WO2018018433A1

WO2018018433A1 - Method and system for sending video advertisement on the basis of transmission rate

Info

Publication number: WO2018018433A1
Application number: PCT/CN2016/091796
Authority: WO
Inventors: 王晓光
Original assignee: 王晓光
Priority date: 2016-07-26
Filing date: 2016-07-26
Publication date: 2018-02-01

Abstract

A method for sending a video advertisement on the basis of a transmission rate. The method comprises the following steps: obtaining a transmission rate of a video advertisement (101); selecting a sending mode of the video advertisement according to the transmission rate (102); and if the transmission rate changes, adjusting the sending mode of the video advertisement according to the changed transmission rate (103). The method has an advantage of selecting a sending mode according to characteristics of a video advertisement.

Description

Transmission rate based video advertisement sending method and system

Technical field

The present invention relates to the field of video advertisements, and in particular, to a video advertisement transmission method and system based on a transmission rate.

Background technique

Video refers to various technologies that capture, record, process, store, transmit, and reproduce a series of still images as electrical signals. When continuous image changes exceed 24 frames per second, the human eye cannot distinguish a single static image according to the principle of visual persistence; it looks like a smooth continuous visual effect, so that the continuous picture is called video. Video technology was first developed for television systems, but has now evolved into a variety of formats for consumers to record video. The development of network technology has also caused video recording segments to exist on the Internet in the form of streaming media and can be received and played by computers. Video and film belong to different technologies, and the latter uses photography to capture dynamic images as a series of still photos. A video ad is an advertisement that is presented to a customer in the form of a video.

Existing video ads cannot be selected for delivery methods and cannot meet the needs of different networks.

technical problem

A method for transmitting a video advertisement based on a transmission rate is provided, which solves the shortcomings of the prior art that the selection method of the video advertisement cannot be implemented.

Technical solution

In one aspect, a method for transmitting a video advertisement based on a transmission rate is provided, and the method includes the following steps:

Get the transfer rate of the video ad;

Selecting a transmission mode of the video advertisement according to the transmission rate;

If the transmission rate changes, the way the video advertisement is sent is adjusted according to the changed transmission rate.

Optionally, the sending manner includes:

Send completely or compress it.

Optionally, the method further includes:

Detect the security of video ads.

In a second aspect, a video advertisement transmission system based on a transmission rate is provided, characterized in that the system comprises:

An obtaining unit, configured to obtain a transmission rate of the video advertisement;

a selecting unit, configured to select a sending manner of the video advertisement according to the transmission rate;

The adjusting unit is configured to adjust the sending manner of the video advertisement according to the changed transmission rate if the transmission rate changes.

Optionally, the sending manner includes: complete sending or compressed sending.

Optionally, the system further includes:

A detection unit for detecting the security of a video advertisement.

Beneficial effect

The technical solution provided by the specific embodiment of the present invention obtains the transmission rate of the video advertisement, and selects the transmission mode of the video advertisement according to the transmission rate, for example, the transmission rate changes, and the transmission mode of the video advertisement is adjusted according to the changed transmission rate, so The advantages of the delivery method are chosen according to the characteristics of the video advertisement.

DRAWINGS

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the embodiments or the description of the prior art will be briefly described below. Obviously, the drawings in the following description are only It is a certain embodiment of the present invention, and other drawings can be obtained from those skilled in the art without any creative work.

1 is a flowchart of a method for transmitting a video advertisement based on a transmission rate according to the present invention;

FIG. 2 is a structural diagram of a video advertisement transmission system based on a transmission rate according to the present invention.

Embodiments of the invention

The technical solutions in the embodiments of the present invention are clearly and completely described in the following with reference to the accompanying drawings in the embodiments of the present invention. It is obvious that the described embodiments are only a part of the embodiments of the present invention, but not all embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.

Referring to FIG. 1 , FIG. 1 is a flowchart of a method for transmitting a video advertisement based on a transmission rate according to a first preferred embodiment of the present invention. The method is implemented by a server. The method is as shown in FIG. 1 , and includes the following steps:

Step S101: Obtain a transmission rate of the video advertisement.

Step S102: Select a sending manner of the video advertisement according to the transmission rate;

Step S103: If the transmission rate changes, adjust the transmission mode of the video advertisement according to the changed transmission rate.

Optionally, the foregoing sending manner includes: complete sending or compressed sending.

Optionally, after the step S103, the foregoing method may further include:

Detect the security of video ads.

Referring to FIG. 2, FIG. 2 is a transmission rate-based video advertisement sending system according to a second preferred embodiment of the present invention. The system includes:

The obtaining unit 201 is configured to acquire a transmission rate of the video advertisement.

The selecting unit 202 is configured to select a sending manner of the video advertisement according to the transmission rate;

The adjusting unit 203 is configured to adjust a sending manner of the video advertisement according to the changed transmission rate if the transmission rate changes.

Optionally, the above system may further include:

The detecting unit 204 is configured to detect the security of the video advertisement.

It should be noted that, for the foregoing method embodiments or embodiments, for the sake of simple description, they are all expressed as a series of action combinations, but those skilled in the art should know that the present invention is not subject to the described action sequence. Limitations, as certain steps may be performed in other sequences or concurrently in accordance with the present invention. In the following, those skilled in the art should also understand that the embodiments or examples described in the specification are preferred embodiments, and the actions and units involved are not necessarily required by the present invention.

In the above embodiments, the descriptions of the various embodiments are different, and the details that are not detailed in a certain embodiment can be referred to the related descriptions of other embodiments.

The steps in the method of the embodiment of the present invention may be sequentially adjusted, merged, and deleted according to actual needs.

The units in the apparatus of the embodiment of the present invention may be combined, divided, and deleted according to actual needs. Those skilled in the art can combine or combine the different embodiments described in the specification and the features of the different embodiments.

Through the description of the above embodiments, those skilled in the art can clearly understand that the present invention can be implemented in hardware, firmware implementation, or a combination thereof. When implemented in software, the functions described above may be stored in or transmitted as one or more instructions or code on a computer readable medium. Computer readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one location to another. A storage medium may be any available media that can be accessed by a computer. Taking this as an example, but not limited to: the computer readable medium may include random access memory (Random) Access Memory, RAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (Electrically Erasable Programmable Read-Only Memory, EEPROM), Compact Disc Read-Only Memory, CD-ROM, or other optical disc storage, magnetic storage medium or other magnetic storage device, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer. Also. Any connection may suitably be a computer readable medium. For example, if the software is using coaxial cable, fiber optic cable, twisted pair, digital subscriber line (Digital Subscriber Line, DSL) or wireless technology such as infrared, radio and microwave transmission from a website, server or other remote source, then coaxial cable, fiber optic cable, twisted pair, DSL or such as infrared, wireless and microwave Wireless technology is included in the fixing of the associated medium. As used in the present invention, a disk and a disc include a compact disc (CD), a laser disc, a compact disc, a digital versatile disc (DVD), a floppy disk, and a Blu-ray disc, wherein the disc is usually magnetically copied, and the disc is The laser is used to optically replicate the data. Combinations of the above should also be included within the scope of the computer readable media.

In summary, the above description is only a preferred embodiment of the technical solution of the present invention, and is not intended to limit the scope of the present invention. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and scope of the present invention are intended to be included within the scope of the present invention.

Claims

A transmission rate-based video advertisement sending method, characterized in that the method comprises the following steps:

Get the transfer rate of the video ad;

Selecting a transmission mode of the video advertisement according to the transmission rate;

If the transmission rate changes, the way the video advertisement is sent is adjusted according to the changed transmission rate.
The method according to claim 1, wherein the sending manner comprises:

Send completely or compress it.
The method of claim 1 further comprising:

Detect the security of video ads.
A video advertisement transmission system based on a transmission rate, characterized in that the system comprises:

An obtaining unit, configured to obtain a transmission rate of the video advertisement;

a selecting unit, configured to select a sending manner of the video advertisement according to the transmission rate;

The adjusting unit is configured to adjust the sending manner of the video advertisement according to the changed transmission rate if the transmission rate changes.
The system of claim 4, wherein the means of transmitting comprises: a complete transmission or a compressed transmission.
The system of claim 4, wherein the system further comprises:

A detection unit for detecting the security of a video advertisement.