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WO2008145032A1 - Procédé et système pour afficher une publicité et procédé et client pour afficher une publicité basés sur une messagerie instantanée - Google Patents

Procédé et système pour afficher une publicité et procédé et client pour afficher une publicité basés sur une messagerie instantanée Download PDF

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Publication number
WO2008145032A1
WO2008145032A1 PCT/CN2008/070645 CN2008070645W WO2008145032A1 WO 2008145032 A1 WO2008145032 A1 WO 2008145032A1 CN 2008070645 W CN2008070645 W CN 2008070645W WO 2008145032 A1 WO2008145032 A1 WO 2008145032A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
information
associated information
timestamp
downloaded
Prior art date
Application number
PCT/CN2008/070645
Other languages
English (en)
Chinese (zh)
Inventor
Xiaohong Peng
Xiaoyu Liu
Original Assignee
Tencent Technology (Shenzhen) Company Limited
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Tencent Technology (Shenzhen) Company Limited filed Critical Tencent Technology (Shenzhen) Company Limited
Publication of WO2008145032A1 publication Critical patent/WO2008145032A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to the field of computer network technologies, and in particular, to an advertisement display method and system, an IM-based advertisement display method, and a client. Background of the invention
  • the performance patterns of advertisements mainly include the following:
  • Textlink The main form of expression is a combination of text and hyperlinks;
  • Banner The main form of expression is Picture or Flash;
  • Rich Media The main form of presentation is image, flash or video.
  • the ad loading time is relatively short, but the ad performance mode is single, unable to provide users with a richer advertising performance mode, and can not provide advertisers with more valuable and flexible advertising.
  • Advocacy when the ad is presented to users in Rich Media mode, it provides users with a rich advertising performance model, while providing advertisers with more valuable and flexible advertising, but the ad loading time is too long, and for those who For users who are not interested in the ad, Rich Media mode ads may cause dissatisfaction and dislike of network users. Summary of the invention
  • the embodiment of the invention provides an advertisement display method, which can provide advertisers with more valuable and flexible advertisements without causing dissatisfaction and dislike of the users, and at the same time provide users with richer advertisement performance modes.
  • the embodiment of the invention provides an advertisement display system, which can provide advertisers with more valuable and flexible advertisements without causing dissatisfaction and dislike of the users, and at the same time provide users with richer advertisement performance modes.
  • the embodiment of the invention provides an IM-based advertisement display method, which can provide advertisers with more valuable and flexible advertisements without causing dissatisfaction and dislike of the users, and at the same time provide users with richer advertisement performance modes.
  • the embodiment of the invention provides an instant messaging client, which can provide advertisers with more valuable and flexible advertisements without causing dissatisfaction and dislike of the users, and provide users with richer advertising performance modes.
  • An advertisement display method comprising:
  • An advertisement display system comprising:
  • An advertisement downloading module for downloading basic information and associated information of an advertisement
  • the advertisement basic information display module is configured to display basic information of the advertisement; and the advertisement associated information display module is configured to display the associated information of the advertisement when receiving the trigger instruction of the associated information of the advertisement.
  • An instant messaging client-based advertisement display method comprising: downloading basic information and associated information of an advertisement from the advertisement storage server by using an instant messaging client;
  • the basic information of the advertisement is displayed in a session window of the instant messaging client; when the instant messaging client receives the triggering instruction of the associated information of the advertisement, the associated information of the advertisement is displayed in the session window.
  • An instant messaging client the client includes:
  • An advertisement information downloading module configured to download basic information and associated information of the advertisement from the advertisement storage server;
  • a basic information display module configured to display basic information of the advertisement in a session window of the instant messaging client
  • the associated information display module is configured to display the associated information of the advertisement in the session window when receiving the triggering instruction of the associated information of the advertisement.
  • FIG. 1 is a flowchart of an advertisement display method according to an embodiment of the present invention
  • FIG. 2 is a structural diagram of an advertisement display system according to an embodiment of the present invention.
  • FIG. 3 is a structural diagram of an instant messaging client according to an embodiment of the present invention. Mode for carrying out the invention
  • FIG. 1 is a flowchart of an advertisement display method according to an embodiment of the present invention. As shown in FIG. 1 , the process includes the following steps:
  • Step S101 Download basic information of the advertisement and associated information of the advertisement from the advertisement storage server and save the information to the local.
  • the ad storage server stores recently updated ads, including
  • the basic information of the advertisement includes the text of the advertisement or the network link address of the advertisement; the associated information of the advertisement includes the image included in the advertisement, the audio data, the network address information of the video data, and other information related to the advertisement or includes the advertisement Pictures, audio data, video data, and other information related to the ad.
  • the basic information of the advertisement and the associated information of the advertisement are downloaded from the advertisement storage server, only the basic information item of the updated advertisement and the related information item of the advertisement may be downloaded; and all the basic information items of the advertisement may also be downloaded. And associated information items.
  • step S101 when the basic information of the advertisement and the associated information of the advertisement are already stored locally, before step S101, the following steps may be further included:
  • A. Obtain a timestamp of the advertisement to be downloaded from the advertisement storage server.
  • the timestamp of the ad to be downloaded is the latest time to update the ad to be downloaded on the ad storage server.
  • step S102 Comparing the timestamp of the advertisement to be downloaded with the timestamp of the locally stored advertisement, if the timestamp of the advertisement to be downloaded is later than the timestamp of the locally stored advertisement, downloading the basic information of the advertisement to be downloaded from the advertisement storage server and The associated information of the advertisement to be downloaded, otherwise proceeds to step S102.
  • Step S102 randomly select an advertisement from all the advertisements downloaded to the locality and display the basic information of the advertisement, that is, randomly select one of the advertisements saved to the local to display in the advertisement mode of the Textlink.
  • the advertisement is displayed in the performance mode of the banner advertisement.
  • Step S103 When receiving a trigger instruction of the associated information of the advertisement sent by the user, determining whether the advertisement has associated information. If the advertisement has associated information, that is, the advertisement further includes a picture, audio data or video data, etc., the process goes to step S105, otherwise it ends.
  • the triggering instruction of the associated information of the advertisement sent by the user may be used to determine whether the user is interested in the advertisement. If the user is interested in the advertisement, it generally has some specific operations on the displayed advertisement, such as moving the mouse to the advertisement. Or, the mouse will be moved to the ad for a period of time; if the user has the above operation, the user can be considered interested in the advertisement.
  • the user triggers by moving the mouse to the Textlink advertisement or the banner advertisement, or triggers by moving the mouse to the Textlink advertisement or the banner advertisement and stays for a period of time, it can be used as a trigger instruction of the associated information of the advertisement.
  • Step S104 displaying associated information of the advertisement.
  • the association information of the advertisement downloaded in step S101 includes the network address information of the picture, the audio data or the video data included in the advertisement
  • the network address of the picture, the audio data or the video data included in the advertisement is first determined in this step.
  • the information is downloaded from the advertisement storage server, and the image, the audio data, the video data, and the like included in the advertisement are displayed; and when the associated information of the advertisement downloaded in step S101 includes the image, the audio data, and the video data included in the advertisement, Get the associated information for the ad locally and display it.
  • the associated information of the advertisement is displayed, and when the mouse leaves the Textlink advertisement or the Banner advertisement and the associated information of the advertisement has been displayed, the advertisement The associated information disappears automatically, otherwise the associated information of the ad will not disappear.
  • the associated information of the Textlink ad or Banner ad is redisplayed.
  • FIG. 2 is a structural diagram of an advertisement display system according to an embodiment of the present invention. For convenience of description, Only parts related to the embodiment of the present invention are shown. As shown in FIG. 2, the system includes: an advertisement timestamp, an earphone 21, a timestamp comparison determination module 22, an advertisement downloading module 23, an advertisement basic information display module 24, an advertisement related information judging module 25, and an advertisement related information display. Module 26.
  • the advertisement timestamp obtaining module 21 is configured to obtain a timestamp of the advertisement to be downloaded from the advertisement storage server, and the timestamp of the advertisement to be downloaded is the latest update time of the advertisement to be downloaded.
  • the timestamp of the advertisement to be downloaded is updated when the advertiser has modified, replaced, or otherwise changed the information about the advertisement.
  • the timestamp comparison judging module 22 is configured to compare the timestamp of the advertisement to be downloaded with the timestamp of the locally stored advertisement. If the timestamp of the advertisement to be downloaded is later than the timestamp of the locally stored advertisement, the advertisement downloading module 23 from the advertisement
  • the basic information of the download advertisement in the storage server and the associated information of the advertisement includes the text of the advertisement or the network link address of the advertisement; the associated information of the advertisement includes the image included in the advertisement, the audio data, the network address information of the video data, and other information related to the advertisement or includes the advertisement Pictures, audio data, video data and other information related to the ad.
  • the advertisement basic information display module 24 is configured to randomly select one of the advertisements from the download to the local to display the basic information of the advertisement in the form of a Textlink advertisement or a banner advertisement.
  • the advertisement associated information determining module 25 determines whether the advertisement has associated information, and if the advertisement has associated information, the advertisement further includes an image.
  • the audio associated data display module 26 will display the associated information of the advertisement.
  • the advertisement associated information display module 26 first triggers the advertisement downloading module 23 to display the advertisement image according to the associated information of the advertisement.
  • the network address information of the audio data or the video data, and the map included in the advertisement is downloaded from the advertisement storage server
  • the image, the audio data, and the video data are displayed by the advertisement associated information display module 26; the associated information of the advertisement downloaded by the advertisement downloading module 23 includes the image, the audio data, and the video data included in the advertisement.
  • the advertisement associated information display module 26 directly obtains the associated advertisement from the local and displays it.
  • an instant messaging ( ⁇ ) client which further illustrates an advertisement display method based on an instant messaging client, an advertisement server, and an instant messaging client.
  • an advertisement display method based on an instant messaging client is as follows:
  • the user logs in through the instant messaging client, and automatically communicates with the advertisement storage server when logging in, and obtains the time stamp of the advertisement to be downloaded from the advertisement storage server.
  • the advertisement storage server may perform a communication connection with the advertisement storage server after obtaining the trigger download command of the user.
  • the trigger download command may be a download trigger area click trigger triggered by the user through an input device of the mouse or the like to the panel of the instant messaging client.
  • the timestamp of the advertisement to be downloaded is compared with the timestamp of the locally stored advertisement, if the timestamp of the advertisement to be downloaded is later than the timestamp of the locally stored advertisement.
  • the basic information of the advertisement and the associated information of the advertisement are downloaded from the advertisement storage server and saved to the local, otherwise the download is not performed.
  • the instant messaging client When the instant messaging client detects that the user opens the instant messaging session window, the instant messaging client randomly selects an advertisement from all the advertisements stored locally, and at a suitable location in the session window, such as an instant messaging session window or ⁇
  • the toolbar area of the client panel, etc. displays the basic information of the advertisement, that is, the advertisement is displayed in the Textlink or Banner advertisement performance mode.
  • the IM client detects that the user opens the IM session window because the IM session window needs to be opened for a session with the instant messaging contact.
  • the advertisement has associated information, that is, whether the advertisement further includes Picture, audio data or video data; if the advertisement has associated information, the associated information of the advertisement is displayed in an appropriate location of the IM session window, such as an area in the IM session window displaying the personal image.
  • the associated information of the advertisement is the network address information of the image, the audio data, and the video data included in the advertisement, displaying the associated information of the advertisement in the conversation window of the instant messaging client only before, according to the advertisement
  • the network address information of the included picture, audio data or video data downloading the picture, audio data or video data; and displaying the downloaded picture, audio data or video data in an area displaying a personal image. If the downloaded associated information is picture, audio data or video data, it can be displayed directly.
  • the client includes:
  • the advertisement information downloading module 303 is configured to download basic information and associated information of the advertisement from the advertisement storage server;
  • the basic information display module 304 is configured to display basic information of the advertisement in a session window of the instant messaging client;
  • the associated information display module 306 is configured to display the associated information of the advertisement in the session window when receiving the trigger instruction of the associated information of the advertisement.
  • the client may further include:
  • the timestamp is obtained from the ear block 301, and is used to obtain a timestamp of the advertisement to be downloaded;
  • the timestamp comparison module 302 is configured to compare the timestamp of the advertisement to be downloaded acquired by the timestamp obtained by the 301 to the timestamp of the locally stored advertisement; when the timestamp of the advertisement to be downloaded is later than When the timestamp of the locally stored advertisement is described, the advertisement information downloading module is instructed to download the basic information and associated information of the advertisement from the advertisement storage server, otherwise Line download.
  • the advertisement information downloading module 303 receives the instruction sent by the timestamp comparison module 302, and downloads basic information and associated information of the advertisement from the advertisement storage server.
  • the client may further include:
  • the associated information determining module 305 is configured to determine, if the advertisement associated information downloaded by the advertisement information downloading module 303 is the network address information of the image, audio data, and video data of the advertisement, instructing the advertisement information downloading module 303 to further The image of the advertisement, the audio data, the network address information of the video data, the picture, the audio data, and the video data of the advertisement;
  • the associated information display module 306 is configured to display a picture, audio data, and video data of the advertisement in the session window.
  • the advertisement server described in the foregoing advertisement display method may include:
  • the advertisement information storage module is configured to store basic information and associated information of the advertisement; the instant communication client downloads basic information and associated information of the advertisement from the module.
  • the server may further include a timestamp storage module for storing the timestamp of the advertisement; the instant messaging client obtains the timestamp of the advertisement from the module.
  • the latest advertisement is obtained by comparing the timestamp of the advertisement to be downloaded with the time stamp of the advertisement stored locally, and the update of the advertisement is ensured;
  • Flexible advertising provides users with a richer advertising performance model.

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Abstract

Le mode de réalisation de la présente invention est adapté pour un champ technologique de réseau informatique, fournissant un procédé et un système pour afficher une publicité et un procédé et un client pour afficher une publicité basés sur une messagerie instantanée. Le procédé comprend les étapes suivantes consistant à : télécharger une information de base et une information associée d'une publicité et à afficher l'information de base de la publicité ; à la réception d'une instruction de déclenchement de la publicité pour l'information associée, afficher l'information associée de la publicité. Selon le mode de réalisation de la présente invention, l'information de base est d'abord affichée, quand un utilisateur souhaité envoie une instruction de déclenchement de la publicité pour l'information associée, l'information associée de la publicité est affichée, par conséquent, la présente invention peut fournir un mode de présentation de publicité riche en partant du principe de ne pas mécontenter l'utilisateur et de ne pas lui être antipathique tout en fournissant une publicité plus utile et plus flexible pour le publicitaire.
PCT/CN2008/070645 2007-05-29 2008-03-31 Procédé et système pour afficher une publicité et procédé et client pour afficher une publicité basés sur une messagerie instantanée WO2008145032A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CNA2007100746375A CN101072164A (zh) 2007-05-29 2007-05-29 一种网络广告的显示方法及系统
CN200710074637.5 2007-05-29

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WO2008145032A1 true WO2008145032A1 (fr) 2008-12-04

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CN (1) CN101072164A (fr)
WO (1) WO2008145032A1 (fr)

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CN101072164A (zh) * 2007-05-29 2007-11-14 腾讯科技（深圳）有限公司 一种网络广告的显示方法及系统
CN101582911B (zh) * 2008-05-14 2014-12-03 华为技术有限公司 一种呈现广告的方法、系统和装置
CN104508693A (zh) * 2012-06-19 2015-04-08 谷歌公司 以减少的延时派发内容
CN102946565B (zh) * 2012-11-29 2015-06-24 乐视致新电子科技（天津）有限公司 缓冲视频广告自动更新的系统及方法
CN104166931A (zh) * 2014-08-21 2014-11-26 广州华多网络科技有限公司 一种广告信息展示方法及客户端
CN104268250A (zh) * 2014-09-30 2015-01-07 北京奇虎科技有限公司 一种网页中视频元素的播放方法和装置
CN104268251A (zh) * 2014-09-30 2015-01-07 北京奇虎科技有限公司 一种网页中视频元素的播放方法和装置
CN104853241A (zh) * 2015-05-11 2015-08-19 百度在线网络技术（北京）有限公司 广告展现方法和系统
CN105872829A (zh) * 2015-11-30 2016-08-17 乐视致新电子科技（天津）有限公司 网络电视浏览器信息展示方法及装置
CN105898697B (zh) * 2016-04-12 2019-04-02 成都嘉泽兴业科技有限责任公司 分布式广播告示信息更新系统
CN107438179B (zh) * 2016-05-27 2019-09-20 腾讯科技（北京）有限公司 一种信息处理方法及终端
CN107590912A (zh) * 2017-08-22 2018-01-16 深圳来电科技有限公司 一种通过移动电源播放广告的方法及移动电源租赁系统

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