includes the ending content; Detecting a viewing termination signal from the client device, wherein the viewing termination signal is generated when the advertising content in the client device is terminated;

And displaying the termination content predetermined to the client device when the viewing termination signal is detected.

 【Advantageous effect】

 According to the advertisement system and method having the elements constituting the advertisement of the present invention as the termination means, since the elements constituting the advertisement function as buttons or means for terminating the advertisement window displaying the advertisement, It is necessary to click any one of the advertisement elements in order to terminate the advertisement in order to maximize the image or brand awareness of the advertisement to the user until the end of the advertisement.

 BRIEF DESCRIPTION OF THE DRAWINGS

Figure 1 is a block diagram of an embodiment of the present invention, FIG. 2 is a network block diagram illustrating an exemplary network environment for display; FIG. 2 is an exemplary illustration showing elements forming an advertisement, in accordance with embodiments of the present invention.

 3 is a block diagram illustrating the components of an ending content display device in accordance with embodiments of the present invention.

 4 is a flow diagram illustrating an exemplary method for displaying termination content on a client device, in accordance with embodiments of the present invention.

 5 is a block diagram illustrating components of a computer-type machine capable of reading instructions from a machine (computer) readable medium and executing one or more of the methods discussed herein, in accordance with embodiments of the present invention. .

 BEST MODE FOR CARRYING OUT THE INVENTION

 DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will now be described in detail with reference to the accompanying drawings.

Figure 1 according to embodiments of the invention eunbon, also, data blocks that are to Fig an exemplary network environment for displaying the content scheduled end time the ad is ^terminated: Ada. The network environment 10 includes a client device 100, an issuer content server 200, an issuer ad server 210, a server 300, and an ending content database 350. The network environment 10 may include a public event advertisement server 250.

The client device or user device 100 may be a desktop, a laptop (aka notebook), a tablet, a smartphone and other mobile devices, and other devices capable of receiving and presenting a stream of video and / or other multimedia content And may include the same computing devices. Client Device (■) Bong ^: Chul Deok ^; Children: ·: ':

(Configured) display or other user interface configured to display content such as content, documents, video content, and the like.

 The client device 100 may request content from web sites and receive content from them via the network 400, such as the Internet. The network 400 may be a wireless network such as a public network (e.g., the Internet), a private network (e.g., a Local Area Network (LAN) or a Wide Area Network (E. G., A Wi-Fi network), routers, hubs, switches, server computers, and / or combinations thereof.

In some implementations, the user requests the web page to be searched by the client device 100 via the network 400 to the issuer content server 200, and in response to the request, the issuer content server 200 sends a request Client web page And transmits it to the vise 100. At this time, various types of advertisements (e.g., banners, pop-ups and pop-under ads, video advertisements, etc.) may be included in the advertisement space allocated to the web page provided by the issuer content server 200 And is displayed on the advertisement server 210. If the advertiser delegates tasks to the advertising agency, the advertisements will be displayed on the web page provided by the publisher content server 200 by the agency advertisement server 250.

A large number of advertisements (including video advertisements) displayed on the user's client device 100 by the ad servers 210 and 250 may be generated by a publisher or a particular ad server 210, It only contains links to web pages. When a user clicks on an advertisement displayed on the screen of the client device 100 for these types of advertisements, the user's Internet browser transmits the client device 100 to the issuer advertisement server 210 or the specific web of the agency advertisement server 250 I will link to the page and watch the clicked advertisement. How this process is done will be explained in the following explanatory explanations. For the sake of ^explanation: You are here: ^stand: I will proceed to explain mainly display ad (di splay advert i sing), one of the banner ads (banner ads) of the ad representative.

Display ads are, in short, ads that appear on a website. Display ads include various items such as text, images, flash, video, and audio. Display advertising companies (advertisers) online that promote a message appears in the advertisement publisher or a third party site, such as social networks or search engine result ^pages: the cheongsik-light立is issued and placed中^'The main purpose of advertising To raise brand awareness and increase consumer motivation.

 Banner ads are one of the typical formats for display advertising. It was once the mainstream of display advertising, but since the users who are overwhelmed by the pervasive advertising are getting out of the way, the ad connection rate drops and the question of its effectiveness is raised. However, banner advertising remains a major medium of advertising market for the time being. And is, above all, an appropriate example for understanding the advertising system associated with FIG. 1 of the present invention.

Banner ads are, in a nutshell, a special type of hypertext links. The basic role of a text link is that when a user clicks on a piece of certain text, a series of HTML code commands the web server to fetch a particular web page 2019/098676 1 »(: 1 ^ 1 {2018/013918

 5

All. And it is essentially the same as the text links except for banner ads that display a graphic box (1) _{0), ()} including the (usually has a literal elements) and sometimes animation instead of text. Of course, banner ads can also include files such as video and audio.

When a user webs through a web browser running on the client device 100, a web page or a series of web pages provided from the publisher content server 200 typically contains a large number of advertisements, And is served by the servers 210 and 250. The ads displayed on the web pages provided by the issuer content server 200 may appear on the search engine result page in the web browser as a result of the user inputting the search word, It may also appear as a new tab or a new window ( _\ vindow) within your web browser. As mentioned above, the advertisements displayed on the screen of the client device 100 by search or web address input are, in short, hypertext links. When a user clicks on one of the advertisements displayed on the client device 100, he or she clicks on one of the advertisements, the web browser displays a web server 210 or 250) to request the corresponding web page, thereby allowing the user to view the advertisement that the user has clicked on. Through this process, the web browser of the client device 100 pulls the desired web page from the web servers (200, 210 and 250 in the embodiment) through the network 400 and displays the screen of the client device 100, that is, .

In addition,

And displays the web page on the screen of the client device 100 in a manner in which the web page creator is desired to be displayed. The web page describes the text, and how the text should be formatted when the browser displays the page on the screen.

Tags. A tag is a command that indicates how a web browser should look when displaying a web page. The tag instructs the web browser to do things such as changing the font size, color, or placing things in a column. In other words, the web browser interprets the tags to determine how to format the text on the screen.

How the user can view various types of advertisements including the banner advertisement on the client device 100 through the browser. Alternatively, without using a browser, the publisher content server 200 may be operated 2019/098676 1 »(: 1 ^ 1 {2018/013918

 6

The advertisement may be displayed through various apps (a depressions) or web apps provided by an advertisement publisher or other developers. For example, an operator of the issuer content server 200 may order advertisements from a plurality of advertisers to distribute advertisements through apps or web apps installed in the client device 100. The distribution of mobile advertising through the app can be done in the form of click-to-download ads, image text and banner ads, or push not if ication. There will be.

 The advertisements displayed on the web pages provided by the issuer content server 200 are not limited to specific ones stored in the issuer ad server 210 or the agency advertisement server 250, Only a minimum amount of information can be provided, including hyperlinks leading to ad web pages. Thus, if the client device 100's mobile browser is clocked on an advertisement (e.g., advertisement displayed in the advertisement space, pop-up advertisement, etc.) in the web page displayed on the mobile browser of the client device 100, The user re-connects to the server 210 or the agency advertisement page 25. The user then watches the advertisement selected by the user.

1, the server 300 includes an indicator generator 310 and an ending content display device 320. [ The indicator generator 310 receives advertisement content (e.g., images, graphics, animation, or video content) from an issuer ad server 210 or an agency ad server 250, [0040] The #

. In one implementation, the indicator generator 310 provides an indicator embedded in the ad content received from the publisher ad server 210 or the agency ' s advertisement server 250 to the associated ad content < RTI ID = 0.0 > And may include a comparator configured to compare the indicators embedded in the signal. In another implementation, the indicator generator 310 may determine whether the received advertisement content is indicative of a received advertisement content and the relative ad content stored in the ending content database 350 May be configured to compare with each other. In another implementation, the indicator generator 310 may be configured to detect whether the received advertisement content is embedding an indicator.

Here, the indicator indicates the end of the advertisement content displayed on the web pages provided to the client device 100 by the issuer content server 200 In addition to watching the content at the end of the viewing time) _. Quot; means a signal for determining whether to display on the client device 100 or not.

 In connection with some of the implementations as described above, the indicator generator 310 may generate an indicator of 1 (YES) (advertising content with an additional content display) or 0 (NO) Or may further include components.

 The server 300 may access the ending content database 350 to receive or store the information content and the ending content database 350 stores the advertisement content associated with the ending content display.

 The termination content of the server 300. The display device 320 is a content that is identified by the indicator generator 310 among the advertisement content received from the publisher advertisement server 210 or the agency advertisement server 250, When the advertisement content is actively terminated by the user while the advertisement content is being displayed on the client device 100 (including being exposed simply, being played back, or being played back), the V- The client device 100 displays the termination content in addition to the termination of the advertisement content.

Here, the termination content includes text, graphics, animation, audio, and / or other multimedia content as predetermined content prepared and prepared separately from the advertisement content. The termination content may be associated with the same advertiser content (associated with the same advertiser) that is displayed on the client device 100, or may be unrelated (associated with another advertiser).

The machines, devices, or databases shown in FIG. 1 may all be realized by configuring or programming the general purpose computer to be a special purpose computer by software. A computer system capable of realizing one or more of the methods described herein will be described below with respect to FIG. Further, any two or more of the machines shown in FIG. 1 may be combined into one machine, and the functions described in any one machine may be subdivided into several machines.

Referring now to FIG. 2, exemplary elements for forming an advertisement are shown, in accordance with embodiments of the present invention. A web browser is a software application that retrieves a web page from a web server and displays it on a monitor or mobile device. Each individual web page, image, and video is identified by a unique URL, so that the browser can retrieve these information resources and display them on the client device 100 . Web pages usually have hyperlinks to other web pages or resources, and each link contains a URL. So, when you click on the link, the browser will navigate to the new resource. Thus, the process of bringing the content to the user is repeatedly started.

All browsers include a browser window, all of which are configured to open multiple pages simultaneously in different browser windows or in different tabs in the same window. The major browsers are also supported by the browser extension allows you to add or modify the browser behavior in a variety of _ways,

 The common user interfaces provided by these browsers include back and forward buttons, relocation buttons, stop buttons (to cancel page loading), home button, address bar, and search bar. In addition, it is common to further include user interfaces such as minimize, maximize, resize, and close.

 Usually, most windows have a close button, so clicking this close button will terminate the window. Some windows are also terminated by a dragging action. Such window termination means may be applied to commercials as well. Regardless of the type, type, and format of the advertisement, ads that are produced and displayed almost always have a close button, which closes the window that is running when the close button is clicked.

 Banner ads are usually displayed in a box-shaped ad space that is placed within the browser window of the browser and are provided with a close button. Sidebar ads are similar to banner ads, but are different in that they are vertically oriented rather than horizontal. Pop-up and pop-under ads are ads that pop up in their own windows. Floating ads are ads that use a window that is separate from the browser window because they appear on a full screen or a small rectangular window, superimposed on a web page.

Ads displayed through a browser or app are terminated in one of two ways. One is when the user presses the close button without even clicking. And the other is when the user clicks on the advertisement and then ends after the advertisement is displayed. In the latter case, the advertisement includes the initial, middle, or end of the display. When the user ends the initial or middle, the user of the client device 100 actively presses the close button And ends with the same active ending action.

 In the advertisement window 500 of FIG. 2 showing an example of an advertisement, elements forming an advertisement are shown. The ad typically includes a headline 510, a copy 520, an image 530, a call to action 540, and a logo / . Of course, other factors can be added to the needs of the advertiser.

 The headline (510) is an ad element that attracts consumer attention as a title of a hush-head, and serves as a part of attracting the advertiser to the advertisement so that the customer is exposed to the advertisement. The copy 520 is the actual body of the advertisement where specific assertions are made and specific persuasive words are used. A copy is a message of advertising in a few moments of time aimed at all of these things that capture the interests of future buyers and convince them to buy. Image 530 includes pictures, photographs, graphics, animation, video, and audio. The Request for Action (540) is a term that is used extensively in light and sales. This is usually a direct indication of a customer who is designed to prompt you for an immediate response using commands such as call now, learn more, visit a store today. Of course, the presentation of discount coupons and the limited duration of the event will be included in the request for action. The logo / brand (550) field may further include a company name, an address, a telephone number, a web site, or business hours, which is also referred to as a signature. Of course, the advertisement window 500 may include a close button 560.

Referring to FIG. 1 and FIG. 2 together, when a user of client device 100 is surfing the web, advertisers' advertisements are displayed on web pages distributed by the publisher or agency ad server 210, . Smaller ^: More specifically, the advertisements provided on the home page, the first page that appears when the web browser or app is turned on, for example, thumbnails, low resolution previews, cropped sects ion, or magni fi ed section, or the like, which is almost always a simplified version. Likewise, advertisements to be found in a search engine result page appearing on a user's client device 100 navigating a website using a search engine are mostly modified, or simple text ads linked by hyperlinks All. Thus, a user of the client device 100 may view complete advertisement content stored in the publisher ad server 210 or the agency ad server 250 by clicking, tapping, or touching any portion of these modified advertisements. 2019/098676 1 »(: 1 ^ 1 {2018/013918

 10 The reason why the advertisements firstly received through the web browser or the application installed in the client device 100 is a simplified revision because most websites impose their own limitations on the memory size. This is because content such as advertisements increases the overall file size of the web page on which they appear, thus increasing the amount of time the browser or app is downloading the web page. In other words, since it is not guaranteed that the advertisements displayed on the initial screen of the browser or the application of the client device 100 by the advertisement servers 210 and 250 are necessarily clicked, Displaying the ad content not only wastes memory space, but also increases download time.

 In summary, in the implementations of the present invention, the advertising content being displayed on the client device 100 will end at some point during the termination without even a click or playback after clicking. The termination after the click includes the time when the end of the advertisement content is not reproduced, and the time when the end is ended and the end is ended after the whole is reproduced. The end forms of such advertising content, whether known, are faithfully reflected in the exemplary implementations of the present invention.

 In exemplary implementations of the present invention, the ad content may include one or more of a headline 510, a copy 520, an image 530, an action request 540, and a logo / . Of course, other elements can be added.

 The ending content may be either closed up or closed in a manner that is displayed on the screen of the client device 100 or may be gradually closed up or gradually resized, blinked, blinked, terminated, It ends with a combination of raw bone and bone.

 3 is a block diagram illustrating the components of an ending content display device in accordance with embodiments of the present invention. End content display device 320 includes an advertisement identification module 610, a signal detection module 620, and an end content display module 630. One or more of the modules described herein may be implemented in hardware (e.g., A processor of a machine), or a combination of hardware and software. Also, any two or more of the modules may be combined into one module, and the functions described herein for one module may be subdivided into several modules.

In one implementation, the ad identification module 610 is configured to determine the indicator generated by the indicator generator 310 2019/098676 1 »(: 1 ^ 1 {2018/013918

 11 of the client device 100 to identify whether the currently displayed advertisement content in the client device 100 includes the ending content. The signal detection module 620 detects a signal for confirming whether or not the viewing of the advertisement content is currently being played back in the client device 100 and determines whether to display the ending content additionally on the client device 100 ≪ / RTI > In one implementation, the signal detection module 620 may include components (components) such as sensors. Here, the detection of the viewing end confirmation signal may be performed when the user of the client device 100 terminates the advertisement content (for example, clicks the close button embedded in the advertisement, presses the close button of the window in which the advertisement is displayed, etc.) Based on the signal received from the server 300 via the network 400 from the client device 100. [

 The termination content display module 630 may be configured to provide scheduled termination content (e.g., graphics, animations, etc.) in the event that the end-of-view termination signal is detected by the ending of the advertising content whose end content indicator is one- Or the like) to the client device 100 for display.

4 is a flow diagram illustrating an exemplary method for displaying termination content on a client device, in accordance with embodiments of the present invention. The method 700 may be executed by the server 300 and will therefore be described with reference to the server 300 here. The method 700 may be implemented in hardware (e.g., circuitry, dedicated logic, programmable logic, microcode), software (e.g., instructions executed on a processing device to perform hardware simulation) And the like. ^{: '-} in step 710, the server 300 publisher ad server 210 or agency advertising publisher advertising content Massachusetts currently being displayed on the client device 100 by the server 250 or the agency advertising And receives and identifies from the server 210, 250. In some implementations, the indicator generator 310 may receive ad content from the worshiper's ad server 210 or the agency's ad server 250 and send the received ad content to the associated ad content < RTI ID = 0.0 > To generate identification information, i.e., index (1 or 0). The advertisement identification module 610 also checks whether the advertisement content currently displayed in the client device 100 includes the ending content by checking the index generated by the generation unit 310. [

At step 720, the server 300 is currently being played on the client device 100 It determines that the ending content is additionally displayed by detecting a viewing end signal for the advertisement content. In one implementation, the signal detection module 620 detects a viewing end acknowledgment signal for the advertising content currently being played at the client device 100 and decides to additionally display the ending content.

 In step 730, the server 300 additionally displays the termination content on the client device 100 when the ad content with termination content indicator 1 is being terminated by the user while being displayed on the client device 100 . In one implementation, the end content display module 630 sends the scheduled end content to the client device 100 when the end-of-view signal is detected by the ending of the advertisement content with end content indicator 1 in the client device 100, .

Figure 5 is a block diagram illustrating components of a machine in the form of a computer capable of reading instructions from a machine (computer) readable medium and executing one or more methods discussed herein, in accordance with embodiments of the present invention. . Figure 5 is the command that allows you to run the exemplary computer system in the form of the machine (machine) a diagrammatically hyohyeon hangeoteuro, ^"is any one among the standing machine 800 in the machine the methodologies discussed herein or more (E. G., Software) can be executed. In alternative embodiments, the machine 800 may operate as a standalone device, or it may be connected (e.g., networked) to other machines on a LAN, intranet, extranet, or the Internet. The machine 800 may operate as a server or client machine in a server-client network environment, or as a peer machine in a peer-to-peer (or distributed) network environment. The K800 can be used for various applications such as server computers, client computers, personal computers (PCs), tablet computers, set-top boxes (STBs), personal digital assistants (PDAs), cellular appliances, web appliances, A network router, a switch or bridge, or any machine capable of executing a set of instructions (sequential or otherwise) specifying the actions to be taken by that machine. Also, although only a single machine is shown, the term ^& quot ^; machine ^M & quot ^; is intended to encompass any of the machines that execute instructions 824 individually or jointly to perform any one or more of the methodologies discussed herein Should also be considered to include.

The machine 800 includes a processor 802, a dynamic random access memory (DRAM) such as a main memory 804 (e.g., read only memory (ROM), flash memory, synchronous DRAM (SDRAM), or Rambus DRAM (RDRAM) ), And static memory 806 (e.g., flash memory, static random access memory (SRAM), etc.), which are interconnected via bus 808 to each other .

 Processor 802 represents one or more general purpose processing devices, such as a microprocessor, central processing unit, and the like. More specifically, the processor 802 may be a CISCCcomplex instruction set computation microprocessor, a reduced instruction set computation (RISC) microprocessor, a very long instruction word (VLIW) microprocessor, Or a combination of sets of instructions. The processor 802 may also be one or more special purpose processing devices such as an ASIC (application specific integrated circuit) circuit, a FPGA (programmable gate array), a DSP (digital signal processor), a network processor, . Processor 802 is configured to execute instructions 824 to perform the operations and steps discussed herein.

 The machine 800 includes a graphic display 810 (e.g., a plasma display panel (PDP), LED display, LCD). The machine 800 may also include an alphanumeric input device 812 (e.g., a keyboard), a cursor control device 814 (e.g., a mouse, a touchpad, an istick or other pointing tool) A device 816, a signal generating device 818 (e.g., a speaker), and a network interface device 820.

Storage device 816 includes a machine (computer) readable storage medium 822 having stored thereon instructions 824 (e.g., software) embodying any one or more of the methodologies or functions discussed herein . The instruction 824 is also within in the fully (all), or at least in part, to the main memory 804 in the and / or the processor 802 while the instructions are executed by the machine 800 (e.g., the processor cache _memory. ), And therefore the main memory 804 and the processor 802 also constitute machine readable media. The instructions 824 may be further transmitted or received via the network 826 via the network interface device 820. [

Although machine readable storage medium 822 is shown as being a single medium in an illustrative implementation, the term " machine (computer) readable storage medium " is intended to encompass a single medium or a plurality of media A centralized or distributed database, and / or associated caches and servers). The term " machine-readable storage medium " should also be taken to include any medium capable of storing, encoding, or delivering a set of instructions to be executed by a machine (e.g., machine 800) The instructions, when executed by one or more processors (e.g., processor 802) of the machine, Or more than one. Thus, the term " computer readable storage medium " should be interpreted to include, but not be limited to, solid state memories, optical media, and magnetic media.

 It is to be understood that the foregoing description is intended to be illustrative, not limiting. Many other embodiments will be apparent to those of ordinary skill in the art upon reading and understanding the above description. The scope of the present disclosure should, therefore, be determined with reference to these claims, along with the full scope of equivalents to which such claims are entitled.

Claims

2019/098676 1 (: 1 ^ {2018/013918 15 Claims)

 [Claim 1]

By the processor,

 Receiving advertisement content currently being displayed at a client device by an advertisement server;

 Comparing the ad content currently being displayed at the client device with the same ad content being dealt with;

 Confirming whether the advertisement content includes an ending content; Detecting a viewing end signal from the client device, wherein the viewing end signal is generated at the client device when the advertising content ends; And

 Displaying the intended ending content to the client device when the advertisement content includes the ending content and the viewing end signal is detected;

 ≪ / RTI >

 [Claim 2]

According to claim _1,

 Wherein validating the ending content comprises generating an indicator based on comparing the ad content currently being displayed at the client device with the same ad content to be matched.

 [Claim 3]

 The method according to claim 1,

 Wherein the viewing end signal is generated by terminating the advertisement content by an end means embedded in the advertisement content.

 [4]

 The method of claim 3,

 Wherein the termination means is a close button.

 [Claim 5]

 The method according to claim 1,

 Wherein the predetermined termination content is getting smaller and disappears when it reaches a certain point.

[Claim 6] 2019/098676 1 »(: 1 ^ 1 {2018/013918

 16. The method of claim 1,

 Wherein the predetermined ending content disappears when it becomes larger and reaches a certain size.

 7.

 The method according to claim 1,

 Wherein the predetermined ending content is getting larger, reaching a certain size, then gradually getting smaller and disappearing.

 [8]

 As an apparatus,

 A memory for storing instructions; And.

 A processor configured to execute operations by the instructions, the operations comprising:

 Receive advertisement content currently being displayed on the client device by the advertisement server;

 Compare the ad content currently being displayed at the client device with the same ad content to be compared;

 Determining whether the advertisement content includes ending content;

 Detecting from the client device a viewing end signal generated when the advertisement content ends at the client device; And

 Displaying the ending content to the client device when the advertisement content includes the ending content and the viewing end signal is detected.

 Claim 91

 9. The method of claim 8,

 Wherein the confirmation of the termination content comprises generating an indicator based on comparing the ad content currently being displayed at the client device with the same ad content being dealt with.

 Claim 10

 9. The method of claim 8,

 Wherein the viewing end signal is generated by terminating the advertisement content by an end means embedded in the advertisement content.

Claim 111 2019/098676 1 »(: 1 ^ 1 {2018/013918

 17. The method of claim 10,

 Wherein the termination means is a close button.

 Claim 12

 9. The method of claim 8,

 Wherein the predetermined ending content becomes smaller and disappears when it reaches a certain point.

 [13]

 9. The method of claim 8,

 Wherein the predetermined ending content disappears when it becomes larger and reaches a certain size.

 14.

 9. The method of claim 8,

Wherein the scheduled end content snowball disappears so taper is reached a certain _size.

 [15]

 17. A non-transitory computer readable storage medium comprising instructions,

 Wherein the instructions cause the processor to perform operations when executed by the processor, the operations comprising:

 Receive advertisement content currently being displayed on the client device by the advertisement server;

 Compare the ad content currently being displayed at the client device with the same ad content to be compared;

 Determining whether the advertisement content includes ending content;

 Detecting from the client device a viewing end signal generated when the advertisement content ends at the client device; And

 Displaying the ending content to the client device when the advertisement content includes the ending content and the viewing end signal is detected.

 Claim 16

 16. The method of claim 15,

Wherein the predetermined ending content is getting smaller and disappears when it reaches a certain point. 2019/098676 1 »(1 ^ 1 {2018/013918

 18

17.

 16. The method of claim 15,

 Wherein the predetermined termination content disappears when the size of the predetermined termination becomes larger and reaches a certain size.