WO2014059851A1

WO2014059851A1 - Search server and search method

Info

Publication number: WO2014059851A1
Application number: PCT/CN2013/083925
Authority: WO
Inventors: 张栋
Original assignee: 北京奇虎科技有限公司
Priority date: 2012-10-17
Filing date: 2013-09-22
Publication date: 2014-04-24
Also published as: CN102937977A

Abstract

A search server is disclosed. Said server is provided with a trusted-website memory that stores website information of trusted websites, said information comprising at least website names and website addresses. When a user uses said network search server to conduct a website information search, the server can provide to the user trusted search results. Moreover, a search results processor is used to display on the user terminal the trusted-website information found in the trusted-website memory in such a manner as to distinguish said information from other search results. A corresponding search method is also disclosed.

Description

Search server and search method

The present invention relates to network search, and more particularly to a search server and a corresponding search method for performing a trusted website search such as an official website through a network based on keywords. Background technique

With the rapid development of the Internet, various enterprises, organizations and individuals have gradually learned the importance of providing information services on the Internet and have established their own websites to publish corresponding information. With the increasing number of websites that provide network information services on the Internet, it is difficult for Internet users to remember all of these websites and even the specific addresses of the websites they want to visit. At the same time, the information contained in the Internet is exploding, and today, the various information on the Internet can be described as vast. In this case, how to make Internet users access the website they want to visit or find the information they want in the shortest time is a priority. Therefore, unlike the website that started to publish various news, a type of website and server for special search came into being. Internet-based search sites and various search methods have also greatly promoted the development of the Internet. Currently, Internet users rely heavily on search sites to find out where they are and get the information they need.

In general, search websites use search engines to extract information from various websites (mainly based on web pages) from the Internet and establish a database. When a user makes a query on a search site, the search engine can retrieve records that match the user's query criteria. According to the degree to which the search result matches the query condition, the ranking score of each corresponding record in the search result is given, sorted according to the rank of the score, and returned to the user. Under normal circumstances, information provided by some highly reliable and well-known websites will be given a higher ranking. When the user searches, the higher ranked information is obtained first, which makes it possible for the user to obtain more reliable information.

However, due to commercial factors such as advertising and click-through rate, some service providers will perform search engine optimization (SE0) on the ranking algorithms of each existing search engine, so that their information will be given a higher ranking. It is incorrect or even malicious. Users cannot intuitively determine whether the information they have obtained is trusted. In addition, although search engines collect official websites of some companies, when presenting search results, users are not aware of whether the results obtained are from official websites. When the user search term is slightly different from the names of these companies, if a service provider has optimized these search terms, even those providers will rank before these official websites.

Although some search engines will count the user's search behavior, a special result display method for the search words frequently searched by users, such as Baidu's Fengchao system, provides users with more accurate and credible information. However, this kind of user search behavior statistics is more feasible for some websites that are more concerned by the public. It is difficult to find some websites that are not very concerned, or relatively professional, with fewer audiences. Official website. Because search engines don't build a special display for most search terms. Moreover, the search engine does not necessarily prioritize official website information when constructing a dedicated display mode. For some official websites that have just been created or have few visits, the search engine has not been specially optimized, and it is difficult for users to obtain information from the official website from the search results.

It can be seen that the current search engine does not fully consider the importance of the reliability of the official website information to the user. Therefore, when the search result is presented to the user, the information from the official website and other information are not distinguished.

There is therefore a need for a new search ranking and search result presentation that displays information from trusted websites such as the official website in a higher ranking and significant manner in the search results. Summary of the invention

In view of the above problems, the present invention has been made in order to provide a search server and a corresponding search method that overcome the above problems or at least partially solve the above problems.

According to an aspect of the present invention, a search server is provided, the search server comprising: an information store, a trusted website store, and a search engine. The information storage is adapted to store web page information collected from websites accessing the Internet, the web page information including at least the content of the web page and its URL. The trusted website storage is adapted to store website information of a plurality of trusted websites, the website information including at least the website name and the website address. The search engine is adapted to receive the search keyword submitted from the user terminal, retrieve the webpage information including the search keyword from the information storage, retrieve the website information corresponding to the search keyword from the trusted website storage, and retrieve the combination Web page information and website information to get search results.

According to another aspect of the present invention, a search method is provided that operates in a search server including an information store and a trusted website storage, wherein the information storage The device is adapted to store webpage information collected from websites accessing the Internet, the webpage information including at least the content of the webpage and the URL thereof; the trusted website storage is adapted to store the website information of the plurality of trusted websites, the website information at least including the website The name and the URL of the website.

The search method includes the steps of: receiving a search keyword submitted from a user terminal; retrieving content from the information store including webpage information of the search keyword; and retrieving the website information corresponding to the search keyword from the trusted website storage; The retrieved web page information and website information to obtain search results.

Through the search processor and the search method provided by the invention, the trusted website information such as the official website information can be retrieved more accurately, and when the search result is presented, the information from the trusted website can be distinguished from other information, which is convenient for the user. Accurately know the reliable information you need.

The above description is only an overview of the technical solutions of the present invention, and the technical means of the present invention can be more clearly understood, and can be implemented in accordance with the contents of the specification, and the above and other objects, features and advantages of the present invention can be more clearly understood. Specific embodiments of the invention are set forth below. DRAWINGS

Various other advantages and benefits will become apparent to those skilled in the art from a The drawings are only for the purpose of illustrating the specific embodiments and are not to be construed as limiting. Throughout the drawings, the same reference numerals are used to refer to the same parts. In the drawing:

1 is a schematic structural diagram of a search server according to an embodiment of the present invention; FIG. 2 is a flowchart of a search method according to an embodiment of the present invention;

3 is a block diagram of a client or server executing a method in accordance with the present invention, in accordance with one embodiment of the present invention;

4 is a memory unit for holding or carrying program code implementing a method in accordance with the present invention, in accordance with one embodiment of the present invention. detailed description

The present invention provides a search server and a search method for searching for a trusted website such as an official website, which will be described in detail below with reference to the accompanying drawings.

Figure 1 illustrates a search server, including information gathering, in accordance with one embodiment of the present invention. The processor 100, the information storage 101, the trusted website storage 110, the trusted website information processor 111, and the search engine 120. The user inputs a search keyword through the user terminal 140, searches for a search result marked with a trusted website such as an official website via the search server of the present invention, and presents the search result to the user through the user terminal 140. In the present invention, the user terminal may be a computer terminal, or may be a mobile phone, various electronic devices capable of accessing the Internet, or the like.

The information collecting/processor 100 collects web page information from web servers 1, 2, ... N accessing the Internet, and stores the web page information in the information memory 101. The collected web page information includes at least the content of the web page and its URL, and may of course include other content as needed, such as the type of the web page, whether the web page is embedded with a Trojan or the like. The information collecting/processor 100 can collect webpage information from various web servers by means of traditional internet information searching methods, such as "spider" and "crawler", and process the obtained webpages, for example, extracting them. The keywords, keywords, URLs, IP addresses, and the like, and the processed web pages are stored in the information storage 101.

The trusted website storage 110 stores website information for a plurality of trusted websites. The website information includes at least the website name and the website URL. Of course, it can also include other contents as needed, such as a brief introduction of the website, and some basic information about the organization.

It should be noted that the trusted website referred to in the present invention means that the information provided by the website should be a website that the public can trust. Such a trusted website may specifically include an official website established by the organization on the network (referred to as the official website), and may of course include other officially recognized websites (such as websites established by some organizations for a specific project). . In the present application, for convenience of explanation, some places have been used interchangeably for the official website, the official website, and the trusted website, but their specific meanings refer to the trusted website.

It should also be noted that the name of the website mentioned in the present invention refers to the name of the organization that best reflects the website or provides the website, so the website name can be not only the website title, but also the name of the organization mentioned by the website in the content. , the organization's common names, etc., and the website name can have multiple.

The trusted site processor 111 collects information from the official website through various reliable data sources and stores it in the trusted website storage 110. Data sources for trusted website storage include manual input by administrators, import from trusted sites (for example, the website of the Ministry of Industry and Information Technology), and monitoring of user search behavior (for example, users can be frequently clicked in search results) The hit website is determined to be a possible official website, which is then reviewed to determine) and the manual input of the user after registration and so on.

The official website information stored in the trusted website storage 110 can be stored in a key-value pair (keyword-value pair), wherein the key (keyword) is the official website name, and the value (value) corresponds to the official website name. URL. Upon receiving the search keyword from the search processor 121, the trusted site processor 111 determines whether the keyword corresponds to a key stored in the trusted website storage, and if so, returns the official website information, that is, the key is the key The word, value is the key-value pair of the URL, otherwise it returns a message indicating that there is no official website.

The search engine 120 includes a search processor 121. The search processor 121 can directly receive the search keyword submitted by the user terminal, retrieve the webpage information containing the search keyword from the information storage 101, and retrieve the website information corresponding to the search keyword from the trusted website storage 110, and combine The retrieved web page information and website information to obtain search results.

In one aspect, the search processor 121 retrieves the information memory 101 in a conventional search manner based on search keywords input by the user from the terminal to obtain a search result list from the information memory 101. The search result list includes one or more search result items, each search result item is each searched webpage information including a search keyword, and the webpage information may be a key-value pair, wherein the key is a URL of the corresponding webpage The address, value is the rank score of the page (for ranking of search results).

On the other hand, the search processor 121 transmits the search keyword input by the user from the terminal to the trusted site processor 111, if the trusted site processor 111 fails to retrieve the corresponding keyword in the trusted website memory 110. In the case of the website information, the search result is the web page information retrieved from the information storage 101. If the trusted site processor returns the trusted website information, the trusted website information is merged with the web page information retrieved from the information store 101. For example, in the search result list retrieved from the information storage 101, the web page URL in the web page information of a certain search result item corresponds to the website URL in the trusted website information returned from the trusted website processor 111, And deleting the search result item in the search result list, and using the new search result list (ie, new web page information) after the deletion action together with the trusted website information as the final search result.

It should be noted that the web page URL and trusted network in the webpage information mentioned above The corresponding website URL in the station information does not mean that the two are completely consistent. In general, the URL of a website in the official website usually only includes the host name, not the path and file name after the host name. Web page URLs usually include host names, paths, and file names. In the present invention, the URL of the webpage corresponds to the URL of the website, that is, the host name part of the two URLs is the same, or the root name of the host name is the same. For example, the website URL of the official website is www. aaa. com? and the web page URL can be www. aaa. com /b/c. html , which can be considered as corresponding. For another example, the official website URL is aaa.com, and the webpage URL can be www.aa.com/b/c.html, which can also be considered as corresponding.

Optionally, a search preprocessor 122 can also be provided in the search engine 120. The preprocessor 122 is a conventional search engine component adapted to preprocess the search terms entered by the user, to eliminate common words, and to adjust some of the search terms to generate search terms that the search engine considers appropriate. In particular, when the keywords entered by the user are close to the trusted website name, the preprocessor 122 modifies the search keywords to words that are consistent with the trusted website name stored in the trusted website storage 110. For example, when the search keyword input by the user is "Tuen Mun Hospital", the preprocessor 122 automatically adjusts the keyword to a more accurate "Qianmenli Hospital" when preprocessing the keyword. The user-submitted search keywords are pre-processed by the pre-processor 122 to provide more efficient keywords to the search processor 121 for more efficient retrieval in the information store 101 and the trusted website store 110.

As shown in FIG. 1, the search server also includes a result processor 130. The result processor 130 processes the search results from the search processor 121 and presents them to the user terminal 140, wherein processing the search results includes processing the website information in a significant manner when the search results are trusted website information and new web page information. The method for processing the website information in a significant manner may be, when displaying on the user terminal 140, adding a V or other trusted mark on the title of the trusted website such as the official website; or dividing the page in the dividing line. The upper part shows the trusted website information, and the other search results are displayed in the lower part of the dividing line; or the way to highlight the trusted website information.

In summary, the search processor in accordance with the present invention provides a reliable trusted website information search for users based on trusted website storage and search engines. Moreover, using the search result processor, the reliable trusted website information searched in the trusted website storage is displayed in a manner different from the web page information searched in the information storage, providing the user with significant and reliable trust. Website information.

2 shows a flow chart of a search method in accordance with one embodiment of the present invention. The search The method is adapted to operate in the search server shown in FIG. 1. The method starts in step S210, in which the search keyword submitted from the user terminal is received. Preferably, after receiving the search keyword in step S210, the method may further The search keywords are pre-processed to generate more accurate keywords for the search processor, and the pre-processing includes culling common words such as the virtual word "of" in the search keyword, and/or modifying the keyword Obvious error in the middle.

Then, in step S220, the webpage information including the search keyword is retrieved from the information storage 101, and the website information corresponding to the search keyword of the website name is retrieved from the trusted website storage 110. In one aspect, the information memory 101 is retrieved in a conventional search manner based on search keywords input by the user from the terminal to obtain a search result list from the information memory 101. The search result list includes one or more search result items, each search result item is each searched webpage information including a search keyword, and the webpage information may be a key-value pair, wherein the key is a URL of the corresponding webpage The address, value is the rank score of the page (for ranking of search results). On the other hand, the official website information stored in the trusted website storage 110 can be stored in a key-value pair (keyword-value pair), wherein the key (keyword) is the official website name, and the value (value) is this The URL corresponding to the official website name. Upon receiving the search keyword, the trusted site processor 111 retrieves in the trusted website memory 110 whether the key of the official website information corresponds to the search keyword. Optionally, this step is accomplished by the search engine's search processor 121 or by the search processor 121 via the trusted website information processor 111.

In the next step S230, it is determined whether to return the website information; specifically, if the key in the trusted website memory 110 that retrieves the official website information corresponds to the search keyword, the official website information is returned, that is, the key is the keyword. , value is the key-value pair of the URL, otherwise it returns a message indicating that there is no official website. Optionally, this step is performed by the trusted website information processor 111.

If the website information is returned, then in step S240, the content corresponding to the website information is deleted from the webpage information to obtain new webpage information, and the website information and the new webpage information are combined to generate a final search. The result is provided to the result processor 130; for example, in the search result list retrieved from the information memory 101, the web page URL in the web page information of a certain search result item and the trusted website returned from the trusted website processor 111; Corresponding to the website URL in the information, the search result item in the search result list is deleted, and the new search result list (ie, new web page information) after the above deletion action is together with the trusted website information as the last Search results. It should be noted that the above The corresponding web page URL in the web page information and the website URL in the trusted website information do not mean that they are completely identical, but the host name part in the two URLs is the same, or the root name in the host name. Consistent. Optionally, this step is performed by the search processor 121.

If the website information is not returned, the web page information obtained in step S220 is directly used as the final search result.

Then in step S250, the search result is processed and returned to the user terminal, wherein when the search result is the website information and the new webpage information, the website information is processed in a significant manner, preferably in the Adding a trusted logo to the website name of the website information, or placing the website information before the new web page information and distinguishing them in a highlight manner or a dividing line. Optionally, this step is performed by result processor 130.

Optionally, the search method according to the present invention further comprises using a trusted website information processor to process and store the website information obtained in a trusted manner in the trusted website storage, wherein the trusted manner The obtained website information includes at least one or more of the website information imported from the trusted web site, the website information manually input, and the website information obtained from the monitoring of the user's search behavior.

In summary, through the search processor and the method thereof, the trusted website storage/trusted website information processor and the existing search engine are perfectly integrated, and the information of the trusted website such as the official website is accurately searched. And presented to the user in a significant way, enabling users to more reliably obtain reliable search results.

The various component embodiments of the present invention may be implemented in hardware, or in a software module running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that a microprocessor or digital signal processor can be used in practice.

(DSP) to implement some or all of the functionality of some or all of the components of the device in accordance with an embodiment of the present invention. The invention can also be implemented as a device or device program (e.g., a computer program and a computer program product) for performing some or all of the methods described herein. Such a program implementing the invention may be stored on a computer readable medium or may be in the form of one or more signals. Such signals may be downloaded from an Internet website, provided on a carrier signal, or provided in any other form.

For example, Figure 3 illustrates a computing device in which the method of the present invention may be implemented, where the computing device may be a client or server capable of implementing the methods of the present invention. The client or server conventionally includes a processor 310 and a computer program product in the form of a memory 320 or Computer readable medium. The memory 320 may be an electronic memory such as a flash memory, an EEPROM (Electrically Erasable Programmable Read Only Memory), an EPROM, a hard disk, or a ROM. Memory 320 has a memory space 330 for program code 331 for performing any of the method steps described above. For example, storage space 330 for program code may include various program code 331 for implementing various steps in the above methods, respectively. The program code can be read from or written to one or more computer program products. These computer program products include program code carriers such as hard disks, compact disks (CDs), memory cards or floppy disks. Such a computer program product is typically a portable or fixed storage unit as described with reference to FIG. The storage unit may have a storage segment, a storage space, and the like arranged similarly to the storage 320 in the client or server of FIG. The program code can be compressed, for example, in an appropriate form. Typically, the storage unit includes computer readable code 33, i.e., code that can be read by a processor, such as 310, which, when executed by a server, causes the server to perform various steps in the methods described above.

"an embodiment," or "one or more embodiments" as used herein means that the particular features, structures, or characteristics described in connection with the embodiments are included in at least one embodiment of the invention. In addition, it should be noted that the phrase "in one embodiment" herein does not necessarily refer to the same embodiment.

Numerous specific details are set forth in the description provided herein. However, it is understood that the embodiments of the invention may be practiced without these specific details. In some instances, well known methods, structures, and techniques have not been shown in detail so as not to obscure the description.

It is to be noted that the above-described embodiments are illustrative of the invention and are not intended to limit the scope of the invention, and those skilled in the art can devise alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as a limitation. The word "comprising" does not exclude the presence of the elements or steps that are not in the claims. The word "a" or "an" preceding a component does not exclude the presence of a plurality of such elements. The invention can be implemented by means of hardware comprising several distinct elements and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means can be embodied by the same hardware item. The use of the words first, second, and third does not indicate any order. These words can be interpreted as names. In addition, it should be noted that the language used in the specification has been selected for the purpose of readability and teaching, and is not intended to be construed or limited. Therefore, many modifications and variations will be apparent to those skilled in the art without departing from the scope of the invention. The disclosure of the present invention is intended to be illustrative, and not restrictive, and the scope of the invention is defined by the appended claims.

Claims

Rights request

1. A search server, including:

Information storage, suitable for storing web page information collected from various websites connected to the Internet, where the web page information at least includes the content of the web page and its URL;

Trusted website storage, suitable for storing website information of multiple trusted websites, where the website information at least includes website names and website URLs;

A search engine adapted to receive search keywords submitted from the user terminal, retrieve web page information whose content includes the search keywords from the information storage, and retrieve website information corresponding to the website name and the search keywords from the trusted website storage. , combining the retrieved web page information and website information to obtain search results.

2. The search server according to claim 1, further comprising a trusted website information processor, adapted to process website information obtained in a trusted manner and store it in the trusted website memory.

3. The search server according to claim 2, wherein the website information obtained through a trusted method at least includes website information imported from a trusted network site, website information input manually, and website information obtained from user search behavior monitoring. One or more of the website information obtained.

4. The search server according to claim 3, wherein the website information obtained from monitoring the user's search behavior includes website information that is frequently clicked in the user's search.

5. The search server according to any one of claims 1-4, the search engine includes a search preprocessor and a search processor;

The search preprocessor is adapted to preprocess the search keywords, and the preprocessing includes eliminating common words in the search keywords, and/or modifying obvious errors in the keywords to generate Valid keywords;

The search processor is adapted to retrieve web page information whose content includes valid keywords from the information storage, and retrieve websites whose website names correspond to the valid keywords from the trusted website storage via the trusted website information processor. information, and combines the retrieved web page information and website information to obtain search results.

6. The search server according to claim 5, wherein the search processor combines the retrieved web page information and website information to include:

When the trusted website information processor does not return the website information, the search results The result is the web page information retrieved from the information storage;

When the trusted website information processor returns the website information, content corresponding to the website information is deleted from the web page information to obtain new web page information, and the search results are the website information and the website information. Describe new web page information.

7. The search server according to any one of claims 1 to 6, wherein the search server further includes a result processor, the result processor is adapted to process the search results from the search processor and return them to the user. The terminal, wherein processing the search results includes: when the search results are the website information and the new web page information, processing the website information in a significant manner.

8. The search server according to claim 7, wherein processing the website information in a significant manner is to add a trustworthy mark to the website name of the website information, or to place the website information in the new Web page information is preceded by highlighting or dividing lines to distinguish the two.

9. A search method, running in a search server including an information storage and a trusted website storage, wherein the information storage is adapted to store web page information collected from various websites connected to the Internet, and the web page information at least includes web pages The contents and their URLs; the trusted website storage is adapted to store website information of multiple trusted websites, the website information at least includes website names and website URLs, and the method includes the following steps:

Receive search keywords submitted from the user terminal;

Retrieve web page information whose content includes search keywords from the information storage; retrieve website strings whose website names correspond to the search keywords from the trusted website storage.

The retrieved web page information and website information are combined to obtain search results.

10. The search method according to claim 9, further comprising using a trusted website information processor to process website information obtained in a trusted manner and store it in the trusted website memory.

11. The search method according to claim 10, wherein the website information obtained through a trusted method at least includes website information imported from a trusted network site, website information input manually, and website information obtained from monitoring of user search behavior. One or more of the website information obtained.

12. The search method according to any one of claims 9-11, further comprising

Preprocessing the search keywords, the preprocessing includes eliminating the search keywords Common words in keywords, and/or modify obvious errors in said keywords to generate effective keywords;

Retrieve web page information whose content includes valid keywords from the information storage, retrieve website information corresponding to website names and valid keywords from the trusted website information processor via the trusted website information processor, and combine the retrieved Web page information and website information to obtain search results.

13. The search method according to claim 12, wherein combining the retrieved web page information and website information includes:

When the trusted website information processor does not return the website information, the search result is the web page information retrieved from the information storage;

14. The search method according to any one of claims 9-13, further comprising processing the search results from the search processor and returning them to the user terminal;

Processing the search results includes:

When the search results are the website information and the new web page information, the website information is processed in a significant manner.

15. The search method according to claim 14, wherein processing the website information in a prominent manner is to add a trustworthy mark to the website name of the website information, or to place the website information in the new website information. Web page information is preceded by highlighting or dividing lines to distinguish the two.

16. A computer program, comprising computer-readable code, which, when run on a client or a server, causes the client or the server to execute the method according to any one of claims 9-15. search method described above.

17. A computer-readable medium in which the computer program according to claim 16 is stored.