WO2010011073A2

WO2010011073A2 - Open advertising transaction method and system, and advertising transaction method and system using sales units

Info

Publication number: WO2010011073A2
Application number: PCT/KR2009/004021
Authority: WO
Inventors: 심상일; 이상진; 김성률
Original assignee: 엔에이치엔비즈니스플랫폼 주식회사
Priority date: 2008-07-21
Filing date: 2009-07-21
Publication date: 2010-01-28
Also published as: JP2011528835A; WO2010011073A3

Abstract

Disclosed are a method for open advertising transactions and a system for carrying out said method. The open advertising transaction system comprises: a sales registration part for receiving inputted sales information; an advertising proposal part for generating detailed advertisement setup based on said sales information; and a contract part for proceeding with a contract process through a network, based on said advertisement setup.

Description

Open advertising trading methods and systems and advertising trading methods and systems using sales units

The present invention relates to an open advertising trading method, a system for performing the method and an advertising trading method using a sales unit, and a system for performing the method.

Conventionally, advertisements that use advertisement boards on offline or TV or radio unilaterally provide advertisement contents to users are dominant. However, in accordance with the development of network-related technology, contents displayed when a server is accessed through a network. There has been an increase in the number of online advertisements that display advertising content on portions of the page.

However, in the case of online advertising, since a plurality of advertisements may be exposed at the same place, a plurality of advertisers may contract with one advertisement place.

Therefore, a content page provider that provides online advertisements is dispatching a representative to make a contract for advertisement exposure with an advertiser or an advertising publisher who wants to expose the advertisement.

However, since most advertisements have simple contract terms or structure, it is not necessary for a person to manage the contents in the middle, so it is limited to simple advertisements so that an advertiser or an ad publisher can make an advertisement exposure contract without a representative. This is necessary.

In the case of an online advertisement, when one advertiser exposes the same advertisement in a plurality of places or different advertisements in a plurality of places, there is a need for discussion about the exposure conditions and the amount of money in the places where each advertisement is exposed. to be.

In addition, special contracts can be applied to advertisers who contract ads related to a certain industry or excellent customers who have a lot of contracts. Since it is applied differently, there was a problem that the calculation of the contract amount is complicated.

Therefore, the amount and exposure conditions are automatically set by grouping the contents necessary for each advertisement contract into one and selecting the corresponding group, and a method or system for automatically applying a discount rate according to the selected advertiser or advertisement contents is needed. .

The present invention provides an advertising exchange system in which information about an advertisement exposure contracted therein is stored and an advertiser or an advertising publisher can access and set up a contract, so that the advertiser or the advertising publisher can make an advertising contract without consultation with an employee in charge. It provides an open advertising exchange system that can be concluded.

The present invention displays a variety of advertising options, and when the advertiser or the advertising publisher selects one or more advertising options, and enters into a contract by displaying the amount according to the selected advertising options, the advertiser or the advertising publisher is a combination of various advertising options within the budget To provide an open advertising exchange system that can be tested.

The present invention provides an open advertising exchange system that enables short-term intensive advertising by paying a certain amount during the execution of an advertising contract and additionally using a specific advertising option for a certain period by adding a campaign unit that controls the advertisement exposure.

The present invention provides an advertisement trading system using a sales unit that provides a sales unit corresponding to the sales information registered by the contractor so that the contractor can make a detailed advertisement contract only by selecting the sales unit.

The present invention provides an advertisement trading system using a sales unit that can be treated by an excellent customer without consultation with a representative by applying a differentiated discount rate to the amount of the sales unit and the amount of the advertising contract in response to the sales information.

An open advertisement trading system according to an embodiment of the present invention includes a sales register that receives sales information; An advertisement suggestion unit which generates a detailed advertisement setting based on the sales information; And a contract unit that performs a contract process with the network based on the advertisement setting.

According to an aspect of the present invention, the advertisement suggestion unit displays advertisement option information selectable in response to the sales information, and when at least one advertisement option is selected, displays an amount corresponding to the selected advertisement option, and selected advertisement option. Based on the advertisement setting can be generated.

According to an aspect of the present invention, the advertisement proposal unit may generate a similar advertisement setting by duplicating the advertisement setting.

According to an aspect of the present invention, if a contract is concluded in the contract unit, it may further include a campaign unit that receives the creative material from the contractor, and exposes the creative material in response to the advertisement setting.

According to an aspect of the present invention, the campaign unit may reduce the deposit corresponding to the exposure amount of the creative.

According to an aspect of the present invention, the campaign unit may change the exposure information for the advertisement exposure within the range included in the advertisement setting.

An open advertising transaction method according to an embodiment of the present invention comprises the steps of receiving sales information; Generating a detailed advertisement setting based on the sales information; And performing a contract process with a network based on the advertisement setting.

An advertisement trading system using a sales unit according to an embodiment of the present invention includes a sales register that receives sales information; A unit providing unit providing a sales unit including advertisement contract information and an advertisement amount based on the sales information; An advertisement suggesting unit for generating a detailed advertisement setting based on the selected selling unit when at least one of the selling units is selected; And a contract unit that performs a contract process with the network based on the advertisement setting.

Advertising transaction method using a sales unit according to an embodiment of the present invention comprises the steps of receiving sales information; Providing a sales unit including advertisement contract information and an advertisement amount based on the sales information; If at least one of the sales units is selected, generating a detailed advertisement setting based on the selected sales unit; And performing a contract process with a network based on the advertisement setting.

According to the present invention, there is provided an advertising exchange system in which information about an advertising exposure contracted therein is stored, and an advertiser or an advertising publisher can access and set up a contract, so that the advertiser or the advertising production company can not consult with a staff member. Sign an advertising contract.

According to the present invention, by displaying a variety of advertising options, and when the advertiser or the advertising company selects one or more advertising options, and enter into a contract by displaying the amount according to the selected advertising options, advertisers or advertising publishers can vary the advertising options within the budget Can be tested.

According to the present invention, by adding a campaign unit for controlling advertisement exposure, short term intensive advertisement may be possible by paying a certain amount during the execution of the advertisement contract and using a specific advertisement option for a certain period.

According to the present invention, by providing a sales unit corresponding to sales information registered by a contractor, an advertisement trading system using a sales unit that allows a contractor to make a detailed advertisement contract only by selecting a sales unit is provided.

According to the present invention, by providing a differentiated discount rate to the amount of the sales unit and the amount of the advertising contract in response to the sales information, an advertisement trading system using a sales unit that can be treated by excellent customers without consultation with the person in charge is provided. .

1 is a block diagram of an open advertising exchange system according to an embodiment of the present invention.

2 is a flowchart illustrating an open advertising transaction method according to an embodiment of the present invention.

3 is a flowchart illustrating a method of exposing a creative material according to an embodiment of the present invention.

4 is an example of a screen displayed by a sales register in an open advertising trading system according to an embodiment of the present invention.

5 is an example of a screen displayed by the advertisement suggestion unit in an open advertisement trading system according to an embodiment of the present invention.

6 is an example of a screen for setting an advertisement exposure date in an open advertisement trading system according to an embodiment of the present invention.

7 is an example of a screen for inputting contract information to a contract unit in an open advertisement trading system according to an embodiment of the present invention.

8 is an example of a screen displayed by the contract unit in the open advertising exchange system according to an embodiment of the present invention.

9 is an example of a screen displayed by the campaign unit in the open advertising exchange system according to an embodiment of the present invention.

10 is a configuration diagram of an advertisement trading system using a selling unit according to an embodiment of the present invention.

11 is a flowchart illustrating an advertisement transaction method using a sales unit according to an embodiment of the present invention.

12 is an example of a sales unit setting screen provided by a unit provider to an administrator of an advertisement trading system using a sales unit according to an embodiment of the present invention.

13 is an example of a discount rate table used by a unit providing unit and an advertisement suggesting unit in an advertisement trading system using a selling unit according to an embodiment of the present invention.

Hereinafter, various embodiments of the present disclosure will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an open advertising exchange system 100 according to an embodiment of the present invention.

Referring to FIG. 1, when the open advertisement trading system 100 receives sales information from a contractor who wants the sales register 101 to expose an advertisement, the advertisement proposal unit 102 sets detailed advertisements based on the sales information. The contract unit 103 performs a contract process to the network based on the advertisement setting, and the proposal and conclusion of the contract for advertisement exposure are made on the network.

In this case, when the contract is concluded in the contract unit 103, the campaign unit 104 may be provided with the creative material from the contractor, and may expose the creative material in response to the advertisement setting.

In this case, the sales information input by the sales register 101 may include at least one of a kind of advertisement content, an advertisement title, an advertisement transaction type, an advertiser information, an advertisement production company information, an author information, and an advertisement type.

In this case, the advertisement suggestion unit 102 displays advertisement option information selectable according to the sales information, and when at least one advertisement option is selected, displays an amount corresponding to the selected advertisement option, and based on the selected advertisement option. Advertisement settings can be created.

In this case, the advertisement option information displayed by the advertisement suggestion unit 102 may include information about an exposure place where the advertisement may be exposed, a basic amount corresponding to the exposure place, an exposure time during which the advertisement may be exposed, a target to which the advertisement is to be exposed, and a specific information. At least one of package information generated by a combination of an exposure place and an exposure time may be included.

In this case, the advertisement setting generated by the advertisement proposal unit 102 may include at least one of a selected advertisement option list, a contract amount corresponding to the selected advertisement option, a contract period, advertiser information, advertisement publisher information, and creator information.

In addition, the advertisement setting may be modified or deleted only when the contract unit 103 performs the contract process.

In addition, the advertisement proposal unit 102 may duplicate the advertisement setting to generate a similar advertisement setting to facilitate another advertisement contract having a similar setting.

In this case, when the contract amount is deposited, the campaign unit 104 may set the contract amount as a deposit, expose the creative material, and reduce the deposit corresponding to the exposure amount of the creative material.

In this case, the campaign unit 104 may change the exposure information on the advertisement exposure within the range included in the advertisement setting.

In this case, the exposure information changeable by the campaign unit 104 may include at least one of the exposure place, the exposure time, advertisement exposure start information, advertisement exposure pause information, advertisement exposure termination information, and contract cancellation information.

In this case, the advertisement exposure pause information and the contract cancellation information may be information generated when the advertisement exposure is paused or the contract is canceled, and the advertisement exposure termination information may be information on when to terminate the exposure of the advertisement.

In this case, when the contract is canceled, the campaign unit 104 may return the remaining deposit to the contractor in response to the exposure amount of the creative.

In step S201, the sales register 101 receives the sales information from the contractor.

In step S202, the advertisement suggestion unit 102 displays selectable advertisement option information corresponding to the sales information input in step S201.

In step S203, when the contractor selects one or more of the advertisement options displayed in step S203, the advertisement proposal unit 102 displays an amount corresponding to the selected advertisement option.

In this case, the advertisement suggestion unit 102 may display the sum of the basic amounts included in the selected advertisement option.

In step S204, the advertisement proposal unit 102 generates an advertisement setting based on the advertisement option selected by the contractor in step S203.

In this case, the advertisement setting generated by the advertisement suggestion unit 102 may include at least one of a selected advertisement option list, a contract amount corresponding to the selected advertisement option, a contract period, advertiser information, advertisement publisher information, and creator information.

In addition, the advertisement proposal unit 102 may duplicate the advertisement setting to generate a similar advertisement setting, thereby facilitating other advertisement contracts having similar settings.

In step S205, the contracting unit 103 proceeds with the contract process to the network based on the advertisement setting.

In step S206, the campaign unit 104 receives the creative from the contractor, and exposes the creative in response to the advertisement setting.

In this case, the campaign unit 104 may change a method of exposing the creative material in response to a contractor's request.

The method of exposing the creative will be described in more detail with reference to FIG. 3.

As such, the identified open advertising transaction method will be described in more detail with reference to FIGS. 3, 4, 5, 6, 7, 8, and 9.

3 is a flowchart illustrating a method of exposing a creative material according to an embodiment of the present invention. Here, steps S301 to S306 may be included in step S206 described with reference to FIG. 2 as shown in FIG. 3.

In operation S301, the campaign unit 104 exposes the creative in response to the advertisement setting.

At this time, the campaign unit 104 may set the contract amount as a deposit when the contract amount is deposited.

In step S302, the campaign unit 104 reduces the deposit corresponding to the exposure amount of the creative.

In addition, the exposure information may be included in the advertisement setting.

In step S303, the campaign unit 104 checks whether the exposure information has been changed.

In this case, if the exposure information is the same as the information included in the advertisement setting generated in step S204, the campaign unit 104 may determine that the exposure information has not been changed.

In step S304, the campaign unit 104 checks whether the changed exposure information includes advertisement exposure termination information or contract cancellation information.

In step S305, when the campaign unit 104 confirms that the contract is canceled or terminated in step S304, the campaign unit 104 returns the remaining deposit to the contractor in response to the exposure amount of the creative.

In step S306, the campaign unit 104 exposes the creative in response to the changed exposure information.

4 is an example of a screen displayed by the sales register 101 in the open advertisement trading system 100 according to an embodiment of the present invention.

The sales registration unit 101 displays a progress display box 410 displaying a progress step, and a sales information box 420 on which the sales information is displayed.

In this case, the progress display box 410 includes a sales opportunity 411 representing a sales information input stage, a proposal 412 representing an advertisement setup generation stage, a contract 413 representing a network contract stage, and a campaign representing an advertisement exposure and management stage. (414) The icon is displayed and you can identify which step you are in by including an arrow or color change of the icon.

In this case, the opportunity name column of the sales information box 420 is a column for inputting the name of the sales information. The same name may be used in the advertisement setting and the network contract based on the sales information.

In this case, the transaction type information may automatically use company type information included in the contractor information registered in the open advertisement trading system 100.

In this case, by searching and displaying a list of businesses, advertisers, and agencies registered in the advertisement trading system 100 opened in the sales information box 402, the contractor may select an appropriate industry, advertiser, and agency.

In this case, the sales type information is automatically set according to the contractor's identity. For example, if the contractor is an advertisement production company, the sales type information may be set to 'inbound' in response to the contractor information registered in the open advertisement trading system 100.

In this case, the registration icon is an icon for generating sales information using the information written in the sales information box 420 and transmitting the generated sales information to the advertisement suggestion unit 102. The erase icon deletes all the information written in the sales information box 420. It may be an icon to initialize.

5 is an example of a screen displayed by the advertisement suggestion unit 102 in the open advertisement trading system 100 according to an embodiment of the present invention.

The advertisement proposal unit 102 displays a sales information box 510, an amount information box 511 displaying an amount corresponding to the selected advertisement option, and an advertisement option box 513 displaying selectable advertisement option information.

In this case, in the sales information box 510, an opportunity name of the sales information box of FIG. 4 may be changed to a proposal name.

In this case, the supply value of the amount information box 510 is the sum of the amounts for using the advertisement option selected from the advertisement options displayed in the advertisement option box 513, and the charge amount is the amount of the supply value plus VAT (VAT). Can be.

At this time, the supply price may be reduced by the service amount, in this case, the rate of reduction from the existing supply value by the amount entered in the service amount may be displayed in the service rate.

In this case, the advertisement option box 513 includes an advertisement option information name, an advertisement option clickthrough rate (CTR), a default amount of advertisement option, a targeting setting icon for providing the advertisement option, and a type window 512 for selecting the type of advertisement option. It may include.

In this case, the advertisement option information name may include information about an exposure place where the advertisement can be exposed and the size of the exposure place. In this case, the advertisement option information name may determine the display order corresponding to the association of the exposure place so that when the specific area is selected, the exposure place associated with the specific area is displayed up and down.

In addition, the advertisement option information name may be displayed as an inventory of a tree structure.

In this case, when the targeting setting icon is selected, the targeting window 514 is further displayed to select in detail information on a target to which the advertisement is to be exposed.

The types of advertising options you can select in the Kind window include regular ads, account ads that expose a variety of ads based on what you're targeting in a single place of exposure, sponsorship for sponsors, and preferred ads for your favorite customers. at least one of the favorites may be included.

The advertisement option box 513 may further include at least one of package information generated by a combination of a specific exposure place and an exposure time.

6 is an example of a screen for setting an advertisement exposure date in an open advertisement trading system 100 according to an embodiment of the present invention.

The advertisement suggestion unit 102 displays a calendar table 610 in which the date and day of the month and advertisement exposure information on the date are displayed. In this case, the month display column indicating the month of the calendar table 610 may include an icon for changing the displayed month.

In this case, the advertisement suggestion unit 102 may display an advertisement option information selection window for selecting advertisement option information displayed on the calendar table 610.

In this case, the calendar table 610 may display a contracted date of the advertisement option selected in the advertisement option information selection window.

Accordingly, the contractor may select an exposure time at which the advertisement may be exposed among the dates other than the contracted date in the calendar table 610.

In this case, the advertisement proposal unit 102 may further display the detailed description window 620 when the administrator of the advertisement trading system 100 selects a contracted date.

The detailed description window 620 displays a date change window for displaying a detailed description of another date and contract information on the contracted date. When the campaign name is selected, the advertisement impression provided by the campaign unit 104 in response to the contract and The management phase can be displayed.

7 is an example of a screen for inputting contract information to the contract unit 103 in the open advertising exchange system 100 according to an embodiment of the present invention.

The contracting unit 103 includes a progress box 710 for displaying a progress step, a sales information box 712 for displaying sales information, an amount of money information box 713, and a contract setting box 714 for setting information related to a contract. And an accounting settlement box 715.

At this time, the progress display box 711 included in the progress box 710 displays the same information as the progress display box 410 shown in FIG.

At this time, the sales information box 710 corresponds to the sales information box 420 of FIG. 4. In this case, the opportunity name of the sales information box 420 may be changed to the contract name of the sales information box 710. In addition, the price information box 713 may correspond to information input to the price information box 511.

In this case, the contract setting box 714 is an information input box for producing a contract, and the accounting settlement box 715 may divide the tax invoice amount by setting different items in the item window for managing the issue of the tax invoice.

8 is an example of a screen displayed by the contract unit 103 in the open advertising exchange system 100 according to an embodiment of the present invention.

The contract unit 103 displays the sales information box 810, the amount information box 811, the contract setting box 812 for displaying the contract information, and the accounting settlement information when the contract information is input on the screen shown in FIG. The accounting settlement box 813 is displayed.

In this case, referring to the screen of FIG. 8, a contract determination icon, a contract destruction icon, a modification icon, a deletion icon, an initial contract icon, and a final contract icon may be included.

In this case, the contract confirmation icon is an icon for executing the contract displayed in the contract setting box 812, and the contract discard icon is an icon for destroying the contract and deleting the sales information and the advertisement setting related to the contract.

In addition, the modification icon is an icon for changing the contents of the contract by displaying FIG. 7 on the screen, and the delete icon, unlike the icon for deleting the contract or the contract destruction icon, does not delete the sales information and the advertisement setting related to the contract. Can be. In this case, the delete icon may not be selected for the contract in which the contract confirmation icon or the contract discard icon is selected.

The initial contract icon is an icon for displaying a contract initially determined by the advertisement setting provided by the proposal unit 102, and the final contract icon is an icon for displaying a final contract modified according to the modification icon 813.

At this time, the accounting settlement box 813 is a box for displaying information related to the tax invoice, and when the issue request icon is selected, displays the tax invoice issue screen.

In this case, the contract unit 103 may transmit the tax invoice issue request information to the manager of the advertisement trading system 100 and then allow the tax invoice to be issued only after the administrator of the advertisement trading system 100 has approved the information.

9 is an example of a screen displayed by the campaign unit 104 in the open advertising exchange system 100 according to an embodiment of the present invention.

The campaign unit 104 displays a progress information window 901 for displaying the progress of contracts registered by the contractor in the advertisement trading system 100 and a change window 902 for changing the period of advertisement exposure to the contractor. .

In this case, the progress information window 901 may display the progress of the contracts registered in the advertisement trading system 100 and the billing amount for each contract.

As such, the open advertisement trading system according to the embodiment of the present invention may reduce the manpower for the proposal and the conclusion of the contract by enabling the contract proposal for the advertisement contract and the contract conclusion on the network.

10 is a block diagram of an advertisement trading system 1000 using a selling unit according to an embodiment of the present invention.

Referring to FIG. 10, when the sales register unit 1001 receives sales information from a contractor who wants to expose an advertisement, the unit providing unit 1002 receives an advertisement based on the sales information. If the sales unit including the location, the advertisement amount and the size of the advertisement is provided, and the advertisement proposal unit 1003 generates the detailed advertisement setting based on the selected sales unit, the contract unit 1004 is based on the advertisement setting. Proceed with the contract process over the network.

In this case, the sales information input from the contractor by the sales registration unit 1001 may include at least one of a kind of advertisement content, an advertisement title, an advertisement transaction type, an advertiser information, an advertisement production company information, an author information, and an advertisement type.

In this case, the selling unit provided by the unit providing unit 1002 may include an advertisement position at which an advertisement may be exposed, an advertisement amount corresponding to the advertisement position, an advertisement size corresponding to the advertisement position, and the advertisement position at the advertisement position for a predetermined period. At least one of information on an advertisement exposure amount and a contract probability of the advertisement position during a schedule may be included.

In this case, the unit providing unit 1002 may select the discount rate based on the type of the advertisement content, and generate the advertisement amount by applying the discount rate to the standard advertisement amount.

In this case, the unit providing unit 1002 may select a discount rate based on the advertiser information, the advertisement production company information, and the author information, and generate the advertisement amount by applying the discount rate to the reference advertisement amount.

In this case, the unit providing unit 1002 may change the type and number of sales units provided based on the advertiser information, the advertisement production company information, and the author information.

In this case, the advertisement suggestion unit 1003 may receive the information of the sales unit selected by the contractor and generate detailed advertisement settings based on the selected sales unit.

In this case, the advertisement setting generated by the advertisement proposal unit 1003 includes at least one of a list of selected sales units, a contract amount which is the sum of the advertisement amounts of the selected sales units, a contract period, advertiser information, advertisement publisher information, and creator information. Can be.

In this case, the advertisement proposal unit 1003 may select a discount rate based on the size of the contract amount, and generate a final contract amount by applying the discount rate to the contract amount.

In step S1101, the sales register 101 receives sales information from the contractor.

In this case, the sales information input by the sales registration unit 1001 may include at least one of a kind of advertisement content, an advertisement title, an advertisement transaction type, an advertiser information, an advertisement production company information, an author information, and an advertisement type.

In step S1102, the unit providing unit 1002 selects a sales unit to be displayed in response to the sales information input in step S1101.

In step S1103, the unit providing unit 1002 displays the sales unit selected in step S1103.

In this case, the selling unit displayed by the unit providing unit 1002 includes an advertisement position where an advertisement can be exposed, an advertisement amount corresponding to the advertisement position, an advertisement size corresponding to the advertisement position, and At least one of information on an advertisement exposure amount and a contract probability of the advertisement position during a schedule may be included.

In this case, the unit providing unit 1002 selects a discount rate based on the type of the advertisement content or the advertiser information, the advertisement production company information, and the author information, and generates and displays the advertisement amount by applying the discount rate to the standard advertisement amount. Can be.

In step S1104, the advertisement proposal unit 1003 receives information on the sales unit selected by the contractor. In this case, the information of the sales unit received by the advertisement suggestion unit 1003 may be identification information for distinguishing the sales unit.

In this case, the advertisement suggestion unit 1003 may receive information on at least one selling unit.

In step S1105, the advertisement proposal unit 1003 generates an advertisement setting based on the sales unit that the contractor has selected in step S1104.

In addition, the advertisement setting may be modified or deleted only when the contract unit 1004 performs the contract process.

The advertisement proposal unit 1003 may also duplicate the advertisement setting to generate a similar advertisement setting, thereby facilitating other advertisement contracts having similar settings.

In step S1106, the contract unit 1004 proceeds with the contract process to the network based on the advertisement setting.

As described above, the advertisement transaction method using the identified selling unit will be described in more detail with reference to FIGS. 12 and 13.

12 is an example of a sales unit setting screen provided by the unit providing unit 102 to an administrator of the advertisement trading system 100 using the sales unit according to an embodiment of the present invention.

The unit providing unit 1002 includes a sales unit setting target window 1201, an advertisement type window 1202, a selection box 1203, a status window 1204, a sales unit name window 1205, and an advertisement impression count (IMP). ) 1206, the contract probability 1207 of the previous month, and the base amount 1208 of the sales unit.

At this time, the sales unit setting target window 1201 is a window indicating the target on which the sales unit is displayed.

Referring to FIG. 12, the sales unit setting target window 1201 is displayed as a whole, but may display a specific advertiser or a specific advertisement production company, and display only a sales unit to be provided to the displayed specific advertiser or specific advertising production company. In this case, the setting for the displayed sales unit may be applied only when the target is displayed on the target displayed in the sales unit setup target window 1201.

At this time, the advertisement type window 1202 is a window indicating the type of advertisement option in which the selling unit is displayed.

In this case, the types of advertisement options displayed or selectable in the advertisement type window 525 may include general advertisements, account advertisements that expose various advertisements according to the targeting target in one exposure place, sponsorship advertisements for sponsors, and frequently At least one of a favorite advertisement for a customer to use may be included.

At this time, the selection box 1203 is a window in which a plurality of the sales units can be selected at the same time.

At this time, the status window 1204 is a window displaying the status of the sales unit. In FIG. 4, the sales unit in the sellable state and the sales unit in the non-sales state are displayed in different colors.

In this case, the sales unit name window 1205 may include information on an exposure place where the advertisement can be exposed and the size of the exposure place. In this case, the sales unit name window 1205 may determine the display order of the sales unit in correspondence with the association of the exposed places so that when the specific area is selected, the exposed places associated with the specific area are displayed up and down.

In addition, the sales unit name window 1205 may be displayed as an inventory of a tree structure.

13 is an example of a discount rate table used by the unit providing unit 102 and the advertisement suggesting unit 103 in the advertisement trading system 100 using the selling unit according to an embodiment of the present invention.

The discount rate table indicates a range 1301 to which the discount rate is applied, an industry type 1302 and a discount rate 1303 to which the discount rate is applied, and a discount rate 1303 is a value that can be changed by an administrator of the advertisement trading system 100.

In this case, the industry type 1302 to which the discount rate is applied may be divided into a plurality of groups such as A, B, C, D, and E, and at least one industry type may be allocated to each group.

In this case, the unit providing unit 102 and the advertisement suggesting unit 103 may determine which type of business the contractor corresponds to based on the type of advertisement content, the advertiser information, and the advertisement production company information included in the sales information.

The advertisement trading system 100 using the selling unit may automatically discount the contract amount corresponding to the contract amount or the contractor's business by applying the discount rate table to the basic advertisement amount.

As described above, the advertisement trading system using the sales unit according to an embodiment of the present invention provides a sales unit corresponding to the sales information registered by the contractor, so that the contractor selects the sales unit to make a detailed advertisement contract. In response to the sales information, by applying a differentiated discount rate to the amount of the sales unit and the amount of the advertising contract, the excellent customer can be treated without consultation with the person in charge.

Embodiments according to the present invention can be implemented in the form of program instructions that can be executed by various computer means can be recorded in a computer readable medium. The computer readable medium may include program instructions, file data, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware systems specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine code, such as produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware system described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

In the present invention as described above has been described by the specific embodiments, such as specific components and limited embodiments and drawings, but this is provided to help a more general understanding of the present invention, the present invention is not limited to the above embodiments. For those skilled in the art, various modifications and variations are possible from these descriptions.

Therefore, the spirit of the present invention should not be limited to the described embodiments, and all the things that are equivalent to or equivalent to the claims as well as the following claims will belong to the scope of the present invention. .

Claims

A sales register for receiving sales information;

An advertisement suggestion unit which generates a detailed advertisement setting based on the sales information; And

Contract unit for performing a contract process to the network based on the advertisement setting

Open advertising trading system comprising a.
The method of claim 1,

The sales information includes at least one of a kind of advertisement content, an advertisement title, an advertisement type, an advertiser information, an advertisement producer information, an author information, and an advertisement type.

An open advertising exchange system, characterized in that.
The method of claim 1,

The advertisement suggestion unit displays selectable advertisement option information corresponding to the sales information, and when at least one advertisement option is selected, displays an amount corresponding to the selected advertisement option, and generates an advertisement setting based on the selected advertisement option. that

An open advertising exchange system, characterized in that.
The method of claim 1,

The advertisement proposal unit generates a similar advertisement setting by duplicating the advertisement setting.

An open advertising exchange system, characterized in that.
The method of claim 1,

When a contract is concluded in the contract unit, the campaign unit receives a creative from a contractor and exposes the creative in response to the advertisement setting.

Open advertising trading system further comprising a.
The method of claim 5,

The campaign unit sets the contract amount as a deposit when the contract amount is deposited, exposes the creative material, and reduces the deposit corresponding to the exposure amount of the creative material.

An open advertising exchange system, characterized in that.
The method of claim 5,

Wherein the campaign unit changes the impression information on the ad impression within the range included in the advertisement setting.

An open advertising exchange system, characterized in that.
Receiving sales information;

Generating a detailed advertisement setting based on the sales information; And

Performing a contract process with a network based on the advertisement setting

Open ad exchange method comprising a.
The method of claim 8,

The sales information includes at least one of a kind of advertisement content, an advertisement title, an advertisement type, an advertiser information, an advertisement producer information, an author information, and an advertisement type.

Open advertising trading method characterized in that.
The method of claim 8,

Generating the advertisement setting

Displaying selectable advertisement option information corresponding to the sales information;

Displaying an amount corresponding to the selected advertisement option when at least one advertisement option is selected; And,

Creating ad settings based on the selected ad options

Open advertising trading method comprising a.
The method of claim 8,

The generating of the advertisement setting may include replicating the advertisement setting to generate a similar advertisement setting.

Open advertising trading method characterized in that.
The method of claim 8,

Receiving a creative from a contractor when a contract is concluded in the contract process; And,

Exposing the creative in response to the ad setting

Open advertising trading method further comprising a.
The method of claim 12,

The exposing the creative may include setting the contract amount as a deposit when the contract amount is deposited, exposing the creative, and reducing the deposit corresponding to the exposure amount of the creative.

Open advertising trading method characterized in that.
The method of claim 12,

The exposing of the creative may include changing impression information on an ad impression within a range included in the advertisement setting.

Open advertising trading method characterized in that.
A sales register for receiving sales information;

A unit providing unit providing a sales unit including advertisement contract information and an advertisement amount based on the sales information;

An advertisement suggesting unit for generating a detailed advertisement setting based on the selected selling unit when at least one of the selling units is selected; And

Contract unit for performing a contract process to the network based on the advertisement setting

Advertising trading system using a sales unit comprising a.
The method of claim 15,

The unit providing unit selects a discount rate based on the type of the advertisement content, and generates the advertisement amount by applying a discount rate to a standard advertisement amount.

Advertising trading system using a sales unit characterized in that.
The method of claim 15,

The unit providing unit selects a discount rate based on the advertiser information, the advertisement production company information, and the author information, and generates the advertisement amount by applying the discount rate to the standard advertisement amount.

Advertising trading system using a sales unit characterized in that.
The method of claim 15,

The unit providing unit changes the type and number of sales units provided based on the advertiser information, the advertisement production company information, and the author information.

Advertising trading system using a sales unit characterized in that.
The method of claim 15,

The advertisement proposal unit selects a discount rate based on the size of the contract amount, and generates a final contract amount by applying the discount rate to the contract amount.

Advertising trading system using a sales unit characterized in that.
Receiving sales information;

Providing a sales unit including advertisement contract information and an advertisement amount based on the sales information;

If at least one of the sales units is selected, generating a detailed advertisement setting based on the selected sales unit; And

Performing a contract process with the network based on the advertisement setting

Advertising transaction method using a sales unit comprising a.