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WO2010110245A1 - Information processing device, information processing system, information processing method and program - Google Patents

Information processing device, information processing system, information processing method and program Download PDF

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Publication number
WO2010110245A1
WO2010110245A1 PCT/JP2010/054937 JP2010054937W WO2010110245A1 WO 2010110245 A1 WO2010110245 A1 WO 2010110245A1 JP 2010054937 W JP2010054937 W JP 2010054937W WO 2010110245 A1 WO2010110245 A1 WO 2010110245A1
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WO
WIPO (PCT)
Prior art keywords
information
recording
program
policy
information processing
Prior art date
Application number
PCT/JP2010/054937
Other languages
French (fr)
Japanese (ja)
Inventor
訓雄 内田
Original Assignee
日本電気株式会社
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 日本電気株式会社 filed Critical 日本電気株式会社
Priority to JP2011506048A priority Critical patent/JPWO2010110245A1/en
Publication of WO2010110245A1 publication Critical patent/WO2010110245A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00Error detection; Error correction; Monitoring
    • G06F11/30Monitoring
    • G06F11/34Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
    • G06F11/3466Performance evaluation by tracing or monitoring
    • G06F11/348Circuit details, i.e. tracer hardware
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00Error detection; Error correction; Monitoring
    • G06F11/30Monitoring
    • G06F11/34Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
    • G06F11/3409Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment for performance assessment
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00Error detection; Error correction; Monitoring
    • G06F11/30Monitoring
    • G06F11/34Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
    • G06F11/3466Performance evaluation by tracing or monitoring
    • G06F11/3471Address tracing

Definitions

  • the present invention relates to an information processing apparatus, an information processing system, an information processing method, and a program, and more particularly, to an information processing apparatus, an information processing system, an information processing method, and a program that collect information on program execution history.
  • banner advertisements In recent years, on general Web sites, advertisements are often displayed on a part of the screen separately from the main contents (contents). Many of them are horizontally long advertisement images, and are generally called banner advertisements because of their shapes. As an advertising method using the Internet, banner advertising is currently most widely used. Advertising characters or advertising images (banners) used in banner advertisements are usually linked to advertiser product introductions and campaign sites. When a site viewer is interested in the contents of a banner advertisement, clicking on the banner leads to a website intended by the advertiser.
  • banners Advertising characters or advertising images (banners) used in banner advertisements are usually linked to advertiser product introductions and campaign sites.
  • the Referer includes link source information. For example, when a link from the site A to the site B is set up, when a viewer of the site A browses the link B and browses the site B, the Referrer field of the HTTP header sent from the web browser to the site B includes Information indicating that the request is based on a link from the site A is described. Therefore, the administrator of the site B can grasp that the viewer has visited the site B by looking at the information on the site A.
  • the Referer field is defined in Non-Patent Document 1, for example.
  • the number of site visitors who visited the advertiser's site by following the link set in the banner can be grasped.
  • the number of clicks can be used as one index for measuring the advertisement effect.
  • the advertising fee for banner advertising is not only the number of times the banner is displayed, but also the number of times visitors visit the advertiser's site by actually clicking the banner, or purchases at the destination site In many cases, it is determined based on the number of times (or the amount of money) that an actual contract is made.
  • Patent Document 1 discloses a website access history detection system and an access history detection method.
  • This system adds an identification code to a person who tries to access a specific site, and collects the access history of the accessor to the specific site.
  • This access history detection system mainly includes an identification code adding unit and an access detection signal receiving unit, and operates as follows. First, when an accessor tries to access a specific Web page, an identification code adding unit of the access history detection system adds an identification code to the accessor. When the Web page including the access detection unit accepts the access with the identification code added, it transmits an access detection signal to the access history detection system. When the access detection signal receiving unit receives the access signal, the access history detection system records the access history.
  • Patent Document 2 discloses an information processing apparatus and method.
  • an advertisement presented to a user is included in an e-mail addressed to the user, not a banner advertisement on a website.
  • This e-mail includes a URL for accessing information related to the advertisement, and the user can refer to the information related to the advertisement by accessing the URL.
  • the mail agent of the information processing apparatus includes, as its URL, a URL including the URL of the server where the mail agent exists, the ID of the user who is the access subject, and the ID of the advertisement-related information to be provided. Generate and send an e-mail to the user.
  • the ID of the user and the ID of advertisement-related information are transmitted to the mail agent.
  • the mail agent records the access history in the database, accesses the advertisement-related information (Web site) on behalf of the user, and transmits the contents to the user.
  • Patent Document 3 discloses a program execution monitoring system, method, and program.
  • This program execution monitoring method executes a program using an interface that provides a mechanism for receiving a request from a client, starting a corresponding program on the server side, and returning an execution result to the client.
  • the method includes a step in which the interface launches a program specified by the client, a step in which the interface activates a monitoring means for monitoring execution of the designated program, and the interface is designated in the method.
  • the step of returning information as to whether or not the program has started normally to the client as a response and the monitoring means for monitoring the execution of the specified program are specified when the specified program ends. Acquiring end code information of the stored program and storing it in a storage device.
  • the inventor newly discovered the following facts for the first time.
  • the above conventional technique is based on the premise that all information acquired by accessing a website is displayed on the terminal screen being watched by the user, and is the first effective technique based on this premise.
  • the information that the advertisement provider originally wants to acquire is what kind of user has browsed the information intended by the advertiser, that is, the browsing history. Even if a web browser accesses a website and acquires information, if the information is not displayed on the screen that the user watches, even if the access history is acquired, it is not the same as the browsing history. Absent. Furthermore, if the access history of the information actually displayed and the access history of the information that has been acquired but not displayed on the screen are mixed, the advertisement provider will not be able to The value is halved.
  • FIG. 1 is a schematic diagram showing an example of a screen operation using this asynchronous communication technique.
  • a user acquires a Web page from a Web server and browses it on a user terminal.
  • program code executed on the browser is embedded in the information of the web page.
  • FIG. 1 is a schematic diagram showing an example of a screen operation using this asynchronous communication technique.
  • the web browser executes the program code in the background to obtain information B, C, and D from the web server, and the user terminal memory
  • the information B, C, D is stored in the inside.
  • the Web browser rewrites a part of the display screen, for example, the button b
  • the contents of information B acquired in advance are displayed (terminal screen on the right side in the figure).
  • the Web browser obtains the information B, C, and D in advance and stores them in the user terminal, whereby the screen can be rewritten at a high speed in response to the user action. Can increase the sex.
  • the present invention has been made in view of the above circumstances, and an information processing apparatus, an information processing system, and an information processing method that enable an advertisement provider to accurately collect a user's information browsing history regardless of the situation. And to provide a program.
  • the information processing apparatus of the present invention comprises a program execution means, a program execution tracking means, and a recording means.
  • the program execution means executes the program acquired via the network.
  • the program execution tracking means tracks the execution of the program.
  • the recording means records information on the execution history of the program.
  • the information processing system of the present invention includes an information processing apparatus and an information providing server that is connected to the information processing apparatus via a network and transmits a program to the information processing apparatus.
  • the information processing apparatus includes a program execution unit, a program execution tracking unit, and a recording unit.
  • the program execution means executes the program acquired via the network.
  • the program execution tracking means tracks the execution of the program.
  • the recording means records information on the execution history of the program.
  • the information processing method of the present invention includes a step of executing a program acquired via a network, a step of tracking the execution of the program, and a step of recording information on the execution history of the program according to the analyzed recording policy. It comprises.
  • the program of the present invention causes a computer to execute the above information processing method.
  • the present invention enables an advertisement provider to accurately collect a user's information browsing history regardless of the situation.
  • FIG. 1 is a schematic diagram illustrating an example of a screen operation using an asynchronous communication technique.
  • FIG. 2 is a block diagram showing the configuration of the information collection system according to the first embodiment of the present invention.
  • FIG. 3 is a schematic diagram showing a specific example of the recording policy according to the embodiment of the present invention.
  • FIG. 4 is a flowchart showing the operation (information processing method (program)) of the information processing system according to the embodiment of the present invention.
  • FIG. 5 is a block diagram showing a configuration of an information processing system according to the second embodiment of the present invention.
  • FIG. 6 is a block diagram showing a configuration of an information processing system according to the third embodiment of the present invention.
  • FIG. 7 is a flowchart showing the operation (information processing method (program)) of the information processing system according to the third embodiment of the present invention.
  • FIG. 8 is a block diagram showing a configuration of an information processing system according to the fourth embodiment of the present invention.
  • FIG. 9 is a flowchart showing the operation (information processing method (program)) of the information processing system according to the fourth embodiment of the present invention.
  • FIG. 10 is a schematic diagram showing another specific example of the recording policy according to the embodiment of the present invention.
  • FIG. 2 is a block diagram showing the configuration of the information processing system according to the first embodiment of the present invention.
  • This information processing system includes an information providing server 1, a user terminal 2, and a record collection server 3.
  • the information providing server 1, the user terminal 2, and the record collection server 3 are connected via a network so that bidirectional information communication is possible.
  • the network include a wired line, a wireless line, and a combination thereof, such as the Internet, a LAN (Local Area Network), a WAN (Wide Area Network), and a mobile phone network.
  • the information providing server 1 is an information processing apparatus exemplified by a computer.
  • the information providing server 1 transmits the data 100 to the user terminal 2 based on a request from the user terminal 2, for example.
  • the information providing server 1 belongs to, for example, a trader who publishes a web page including advertisements (requested by himself or others) on the Internet. It may belong to an advertisement provider (advertiser).
  • the data 100 includes a program 101 and a recording policy 102 set in correspondence with the program 101. That is, the information providing server 1 transmits the program 101 and the recording policy 102 as a set (set).
  • the information providing server 1 includes a data storage unit 11 and a data management unit 12.
  • the data storage unit 11 stores the program 101 and the recording policy 102 set corresponding to the program 101 in association with each other. For example, based on a request from the user terminal 2, the data management unit 12 reads the data 100 from the data storage unit 11 and transmits the data 100 to the user terminal 2.
  • the data storage unit 11 and the data management unit 12 can be realized by software, hardware, or a combination of software and hardware.
  • the data storage unit 11 can be realized by an HDD (hard disk drive), a program, a CPU (central processing unit), and a main memory (semiconductor memory).
  • the data management unit 12 can be realized by a program, a CPU, a main memory, and a communication device. Each program is stored in the HDD.
  • the user terminal 2 is an information processing apparatus exemplified by a portable information terminal such as a computer, a mobile phone, a PDA (Personal Digital Assistant), or a portable game device. Data 100 is acquired from the information providing server 1 and the program 101 is executed, and the execution history of the program 101 is recorded according to the recording policy 102.
  • the user terminal 2 belongs to a general user who browses a web page on the Internet, for example.
  • the user terminal 2 includes a data acquisition unit 20, a program execution unit 21, a profiler 22, a recording unit 23, a recording policy analysis unit 25, and a recording transmission unit 29.
  • the data acquisition unit 20 acquires data 100 (including the program 101 and the recording policy 102) from the information providing server 1. That is, the data acquisition unit 20 receives the program 101 and the recording policy 102 together from the information providing server 1.
  • the program execution unit 21 executes the program 101.
  • the profiler 22 traces the execution of instructions in the program.
  • the profiler 22 is exemplified by a performance analysis tool that performs dynamic program analysis. That is, the profiler 22 monitors and acquires various types of information such as the processing content executed by the program and its order.
  • the recording policy analysis unit 25 analyzes the recording policy 102.
  • the recording policy 102 describes the type of information recorded at the time of tracing and the conditions for recording.
  • the recording unit 23 records information selected according to the recording policy 102 among the information acquired by the profiler 22 as the execution history of the program.
  • the recording transmission unit 29 transmits the recording information 301 recorded by the recording unit 23 to the recording collection server 3.
  • the data acquisition unit 20, the program execution unit 21, the profiler 22, the recording unit 23, the recording policy analysis unit 25, and the recording transmission unit 29 can be realized by software, hardware, or a combination of software and hardware.
  • the program execution unit 21, the profiler 22, the recording unit 23, and the recording policy analysis unit 25 can be realized by a program, a CPU, and a main memory.
  • the data acquisition unit 20 and the record transmission unit 29 can be realized by a communication device, a program, a CPU, and a main memory. Each program is stored in the HDD.
  • a data acquisition unit 20, a program execution unit 21, a recording policy analysis unit 25, a profiler 22, a recording unit 23, and a recording transmission unit 29 are JavaScript (executed in a script execution environment on a browser). (Registered trademark) program.
  • some of the data acquisition unit 20, the program execution unit 21, the profiler 22, the recording policy analysis unit 25, the recording unit 23, and the recording transmission unit 29 (example: profiler 22, recording unit 23, and recording transmission unit 29).
  • the record collection server 3 is an information processing apparatus exemplified by a computer.
  • the record collection server 3 stores the record information 301 transmitted from the user terminal 102.
  • the record collection server 3 belongs to, for example, an advertisement provider (advertiser) or an advertisement company of an advertisement included in a web page published on the Internet.
  • the record collection server 3 includes a data storage unit 31 and a data management unit 32.
  • the data management unit 32 receives the identification information of the user terminal 102 and the recording information 301 transmitted from the user terminal 2.
  • the data storage unit 31 stores the transmitted recording information 301 and identification information in association with each other.
  • the data management unit 32 and the data storage unit 31 can be realized by software, hardware, or a combination of software and hardware.
  • the data management unit 32 can be realized by a program, a CPU, a main memory, and a communication device.
  • the data storage unit 31 can be realized by an HDD, a program, a CPU, and a main memory. Each program is stored in the HDD.
  • the data 100 acquired by the user terminal 2 from the information providing server 1 is, for example, information on a Web page (or Web application) using asynchronous communication by JavaScript (registered trademark), which is one of the technical elements of AJAX.
  • the data 100 includes the program 101 and the recording policy 102 as described above.
  • the recording policy 102 describes the type of information recorded by the recording unit 23 and the recording conditions, and may be embedded in the information of the Web page (or Web application) or may be different. Good.
  • the types of information to be recorded include, for example, information on the program (example: command, function name, value of argument at execution), information on the internal state of the user terminal 2 (example: memory consumption, CPU load, battery remaining amount, Information on terminal status (example: open / close status of notebook PC or foldable mobile phone, vertical / horizontal status of display portion of terminal) and peripheral status of user terminal 2 (example: time, position, temperature) , Illuminance, etc.).
  • the information to be recorded is acquired by the profiler 22, the browser and OS functions, the peripheral information collection unit 24 of the second embodiment, and the like.
  • the recording condition indicates what range the values of the above-mentioned information are in actual recording.
  • the data 100 may include display data displayed on the screen of the user terminal 2 (the description is omitted in the present embodiment).
  • an event handler function associated with an event related to an actual user operation such as mouse click or mouseover
  • an event handler function associated with an event related to an actual user operation such as mouse click or mouseover
  • information reflecting actual user operations can be recorded.
  • the execution history of user operations can also be acquired.
  • the recording policy 102 is provided corresponding to the program 101.
  • the recording policy 102 may be set for each program 101, or may be set for each type or group.
  • the recording policy 102 can be changed as appropriate according to various factors exemplified by the program 101 and the timing and situation of collecting the recording information 301.
  • it is preferable that the recording policy 102 can be dynamically set for each program 101 because it can quickly respond to a change in an advertiser's request, business situation, social situation, or the like.
  • the program 101 is a program executed on the user terminal 2, and may be embedded in the information of the Web page (or Web application) or may be different.
  • the program 101 is, for example, program code that can be embedded in a Web page (or Web application) using asynchronous communication by JavaScript (registered trademark), which is one of the technical elements of AJAX, and executed in a script execution environment on a browser. is there.
  • the data acquisition unit 20 executes such asynchronous communication with the data management unit 12 and acquires the Web page (or Web application).
  • the program execution unit 21 executes the Web page (or Web application) and the program 101.
  • the program 101 is exemplified by a JavaScript (registered trademark) program that can be executed on a browser or an action script program code of flash (Adobe FLASH: registered trademark).
  • the program execution history is a history of instructions executed by the program 101 traced by the profiler 22.
  • the program 101 is a program code embedded in a Web page (or Web application) using asynchronous communication by JavaScript (registered trademark), which is one of the technical elements of AJAX
  • JavaScript registered trademark
  • the Web page is displayed. Instructions that were actually executed at the time of execution, function names, argument values at the time of execution, etc.
  • the execution history of the user operation can be acquired. For example, by referring to the contents related to an event handler function associated with an event such as mouse click or mouse over, an execution history such as mouse click or mouse over can be acquired.
  • an execution history such as mouse click or mouse over can be acquired.
  • the browsing history of the image can be acquired by referring to the content related to the function that involves image display on the user terminal screen.
  • the recording information 301 transmitted from the user terminal 2 to the recording collection server 3 includes the type of information described in the recording policy 102 that satisfies the recording conditions described in the recording policy 102.
  • the recorded information 301 may include identification information that identifies the user terminal 2.
  • FIG. 3 is a schematic diagram showing a specific example of the recording policy 102 according to the first embodiment of the present invention.
  • the recording policy 102 is described in XML (Extensible Markup Language) and is shown in a range from ⁇ RecordPolicy> to ⁇ / RecordPolicy>.
  • the recording policy 102 may be composed of a combination of two or more policies as shown in FIG.
  • the recording policy 102 is configured by a combination of three policies “policy 1”, “policy 2”, and “policy 3”.
  • the time and memory consumption can be obtained by executing a function that acquires the time and memory consumption from the OS when the profiler 22 executes tracing to acquire information.
  • the called function name can be acquired by the profiler 22 executing a trace.
  • the current location can be acquired by, for example, a GPS (Global Positioning System) device as the peripheral information collection unit 24 in the second embodiment described later.
  • GPS Global Positioning System
  • FIG. 4 is a flowchart showing the operation (information processing method (program)) of the information processing system according to the first embodiment of the present invention.
  • the data acquisition unit 20 accesses the information providing server 1 in response to a user operation on the user terminal 2 and acquires the data 100 (S1).
  • the browser including the data acquisition unit 20
  • the user terminal 2 accesses a Web site as the information providing server 1 and acquires a Web page as the data 100 in response to a user operation.
  • the program execution unit 21 loads the program 101 included in the acquired data 100.
  • the program 101 may include a program that is executed only when a predetermined input is made to the user terminal 2 by the user.
  • the recording policy analysis unit 25 analyzes the recording policy 102 corresponding to the program 101 and applies it to the recording unit 23 (S2). That is, the type of information to be recorded in the recording unit 23 and the recording condition are notified.
  • the program execution unit 21 displays a Web page and loads program code (program 101) embedded in the Web page into a script execution environment on the browser.
  • the recording policy analysis unit 25 displays the recording policy 102 embedded in the Web page (eg, mouse click at a predetermined position on the Web page, mouse over at a predetermined position on the Web page for 2 seconds or more).
  • the information is read and analyzed, and the type of information to be recorded in the recording unit 23 and the recording condition are notified.
  • the program execution unit 21 executes the first program instruction of the program 101 (S3).
  • the profiler 22 detects this and transmits information about the executed program instruction (eg, instruction, function name, argument value, etc.) to the recording unit 23.
  • the recording unit 23 that has received the information refers to the recording policy 102 applied in S2 (the type and recording conditions of the notified information to be recorded) and determines whether the information matches the recording conditions (S4). . If the recording condition is met, the recording unit 23 records the information as information of an execution history in association with information such as time (S5). If the information does not match the recording conditions, the recording unit 23 does not store the information.
  • the program execution unit 21 executes a program code (program 101).
  • the profile 22 detects the executed instruction, function, the value of the argument used, and information such as mouse click and mouse over by the performed user operation as the program code is executed.
  • the information is transmitted to the recording unit 23 in association with the time acquired from.
  • the recording unit 23 selects information corresponding to the content (eg, mouse click, mouse over) of the recording policy 102 notified from the recording policy analysis unit 25 from the information transmitted from the profile 22. And it records in association with information such as time as execution history information.
  • the program execution unit 21 determines whether there is a program command to be executed next (S6). If there is an instruction to be executed next (S6: YES), it is executed (S3), and thereafter S3 to S6 are repeated. If there is no instruction to be executed next in S6 (S6: NO), the program execution unit 23 stops the execution of the program. Thereafter, the recording information transmitting unit 29 transmits the execution history accumulated by the recording unit 23 to the recording collecting server 3 as recording information 301 together with information for identifying the user terminal 2 (S7).
  • the recording information 301 may be transmitted in response to a request from the information collection server 3 instead of being performed simultaneously with the end of the program 101.
  • a recording policy 102 is provided separately from the program 101, and the profile policy 22 and the recording unit 23 analyze and apply the recording policy, thereby determining whether or not to record before the function call in the program 101. It is possible to collectively execute a part of the condition determination operation (such as time reference) in advance. As a result, the execution time of the program 101 can be shortened compared to the case where the profiling coat is embedded in the script of the program 101.
  • the advertisement provider can accurately collect the browsing history of information by the user even when the user browses a Web page using asynchronous communication. This is because the browsing history is not collected on the Web server but is collected on the user terminal where the user actually browses the information.
  • the browsing history is not collected on the Web server but is collected on the user terminal where the user actually browses the information.
  • the second effect is that an advertisement provider can acquire only desired information as a browsing history for each advertisement (program) by specifying information to be recorded in the browsing history using a recording policy. .
  • a recording policy can be set for each advertisement (program).
  • the program that has been loaded but not executed in the program is displayed in the browsing history. It is also possible not to include it.
  • the third effect is that the advertisement provider can collect not only the browsing of information by the user but also a more detailed operation history and internal state. This is because, since the history is collected on the user terminal, it is possible to acquire the execution of the function indicating the user operation using the profile function of the user terminal or use the function of the OS.
  • FIG. 5 is a block diagram showing a configuration of an information processing system according to the second embodiment of the present invention.
  • This information processing system includes an information providing server 1, a user terminal 2, and a record collection server 3 which are connected via a network so that bidirectional information communication is possible.
  • the user terminal 2 further includes a peripheral information collection unit 24.
  • the peripheral information collection unit 24 acquires information about the peripheral state of the user terminal 2 (example: time, position, temperature, illuminance), and outputs the acquired information to the recording unit 23. Furthermore, the status of the user terminal 2, for example, the opening / closing status of a notebook PC or a foldable mobile phone, the vertical / horizontal status of the display unit of the terminal is acquired, and the acquired device status information is output to the recording unit 23 May be.
  • the peripheral information collection unit 24 is exemplified by a measurement device including various sensors (eg, temperature sensor, optical sensor, pressure (altitude) sensor, acceleration sensor, proximity sensor) and a GPS (Global Positioning System) device.
  • the recording unit 23 records information that conforms to the recording policy 102 in consideration of information from the peripheral information collection unit 24. As described above, it is preferable to set the peripheral status and the device status as the recording policy 102 because it is possible to accurately respond to changes in the advertiser's request, business status, and social status.
  • the description thereof is omitted. Further, the operation of the information processing system (information processing method (program)) according to the second embodiment of the present invention is the same as that recorded except for the information from the peripheral information collecting unit 24 being recorded. Since this is the same as the first embodiment, the description thereof is omitted.
  • the same effect as that of the first embodiment can be obtained.
  • the surrounding situation and the device situation where the display terminal is placed can be recorded and collected by the advertisement provider. This is because the peripheral information collection unit 24 can record the peripheral status and device status where the display terminal is placed in the recorded information 301.
  • FIG. 6 is a block diagram showing a configuration of an information processing system according to the third embodiment of the present invention.
  • This information processing system includes an information providing server 1, a user terminal 2, and a record collection server 3 which are connected via a network so that bidirectional information communication is possible.
  • the data 100 transmitted from the information providing server 1 further includes an aggregation policy 103
  • the user terminal 2 further includes an aggregation policy analysis unit 26 and a recording aggregation unit 27. Different from the first embodiment.
  • the data storage unit 11 of the information providing server 1 stores an aggregate policy 103 set corresponding to the program 101 in association with the program 101 in addition to the program 101 and the recording policy 102. For example, based on a request from the user terminal 2, the data management unit 12 reads the data 100 further including the aggregate policy 103 from the data storage unit 11 and transmits the data 100 to the user terminal 2.
  • the aggregation policy 103 describes a rule for aggregating information recorded by the recording unit 23, and may be embedded in the information of the Web page (or Web application) or may be different.
  • the aggregation policy 103 is exemplified by rules for collecting the raw information recorded by the recording unit 23 for each predetermined condition or statistically processing the raw information.
  • the predetermined condition in the rule to be aggregated is, for example, the type, number of times, and time of the function. Specifically, for example, the condition of the number of clicks in the morning on weekdays for the target button (function) or five times for the target week. This is the condition of the clicked button (function).
  • the statistical processing in the rule to be aggregated is, for example, an average value, variance, frequency distribution, and the like. Specifically, for example, the average number of clicks per day for the target button (function) and the number of clicks of the target button (function) The distribution for one week.
  • the aggregation policy 103 can be appropriately changed according to various factors exemplified by the program 101, the recording policy 102, the timing and situation of collecting the recording information 301, and the like. Thus, it is preferable that the aggregation policy 103 can be dynamically set for each program 101 because it can quickly respond to changes in the state of the information communication line, the demands of the advertiser, the business situation, and the social situation.
  • the aggregation policy analysis unit 26 analyzes the aggregation policy 103 included in the data 100 acquired by the data acquisition unit 20.
  • the recording aggregation unit 27 aggregates the information recorded by the recording unit 23 according to the analyzed aggregation policy 103.
  • the recording transmission unit 29 transmits the information aggregated by the recording aggregation unit 27 to the recording collection server 3 as the newly recorded information 301.
  • the aggregation policy analysis unit 26 and the recording aggregation unit 27 can be realized by a program, a CPU, and a main memory.
  • the program is stored in the HDD.
  • the aggregation policy analysis unit 26 and the recording aggregation unit 27 can be realized by a JavaScript (registered trademark) program executed in a script execution environment on a browser.
  • some of the aggregation policy analysis unit 26 and the recording aggregation unit 27 may be realized by a program executed in the execution environment on the OS, and the rest may be realized by the above JavaScript (registered trademark) program.
  • FIG. 7 is a flowchart showing the operation (information processing method (program)) of the information processing system according to the third embodiment of the present invention.
  • steps S1 to S6 are the same as those in the first embodiment.
  • the aggregation policy analysis unit 26 analyzes the aggregation policy 103 included in the data 100 acquired by the data acquisition unit 20 and applies it to the recording aggregation unit 27 (S11).
  • the recording aggregation unit 27 aggregates the execution history accumulated so far by the recording unit 23 according to the analyzed aggregation policy 103 (S12).
  • the aggregated execution history is transmitted to the record collection server 3 as record information 301 together with information for identifying the user terminal 2 (S7).
  • the operation of the information processing system according to the third embodiment of the present invention is performed.
  • the same effect as that of the first embodiment can be obtained.
  • the present embodiment may further include a peripheral information collection unit 24 as in the second embodiment. In that case, the same effect as that of the second embodiment can be further obtained.
  • FIG. 8 is a block diagram showing a configuration of an information processing system according to the fourth embodiment of the present invention.
  • This information processing system includes an information providing server 1, a user terminal 2, and a record collection server 3 which are connected via a network so that bidirectional information communication is possible.
  • the data 100 transmitted from the information providing server 1 further includes a transmission policy 104
  • the user terminal 2 further includes a transmission policy analysis unit 28. Different from form.
  • the data storage unit 11 of the information providing server 1 stores a transmission policy 104 set corresponding to the program 101 in association with the program 101 in addition to the program 101, the recording policy 102, and the aggregation policy 103. For example, based on a request from the user terminal 2, the data management unit 12 reads the data 100 further including the transmission policy 104 from the data storage unit 11 and transmits the data 100 to the user terminal 2.
  • the transmission policy 104 describes the type of information to be transmitted among the information aggregated by the recording aggregation unit 27 and the conditions for performing the transmission operation, and is embedded in the information of the web page (or web application). It may be different or different.
  • the type of information to be transmitted is the same as the type of information recorded in the recording policy 102, for example. However, it is selected from the types of information depending on the situation.
  • the conditions for performing the transmission operation are, for example, transmission time (example: late at night, because the line is free), transmission date and time (example: for month-end and monthly statistical processing), timing (example: update of web page advertisement) Timing).
  • the transmission policy 104 can be appropriately changed according to various factors exemplified by the program 101, the recording policy 102, the aggregation policy 103, the timing and situation of collecting the recording information 301, and the like. As described above, it is preferable that the transmission policy 104 can be dynamically set for each program 101 because it can quickly respond to changes in the state of the information communication line, the demands of the advertiser, the business situation, and the social situation.
  • the transmission policy analysis unit 28 analyzes the transmission policy 104 included in the data 100 acquired by the data acquisition unit 20. As a result, the recording / transmission unit 29 transmits information that conforms to the transmission policy 104 among the information aggregated by the recording aggregation unit 27 to the recording / collection server 3 as the newly recorded information 301.
  • the transmission policy analysis unit 28 can be realized by a program, a CPU that executes the program, and a main memory. As such a program, for example, the transmission policy analysis unit 28 can be realized by a JavaScript (registered trademark) program executed in a script execution environment on a browser. Alternatively, the transmission policy analysis unit 28 may be realized by a program executed in an execution environment on the OS.
  • FIG. 9 is a flowchart showing the operation (information processing method (program)) of the information processing system according to the fourth embodiment of the present invention.
  • steps S1 to S6 and S11 to S12 are the same as those of the third embodiment.
  • the transmission policy analysis unit 28 analyzes the transmission policy 104 included in the data 100 acquired by the data acquisition unit 20 and applies it to the recording transmission unit 29 (S13).
  • the recording transmission unit 29 transmits the execution history aggregated by the recording aggregation unit 27 to the recording collection server 3 as recording information 301 together with information for identifying the user terminal 2 in accordance with the analyzed transmission policy (S7).
  • the operation of the information processing system according to the fourth embodiment of the present invention is performed.
  • the advertisement provider can collect information browsing history of the user at an arbitrary time. This is because the function 301 of the transmission policy analysis unit 28 based on the transmission policy 104 can cause the user terminal 2 to transmit information 301 appropriately recorded at a desired timing.
  • the present embodiment may further include a peripheral information collection unit 24 as in the second embodiment.
  • the same effect as that of the second embodiment can be further obtained.
  • the aggregation policy analysis unit 26 and the recording aggregation unit 27 may not be provided. In that case, the information itself recorded in the recording unit 23 in the first and second embodiments is transmitted based on the transmission policy 104 without being aggregated.
  • the advertisement provider who provides information using the information providing server can accurately collect the information browsing history of the user by the record collecting server.
  • the information that the advertisement provider wants to acquire is not limited to browsing history. For example, if information such as where the mouse pointer operated by the user passes on the terminal screen and where for how many seconds can be acquired, it can be used as basic information for estimating the user's interest. In the present invention, as described above, a more detailed operation history of such a user can be acquired.
  • the advertisement provider can grasp where the user was when the user browsed the information, it would be useful for planning future promotions and advertisement placement plans. It can be used as a reference. In the present invention, as described above, even when the advertisement provider wants to acquire the surrounding situation where the user terminal is placed, the surrounding situation can be acquired.
  • the processing for recording the history information may increase the load on the system.
  • the timing of collecting history information can be freely operated on the advertisement provider side, so that the load on the system can be reduced.
  • the present invention provides a means for recording and transmitting the execution history of a program, the internal state and the peripheral state of the execution environment in accordance with a policy such as a recording policy, and so on. Applicable to usage. Moreover, it is applicable also to uses, such as a measurement of the advertising effect with respect to a user.
  • the program, data, and the like of the present invention may be recorded on a computer-readable storage medium and read from the storage medium into an information processing apparatus such as an information providing server, a user terminal, and a record collection server.
  • an information processing apparatus such as an information providing server, a user terminal, and a record collection server.

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Abstract

An information processing device is provided with a program execution means, a program execution trace means, and a recording means. The program execution means executes a program acquired via a network. The program execution trace means traces the execution of the program. The recording means records information relating to the execution history of the program.

Description

情報処理装置、情報処理システム、情報処理方法及びプログラムInformation processing apparatus, information processing system, information processing method, and program
 本発明は、情報処理装置、情報処理システム、情報処理方法及びプログラムに関し、特にプログラムの実行履歴の情報を収集する情報処理装置、情報処理システム、情報処理方法及びプログラムに関する。 The present invention relates to an information processing apparatus, an information processing system, an information processing method, and a program, and more particularly, to an information processing apparatus, an information processing system, an information processing method, and a program that collect information on program execution history.
 近年、一般のWebサイトでは、その主たる内容(コンテンツ)とは別に、画面の一部に広告が表示されることが多い。その多くは横長の広告画像であり、その形状から一般にバナー広告と呼ばれている。インターネットを利用した広告手法としては、バナー広告は現在最も広く用いられている。バナー広告で用いられる広告文字あるいは広告画像(バナー)は通常、広告主の製品紹介やキャンペーンサイトにリンクしている。サイト閲覧者がバナー広告の内容に興味を持った場合、そのバナーをクリックすると、広告主の意図したWebサイトへと誘導される。 In recent years, on general Web sites, advertisements are often displayed on a part of the screen separately from the main contents (contents). Many of them are horizontally long advertisement images, and are generally called banner advertisements because of their shapes. As an advertising method using the Internet, banner advertising is currently most widely used. Advertising characters or advertising images (banners) used in banner advertisements are usually linked to advertiser product introductions and campaign sites. When a site viewer is interested in the contents of a banner advertisement, clicking on the banner leads to a website intended by the advertiser.
 WebブラウザがWebサイトへ送出するHTTP(HyperText Transfer Protocol)ヘッダの中には、Refererという情報が含まれることがある。Refererにはリンク元の情報が含まれている。例えばサイトAからサイトBへのリンクが張られている場合、サイトAの閲覧者が当該リンクを辿ってサイトBを閲覧すると、WebブラウザからサイトBへ送出されるHTTPヘッダのRefererフィールドに、当該リクエストがサイトAからのリンクに基づくものである旨の情報が記載される。従ってサイトBの管理者は、閲覧者がサイトAの情報を見てサイトBを訪れたことを把握することが可能である。Refererフィールドについては、例えば、非特許文献1に規定されている。 In the HTTP (HyperText Transfer Protocol) header transmitted from the Web browser to the Web site, information referred to may be included. The Referer includes link source information. For example, when a link from the site A to the site B is set up, when a viewer of the site A browses the link B and browses the site B, the Referrer field of the HTTP header sent from the web browser to the site B includes Information indicating that the request is based on a link from the site A is described. Therefore, the administrator of the site B can grasp that the viewer has visited the site B by looking at the information on the site A. The Referer field is defined in Non-Patent Document 1, for example.
 以上の仕組みを用いることで、バナーに設定されたリンクを辿って広告主のサイトを訪れたサイト閲覧者の数を把握することができる。紙媒体の場合、当該広告を、どれだけの人がどれだけの興味を持って見たか把握することは困難である。それに対して、インターネット上のバナー広告の場合、クリック数をもって、広告効果を測定する1つの指標とすることができる。実際、バナー広告の広告料はバナーの表示回数だけでなく、サイト閲覧者が、バナーを実際にクリックして広告主のサイトを訪れた回数、あるいはバナーによって誘導された先のサイトで、商品購入等実際の成約に至った回数(あるいは金額)などを基に決定されることが多い。 By using the above mechanism, the number of site visitors who visited the advertiser's site by following the link set in the banner can be grasped. In the case of a paper medium, it is difficult to understand how many people are interested in the advertisement. In contrast, in the case of a banner advertisement on the Internet, the number of clicks can be used as one index for measuring the advertisement effect. In fact, the advertising fee for banner advertising is not only the number of times the banner is displayed, but also the number of times visitors visit the advertiser's site by actually clicking the banner, or purchases at the destination site In many cases, it is determined based on the number of times (or the amount of money) that an actual contract is made.
 さらにバナーをクリックした個人を識別することができれば、広告に興味を示した消費者の男女比、年齢構成、職業別構成などを知ることができ、広告主が今後のプロモーションや広告出稿計画を立案する上で参考とすることができる。 Furthermore, if you can identify the individual who clicked the banner, you can know the gender ratio, age structure, occupational structure, etc. of consumers who are interested in advertising, and the advertiser will formulate future promotions and advertising placement plans. It can be used as a reference.
 これを実現する技術として、特許文献1に、Webサイトのアクセス履歴検出システムおよびアクセス履歴検出方法が開示されている。このシステム は、特定のサイトにアクセスしようとする者に識別コードを付加し、該アクセス者の特定サイトに対するアクセス履歴を収集する。
 このアクセス履歴検出システムは、主に識別コード付加部とアクセス検出信号受付部とを備えることを特徴とし、次のように動作する。まず、アクセス者が特定のWebページにアクセスしようとすると、アクセス履歴検出システムの識別コード付加部が、アクセス者に対して識別コードを付加する。アクセス検出部を備えるWebページが、その識別コードが付加されたアクセスを受け付けると、アクセス履歴検出システムに対して、アクセス検出信号を送信する。アクセス検出信号受付部が前記アクセス信号を受け付けると、アクセス履歴検出システムは、当該アクセスの履歴を記録する。
As a technique for realizing this, Patent Document 1 discloses a website access history detection system and an access history detection method. This system adds an identification code to a person who tries to access a specific site, and collects the access history of the accessor to the specific site.
This access history detection system mainly includes an identification code adding unit and an access detection signal receiving unit, and operates as follows. First, when an accessor tries to access a specific Web page, an identification code adding unit of the access history detection system adds an identification code to the accessor. When the Web page including the access detection unit accepts the access with the identification code added, it transmits an access detection signal to the access history detection system. When the access detection signal receiving unit receives the access signal, the access history detection system records the access history.
 また、関連する技術として、特許文献2に、情報処理装置及び方法が開示されている。この技術では、ユーザに提示される広告は、Webサイト上のバナー広告ではなく、当該ユーザ宛の電子メールに含まれている。この電子メールには、広告に関連する情報にアクセスするためのURLが含まれており、ユーザはこのURLにアクセスすることで、広告関連の情報を参照することができる。このとき、この情報処理装置(サーバ)のメールエージェントは、そのURLとして、メールエージェントが存在するサーバのURL、アクセス主体となるユーザのID、および提供する広告関連の情報のIDを含んだURLを生成し、当該ユーザ宛に電子メールを送信する。ユーザがそのURLにアクセスすると、当該ユーザのIDと広告関連の情報のIDとがメールエージェントに送信される。メールエージェントは、当該アクセスの履歴をデータベースに記録するとともに、ユーザに代わって当該広告関連の情報(Webサイト)にアクセスし、その内容をユーザ宛に送信する。 Also, as a related technique, Patent Document 2 discloses an information processing apparatus and method. In this technique, an advertisement presented to a user is included in an e-mail addressed to the user, not a banner advertisement on a website. This e-mail includes a URL for accessing information related to the advertisement, and the user can refer to the information related to the advertisement by accessing the URL. At this time, the mail agent of the information processing apparatus (server) includes, as its URL, a URL including the URL of the server where the mail agent exists, the ID of the user who is the access subject, and the ID of the advertisement-related information to be provided. Generate and send an e-mail to the user. When the user accesses the URL, the ID of the user and the ID of advertisement-related information are transmitted to the mail agent. The mail agent records the access history in the database, accesses the advertisement-related information (Web site) on behalf of the user, and transmits the contents to the user.
 また、関連する技術として、特許文献3に、プログラム実行監視システム及び方法並びにプログラムが開示されている。このプログラム実行監視方法は、クライアントからの要求を受けサーバ側で対応するプログラムを起動し、実行結果をそのクライアントに返す仕組みを提供するインタフェースを用いてプログラムを実行する。この方法は、そのインタフェースが、そのクライアントによって指定されたプログラムを起動するステップと、そのインタフェースが、その指定されたプログラムの実行を監視する監視手段を起動するステップと、そのインタフェースが、その指定されたプログラムが正常に起動したか否かの情報を応答としてそのクライアントに返すステップと、その指定されたプログラムの実行を監視する監視手段が、その指定されたプログラムが終了したときに、その指定されたプログラムの終了コード情報を取得し記憶装置に格納するステップと、を含む。 Also, as a related technique, Patent Document 3 discloses a program execution monitoring system, method, and program. This program execution monitoring method executes a program using an interface that provides a mechanism for receiving a request from a client, starting a corresponding program on the server side, and returning an execution result to the client. The method includes a step in which the interface launches a program specified by the client, a step in which the interface activates a monitoring means for monitoring execution of the designated program, and the interface is designated in the method. The step of returning information as to whether or not the program has started normally to the client as a response and the monitoring means for monitoring the execution of the specified program are specified when the specified program ends. Acquiring end code information of the stored program and storing it in a storage device.
 発明者は、今回初めて以下のような事実を新たに発見した。
 上記従来の技術は、Webサイトにアクセスして取得した情報は全て、ユーザの注視している端末画面上に表示されることを前提としており、かかる前提の上で初めて有効な技術である。しかし、広告提供者が本来取得したい情報は、どのようなユーザがどれだけ広告主の意図する情報を閲覧したかであり、つまり閲覧履歴である。もし、WebブラウザがWebサイトにアクセスして情報を取得したとしても、その情報がユーザの注視する画面上に表示されないのであれば、当該アクセスの履歴を取得したとしても、それは閲覧履歴と同値ではない。まして、実際に表示された情報のアクセス履歴と、取得されたものの画面には表示されなかった情報のアクセス履歴とが混在することになれば、広告提供者にとって、収集されたアクセス履歴の情報の価値は半減する。
The inventor newly discovered the following facts for the first time.
The above conventional technique is based on the premise that all information acquired by accessing a website is displayed on the terminal screen being watched by the user, and is the first effective technique based on this premise. However, the information that the advertisement provider originally wants to acquire is what kind of user has browsed the information intended by the advertiser, that is, the browsing history. Even if a web browser accesses a website and acquires information, if the information is not displayed on the screen that the user watches, even if the access history is acquired, it is not the same as the browsing history. Absent. Furthermore, if the access history of the information actually displayed and the access history of the information that has been acquired but not displayed on the screen are mixed, the advertisement provider will not be able to The value is halved.
 一方、近年急速に注目が集まることとなったWeb関連技術の1つにAJAXがある(AJAXについての詳細は上記の非特許文献2を参照)。AJAXを構成する技術要素は様々だが、その主な技術要素にJavaScript(登録商標)による非同期通信が挙げられる。図1は、この非同期通信の技術を用いた画面操作の一例を示す模式図である。ここでは、例えば、ユーザがユーザ端末でWebサーバからWebページを取得し、閲覧する場面を考える。この非同期通信を用いたWebページ(あるいはWebアプリケーション)には、Webページの情報中に、ブラウザ上で実行されるプログラムコードが埋め込まれている。図1において、ユーザがユーザ端末でページAを閲覧している最中に、Webブラウザはバックグラウンドで当該プログラムコードを実行してWebサーバから情報B、C、Dを取得し、ユーザ端末のメモリ内にそれら情報B、C、Dを格納する。その後、ユーザがページA上に配置されたボタンbをクリックする(図中の左側の端末画面、白矢印はマウスのポインタを示す)と、Webブラウザは表示画面の一部を書き換え、例えばボタンb上に予め取得しておいた情報Bの内容を表示する(図中の右側の端末画面)。同様に、ユーザがもしボタンcをクリックすれば情報Cの内容が、もしボタンdをクリックすれば情報Dの内容がそれぞれ表示されるようになっている。このように、Webブラウザは情報B、C、Dを予め取得し、ユーザ端末内に格納しておくことで、ユーザのアクションに対して画面の書き換えを高速に実行することができ、ユーザの利便性を高めることができる。 On the other hand, AJAX is one of the Web-related technologies that have attracted attention in recent years (see the above-mentioned Non-Patent Document 2 for details on AJAX). There are various technical elements that constitute AJAX, but the main technical element is asynchronous communication by JavaScript (registered trademark). FIG. 1 is a schematic diagram showing an example of a screen operation using this asynchronous communication technique. Here, for example, consider a scene in which a user acquires a Web page from a Web server and browses it on a user terminal. In the web page (or web application) using asynchronous communication, program code executed on the browser is embedded in the information of the web page. In FIG. 1, while the user is viewing page A on the user terminal, the web browser executes the program code in the background to obtain information B, C, and D from the web server, and the user terminal memory The information B, C, D is stored in the inside. After that, when the user clicks the button b arranged on the page A (the terminal screen on the left side in the figure, the white arrow indicates the mouse pointer), the Web browser rewrites a part of the display screen, for example, the button b The contents of information B acquired in advance are displayed (terminal screen on the right side in the figure). Similarly, if the user clicks the button c, the contents of the information C are displayed, and if the user clicks the button d, the contents of the information D are displayed. As described above, the Web browser obtains the information B, C, and D in advance and stores them in the user terminal, whereby the screen can be rewritten at a high speed in response to the user action. Can increase the sex.
 しかし、上記技術を用いた閲覧履歴情報の収集には、以下のような問題点があることが発明者の研究により今回初めて明らかとなった。 However, the inventor's research has revealed for the first time that the following problems exist in the collection of browsing history information using the above technique.
 上記の図1で示す例において、ユーザがボタンbだけをクリックして、その後にボタンc、dをクリックしなかった場合を考える。この場合、Webブラウザによって取得された情報B、C、DのうちBだけが画面に表示されたことになる。このとき、上記非同期通信の技術を用いてWebサイトのアクセス履歴を取得すると、Webサーバには情報B、C、Dに対するアクセス履歴が残ることになる。これは、Webサーバからユーザ端末(Webブラウザ)へ送信した情報が、情報B、C、Dであったからである。しかし、そのうち実際に画面に表示され、ユーザに閲覧されたのは情報Bだけである。このように、一度Webサーバから情報B、C、Dが取得された後はユーザ端末内で操作が完結してしまうので、ユーザが情報B、C、Dのどれに実際にアクセスしたかはWebサーバからは不明となる。その結果、アクセス履歴(情報B、C、D)と実際の閲覧履歴(情報B)との間に差異が生じる。 Consider the case where the user clicks only the button b in the example shown in FIG. 1 and does not click the buttons c and d after that. In this case, only B among the information B, C, and D acquired by the Web browser is displayed on the screen. At this time, if the access history of the Web site is acquired using the asynchronous communication technique, the access history for the information B, C, and D remains in the Web server. This is because the information transmitted from the Web server to the user terminal (Web browser) is information B, C, and D. However, only the information B is actually displayed on the screen and viewed by the user. As described above, once the information B, C, D is acquired from the Web server, the operation is completed in the user terminal. Therefore, which of the information B, C, D is actually accessed by the user is determined by the Web. It is unknown from the server. As a result, a difference occurs between the access history (information B, C, D) and the actual browsing history (information B).
 すなわち、非同期通信を活用したWebアプリケーションの台頭という近年の状況を鑑みるとき、WebブラウザがWebサーバ等から情報を取得しても、その情報を表示しない場合があることは十分に考えられる。そのため、Webサーバ等において取得したアクセス履歴をもって、実際のユーザによる閲覧履歴に代えることは困難になってきている。このように、Webシステムに上記非同期通信の技術を適用した場合、広告提供者が取得したいと考える閲覧履歴を正確に収集することは困難であるという問題点がある。 That is, when considering the recent situation of the rise of Web applications utilizing asynchronous communication, it is fully possible that the information may not be displayed even if the Web browser acquires information from a Web server or the like. For this reason, it has become difficult to replace the access history acquired by a Web server or the like with a browsing history by an actual user. As described above, when the asynchronous communication technique is applied to the Web system, it is difficult to accurately collect the browsing history that the advertisement provider wants to acquire.
特開2001-195357号公報JP 2001-195357 A 特開2000-78183号公報JP 2000-78183 A 特開2003-157184号公報JP 2003-157184 A
 本発明は、上記事情を鑑みてなされたものであり、状況に依らずに、広告提供者が、ユーザの情報閲覧履歴を正確に収集することのできる情報処理装置、情報処理システム、情報処理方法及びプログラムを提供することを目的とする。 The present invention has been made in view of the above circumstances, and an information processing apparatus, an information processing system, and an information processing method that enable an advertisement provider to accurately collect a user's information browsing history regardless of the situation. And to provide a program.
 本発明の情報処理装置は、プログラム実行手段と、プログラム実行追跡手段と、記録手段とを具備する。プログラム実行手段は、ネットワークを介して取得したプログラムを実行する。プログラム実行追跡手段は、そのプログラムの実行を追跡する。記録手段は、そのプログラムの実行履歴の情報を記録する。 The information processing apparatus of the present invention comprises a program execution means, a program execution tracking means, and a recording means. The program execution means executes the program acquired via the network. The program execution tracking means tracks the execution of the program. The recording means records information on the execution history of the program.
 本発明の情報処理システムは、情報処理装置と、情報処理装置とネットワークを介して接続され、プログラムを情報処理装置に送信する情報提供サーバとを具備する。情報処理装置は、プログラム実行手段と、プログラム実行追跡手段と、記録手段とを備える。プログラム実行手段は、ネットワークを介して取得したプログラムを実行する。プログラム実行追跡手段は、そのプログラムの実行を追跡する。記録手段は、そのプログラムの実行履歴の情報を記録する。 The information processing system of the present invention includes an information processing apparatus and an information providing server that is connected to the information processing apparatus via a network and transmits a program to the information processing apparatus. The information processing apparatus includes a program execution unit, a program execution tracking unit, and a recording unit. The program execution means executes the program acquired via the network. The program execution tracking means tracks the execution of the program. The recording means records information on the execution history of the program.
 本発明の情報処理方法は、ネットワークを介して取得したプログラムを実行するステップと、そのプログラムの実行を追跡するステップと、そのプログラムの実行履歴の情報を、解析された記録ポリシに従って記録するステップとを具備する。 The information processing method of the present invention includes a step of executing a program acquired via a network, a step of tracking the execution of the program, and a step of recording information on the execution history of the program according to the analyzed recording policy. It comprises.
 本発明のプログラムは、上記の情報処理方法をコンピュータに実行させる。 The program of the present invention causes a computer to execute the above information processing method.
 本発明により、状況に依らずに、広告提供者が、ユーザの情報閲覧履歴を正確に収集することが可能となる。 The present invention enables an advertisement provider to accurately collect a user's information browsing history regardless of the situation.
図1は、非同期通信の技術を用いた画面操作の一例を示す模式図である。FIG. 1 is a schematic diagram illustrating an example of a screen operation using an asynchronous communication technique. 図2は、本発明の第1の実施の形態に係る情報収集システムの構成を示すブロック図である。FIG. 2 is a block diagram showing the configuration of the information collection system according to the first embodiment of the present invention. 図3は、本発明の実施の形態に係る記録ポリシの具体例を示す概略図である。FIG. 3 is a schematic diagram showing a specific example of the recording policy according to the embodiment of the present invention. 図4は、本発明の実施の形態に係る情報処理システムの動作(情報処理方法(プログラム))を示すフローチャートである。FIG. 4 is a flowchart showing the operation (information processing method (program)) of the information processing system according to the embodiment of the present invention. 図5は、本発明の第2の実施の形態に係る情報処理システムの構成を示すブロック図である。FIG. 5 is a block diagram showing a configuration of an information processing system according to the second embodiment of the present invention. 図6は、本発明の第3の実施の形態に係る情報処理システムの構成を示すブロック図である。FIG. 6 is a block diagram showing a configuration of an information processing system according to the third embodiment of the present invention. 図7は、本発明の第3の実施の形態に係る情報処理システムの動作(情報処理方法(プログラム))を示すフローチャートである。FIG. 7 is a flowchart showing the operation (information processing method (program)) of the information processing system according to the third embodiment of the present invention. 図8は、本発明の第4の実施の形態に係る情報処理システムの構成を示すブロック図である。FIG. 8 is a block diagram showing a configuration of an information processing system according to the fourth embodiment of the present invention. 図9は、本発明の第4の実施の形態に係る情報処理システムの動作(情報処理方法(プログラム))を示すフローチャートである。FIG. 9 is a flowchart showing the operation (information processing method (program)) of the information processing system according to the fourth embodiment of the present invention. 図10は、本発明の実施の形態に係る記録ポリシの他の具体例を示す概略図である。FIG. 10 is a schematic diagram showing another specific example of the recording policy according to the embodiment of the present invention.
 以下、本発明の情報処理装置、情報処理システム、情報処理方法及びプログラムの実施の形態に関して、添付図面を参照して説明する。 Hereinafter, embodiments of an information processing apparatus, an information processing system, an information processing method, and a program according to the present invention will be described with reference to the accompanying drawings.
 (第1の実施の形態)
 まず、本発明の第1の実施の形態に係る情報処理システムについて、添付図面を参照して説明する。図2は、本発明の第1の実施の形態に係る情報処理システムの構成を示すブロック図である。この情報処理システムは、情報提供サーバ1、ユーザ端末2、及び記録収集サーバ3を具備している。情報提供サーバ1、ユーザ端末2、及び記録収集サーバ3は、ネットワークを介して双方向情報通信可能に接続されている。ネットワークは有線回線、無線回線、及びそれらの組み合わせに例示され、例えばインターネット、LAN(Local Area Network)、WAN(Wide Area Network)や携帯電話網である。
(First embodiment)
First, an information processing system according to a first embodiment of the present invention will be described with reference to the accompanying drawings. FIG. 2 is a block diagram showing the configuration of the information processing system according to the first embodiment of the present invention. This information processing system includes an information providing server 1, a user terminal 2, and a record collection server 3. The information providing server 1, the user terminal 2, and the record collection server 3 are connected via a network so that bidirectional information communication is possible. Examples of the network include a wired line, a wireless line, and a combination thereof, such as the Internet, a LAN (Local Area Network), a WAN (Wide Area Network), and a mobile phone network.
 情報提供サーバ1は、コンピュータに例示される情報処理装置である。情報提供サーバ1は、例えばユーザ端末2からの要求に基づいて、データ100をユーザ端末2に送信する。情報提供サーバ1は、例えば、インターネット上に広告を含むWebページ(自身の、又は他人から依頼されたもの)を公開している業者に属する。広告提供者(広告主)に属していてもよい。データ100は、プログラム101と、プログラム101に対応して設定された記録ポリシ102とを含んでいる。すなわち、情報提供サーバ1は、プログラム101と記録ポリシ102とを一まとめ(セット)にして送信する。情報提供サーバ1は、データ記憶部11と、データ管理部12とを備える。 The information providing server 1 is an information processing apparatus exemplified by a computer. The information providing server 1 transmits the data 100 to the user terminal 2 based on a request from the user terminal 2, for example. The information providing server 1 belongs to, for example, a trader who publishes a web page including advertisements (requested by himself or others) on the Internet. It may belong to an advertisement provider (advertiser). The data 100 includes a program 101 and a recording policy 102 set in correspondence with the program 101. That is, the information providing server 1 transmits the program 101 and the recording policy 102 as a set (set). The information providing server 1 includes a data storage unit 11 and a data management unit 12.
 データ記憶部11は、プログラム101と、プログラム101に対応して設定された記録ポリシ102とを関連付けて記憶している。データ管理部12は、例えばユーザ端末2からの要求に基づいて、データ100をデータ記憶部11から読み出してユーザ端末2に送信する。データ記憶部11及びデータ管理部12は、ソフトウェア、ハードウェア、又は、ソフトウェア及びハードウェアとの組み合わせにより実現することができる。例えば、データ記憶部11は、HDD(ハードディスクドライブ)、プログラム、CPU(中央演算処理装置)及びメインメモリ(半導体メモリ)により実現可能である。データ管理部12は、プログラム、CPU、メインメモリ、通信装置により実現可能である。各プログラムは、HDDに格納する。 The data storage unit 11 stores the program 101 and the recording policy 102 set corresponding to the program 101 in association with each other. For example, based on a request from the user terminal 2, the data management unit 12 reads the data 100 from the data storage unit 11 and transmits the data 100 to the user terminal 2. The data storage unit 11 and the data management unit 12 can be realized by software, hardware, or a combination of software and hardware. For example, the data storage unit 11 can be realized by an HDD (hard disk drive), a program, a CPU (central processing unit), and a main memory (semiconductor memory). The data management unit 12 can be realized by a program, a CPU, a main memory, and a communication device. Each program is stored in the HDD.
 ユーザ端末2は、コンピュータ、携帯電話、PDA(Personal Digital Assistant)や携帯ゲーム機器のような携帯情報端末に例示される情報処理装置である。情報提供サーバ1からデータ100を取得してプログラム101を実行し、記録ポリシ102に従ってプログラム101の実行履歴を記録する。ユーザ端末2は、例えば、インターネット上のWebページを閲覧する一般的なユーザに属する。ユーザ端末2は、データ取得部20と、プログラム実行部21と、プロファイラ22と、記録部23と、記録ポリシ解析部25と、記録送信部29とを備える。 The user terminal 2 is an information processing apparatus exemplified by a portable information terminal such as a computer, a mobile phone, a PDA (Personal Digital Assistant), or a portable game device. Data 100 is acquired from the information providing server 1 and the program 101 is executed, and the execution history of the program 101 is recorded according to the recording policy 102. The user terminal 2 belongs to a general user who browses a web page on the Internet, for example. The user terminal 2 includes a data acquisition unit 20, a program execution unit 21, a profiler 22, a recording unit 23, a recording policy analysis unit 25, and a recording transmission unit 29.
 データ取得部20は、情報提供サーバ1からデータ100(プログラム101及び記録ポリシ102を含む)を取得する。すなわち、データ取得部20は、情報提供サーバ1からプログラム101及び記録ポリシ102を一まとめにして受信する。プログラム実行部21は、プログラム101を実行する。プロファイラ22は、そのプログラムの命令の実行をトレースする。プロファイラ22は、動的プログラム解析を行う性能解析ツールに例示される。すなわち、プロファイラ22は、そのプログラムの実行した処理内容やその順番等の各種情報を監視し、取得する。記録ポリシ解析部25は、記録ポリシ102を解析する。記録ポリシ102は、トレース時に記録する情報の種類と記録を行なう条件とを記している。記録部23は、プロファイラ22が取得した情報のうち、記録ポリシ102に従って選択した情報を、そのプログラムの実行履歴として記録する。記録送信部29は、記録部23によって記録された記録情報301を記録収集サーバ3に送信する。 The data acquisition unit 20 acquires data 100 (including the program 101 and the recording policy 102) from the information providing server 1. That is, the data acquisition unit 20 receives the program 101 and the recording policy 102 together from the information providing server 1. The program execution unit 21 executes the program 101. The profiler 22 traces the execution of instructions in the program. The profiler 22 is exemplified by a performance analysis tool that performs dynamic program analysis. That is, the profiler 22 monitors and acquires various types of information such as the processing content executed by the program and its order. The recording policy analysis unit 25 analyzes the recording policy 102. The recording policy 102 describes the type of information recorded at the time of tracing and the conditions for recording. The recording unit 23 records information selected according to the recording policy 102 among the information acquired by the profiler 22 as the execution history of the program. The recording transmission unit 29 transmits the recording information 301 recorded by the recording unit 23 to the recording collection server 3.
 データ取得部20、プログラム実行部21、プロファイラ22、記録部23、記録ポリシ解析部25、及び記録送信部29は、ソフトウェア、ハードウェア、又は、ソフトウェア及びハードウェアとの組み合わせにより実現することができる。例えば、プログラム実行部21、プロファイラ22、記録部23及び記録ポリシ解析部25は、プログラム、CPU及びメインメモリにより実現可能である。データ取得部20、及び記録送信部29は、通信装置、プログラム、CPU及びメインメモリにより実現可能である。各プログラムは、HDDに格納する。 The data acquisition unit 20, the program execution unit 21, the profiler 22, the recording unit 23, the recording policy analysis unit 25, and the recording transmission unit 29 can be realized by software, hardware, or a combination of software and hardware. . For example, the program execution unit 21, the profiler 22, the recording unit 23, and the recording policy analysis unit 25 can be realized by a program, a CPU, and a main memory. The data acquisition unit 20 and the record transmission unit 29 can be realized by a communication device, a program, a CPU, and a main memory. Each program is stored in the HDD.
 そのようなプログラムとして、例えば、データ取得部20、プログラム実行部21、記録ポリシ解析部25、プロファイラ22、記録部23、及び記録送信部29は、ブラウザ上のスクリプト実行環境で実行されるJavaScript(登録商標)プログラムで実現することができる。又は、データ取得部20、プログラム実行部21、プロファイラ22、記録ポリシ解析部25、記録部23、及び記録送信部29のうちのいくつか(例示:プロファイラ22、記録部23、及び記録送信部29)はOS上の実行環境で実行されるプログラムで実現し、残りは上記JavaScript(登録商標)プログラムで実現してもよい。 As such programs, for example, a data acquisition unit 20, a program execution unit 21, a recording policy analysis unit 25, a profiler 22, a recording unit 23, and a recording transmission unit 29 are JavaScript (executed in a script execution environment on a browser). (Registered trademark) program. Alternatively, some of the data acquisition unit 20, the program execution unit 21, the profiler 22, the recording policy analysis unit 25, the recording unit 23, and the recording transmission unit 29 (example: profiler 22, recording unit 23, and recording transmission unit 29). ) May be realized by a program executed in the execution environment on the OS, and the rest may be realized by the JavaScript (registered trademark) program.
 記録収集サーバ3は、コンピュータに例示される情報処理装置である。記録収集サーバ3は、ユーザ端末102から送信された記録情報301を記憶する。記録収集サーバ3は、例えば、インターネット上に公開されたWebページに含まれる広告の広告提供者(広告主)や広告会社に属する。記録収集サーバ3は、データ記憶部31と、データ管理部32とを備える。 The record collection server 3 is an information processing apparatus exemplified by a computer. The record collection server 3 stores the record information 301 transmitted from the user terminal 102. The record collection server 3 belongs to, for example, an advertisement provider (advertiser) or an advertisement company of an advertisement included in a web page published on the Internet. The record collection server 3 includes a data storage unit 31 and a data management unit 32.
 データ管理部32は、ユーザ端末2から送信された、そのユーザ端末102の識別情報と、記録情報301とを受信する。データ記憶部31は、送信された記録情報301と、識別情報とを関連付けて記憶する。データ管理部32及びデータ記憶部31は、ソフトウェア、ハードウェア、又は、ソフトウェア及びハードウェアとの組み合わせにより実現することができる。例えば、データ管理部32は、プログラム、CPU、メインメモリ、及び通信装置により実現可能である。データ記憶部31は、HDD、プログラム、CPU及びメインメモリにより実現可能である。各プログラムは、HDDに格納する。 The data management unit 32 receives the identification information of the user terminal 102 and the recording information 301 transmitted from the user terminal 2. The data storage unit 31 stores the transmitted recording information 301 and identification information in association with each other. The data management unit 32 and the data storage unit 31 can be realized by software, hardware, or a combination of software and hardware. For example, the data management unit 32 can be realized by a program, a CPU, a main memory, and a communication device. The data storage unit 31 can be realized by an HDD, a program, a CPU, and a main memory. Each program is stored in the HDD.
 ユーザ端末2が情報提供サーバ1から取得するデータ100は、例えば、AJAXの技術要素の一つであるJavaScript(登録商標)による非同期通信を用いたWebページ(又はWebアプリケーション)の情報である。データ100は、上述のようにプログラム101と記録ポリシ102とを含んでいる。 The data 100 acquired by the user terminal 2 from the information providing server 1 is, for example, information on a Web page (or Web application) using asynchronous communication by JavaScript (registered trademark), which is one of the technical elements of AJAX. The data 100 includes the program 101 and the recording policy 102 as described above.
 記録ポリシ102は、記録部23が記録する情報の種類と記録条件とを記したものであり、Webページ(又はWebアプリケーション)の情報の中に埋め込まれていてもよいし、別であってもよい。記録する情報の種類は、例えば、プログラムに関する情報(例示:命令、関数名、実行時の引数の値)、ユーザ端末2の内部状態に関する情報(例示:メモリ消費量、CPU負荷、バッテリ残量、端末の状況(例示:ノートPCや折り畳み式携帯電話の開/閉の状況、端末のディスプレイ部の縦向き/横向きの状況))、ユーザ端末2の周辺状態に関する情報(例示:時刻、位置、気温、照度、)である。これら記録対象の情報は、プロファイラ22、ブラウザやOSの機能、第2の実施の形態の周辺情報収集部24などにより取得される。また、記録条件とは、前述の各情報の値がどのような範囲にあるとき、実際の記録を行なうか、を示したものである。なお、データ100にはユーザ端末2の画面に表示される表示データが含まれてもよい(本実施の形態では記載を省略する)。 The recording policy 102 describes the type of information recorded by the recording unit 23 and the recording conditions, and may be embedded in the information of the Web page (or Web application) or may be different. Good. The types of information to be recorded include, for example, information on the program (example: command, function name, value of argument at execution), information on the internal state of the user terminal 2 (example: memory consumption, CPU load, battery remaining amount, Information on terminal status (example: open / close status of notebook PC or foldable mobile phone, vertical / horizontal status of display portion of terminal) and peripheral status of user terminal 2 (example: time, position, temperature) , Illuminance, etc.). The information to be recorded is acquired by the profiler 22, the browser and OS functions, the peripheral information collection unit 24 of the second embodiment, and the like. The recording condition indicates what range the values of the above-mentioned information are in actual recording. The data 100 may include display data displayed on the screen of the user terminal 2 (the description is omitted in the present embodiment).
 プログラムに関する情報における命令や関数名として、例えば、マウスクリック(mouseclick)やマウスオーバー(mouseover)などの実際のユーザ操作に関連するイベントに関連付けられたイベントハンドラ関数が考えられる。このような関数を記録ポリシ102に設定しておくことで、実際のユーザ操作を反映した情報も記録することが可能となる。それにより、ユーザ操作の実行履歴についても取得することができる。 As an instruction or function name in information related to a program, for example, an event handler function associated with an event related to an actual user operation such as mouse click or mouseover can be considered. By setting such a function in the recording policy 102, information reflecting actual user operations can be recorded. Thereby, the execution history of user operations can also be acquired.
 記録ポリシ102は、プログラム101に対応して設けられている。例えば、記録ポリシ102は、プログラム101ごとに設定されていてもよいし、その種類やグループごとに設定されていてもよい。記録ポリシ102は、プログラム101や、記録情報301を収集する時期や状況等に例示される種々の要因に応じて適宜変更可能である。このように、プログラム101ごとに動的に記録ポリシ102を設定できることは、広告主の要望や事業状況や社会状況の変化等に迅速に対応できて好ましい。 The recording policy 102 is provided corresponding to the program 101. For example, the recording policy 102 may be set for each program 101, or may be set for each type or group. The recording policy 102 can be changed as appropriate according to various factors exemplified by the program 101 and the timing and situation of collecting the recording information 301. As described above, it is preferable that the recording policy 102 can be dynamically set for each program 101 because it can quickly respond to a change in an advertiser's request, business situation, social situation, or the like.
 プログラム101は、ユーザ端末2で実行されるプログラムであり、Webページ(又はWebアプリケーション)の情報の中に埋め込まれていてもよいし、別であってもよい。プログラム101は、例えば、AJAXの技術要素の一つであるJavaScript(登録商標)による非同期通信を用いたWebページ(又はWebアプリケーション)に埋め込まれ、ブラウザ上のスクリプト実行環境で実行され得るプログラムコードである。その場合、データ取得部20は、データ管理部12との間で、そのような非同期通信を実行し、当該Webページ(又はWebアプリケーション)を取得する。プログラム実行部21は、当該Webページ(又はWebアプリケーション)を実行すると共に、プログラム101を実行する。あるいは、プログラム101は、ブラウザ上で実行され得るJavaScript(登録商標)プログラムやフラッシュ(Adobe FLASH:登録商標)のActionScriptのプログラムコードに例示される。 The program 101 is a program executed on the user terminal 2, and may be embedded in the information of the Web page (or Web application) or may be different. The program 101 is, for example, program code that can be embedded in a Web page (or Web application) using asynchronous communication by JavaScript (registered trademark), which is one of the technical elements of AJAX, and executed in a script execution environment on a browser. is there. In that case, the data acquisition unit 20 executes such asynchronous communication with the data management unit 12 and acquires the Web page (or Web application). The program execution unit 21 executes the Web page (or Web application) and the program 101. Alternatively, the program 101 is exemplified by a JavaScript (registered trademark) program that can be executed on a browser or an action script program code of flash (Adobe FLASH: registered trademark).
 プログラムの実行履歴は、プロファイラ22がトレースした、プログラム101が実行した命令の履歴である。例えば、プログラム101が、AJAXの技術要素の一つであるJavaScript(登録商標)による非同期通信を用いたWebページ(又はWebアプリケーション)に埋め込まれたプログラムコードの場合、そのWebページ(Webアプリケーション)を実行するときの実際に実行された命令、関数名、実行時の引数の値などである。 The program execution history is a history of instructions executed by the program 101 traced by the profiler 22. For example, if the program 101 is a program code embedded in a Web page (or Web application) using asynchronous communication by JavaScript (registered trademark), which is one of the technical elements of AJAX, the Web page (Web application) is displayed. Instructions that were actually executed at the time of execution, function names, argument values at the time of execution, etc.
 このプログラムの実行履歴のうち、ユーザ操作に関連するイベントに関連付けられたイベントハンドラ関数に関わる内容を参照することにより、ユーザ操作の実行履歴を取得することができる。例えば、マウスクリックやマウスオーバーなどのイベントに関連付けられたイベントハンドラ関数に関わる内容を参照することにより、マウスクリックやマウスオーバーなどの実行履歴を取得することができる。また、ユーザ端末画面へ画像表示を伴う関数に関わる内容を参照することにより、当該画像の閲覧履歴を取得することができる。 Referring to the contents related to the event handler function associated with the event related to the user operation in the execution history of this program, the execution history of the user operation can be acquired. For example, by referring to the contents related to an event handler function associated with an event such as mouse click or mouse over, an execution history such as mouse click or mouse over can be acquired. Moreover, the browsing history of the image can be acquired by referring to the content related to the function that involves image display on the user terminal screen.
 ユーザ端末2が記録収集サーバ3に送信する記録情報301は、記録ポリシ102に記された記録条件を満足した、記録ポリシ102に記された種類の情報を含んでいる。記録情報301は、ユーザ端末2を識別する識別情報を含んでいてもよい。 The recording information 301 transmitted from the user terminal 2 to the recording collection server 3 includes the type of information described in the recording policy 102 that satisfies the recording conditions described in the recording policy 102. The recorded information 301 may include identification information that identifies the user terminal 2.
 図3は、本発明の第1の実施の形態に係る記録ポリシ102の具体例を示す概略図である。この図の例では、記録ポリシ102は、XML(Extensible Markup Language)により記載され、<RecordPolicy>から</RecordPolicy>までの範囲に示されている。ここでは、一つの記録ポリシが<Policy id=“1”>から</Policy>までの範囲に示されている。なお記録ポリシ102は、図10に示すように二つ以上のポリシの組み合わせから構成されていてもよい。図10の例では、「ポリシ1」、「ポリシ2」、「ポリシ3」の三つのポリシの組み合わせにより記録ポリシ102が構成されている。 FIG. 3 is a schematic diagram showing a specific example of the recording policy 102 according to the first embodiment of the present invention. In the example of this figure, the recording policy 102 is described in XML (Extensible Markup Language) and is shown in a range from <RecordPolicy> to </ RecordPolicy>. Here, one recording policy is shown in a range from <Policy id = “1”> to </ Policy>. The recording policy 102 may be composed of a combination of two or more policies as shown in FIG. In the example of FIG. 10, the recording policy 102 is configured by a combination of three policies “policy 1”, “policy 2”, and “policy 3”.
 その記録ポリシ102は、記録条件(<Condition>から</Condition>までの範囲)として、「時刻7:00~23:00の間に関数“alert”が読み出されたら以下の種類の情報を記録する。」(<Time after=“07:00”,before=“23:00”/>、<FunctionCalled name=“alert”/>)が記載されている。一方、記録する情報の種類として、時刻(UTC)(<Value name=“Time”,format=“UTC”/>)、コールされた関数名(<Value name=“FunctionName”/>)、メモリ消費量(<Value name=“MemoryUsage”,unit=“MB”/>)、現在地(<Value name=“Location”,system=“Japan”/>)が記載されている。 As the recording condition (range from <Condition> to </ Condition>), the recording policy 102 indicates that “if the function“ alert ”is read between 7:00 and 23:00, the following types of information are displayed. (<Time after = “07:00”, before = “23:00” />, <Function Called name = “alert” />). On the other hand, as the type of information to be recorded, time (UTC) (<Value name = “Time”, format = “UTC” />), the name of the called function (<Value name = “FunctionName” />), memory consumption The quantity (<Value name = “Memory Usage”, unit = “MB” />) and the current location (<Value name = “Location”, system = “Japan” />) are described.
 これらの値は、ユーザ端末2内の所定の機能を用いて取得することができる。例えば、時刻やメモリ消費量は、プロファイラ22がトレースを実行して情報を取得するとき、OSから時刻やメモリ消費量を取得する関数を実行することで、得ることができる。また、コールされた関数名は、プロファイラ22がトレースを実行して取得することができる。現在地は、例えば後述される第2の実施の形態における周辺情報収集部24としてのGPS(Global Positioning System)装置で取得することができる。 These values can be acquired using a predetermined function in the user terminal 2. For example, the time and memory consumption can be obtained by executing a function that acquires the time and memory consumption from the OS when the profiler 22 executes tracing to acquire information. The called function name can be acquired by the profiler 22 executing a trace. The current location can be acquired by, for example, a GPS (Global Positioning System) device as the peripheral information collection unit 24 in the second embodiment described later.
 次に、本発明の第1の実施の形態に係る情報処理システムの動作(情報処理方法(プログラム))について、添付図面を参照して説明する。図4は、本発明の第1の実施の形態に係る情報処理システムの動作(情報処理方法(プログラム))を示すフローチャートである。 Next, the operation (information processing method (program)) of the information processing system according to the first embodiment of the present invention will be described with reference to the accompanying drawings. FIG. 4 is a flowchart showing the operation (information processing method (program)) of the information processing system according to the first embodiment of the present invention.
 最初に、データ取得部20は、ユーザ端末2に対するユーザの操作に応答して情報提供サーバ1にアクセスし、データ100を取得する(S1)。例えば、ユーザ端末2のブラウザ(データ取得部20を含む)は、ユーザ操作に応答して、情報提供サーバ1としてのWebサイトにアクセスして、データ100としてのWebページを取得する。 First, the data acquisition unit 20 accesses the information providing server 1 in response to a user operation on the user terminal 2 and acquires the data 100 (S1). For example, the browser (including the data acquisition unit 20) of the user terminal 2 accesses a Web site as the information providing server 1 and acquires a Web page as the data 100 in response to a user operation.
 次に、プログラム実行部21は、取得されたデータ100に含まれるプログラム101をロードする。このプログラム101には、必ず実行されるプログラムの他に、ユーザによるユーザ端末2への所定の入力があった場合にのみ実行されるプログラムが含まれていてもよい。一方、記録ポリシ解析部25は、プログラム101に対応する記録ポリシ102を解析し、記録部23に適用する(S2)。すなわち、記録部23に記録する情報の種類と記録条件とを通知する。例えば、プログラム実行部21は、Webページを表示すると共に、Webページに埋め込まれたプログラムコード(プログラム101)をブラウザ上のスクリプト実行環境にロードする。一方、記録ポリシ解析部25は、Webページに埋め込まれた記録ポリシ102(例示:Webページ上の所定の位置でのマウスクリック、Webページ上の所定の位置での2秒以上のマウスオーバー)を読み出して解析し、記録部23に記録する情報の種類と記録条件とを通知する。 Next, the program execution unit 21 loads the program 101 included in the acquired data 100. In addition to the program that is always executed, the program 101 may include a program that is executed only when a predetermined input is made to the user terminal 2 by the user. On the other hand, the recording policy analysis unit 25 analyzes the recording policy 102 corresponding to the program 101 and applies it to the recording unit 23 (S2). That is, the type of information to be recorded in the recording unit 23 and the recording condition are notified. For example, the program execution unit 21 displays a Web page and loads program code (program 101) embedded in the Web page into a script execution environment on the browser. On the other hand, the recording policy analysis unit 25 displays the recording policy 102 embedded in the Web page (eg, mouse click at a predetermined position on the Web page, mouse over at a predetermined position on the Web page for 2 seconds or more). The information is read and analyzed, and the type of information to be recorded in the recording unit 23 and the recording condition are notified.
 その後、プログラム実行部21は、プログラム101の最初のプログラム命令を実行する(S3)。そのとき、プロファイラ22がそれを検知し、実行されたプログラム命令についての情報(例示:命令、関数名、引数の値など)を記録部23に伝達する。当該情報を受け取った記録部23は、S2で適用された記録ポリシ102(通知された記録する情報の種類と記録条件)を参照し、当該情報が記録条件に合致するかを判定する(S4)。もし記録条件に合致すれば、記録部23は当該情報を時刻などの情報と関連付けて実行履歴の情報として記録する(S5)。当該情報が記録条件に合致しなければ、記録部23は当該情報を記憶しない。例えば、プログラム実行部21は、プログラムコード(プログラム101)を実行する。このとき、プロファイル22は、プログラムコードの実行に伴い、実行された命令、関数、及び用いられた引数の値や、行なわれたユーザの操作によるマウスクリック、マウスオーバーなどの情報を検出し、OSから取得した時刻に関連付けて記録部23に伝達する。記録部23は、プロファイル22から送信された情報のうち、記録ポリシ解析部25から通知された記録ポリシ102の内容(例示:マウスクリック、マウスオーバー)に対応する情報を選択する。そして、実行履歴情報として時刻などの情報と関連付けて記録する。 Thereafter, the program execution unit 21 executes the first program instruction of the program 101 (S3). At that time, the profiler 22 detects this and transmits information about the executed program instruction (eg, instruction, function name, argument value, etc.) to the recording unit 23. The recording unit 23 that has received the information refers to the recording policy 102 applied in S2 (the type and recording conditions of the notified information to be recorded) and determines whether the information matches the recording conditions (S4). . If the recording condition is met, the recording unit 23 records the information as information of an execution history in association with information such as time (S5). If the information does not match the recording conditions, the recording unit 23 does not store the information. For example, the program execution unit 21 executes a program code (program 101). At this time, the profile 22 detects the executed instruction, function, the value of the argument used, and information such as mouse click and mouse over by the performed user operation as the program code is executed. The information is transmitted to the recording unit 23 in association with the time acquired from. The recording unit 23 selects information corresponding to the content (eg, mouse click, mouse over) of the recording policy 102 notified from the recording policy analysis unit 25 from the information transmitted from the profile 22. And it records in association with information such as time as execution history information.
 記録部23による判定および実行履歴の記録が終了すると、プログラム実行部21は次に実行すべきプログラム命令があるか否かを判定する(S6)。もし、次に実行すべき命令があれば(S6:YES)、それを実行し(S3)、以下S3~S6を繰り返す。S6で次に実行すべき命令がなければ(S6:NO)、プログラム実行部23はプログラムの実行を停止する。その後、記録情報送信部29が、記録部23がそれまでに蓄積した実行履歴を、ユーザ端末2を識別する情報とともに、記録情報301として記録収集サーバ3に送信する(S7)。 When the determination by the recording unit 23 and the recording of the execution history are completed, the program execution unit 21 determines whether there is a program command to be executed next (S6). If there is an instruction to be executed next (S6: YES), it is executed (S3), and thereafter S3 to S6 are repeated. If there is no instruction to be executed next in S6 (S6: NO), the program execution unit 23 stops the execution of the program. Thereafter, the recording information transmitting unit 29 transmits the execution history accumulated by the recording unit 23 to the recording collecting server 3 as recording information 301 together with information for identifying the user terminal 2 (S7).
 以上のようにして、本発明の第1の実施の形態に係る情報処理システムの動作が実施される。なお、記録情報301の送信は、プログラム101の終了と同時に行なうのではなく、情報収集サーバ3からの要求に応じて行なうように構成しても良い。 As described above, the operation of the information processing system according to the first embodiment of the present invention is performed. The recording information 301 may be transmitted in response to a request from the information collection server 3 instead of being performed simultaneously with the end of the program 101.
 プログラム101のスクリプト中に、記録するか否かの条件判断と実際の記録動作を記したプロファイリングコードを埋め込んだ場合、プログラム101での関数コールごとに、記録するか否かの条件判断を行なう必要がある。本実施の形態では、プログラム101とは別に記録ポリシ102を設けるとともに、プロファイラ22および記録部23で記録ポリシの解析・適用を行なうことで、プログラム101での関数コール前に、記録するか否かの条件判断動作の一部(時刻の参照など)をあらかじめ、まとめて実行することが可能となる。その結果、プログラム101のスクリプト中に上記プロファイリングコートを埋め込んだ場合に比べて、プログラム101の実行時間を短縮することができる。 When embedding the profiling code in which the condition of whether to record and the actual recording operation is embedded in the script of the program 101, it is necessary to determine the condition of whether to record each function call in the program 101 There is. In the present embodiment, a recording policy 102 is provided separately from the program 101, and the profile policy 22 and the recording unit 23 analyze and apply the recording policy, thereby determining whether or not to record before the function call in the program 101. It is possible to collectively execute a part of the condition determination operation (such as time reference) in advance. As a result, the execution time of the program 101 can be shortened compared to the case where the profiling coat is embedded in the script of the program 101.
 本実施の形態では、以下の効果を得ることができる。まず、第1の効果は、ユーザが非同期通信を活用したWebページを閲覧した際にも、広告提供者が、ユーザによる情報の閲覧履歴を正確に収集することができる点にある。それは、閲覧履歴を、Webサーバ上で収集するのではなく、実際にユーザが情報の閲覧を行なうユーザ端末上で収集するからである。ユーザ端末上で実行される命令等をユーザ端末上でトレースすることにより、Webサーバからユーザ端末に送信されたプログラムにおいて、ロードはされたが実行はされていない命令等を容易に記録から取り除くことが可能となる。 In the present embodiment, the following effects can be obtained. First, the first effect is that the advertisement provider can accurately collect the browsing history of information by the user even when the user browses a Web page using asynchronous communication. This is because the browsing history is not collected on the Web server but is collected on the user terminal where the user actually browses the information. By tracing instructions executed on the user terminal on the user terminal, instructions that have been loaded but not executed in the program transmitted from the Web server to the user terminal can be easily removed from the record. Is possible.
 第2の効果は、記録ポリシを用いて閲覧履歴に記録する情報を指定することで、広告提供者は、広告(プログラム)ごとに所望の情報だけを閲覧履歴として取得することができる点にある。それは、広告(プログラム)ごとに記録ポリシを設定することができるからである。また、この記録ポリシを用いて閲覧履歴に記録する情報を適切に設定することにより、ユーザがWebページを閲覧したとき、プログラムにおいて、ロードはされたが実行はされていない命令等を閲覧履歴に含ませないようにすることも可能となる。 The second effect is that an advertisement provider can acquire only desired information as a browsing history for each advertisement (program) by specifying information to be recorded in the browsing history using a recording policy. . This is because a recording policy can be set for each advertisement (program). Also, by appropriately setting the information to be recorded in the browsing history using this recording policy, when the user browses the Web page, the program that has been loaded but not executed in the program is displayed in the browsing history. It is also possible not to include it.
 第3の効果は、広告提供者が、ユーザによる情報の閲覧だけでなく、より詳細な操作履歴及び内部状態を収集することができる点にある。それは、ユーザ端末上で履歴を収集するので、ユーザ端末のプロファイルの機能を用いてユーザ操作を示す関数の実行を取得したり、OSの機能を利用したりすることができるからである。 The third effect is that the advertisement provider can collect not only the browsing of information by the user but also a more detailed operation history and internal state. This is because, since the history is collected on the user terminal, it is possible to acquire the execution of the function indicating the user operation using the profile function of the user terminal or use the function of the OS.
 (第2の実施の形態)
 まず、本発明の第2の実施の形態に係る情報処理システムについて、添付図面を参照して説明する。図5は、本発明の第2の実施の形態に係る情報処理システムの構成を示すブロック図である。この情報処理システムは、ネットワークを介して双方向情報通信可能に接続された情報提供サーバ1、ユーザ端末2、及び記録収集サーバ3を具備している。
(Second Embodiment)
First, an information processing system according to a second embodiment of the present invention will be described with reference to the accompanying drawings. FIG. 5 is a block diagram showing a configuration of an information processing system according to the second embodiment of the present invention. This information processing system includes an information providing server 1, a user terminal 2, and a record collection server 3 which are connected via a network so that bidirectional information communication is possible.
 本実施の形態では、ユーザ端末2が、周辺情報収集部24を更に備えている点で、第1の実施の形態と異なる。周辺情報収集部24は、ユーザ端末2の周辺状態に関する情報(例示:時刻、位置、気温、照度)を取得し、取得した情報を記録部23へ出力する。更に、ユーザ端末2の状況、例えばノートPCや折り畳み式携帯電話の開/閉の状況、端末のディスプレイ部の縦向き/横向きの状況を取得し、取得した機器状況の情報を記録部23へ出力してもよい。周辺情報収集部24は、各種センサ(例示:温度センサ、光センサ、圧力(高度)センサ、加速度センサ、近接センサ)を備えた計測装置や、GPS(Global Positioning System)装置に例示される。記録部23は、周辺情報収集部24からの情報も考慮して、記録ポリシ102に適合する情報を記録する。このように、記録ポリシ102として周辺状況や機器状況を設定できることは、広告主の要望や事業状況や社会状況の変化に的確に対応できて好ましい。 This embodiment is different from the first embodiment in that the user terminal 2 further includes a peripheral information collection unit 24. The peripheral information collection unit 24 acquires information about the peripheral state of the user terminal 2 (example: time, position, temperature, illuminance), and outputs the acquired information to the recording unit 23. Furthermore, the status of the user terminal 2, for example, the opening / closing status of a notebook PC or a foldable mobile phone, the vertical / horizontal status of the display unit of the terminal is acquired, and the acquired device status information is output to the recording unit 23 May be. The peripheral information collection unit 24 is exemplified by a measurement device including various sensors (eg, temperature sensor, optical sensor, pressure (altitude) sensor, acceleration sensor, proximity sensor) and a GPS (Global Positioning System) device. The recording unit 23 records information that conforms to the recording policy 102 in consideration of information from the peripheral information collection unit 24. As described above, it is preferable to set the peripheral status and the device status as the recording policy 102 because it is possible to accurately respond to changes in the advertiser's request, business status, and social status.
 他の構成については、第1の実施の形態と同様であるのでその説明を省略する。
 また、本発明の第2の実施の形態に係る情報処理システムの動作(情報処理方法(プログラム))についても、記録される情報として周辺情報収集部24からの情報も考慮されるほかは、第1の実施の形態と同様であるのでその説明を省略する。
Since other configurations are the same as those in the first embodiment, the description thereof is omitted.
Further, the operation of the information processing system (information processing method (program)) according to the second embodiment of the present invention is the same as that recorded except for the information from the peripheral information collecting unit 24 being recorded. Since this is the same as the first embodiment, the description thereof is omitted.
 本実施の形態においても、第1の実施の形態と同様の効果を得ることができる。加えて、第4の効果として、ユーザにおける情報の閲覧履歴・操作履歴に加えて、表示端末の置かれた周辺状況や機器状況を記録し、広告提供者が収集することができる。それは、周辺情報収集部24により表示端末の置かれた周辺状況や機器状況を記録される情報301に記録可能だからである。 Also in this embodiment, the same effect as that of the first embodiment can be obtained. In addition, as a fourth effect, in addition to the information browsing history / operation history of the user, the surrounding situation and the device situation where the display terminal is placed can be recorded and collected by the advertisement provider. This is because the peripheral information collection unit 24 can record the peripheral status and device status where the display terminal is placed in the recorded information 301.
 (第3の実施の形態)
 まず、本発明の第3の実施の形態に係る情報処理システムについて、添付図面を参照して説明する。図6は、本発明の第3の実施の形態に係る情報処理システムの構成を示すブロック図である。この情報処理システムは、ネットワークを介して双方向情報通信可能に接続された情報提供サーバ1、ユーザ端末2、及び記録収集サーバ3を具備している。
(Third embodiment)
First, an information processing system according to a third embodiment of the present invention will be described with reference to the accompanying drawings. FIG. 6 is a block diagram showing a configuration of an information processing system according to the third embodiment of the present invention. This information processing system includes an information providing server 1, a user terminal 2, and a record collection server 3 which are connected via a network so that bidirectional information communication is possible.
 本実施の形態では、情報提供サーバ1から送信されるデータ100に更に集約ポリシ103が含まれていること、ユーザ端末2が集約ポリシ解析部26及び記録集約部27を更に備えている点で、第1の実施の形態と異なる。 In the present embodiment, the data 100 transmitted from the information providing server 1 further includes an aggregation policy 103, and the user terminal 2 further includes an aggregation policy analysis unit 26 and a recording aggregation unit 27. Different from the first embodiment.
 情報提供サーバ1のデータ記憶部11は、プログラム101及び記録ポリシ102に加えて、プログラム101に対応して設定された集約ポリシ103をプログラム101に関連付けて記憶している。データ管理部12は、例えばユーザ端末2からの要求に基づいて、集約ポリシ103を更に含むデータ100をデータ記憶部11から読み出してユーザ端末2に送信する。 The data storage unit 11 of the information providing server 1 stores an aggregate policy 103 set corresponding to the program 101 in association with the program 101 in addition to the program 101 and the recording policy 102. For example, based on a request from the user terminal 2, the data management unit 12 reads the data 100 further including the aggregate policy 103 from the data storage unit 11 and transmits the data 100 to the user terminal 2.
 集約ポリシ103は、記録部23が記録した情報を集約するルールを記したものであり、Webページ(又はWebアプリケーション)の情報の中に埋め込まれていてもよいし、別であってもよい。集約ポリシ103は、記録部23で記録された生の情報を、所定の条件ごとにまとめたり、統計的に処理したりするルールに例示される。集約するルールにおける所定の条件は、例えば、関数の種類や回数、時刻などであり、具体的には例えば、対象ボタン(関数)について平日の午前中のクリック回数という条件や、対象週について5回以上クリックされたボタン(関数)という条件である。集約するルールにおける統計的処理は、例えば、平均値や分散、頻度分布などであり、具体的には例えば、対象ボタン(関数)についての一日平均クリック回数や、対象ボタン(関数)のクリック回数の一週間の分布である。 The aggregation policy 103 describes a rule for aggregating information recorded by the recording unit 23, and may be embedded in the information of the Web page (or Web application) or may be different. The aggregation policy 103 is exemplified by rules for collecting the raw information recorded by the recording unit 23 for each predetermined condition or statistically processing the raw information. The predetermined condition in the rule to be aggregated is, for example, the type, number of times, and time of the function. Specifically, for example, the condition of the number of clicks in the morning on weekdays for the target button (function) or five times for the target week. This is the condition of the clicked button (function). The statistical processing in the rule to be aggregated is, for example, an average value, variance, frequency distribution, and the like. Specifically, for example, the average number of clicks per day for the target button (function) and the number of clicks of the target button (function) The distribution for one week.
 集約ポリシ103は、プログラム101や、記録ポリシ102や、記録情報301を収集する時期や状況等に例示される種々の要因に応じて適宜変更可能である。このように、プログラム101ごとに動的に集約ポリシ103を設定できることは、情報通信回線の状態や広告主の要望や事業状況や社会状況の変化に迅速に対応できて好ましい。 The aggregation policy 103 can be appropriately changed according to various factors exemplified by the program 101, the recording policy 102, the timing and situation of collecting the recording information 301, and the like. Thus, it is preferable that the aggregation policy 103 can be dynamically set for each program 101 because it can quickly respond to changes in the state of the information communication line, the demands of the advertiser, the business situation, and the social situation.
 集約ポリシ解析部26は、データ取得部20が取得したデータ100に含まれる集約ポリシ103を解析する。記録集約部27は、記録部23で記録された情報を、解析された集約ポリシ103に従って集約する。それにより、記録送信部29は、記録集約部27で集約された情報を、改めて記録された情報301として記録収集サーバ3に送信する。集約ポリシ解析部26及び記録集約部27は、プログラム、CPU及びメインメモリにより実現可能である。プログラムはHDDに格納される。そのようなプログラムとして、例えば、集約ポリシ解析部26、及び記録集約部27は、ブラウザ上のスクリプト実行環境で実行されるJavaScript(登録商標)プログラムで実現することができる。又は、集約ポリシ解析部26、及び記録集約部27のうちのいくつかはOS上の実行環境で実行されるプログラムで実現し、残りは上記JavaScript(登録商標)プログラムで実現してもよい。 The aggregation policy analysis unit 26 analyzes the aggregation policy 103 included in the data 100 acquired by the data acquisition unit 20. The recording aggregation unit 27 aggregates the information recorded by the recording unit 23 according to the analyzed aggregation policy 103. Thereby, the recording transmission unit 29 transmits the information aggregated by the recording aggregation unit 27 to the recording collection server 3 as the newly recorded information 301. The aggregation policy analysis unit 26 and the recording aggregation unit 27 can be realized by a program, a CPU, and a main memory. The program is stored in the HDD. As such a program, for example, the aggregation policy analysis unit 26 and the recording aggregation unit 27 can be realized by a JavaScript (registered trademark) program executed in a script execution environment on a browser. Alternatively, some of the aggregation policy analysis unit 26 and the recording aggregation unit 27 may be realized by a program executed in the execution environment on the OS, and the rest may be realized by the above JavaScript (registered trademark) program.
 他の構成については、第1の実施の形態と同様であるのでその説明を省略する。 Other configurations are the same as those in the first embodiment, and thus description thereof is omitted.
 次に、本発明の第3の実施の形態に係る情報処理システムの動作(情報処理方法(プログラム))について、添付図面を参照して説明する。図7は、本発明の第3の実施の形態に係る情報処理システムの動作(情報処理方法(プログラム))を示すフローチャートである。 Next, the operation (information processing method (program)) of the information processing system according to the third embodiment of the present invention will be described with reference to the accompanying drawings. FIG. 7 is a flowchart showing the operation (information processing method (program)) of the information processing system according to the third embodiment of the present invention.
 本発明の第3の実施の形態に係る情報処理システムの動作において、ステップS1~S6は第1の実施の形態と同じである。続いて、集約ポリシ解析部26は、データ取得部20が取得したデータ100に含まれる集約ポリシ103を解析し、記録集約部27に適用する(S11)。記録集約部27は、記録部23がそれまでに蓄積した実行履歴を、解析された集約ポリシ103に従って集約する(S12)。その後、集約された実行履歴を、ユーザ端末2を識別する情報とともに、記録情報301として記録収集サーバ3に送信する(S7)。以上のようにして、本発明の第3の実施の形態に係る情報処理システムの動作が実施される。 In the operation of the information processing system according to the third embodiment of the present invention, steps S1 to S6 are the same as those in the first embodiment. Subsequently, the aggregation policy analysis unit 26 analyzes the aggregation policy 103 included in the data 100 acquired by the data acquisition unit 20 and applies it to the recording aggregation unit 27 (S11). The recording aggregation unit 27 aggregates the execution history accumulated so far by the recording unit 23 according to the analyzed aggregation policy 103 (S12). Thereafter, the aggregated execution history is transmitted to the record collection server 3 as record information 301 together with information for identifying the user terminal 2 (S7). As described above, the operation of the information processing system according to the third embodiment of the present invention is performed.
 本実施の形態においても、第1の実施の形態と同様の効果を得ることができる。加えて、第4の効果として、ユーザにおける情報の閲覧履歴等を集約して送信することができる。それにより、記録情報301のデータ量を調整することができる。それは、集約ポリシ103に基づく集約ポリシ解析部26及び記録集約部27の機能により、適切に記録される情報301を集約することが可能だからである。なお、本実施の形態においても、第2の実施の形態と同様に周辺情報収集部24を更に備えていてもよい。その場合には、第2の実施の形態と同様の効果を更に得ることができる。 Also in this embodiment, the same effect as that of the first embodiment can be obtained. In addition, as a fourth effect, it is possible to collect and transmit information browsing history of the user. Thereby, the data amount of the recording information 301 can be adjusted. This is because the information 301 appropriately recorded can be aggregated by the functions of the aggregation policy analysis unit 26 and the recording aggregation unit 27 based on the aggregation policy 103. Note that the present embodiment may further include a peripheral information collection unit 24 as in the second embodiment. In that case, the same effect as that of the second embodiment can be further obtained.
 (第4の実施の形態)
 まず、本発明の第4の実施の形態に係る情報処理システムについて、添付図面を参照して説明する。図8は、本発明の第4の実施の形態に係る情報処理システムの構成を示すブロック図である。この情報処理システムは、ネットワークを介して双方向情報通信可能に接続された情報提供サーバ1、ユーザ端末2、及び記録収集サーバ3を具備している。
(Fourth embodiment)
First, an information processing system according to a fourth embodiment of the present invention will be described with reference to the accompanying drawings. FIG. 8 is a block diagram showing a configuration of an information processing system according to the fourth embodiment of the present invention. This information processing system includes an information providing server 1, a user terminal 2, and a record collection server 3 which are connected via a network so that bidirectional information communication is possible.
 本実施の形態では、情報提供サーバ1から送信されるデータ100に更に送信ポリシ104が含まれていること、ユーザ端末2が送信ポリシ解析部28を更に備えている点で、第3の実施の形態と異なる。 In the present embodiment, the data 100 transmitted from the information providing server 1 further includes a transmission policy 104, and the user terminal 2 further includes a transmission policy analysis unit 28. Different from form.
 情報提供サーバ1のデータ記憶部11は、プログラム101、記録ポリシ102及び集約ポリシ103に加えて、プログラム101に対応して設定された送信ポリシ104をプログラム101に関連付けて記憶している。データ管理部12は、例えばユーザ端末2からの要求に基づいて、送信ポリシ104を更に含むデータ100をデータ記憶部11から読み出してユーザ端末2に送信する。 The data storage unit 11 of the information providing server 1 stores a transmission policy 104 set corresponding to the program 101 in association with the program 101 in addition to the program 101, the recording policy 102, and the aggregation policy 103. For example, based on a request from the user terminal 2, the data management unit 12 reads the data 100 further including the transmission policy 104 from the data storage unit 11 and transmits the data 100 to the user terminal 2.
 送信ポリシ104は、記録集約部27で集約された情報のうち、送信される情報の種類と送信動作を行なう条件を記したものであり、Webページ(又はWebアプリケーション)の情報の中に埋め込まれていてもよいし、別であってもよい。送信される情報の種類は、例えば、記録ポリシ102における記録される情報の種類と同様である。ただし、状況に応じて、その情報の種類のうちから選択される。送信動作を行う条件は、例えば、送信時刻(例示:深夜、回線が空いているため)、送信日時(例示:月末、月ごとの統計処理のため)、タイミング(例示:Webページの広告の更新のタイミング)などである。 The transmission policy 104 describes the type of information to be transmitted among the information aggregated by the recording aggregation unit 27 and the conditions for performing the transmission operation, and is embedded in the information of the web page (or web application). It may be different or different. The type of information to be transmitted is the same as the type of information recorded in the recording policy 102, for example. However, it is selected from the types of information depending on the situation. The conditions for performing the transmission operation are, for example, transmission time (example: late at night, because the line is free), transmission date and time (example: for month-end and monthly statistical processing), timing (example: update of web page advertisement) Timing).
 送信ポリシ104は、プログラム101や、記録ポリシ102や、集約ポリシ103や、記録情報301を収集する時期や状況等に例示される種々の要因に応じて適宜変更可能である。このように、プログラム101ごとに動的に送信ポリシ104を設定できることは、情報通信回線の状態や広告主の要望や事業状況や社会状況の変化に迅速に対応できて好ましい。 The transmission policy 104 can be appropriately changed according to various factors exemplified by the program 101, the recording policy 102, the aggregation policy 103, the timing and situation of collecting the recording information 301, and the like. As described above, it is preferable that the transmission policy 104 can be dynamically set for each program 101 because it can quickly respond to changes in the state of the information communication line, the demands of the advertiser, the business situation, and the social situation.
 送信ポリシ解析部28は、データ取得部20が取得したデータ100に含まれる送信ポリシ104を解析する。それにより、記録送信部29は、記録集約部27で集約された情報のうち、送信ポリシ104に適合する情報を、改めて記録された情報301として記録収集サーバ3に送信する。送信ポリシ解析部28は、プログラムと、プログラムを実行するCPU及びメインメモリとにより実現可能である。そのようなプログラムとして、例えば、送信ポリシ解析部28は、ブラウザ上のスクリプト実行環境で実行されるJavaScript(登録商標)プログラムで実現することができる。又は、送信ポリシ解析部28は、OS上の実行環境で実行されるプログラムで実現してもよい。 The transmission policy analysis unit 28 analyzes the transmission policy 104 included in the data 100 acquired by the data acquisition unit 20. As a result, the recording / transmission unit 29 transmits information that conforms to the transmission policy 104 among the information aggregated by the recording aggregation unit 27 to the recording / collection server 3 as the newly recorded information 301. The transmission policy analysis unit 28 can be realized by a program, a CPU that executes the program, and a main memory. As such a program, for example, the transmission policy analysis unit 28 can be realized by a JavaScript (registered trademark) program executed in a script execution environment on a browser. Alternatively, the transmission policy analysis unit 28 may be realized by a program executed in an execution environment on the OS.
 他の構成については、第3の実施の形態と同様であるのでその説明を省略する。 Other configurations are the same as those in the third embodiment, and thus description thereof is omitted.
 次に、本発明の第4の実施の形態に係る情報処理システムの動作(情報処理方法(プログラム))について、添付図面を参照して説明する。図9は、本発明の第4の実施の形態に係る情報処理システムの動作(情報処理方法(プログラム))を示すフローチャートである。 Next, the operation (information processing method (program)) of the information processing system according to the fourth embodiment of the present invention will be described with reference to the accompanying drawings. FIG. 9 is a flowchart showing the operation (information processing method (program)) of the information processing system according to the fourth embodiment of the present invention.
 本発明の第4の実施の形態に係る情報処理システムの動作において、ステップS1~S6、S11~S12は第3の実施の形態と同じである。続いて、送信ポリシ解析部28は、データ取得部20が取得したデータ100に含まれる送信ポリシ104を解析し、記録送信部29に適用する(S13)。記録送信部29は、記録集約部27により集約された実行履歴を、解析された送信ポリシに従って、ユーザ端末2を識別する情報とともに、記録情報301として記録収集サーバ3に送信する(S7)。以上のようにして、本発明の第4の実施の形態に係る情報処理システムの動作が実施される。 In the operation of the information processing system according to the fourth embodiment of the present invention, steps S1 to S6 and S11 to S12 are the same as those of the third embodiment. Subsequently, the transmission policy analysis unit 28 analyzes the transmission policy 104 included in the data 100 acquired by the data acquisition unit 20 and applies it to the recording transmission unit 29 (S13). The recording transmission unit 29 transmits the execution history aggregated by the recording aggregation unit 27 to the recording collection server 3 as recording information 301 together with information for identifying the user terminal 2 in accordance with the analyzed transmission policy (S7). As described above, the operation of the information processing system according to the fourth embodiment of the present invention is performed.
 本実施の形態においても、第3の実施の形態と同様の効果を得ることができる。加えて、第5の効果として、ユーザにおける情報の閲覧履歴等を、広告提供者が任意の時点で収集することができる点にある。それは、送信ポリシ104に基づく送信ポリシ解析部28の機能により、ユーザ端末2に所望のタイミングで適切に記録された情報301を送信させることができるからである。 Also in this embodiment, the same effect as that of the third embodiment can be obtained. In addition, as a fifth effect, the advertisement provider can collect information browsing history of the user at an arbitrary time. This is because the function 301 of the transmission policy analysis unit 28 based on the transmission policy 104 can cause the user terminal 2 to transmit information 301 appropriately recorded at a desired timing.
 なお、本実施の形態においても、第2の実施の形態と同様に周辺情報収集部24を更に備えていてもよい。その場合には、第2の実施の形態と同様の効果を更に得ることができる。また、本実施の形態及び前述のなお書きの場合において、集約ポリシ解析部26及び記録集約部27を備えていなくてもよい。その場合、第1、2の実施の形態で記録部23に記録された情報そのものを集約せずに、送信ポリシ104に基づいて送信することになる。 Note that the present embodiment may further include a peripheral information collection unit 24 as in the second embodiment. In that case, the same effect as that of the second embodiment can be further obtained. Further, in the case of the present embodiment and the above-described writing, the aggregation policy analysis unit 26 and the recording aggregation unit 27 may not be provided. In that case, the information itself recorded in the recording unit 23 in the first and second embodiments is transmitted based on the transmission policy 104 without being aggregated.
 以上示したように、本発明では、ユーザがユーザ端末で非同期通信を活用したWebページを閲覧して情報を取得した場合のように、アクセス履歴と実際の閲覧履歴との間に差異が起きる可能性がある場合であっても、情報提供サーバを利用して情報を提供する広告提供者が、ユーザの情報閲覧履歴を正確に記録収集サーバで収集することが可能である。 As described above, in the present invention, there is a possibility that a difference occurs between the access history and the actual browsing history as in the case where the user browses a Web page using asynchronous communication and acquires information on the user terminal. Even if there is a possibility, the advertisement provider who provides information using the information providing server can accurately collect the information browsing history of the user by the record collecting server.
 また、広告提供者が取得したいと考える情報は閲覧履歴に限らない。例えばユーザが操作するマウスポインタが、端末画面上の何処を通り何処に何秒間留まったか等の情報を取得することができれば、ユーザの興味・関心を推定するための基礎情報とすることができる。本発明では、上述したように、このようなユーザのより詳細な操作履歴を取得することができる。 Also, the information that the advertisement provider wants to acquire is not limited to browsing history. For example, if information such as where the mouse pointer operated by the user passes on the terminal screen and where for how many seconds can be acquired, it can be used as basic information for estimating the user's interest. In the present invention, as described above, a more detailed operation history of such a user can be acquired.
 また、ユーザ端末が持ち運び可能な携帯情報端末である場合、ユーザが情報を閲覧した時点で何処に居たかを、広告提供者が把握することができれば、今後のプロモーションや広告出稿計画を立案する上で参考とすることができる。本発明では、上述したように、このように広告提供者がユーザ端末の置かれた周辺状況を取得したいと考えた場合でも、その周辺状況を取得することが可能となる。 In addition, when the user terminal is a portable information terminal that can be carried, if the advertisement provider can grasp where the user was when the user browsed the information, it would be useful for planning future promotions and advertisement placement plans. It can be used as a reference. In the present invention, as described above, even when the advertisement provider wants to acquire the surrounding situation where the user terminal is placed, the surrounding situation can be acquired.
 また、アクセス履歴や実行履歴を記録する記録収集サーバに対して、それら履歴情報がユーザ端末から一斉に送信された場合、履歴情報を記録する処理がシステムの負荷増大につながる恐れがある。本発明では、履歴情報を収集するタイミングを、広告提供者側で自在に操作できるので、システムの負荷を低減することが可能となる。 Also, when the history information is sent all at once from the user terminal to the record collection server for recording the access history and the execution history, the processing for recording the history information may increase the load on the system. In the present invention, the timing of collecting history information can be freely operated on the advertisement provider side, so that the load on the system can be reduced.
 本発明は、プログラムの実行履歴、実行環境の内部状態および周辺状態を、記録ポリシ等のポリシに従って記録し送信する手段を提供することで、プログラムの不具合検知、ユーザの行動履歴調査、嗜好調査といった用途に適用できる。また、ユーザに対する広告効果の測定といった用途にも適用可能である。 The present invention provides a means for recording and transmitting the execution history of a program, the internal state and the peripheral state of the execution environment in accordance with a policy such as a recording policy, and so on. Applicable to usage. Moreover, it is applicable also to uses, such as a measurement of the advertising effect with respect to a user.
 本発明のプログラム、データ等は、コンピュータ読取可能な記憶媒体に記録され、その記憶媒体から情報提供サーバ、ユーザ端末、及び記録収集サーバのような情報処理装置に読み込まれても良い。 The program, data, and the like of the present invention may be recorded on a computer-readable storage medium and read from the storage medium into an information processing apparatus such as an information providing server, a user terminal, and a record collection server.
 本発明は上記各実施の形態に限定されず、本発明の技術思想の範囲内において、各実施の形態は適宜変形又は変更され得ることは明らかである。また、各実施の形態に記載された技術は、技術的な矛盾の発生しない限り、他の実施の形態に適用することが可能である。 The present invention is not limited to the above-described embodiments, and it is obvious that each embodiment can be appropriately modified or changed within the scope of the technical idea of the present invention. In addition, the technology described in each embodiment can be applied to other embodiments as long as no technical contradiction occurs.
 以上、実施の形態を参照して本発明を説明したが、本発明は上記実施の形態に限定されるものではない。本発明の構成や詳細には、本発明のスコープ内で当業者が理解しうる様々な変更をすることができる。 Although the present invention has been described above with reference to the embodiment, the present invention is not limited to the above embodiment. Various changes that can be understood by those skilled in the art can be made to the configuration and details of the present invention within the scope of the present invention.
 この出願は、2009年3月25日に出願された特許出願番号2009-074890号の日本特許出願に基づいており、その出願による優先権の利益を主張し、その出願の開示は、引用することにより、そっくりそのままここに組み込まれている。 This application is based on Japanese Patent Application No. 2009-074890, filed on Mar. 25, 2009, claiming the benefit of priority from that application, the disclosure of that application should be cited Is incorporated here as it is.

Claims (24)

  1.  ネットワークを介して取得したプログラムを実行するプログラム実行手段と、
     前記プログラムの実行を追跡するプログラム実行追跡手段と、
     前記プログラムの実行履歴の情報を記録する記録手段と
     を具備する
     情報処理装置。
    Program execution means for executing a program acquired via a network;
    Program execution tracking means for tracking the execution of the program;
    An information processing apparatus comprising: a recording unit that records information on the execution history of the program.
  2.  前記追跡時に記録する情報の種類と記録を行なう条件とを記し前記プログラムに対応して設定された記録ポリシを解析する記録ポリシ解析手段を更に具備し、
     前記記録手段は、前記実行履歴の情報を、前記解析された記録ポリシに従って記録する
     請求項1に記載の情報処理装置。
    It further comprises recording policy analysis means for analyzing the recording policy set corresponding to the program, describing the type of information to be recorded at the time of tracking and the recording conditions.
    The information processing apparatus according to claim 1, wherein the recording unit records the execution history information according to the analyzed recording policy.
  3.  前記プログラムと前記記録ポリシとをセットで取得するデータ取得手段を更に具備する
     請求項2に記載の情報処理装置。
    The information processing apparatus according to claim 2, further comprising data acquisition means for acquiring the program and the recording policy as a set.
  4.  前記記録手段は、更に、前記プログラムの実行環境の内部状態及び周辺状態の情報を、前記記録ポリシに従って記録する
     請求項1乃至3のいずれか一項に記載の情報処理装置。
    The information processing apparatus according to claim 1, wherein the recording unit further records information on an internal state and a peripheral state of an execution environment of the program according to the recording policy.
  5.  周辺状態を取得する周辺状態取得手段を更に具備し、
     前記記録手段は、前記周辺状態取得手段を用いて取得された前記周辺状態を、前記記録ポリシに従って記録する
     請求項4に記載の情報処理装置。
    It further comprises peripheral state acquisition means for acquiring the peripheral state,
    The information processing apparatus according to claim 4, wherein the recording unit records the peripheral state acquired using the peripheral state acquisition unit according to the recording policy.
  6.  前記記録された情報を外部に送信する記録送信手段を更に具備する
     請求項1乃至5のいずれか一項に記載の情報処理装置。
    The information processing apparatus according to any one of claims 1 to 5, further comprising a recording transmission unit configured to transmit the recorded information to the outside.
  7.  前記記録した情報を集約するルールを記した集約ポリシを解析する集約ポリシ解析手段と、
     前記記録された情報を、前記解析された集約ポリシに従って集約する記録集約部と
     を更に具備し、
     前記記録送信手段は、前記集約された情報を前記記録された情報として送信する
     請求項6に記載の情報処理装置。
    An aggregation policy analysis means for analyzing an aggregation policy describing a rule for aggregating the recorded information;
    A recording aggregation unit that aggregates the recorded information according to the analyzed aggregation policy,
    The information processing apparatus according to claim 6, wherein the recording transmission unit transmits the aggregated information as the recorded information.
  8.  前記送信される情報の種類と送信動作を行なう条件を記した送信ポリシを解析する送信ポリシ解析手段を更に具備し、
     前記記録送信手段は、前記記録された情報を、前記解析された送信ポリシに従って送信する
     請求項6又は7に記載の情報処理装置。
    Further comprising transmission policy analysis means for analyzing a transmission policy that describes the type of information to be transmitted and the conditions for performing the transmission operation;
    The information processing apparatus according to claim 6, wherein the record transmission unit transmits the recorded information according to the analyzed transmission policy.
  9.  情報処理装置と、
     前記情報処理装置とネットワークを介して接続され、プログラムを前記情報処理装置に送信する情報提供サーバと
     を具備し、
     前記情報処理装置は、
      前記ネットワークを介して取得した前記プログラムを実行するプログラム実行手段と、
      前記プログラムの実行を追跡するプログラム実行追跡手段と、
      前記プログラムの実行履歴の情報を記録する記録手段と、
      を備える
     情報処理システム。
    An information processing device;
    An information providing server connected to the information processing apparatus via a network and transmitting a program to the information processing apparatus;
    The information processing apparatus includes:
    Program execution means for executing the program acquired via the network;
    Program execution tracking means for tracking the execution of the program;
    Recording means for recording the execution history information of the program;
    An information processing system comprising:
  10.  前記情報提供サーバは、更に、前記プログラムに対応して設定され、前記追跡時に記録する情報の種類と記録を行なう条件とを記した記録ポリシを前記情報処理装置に送信し、
     前記情報処理装置は、前記ネットワークを介して取得した前記記録ポリシを解析する記録ポリシ解析手段を更に備え、
     前記記録手段は、前記実行履歴の情報を、前記解析された記録ポリシに従って記録する
     請求項9に記載の情報処理システム。
    The information providing server further transmits a recording policy that is set corresponding to the program and describes a type of information to be recorded at the time of tracking and a recording condition to the information processing apparatus,
    The information processing apparatus further comprises recording policy analysis means for analyzing the recording policy acquired via the network,
    The information processing system according to claim 9, wherein the recording unit records information on the execution history according to the analyzed recording policy.
  11.  前記情報処理装置は、前記プログラムと前記記録ポリシとをセットで取得するデータ取得手段を更に備える
     請求項10に記載の情報処理システム。
    The information processing system according to claim 10, wherein the information processing apparatus further includes data acquisition means for acquiring the program and the recording policy as a set.
  12.  前記記録手段は、更に、前記プログラムの実行環境の内部状態及び周辺状態の情報を、前記記録ポリシに従って記録する
     請求項9乃至11のいずれか一項に記載の情報処理システム。
    The information processing system according to any one of claims 9 to 11, wherein the recording unit further records information on an internal state and a peripheral state of an execution environment of the program according to the recording policy.
  13.  前記情報処理装置は、周辺状態を取得する周辺状態取得手段を更に具備し、
     前記記録手段は、前記周辺状態取得手段を用いて取得された前記周辺状態を、前記記録ポリシに従って記録する
     請求項12に記載の情報処理システム。
    The information processing apparatus further includes peripheral state acquisition means for acquiring a peripheral state,
    The information processing system according to claim 12, wherein the recording unit records the peripheral state acquired by using the peripheral state acquisition unit according to the recording policy.
  14.  前記記録された情報を外部に送信する記録送信手段を更に具備する
     請求項9乃至13のいずれか一項に記載の情報処理システム。
    The information processing system according to any one of claims 9 to 13, further comprising a recording transmission unit configured to transmit the recorded information to the outside.
  15.  前記情報提供サーバは、更に、前記記録した情報を集約するルールを記した集約ポリシを前記情報処理装置に送信し、
     前記情報処理装置は、
      前記集約ポリシを解析する集約ポリシ解析手段と、
      前記記録された情報を、前記解析された集約ポリシに従って集約する記録集約部と
      を更に備え、
      前記記録送信手段は、前記集約された情報を前記記録された情報として送信する
     請求項14に記載の情報処理システム。
    The information providing server further transmits an aggregation policy describing a rule for aggregating the recorded information to the information processing apparatus,
    The information processing apparatus includes:
    An aggregate policy analysis means for analyzing the aggregate policy;
    A recording and aggregating unit for aggregating the recorded information according to the analyzed aggregation policy;
    The information processing system according to claim 14, wherein the record transmission unit transmits the aggregated information as the recorded information.
  16.  前記情報提供サーバは、更に、前記送信される情報の種類と送信動作を行なう条件を記した送信ポリシを前記情報処理装置に送信し、
     前記情報処理装置は、
      前記送信ポリシを解析する送信ポリシ解析手段を更に具備し、
      前記記録送信手段は、前記記録された情報を、前記解析された送信ポリシに従って送信する
     請求項14又は15に記載の情報処理システム。
    The information providing server further transmits a transmission policy that describes the type of information to be transmitted and conditions for performing a transmission operation to the information processing apparatus,
    The information processing apparatus includes:
    A transmission policy analyzing means for analyzing the transmission policy;
    The information processing system according to claim 14 or 15, wherein the record transmission unit transmits the recorded information according to the analyzed transmission policy.
  17.  ネットワークを介して取得したプログラムを実行するステップと、
     前記プログラムの実行を追跡するステップと、
     前記プログラムの実行履歴の情報を記録するステップと、
     を具備する
     情報処理方法。
    Executing a program acquired via a network;
    Tracking the execution of the program;
    Recording information of the execution history of the program;
    An information processing method comprising:
  18.  前記追跡時に記録する情報の種類と記録を行なう条件とを記し前記プログラムに対応して設定された記録ポリシを解析するステップと、
     前記実行履歴の情報を、前記解析された記録ポリシに従って記録するステップと
     を更に具備する
     請求項17に記載の情報処理方法。
    A step of analyzing a recording policy set in correspondence with the program, describing the type of information to be recorded at the time of tracking and the conditions for recording;
    The information processing method according to claim 17, further comprising: recording the execution history information according to the analyzed recording policy.
  19.  前記プログラムと前記記録ポリシとをセットで取得するステップを更に具備する
     請求項18に記載の情報処理方法。
    The information processing method according to claim 18, further comprising a step of acquiring the program and the recording policy as a set.
  20.  前記記録するステップは、前記プログラムの実行環境の内部状態及び周辺状態の情報を、前記記録ポリシに従って記録するステップを備える
     請求項17乃至19のいずれか一項に記載の情報処理方法。
    The information processing method according to any one of claims 17 to 19, wherein the recording step includes a step of recording information on an internal state and a peripheral state of an execution environment of the program according to the recording policy.
  21.  前記記録された情報を外部に送信するステップを更に具備する
     請求項17乃至20のいずれか一項に記載の情報処理方法。
    The information processing method according to any one of claims 17 to 20, further comprising a step of transmitting the recorded information to the outside.
  22.  前記記録した情報を集約するルールを記した集約ポリシを取得するステップと、
     前記集約ポリシを解析するステップと、
     前記記録された情報を、前記解析された集約ポリシに従って集約するステップと
     を更に具備し、
     前記送信するステップは、前記集約された情報を前記記録された情報として送信する
     請求項21に記載の情報処理方法。
    Obtaining an aggregation policy describing rules for aggregating the recorded information;
    Analyzing the aggregate policy;
    Aggregating the recorded information according to the analyzed aggregation policy,
    The information processing method according to claim 21, wherein the transmitting step transmits the aggregated information as the recorded information.
  23.  前記送信される情報の種類と送信動作を行なう条件を記した送信ポリシを取得するステップと、
     前記送信ポリシを解析するステップと
     を更に具備し、
     前記送信するステップは、前記記録された情報を、前記解析された送信ポリシに従って送信するステップを備える
     請求項21又は22に記載の情報処理方法。
    Obtaining a transmission policy describing the type of information to be transmitted and conditions for performing the transmission operation;
    Analyzing the transmission policy, and
    The information processing method according to claim 21 or 22, wherein the transmitting step includes a step of transmitting the recorded information in accordance with the analyzed transmission policy.
  24.  請求項17乃至23のいずれか一項に記載の情報処理方法をコンピュータに実行させるためのプログラム。 A program for causing a computer to execute the information processing method according to any one of claims 17 to 23.
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