WO2007024891A2

WO2007024891A2 - Method of marketing visibly distinct variations of an edible product

Info

Publication number: WO2007024891A2
Application number: PCT/US2006/032833
Authority: WO
Inventors: James A. Glydon
Original assignee: Cadbury Adams Usa, Llc
Priority date: 2005-08-23
Filing date: 2006-08-22
Publication date: 2007-03-01
Also published as: US20070048413A1; CA2616283A1; WO2007024891A3; MX2008002665A

Abstract

A gum package including a blister pack and a sleeve member having first and second apertures for displaying first and second different varieties of gum pellets contained within the blister pack. The first and second apertures to permit first and second cavities in the blister pack to be viewed through a surface of the sleeve member. This allows a consumer to view first and second different varieties of gum pellets contained within the package. In addition, first and second surface treatments are applied to the outside surface of the package to provide a consumer a visual indication associated with the first and second varieties of gum pellets.

Description

METHOD OF MARKETING VISIBLY DISTINCT VARIATIONS OF

AN EDIBLE PRODUCT

5 FIELD

This application relates generally to packaging for chewing gum and other products, and more particularly to multiple compartment packaging for visibly displaying first and second types of chewing gum and other products in at least first and second compartments having display windows while providing an indication of o the flavor of the first and second types of chewing gum and other products.

BACKGROUND

Chewing gum is currently available to consumers in a variety of different formats. These include stick gum, slab gum, pellet gum, extruded gum, and others. 5 Stick gum may come in sizes with a length of approximately 6 - 7 cm, a width of approximately 1.5 - 2 cm, and a thickness of approximately 0.2 cm. Slab gum may come in a size of approximately 4.5 cm in length, 1.2 cm in width, and 0.3 cm in thickness. Pellet gum may come in a variety of sizes with but one example being a size of approximately 2 cm in length, 1.3 - 1.5 cm in width, and 0.8 - 1.0 cm in o thickness.

A variety of gum packaging types also exist, including certain types of packaging used predominately for one or the other of the gum formats. Pellet gum may be packaged together in a carton that can be opened to dispense one or more pellets at a time. Various other package configurations exist, but in one 5 configuration packages each pellet individually in what has come to be known as a blister pack or package. Such a package configuration may include a sheet of plastic having multiple cavities (bulged structures) that may typically be formed in an array. The gum pellets are placed into the individual cavities and a sheet of foil is attached to the plastic sheet to contain/seal the gum pellets within the individual cavities. o Generally, the blister package is itself packaged (e.g., wrapped) to protect the blister pack from damage prior to sale. In one arrangement, this packaging includes an opaque paperboard sleeve member having a hollow interior into which the blister pack may be selectively inserted and removed. The outside surface of this sleeve member may contain printed subject matter that identifies the contents of the blister package. In some instances, a single aperture may be formed though the sleeve member such that a gum pellet in one of the individual blisters may be viewed by a consumer prior to purchase of the gum package.

Such packaging is currently popular and achieves satisfactory results. It has been discovered, however, that this approach does have certain drawbacks. These drawbacks relate to the display of different varieties of such gum pellets that may be contained within a single gum package. It is against this background and with a desire to improve on the prior art that a packaging design for gum and other products has been developed.

SUMMARY

According to one aspect, a package for containing pieces of first and second different edible products is provided. The package includes a blister package having a plurality of separate compartments formed as cavities therein. Each of the compartments is sealed by a sealing layer that is disposed over at least a portion of a first surface of the blister package. A first edible product is disposed in at least one of the separate compartments and a second edible product is disposed in at least another of the separate compartments. The first and second edible products are different. An opaque cover is disposed over a second surface of the blister package. The opaque cover includes a first aperture that is aligned with a first compartment, which contains one or more pieces of the first edible product, and a second aperture that is aligned with a second compartment, which contains one or more pieces of the second edible product.

The separate compartments within the blister package may be composed of a transparent material to allow the contained product(s) to be visible through a surface of the blister package. This may allow for viewing products within the separate compartments when an opaque sealing layer is utilized.

The opaque cover may generally define a sleeve having an interior volume sized to receive the blister package. Such a sleeve may include at least one open end to permit receipt of the blister package therein. In one arrangement, a common wall of the opaque cover includes the first and second apertures. In a further arrangement, an outside surface of this common wall further includes a first surface treatment 5 corresponding with the first aperture and a second surface treatment corresponding with the second aperture. Generally, such first and second surface treatments are visibly distinct and may correspond to one or more properties/attributes of the first and second edible products.

The blister package may be composed of a plastic material and may, as noted, o be substantially transparent. In one arrangement, there is a one-to-one correspondence between the combined total number of the first and second edible products in the blister package and the number of separate compartments formed in the blister package. That is, each compartment contains a single edible product. These products may include first and second different varieties of chewing gum, 5 which may be visibly distinct. The separate compartments or bulges in the blister package may be of any appropriate shape. However in one arrangement the separate compartments are like-shaped with the first and second products, which may also be like-shaped.

The first and second edible products may be arranged in the blister pack in o any appropriate manner so long as at least one of each is visible through the first and second apertures. This may require that the first and second edible products be dispose in predetermined sub-sets of the separate compartments. For instance, where the separate compartments are disposed on the blister package in a geometric array containing rows and columns, individual pieces of the first edible product may be 5 disposed in a sub-set of the this geometrical array, and may form a second geometrical array. Alternatively, the first and second edible products may be alternated, for example by row, by column or in a checkerboard fashion.

In a further arrangement, a carton may be provided for containing at least two of the packages including a blister package having first and second edible products o and an opaque cover having first aperture aligned with a first compartment containing the first edible product, and a second aperture aligned with a second compartment containing the second edible product. In one arrangement, a distribution of said first and second edible products in the separate compartments of the blister packages of the different packages is identical.

According to another aspect, a method of forming a package for displaying first and second different edible products is provided. The method includes 5 providing a sheet member and forming first and second apertures through a surface of the sheet member. The sheet member is folded to form a sleeve having at least a first wall through which the first and second apertures extend. The interior of the sleeve is sized to receive a blister package having a plurality of separate compartments that contain at least first and second edible products. The blister o package is inserted into the sleeve such that a first compartment containing a first edible product is aligned with the first aperture and a second compartment containing a second edible product is aligned with the second aperture.

The method may further include applying a first surface treatment to a first portion of an outside surface of the first wall and/or applying a second surface 5 treatment to a second portion of the outside surface of the first wall. The first and second surface treatments may be applied to first and second portions, respectively, of the first wall that correspond with the first aperture and second aperture. Such surface treatments may be visibly distinct and may provide visual indications associated with the first and second edible products, respectively. o According to another aspect, a method for displaying first and second different edible products in a common package is provided. The method includes providing a package having an opaque surface with first and second apertures extending there through. A first edible product is positioned within the package relative to the first aperture such that the first edible product is visible through the 5 first aperture. A second edible product is positioned within the package relative to the second aperture such that the second edible product is visible through the second aperture. The first and second edible products .are visibly distinct. The package may then be displayed for sale such that the opaque surface of the package including the first and second apertures is visible. Accordingly, a consumer may view the first and o second edible products.

To enhance the display, first and second surface treatments may be provided on the front surface of the package to provide a non-textual visual indications associated with the first and second edible products.

According to another aspect, a package for containing pieces of first and second different edible products is provided. The package includes a sheet member that is folded to define a compartment to receive and contain a plurality of pieces of first and second edible products. The compartment is at least partially enclosed and includes a first wall. First and second apertures extending through the first wall for displaying first and second edible products, respectively. A first surface treatment is provide on the outside surface of the first wall in an area associated with the first aperture. The first surface treatment provides a visual indication associated with the first edible product. A second surface treatment is provided on the outside surface of the first wall in an area associated with the second aperture. The second surface treatment provides a visual indication associated with the second edible product. According to another aspect a package for containing pieces of first and second different edible products is provided that includes a sleeve member sized to receive a blister card having a plurality of first and second edible products disposed in separate and substantially transparent compartments. A first aperture extends through the sleeve member that is positioned to be aligned with one of the first edible products when the blister card is received. A second aperture extends through the sleeve member that is positioned to be aligned with one of the second edible products when the blister card is received.

According to another aspect, a method of promoting and selling different types of edible products is provided. The method includes providing a first visual indication on the surface of a package associated with a plurality of first edible products contained within the package in conjunction with displaying at least one of the first edible products through a surface of the package. The method also includes providing a second visual indication on the surface of the package associated with a plurality of second edible products contained within the package in conjunction with displaying at least one of the second edible products through a surface of the package. The package may then be positioned at a location where the surface of the package is visible to consumers.

According to another aspect, a method of promoting and selling different variety of gum products is provided. The method includes providing a gum package having first and second different varieties of gum products visible through a front surface of the package. The front surface of the gum package is presented at a location that is visible to consumers. In conjunction with presenting the package, consumers are provided with first and second non-textual indications associated with the properties of the first and second gum different varieties of gum products. These non-textual indication may be presented on the front surface of the gum package.

BRIEF DESCRIPTION OF THE FIGURES Figure 1 is a perspective view of the packaging design. Figure 2 is a perspective view of the packaging design of Figure 1, shown with the blister pack removed from the sleeve member.

Figure 3 is an exploded perspective view of the blister pack. Figure 4 is a plan view of an unfolded paperboard blank used to form the sleeve member. Figure 5 is a perspective view of the packaging design of Figure 1, shown with the surface of the sleeve member having first and second visually distinct surface treatments.

Figures 6a and 6b are plan views which shows application of different surface treatments to the surface of the sleeve member. Figure 7 is a process flow sheet and illustrating a marketing method for use with the packaging design.

DETAILED DESCRIPTION Reference will now be made to the accompanying drawings, which assist in illustrating the various pertinent features of the packaging design. Although the invention will now be described primarily in conjunction with gum packaging, it should be expressly understood that the invention may be applicable to other applications where it is desired to display multiple different edible products through a surface of a common package. In this regard, the following description of a gum packaging design is presented for purposes of illustration and description. Furthermore, the description is not intended to limit the invention to the form disclosed herein. Consequently, variations and modifications commensurate with the following teachings, and skill and knowledge of the relevant art, are within the scope of the packaging design. The embodiments described herein are further intended to explain modes known of practicing the invention and to enable others skilled in the 5 art to utilize the invention in such, or other embodiments and with various modifications required by the particular application(s) or use(s) of the packaging design.

As shown, the package 100 includes a blister pack 10 that is receivable within the interior of a hollow sleeve member 40. See Figures 1 and 2. The sleeve member o 40 contains first and second apertures 42, 44 that permit first and second edible products 32, 34 contained within the blister pack 10 to be displayed through a front surface of the sleeve member 40 when the blister pack 10 is disposed therein.

Figure 3 is an exploded perspective view of the blister pack 10. As shown, the blister pack includes a substantially transparent plastic sheet 20 that includes a 5 plurality of cavities 22 formed therein. In this regard, a flat plastic sheet may be die pressed to produce the plastic sheet 20 including the cavities 22. One exemplary plastic material that may be utilized to form the sheet is PVC, however, it will be appreciated that other materials may be utilized as well. As shown, the cavities 22 are arranged on the plastic sheet 20 in a geometrical array having three cavities 22 o across the width of the sheet 20 and four cavities 22 along the length of the sheet 20 (i.e., a 3 x 4 array having three rows and four columns). In the embodiment shown, each cavity 22 is box-shaped having a generally rectangular cross-section in both length and width. In the illustrated embodiment, the all of the cavities 22 are of a common size and shape and are equally spaced on the plastic sheet 20. However, it 5 will be appreciated that the shape of the cavities 22 and/or the arrangement of such cavities 22 on the plastic sheet are each a matter of design choice. For instance, one or more of the cavities 22 may be differently sized and/or shaped in comparison to another cavity 22 on the blister card. Further, the spacing of the cavities 22 may also be varied. o Disposed in each of the cavities 22 on the plastic sheet 20 is an individual edible product. In the embodiment shown, these edible products are individual gum pellets 32 or 34. As shown, a first variety of gum pellets 32 are disposed in a first portion of less than all of the cavities 22 and a second variety of gum pellets 34 are disposed in the remainder of the cavities 22. Generally, these first and second edible products, gum pellets 32, 34, will include one or more features in common and may each include one or more features not included in the other product. For instance, the first and second gum pellets 32, 34 may share one or more features such as shape, size texture and/or functional benefits (e.g., tooth whitening) while differing in one or more of such features. That is, in some embodiments the gum pellets 32, 34 may differ in one or more features while having at least one feature in common. In the embodiment shown the first and second gum pellets 32, 34 are visibly distinct while having a common size and shape. That is, the first and second gum pellets 32, 34 may include any variation (i.e., visible distinction) that allows an observer to distinguish one pellet 32 variety from a second pellet 34 variety.

Once disposed within the formed cavities 22, the individual gum pellets 32, 34 are sealed within the cavities 22 by a foil sheet 30 that is adhered to the bottom surface of the plastic sheet 20. Specifically, the top surface of the foil sheet 30 is adhered to a bottom surface of the plastic sheet 20 about the periphery of each of the cavities 22. In this regard, each cavity 22 and the gum pellet 32 or 34 disposed therein are individually sealed. Such sealing generally prevents the gum pellets 32, 34 from drying out/dehydrating. Though discussed herein as utilizing a foil layer 30, it will be appreciated that other materials (e.g., plastic and paper) may also be utilized to form the sealing layer 30.

As shown, the first and second varieties of gum pellets 32, 34, have a shape that corresponds generally to the shape of the cavities 22. That is, each gum pellet 32, 34 is generally box-shaped having a rectangular cross-sectional shape in both length and width. In the embodiment shown, the first and second varieties of gum pellets 32, 34 are disposed in first and second 3 x 2 arrays. That is, when disposed within the cavities 22 in the plastic sheet 20 the first variety of gum pellets are disposed in one-half of the cavities 22 and the second variety of gum pellets 34 are disposed in the other half of the cavities 22. However, other non-random or predetermined distributions of the gum pellets may be utilized. For instance, each row or column of the cavities may contain a different variety of gum pellets. Alternatively, the first and second products may be arranged in a checkerboard fashion (not shown) where no cavity containing the first variety of gum pellets borders another cavity containing the first variety of gum pellets.

In any arrangement, it is desirable that the first aperture 42 permit viewing of at least a portion of one or more cavities 22 containing the first variety of gum pellets 5 32 and that the second aperture 44 permit viewing of at least a portion of one or more of the cavities 22 containing the second variety of gum pellets 34. As shown, the apertures 42, 44 of the illustrated arrangement are aligned with separate portions of the blister pack 10 as defined by the first and second arrays of gum pellets 32, 34, respectively. What is important is that the first and second varieties of gum pellets 0 32, 34 are disposed in a non-random/predetermined arrangement such that the apertures 42, 44 may display first and second different products.

In order to arrange the gum pellets 32, 34 in a non-random/predetermined arrangement, it will be appreciated that specialized manufacturing machinery may be required. That is, for previous blister packages that held either a single variety of 5 gum pellets or randomly dispersed varieties of pellets, the individual placement of a certain variety of gum pellet in on ore more predetermined cavities was not required. Accordingly, the gum pellets could be placed and/or mixed in a single hopper that feeds multiple chutes aligned with the multiple cavities in the blister pack. In accordance with the blister pack 10 discussed herein, it will be appreciated that the o requirement that certain cavities include certain varieties of gum pellets increases the complexity of the machinery utilized to form the blister pack 10. For instance, rather than using a single hopper to feed chutes aligned with the cavities, multiple different hoppers for holding individual varieties of gum pellets are required. Likewise different chutes leading from the different hoppers must be routed such that they 5 align with desired cavities.

Figure 4 illustrates the sleeve member 40 prior to being formed to have a hollow interior for receiving the blister pack 10. As shown, a paperboard blank 50 is utilized to form the sleeve member 40. The paperboard blank 50 has a flap 52 that extends from a top edge thereof and an opposing flap 54 that extends from a bottom o edge thereof. These flaps 52, 54 are adhered together utilizing an adhesive 56 that is disposed on the top flap 52. To permit the top flap 52 and bottom flap 54 to be adhered together, the paperboard blank 50 is folded along fold lines 58a-d. This allows the top surface of the top flap 52, which includes the adhesive 56, to mate with the bottom surface of the bottom flap 54. Generally, the paperboard blank 50 is folded into a four sided sleeve member 40 having a front wall 60, a back wall 62, and first and second lateral walls 64, 66. See Figure 2. In the embodiment shown, both ends of the sleeve member 40 are open to permit receipt of the blister pack 10 into the interior of the sleeve member.

Prior to folding the paperboard blank 50, first and second apertures 42, 44 are formed through a portion of the paperboard blank 50 that forms the front wall 60 of the sleeve member 40. See Figure 4. Generally, the size and position of these apertures 42, 44 are selected to permit displaying first and second separate portions of the blister pack 10 that will be disposed within the resulting sleeve member 40. Though shown in Figures 1 and 2 as being arranged to display first and second cavities 22 in the blister pack 10 which are on opposite ends of a common row, it will be appreciated that other positional arrangements of the apertures 42, 44 are possible. For instance, the first and second apertures 42, 44 may de positioned to display cavities 22 in different rows and/or different columns. What is important is that the apertures 42, 44 are positioned such that different products, first and second varieties of gum pellets 32, 34 in the present embodiment, may be displayed through the front wall 60 of the sleeve member 40. As further shown in Figure 4, a side surface of the paperboard 50 also includes a recess 62. The recess 62 is formed in a portion of the paperboard blank 50 that forms the back wall 62 of the sleeve member 40. When the paperboard blank 50 is folded to form the sleeve member 40, the recess 62 allows a user to grasp a portion of the blister pack 10 when the blister pack 10 is disposed within the sleeve member 40. Generally, the interior volume of the sleeve member 40 substantially corresponds to the outside dimensions of the blister pack 10. In this regard, the width and height of the interior volume of the sleeve member 40 may be sized to provide a frictional fit with the blister pack 10. When the blister pack 10 is inserted into the sleeve member 40, friction between the inside surface of the sleeve member 40 and the outside surfaces of the blister pack 10 may be utilized to maintain the blister pack 10 within the sleeve member 40. In addition, a clear film, (not shown) may be utilized to wrap the package 100 prior to purchase. In one embodiment, the paperboard blank 50 is composed of an SBS (solid bleach sulfate) paperboard, in part because of the good folding properties of this material. Alternatively, the paperboard blank 50 may be composed of some other suitable material such as polyvinyl chloride (PVC). The paperboard material may 5 have a white clay emulsion coating on an outside surface thereof and no coating on an inside surface thereof. The coating enhances the ability to print on the paperboard material, which may occur prior to folding the paperboard blank 50 into the sleeve member 40.

As noted, the use of the first and second apertures 42, 44 through the front o wall 60 of the sleeve member 40 permit displaying first and second cavities 22 within the blister pack 10. Moreover, use of the substantially transparent plastic sheet 20 allows for products disposed within the cavities 22 to be viewed from outside the package 100. Specifically, in the embodiment shown the first variety of gum pellets 32 may be seen through the first aperture 42 and the second variety of gum pellets 34 5 may be seen through the second aperture 44. In this regard, consumers may see first and second different types of edible products (e.g., gum pellets) disposed within a common blister pack 10.

To further enhance the presentation of first and second types of edible products to a consumer, the outside surface of the sleeve member 40 (e.g., of the o outside surface of the front wall 60) may contain first and second visibly distinct surface treatments that correspond to the first and second edible products disposed therein. In this regard, the front surface of the front wall 60 may provide first and second visible indications of the type of products contained therein. For instance, as shown on Figure 5 a first surface treatment 72 on the surface of the front wall 60 may 5 correspond in style and/or color to the surface treatment, color, coating, flavor, type (e.g., gel filled), texture and/or shape (e.g., pellet, slab etc.) of the first variety of gum pellet 32. Additionally or alternatively, the first surface treatment 72 may provide an indication of one or more ingredients, which may include, for example, the absence of one or more ingredients (e.g., sugar) as well as the presence of one or more 0 ingredients (e.g., actives). Such actives may include warming, cooling, tingling, breath freshening, tooth whitening and/or throat soothing actives. Likewise, a second surface treatment 74 may correspond in style and/or color to the surface treatment, color, flavor, type, texture, shape and/or ingredients of the second variety of gum pellet 34. Alternatively and/or in addition, the one or more of the surface treatments may include a physical variation to the surface of the front wall (e.g., dimpling, etc). Such surface treatments 72, 74 may cover the entire outside surface of the front wall, 5 as shown in Figure 5, or the first and second surface treatments 72, 74 may cover smaller portions of the outside surface of the front wall 60. See Figures 6a and 6b. Generally, each surface treatment 72, 74 will correspond at least partially with an area on the front surface 60 of the sleeve member 40 that includes the first and second apertures 42, 44. o In conjunction with the above-described package 100, a method for marketing visibly distinct variations of an edible product in a common package is provided. As set forth in Figure 7, the method includes providing (110) a package including first and second different edible products. These first and second different edible products are aligned (120) with first and second apertures in the surface of an 5 opaque package. First and second visual indications associated with the first and second edible products are provided (130) on the surface of the package. Such visual indications may include, without limitation, indications to the style, color, flavor, type, shape and/or ingredients of the first and second edible products. The surface of the package containing the apertures and surface treatments is then presented o (140) at a location that is visible to consumers. In this regard, consumers are able to see the first and second edible products through the first and second apertures in the package as well as receive a visual indication on the surface of the package associated with the first and second edible products. In one particular arrangement, multiple packages 100 are presented at a location that is visible to consumers. For 5 instance, a plurality of the individual packages 100 may be packaged together in a single carton (e.g., two stack of six packages disposed side-by-side). Further, this single carton may allow viewing of the surfaces (i.e., containing the apertures and surface treatment) of at least first and second packages 100. In such a carton, a plurality of individual packages 100 having the same non-random distribution of o gum pellets may be provided.

The foregoing description of the packaging design has been presented for purposes of illustration and description. Furthermore, the description is not intended to limit the invention to the form disclosed herein. Consequently, variations and modifications commensurate with the above teachings, and skill and knowledge of the relevant art, are within the scope of the invention. For instance, rather than utilizing a sleeve member to receive the blister pack, a sheet member having first and second apertures may be attached to or otherwise cover the top surface of the blister pack. In another arrangement, the apertures may be formed as transparent windows, for example, in a plastic sheet. Further arrangements may utilize additional apertures (e.g., three or more) to display additional products. The embodiments described hereinabove are further intended to explain best modes known of practicing the invention and to enable others skilled in the art to utilize the invention in such, or other embodiments and with various modifications required by the particular application(s) or use(s) of the invention. It is intended that the appended claims be construed to include alternative embodiments to the extent permitted by the prior art.

Claims

What Is Claimed Is:

1. A package for containing pieces of first and second different edible products, comprising: a blister package having a plurality of separate compartments formed as cavities therein, each of the compartments being sealed by a sealing layer disposed over at least a portion of a first surface of the blister package; a first edible product disposed in at least one of the separate compartments; a second edible product disposed in at least another of the separate compartments, wherein the first and second edible products are different; an opaque cover disposed over a second surface of the blister package, the opaque cover having a first aperture aligned with a first compartment containing the first edible product and a second aperture aligned with a second compartment containing the second edible product.

2. The package of Claim 1, wherein the separate compartments are composed of a transparent material to allow the contained product to be visible through the second surface of the blister package

3. The package of Claim 1, wherein the opaque cover comprises a sleeve having an interior volume sized to receive the blister package.

4. The package of Claim 3, wherein the sleeve includes a front wall and at least one open end.

5. The package of Claim 4, wherein the first and second apertures extend through the front wall.

6. The package of Claim 5, wherein an outside surface of the front wall further includes: a first surface treatment corresponding with the first aperture; and a second surface treatment corresponding with the second aperture, wherein the first and second surface treatments are visibly distinct.

7. The package of Claim 3, wherein a paperboard blank is folded to define the sleeve.

8. The package of Claim 1, wherein the sealing layer is opaque.

9. The package of Claim 1, wherein the blister package is composed of a plastic material.

10. The package of Claim 1, wherein there is a one-to-one correspondence between the combined total number of the first and second edible products in the blister package and the number of separate compartments formed in the blister package.

5 11. The package of Claim 1 , wherein the first and second edible food products are first and second different varieties of chewing gum.

12. The package of Claim 11, wherein the first and second varieties of chewing gum are visibly distinct.

13. The package of Claim 1, wherein individual pieces of the first and 0 second edible products are like-shaped.

14. The package of Claim 13, wherein the cavities and the individual pieces of the first and second edible products are like-shaped.

15. The package of Claim 1 , wherein the first edible product is disposed in a first predetermined sub-set of less than all of the separate compartments and the 5 second edible product is disposed in a second predetermined sub-set of less than all of the separate compartments.

16. The package of Claim 1, wherein the separate compartments are disposed on the blister package in a first geometric array containing rows and columns. o

17. The package of Claim 16, wherein individual pieces of the first edible product are disposed in a sub-set of the first geometrical array, wherein the sub-set forms a second geometrical array.

18. The package of Claim 1 , further comprising : a carton for containing at least two of said packages, wherein a distribution of 5 said first and second edible products in said separate compartments of the blister packages said at least two packages is identical.

19. A method of forming a package for displaying first and second different edible products, comprising: providing a sheet member; forming first and second apertures through a surface of the sheet member; 5 folding the sheet member to form a sleeve having at least a first wall, the sleeve being sized to receive a blister package, wherein the first and second apertures extend through the first wall; providing a blister package having a plurality of sealed separate compartments formed as cavities therein, wherein at least a first compartment of the o plurality of compartments contains a first edible product and at least a second compartment of the plurality of compartments contains a different second edible product; inserting the blister package into the sleeve, wherein the first compartment is aligned with the first aperture and the second compartment is aligned with the second 5 aperture.

20. The method of Claim 19, further including: applying a first surface treatment to a first portion of an outside surface of the first wall; and applying a second surface treatment to a second portion of the outside surface 0 of the first wall, wherein the first portion is associated with the first aperture and the second portion is associated with the second aperture, and wherein the first and second surface treatments are visibly distinct.

21. The method of Claim 20, wherein first and second applying include applying a surface treatment that provides a visual indication associated with the first 5 and second edible products, respectively.

22. A method for displaying first and second different edible products in a common package, comprising: providing a package having an opaque surface with first and second apertures extending there through; positioning a first edible product within the package relative to the first aperture, wherein the first edible product is visible through the first aperture; and positioning a second edible product within the package relative to the second aperture, wherein the second edible product is visible through the second aperture and wherein the first and second edible products are visibly distinct.

23. The method of Claim 22, further including: displaying the package for sale, wherein the opaque surface of the package and the first and second edible products are visible.

24. The method of Claim 22, further including: providing a first surface treatment on the front surface of the package to provide a non- textual visual indication associated with the first edible product; and . providing a second surface treatment on the front surface of the package to provide a non-textual visual indication associated with the second edible product.

25. A package for containing pieces of first and second different edible products, comprising: a sheet member folded to define a compartment to receive and contain a plurality of pieces of first and second edible products, the compartment being at least partially enclosed and including a first wall; first and second apertures extending through the first wall for displaying the first and second edible products, respectively; a first surface treatment on the outside surface of the first wall associated with the first aperture, the first surface treatment providing a visual indication associated with the first edible product; and . a second surface treatment on the outside surface of the first wall associated with the second aperture, the second surface treatment providing a visual indication associated with the second edible product.

26. A package for containing pieces of first and second different edible products, comprising: a sleeve member sized to receive a blister card having a plurality of first and second edible products disposed in separate and substantially transparent compartments; a first aperture extending through the sleeve member, the first aperture being aligned with one of the first edible products when the blister card is received; a second aperture extending through the sleeve member, the second aperture being aligned with one of the second edible products when the blister card is received.

27. The package of Claim 26, further including: a first surface treatment on an outside surface of the sleeve member, the first surface treatment providing a visual indication associated with the first edible product; and a second surface treatment on the outside surface of the sleeve member, the second surface treatment providing a visual indication associated with the second edible product.

28. A method of promoting and selling different types of edible products, the method comprising: providing a first visual indication on the surface of a package associated with a plurality of first edible products contained within the package; displaying at least one of the first edible products through a surface of the package; providing a second visual indication on the surface of the package associated with a plurality of second edible products contained within the package; and displaying at least one of the second edible products through a surface of the package.

29. The method of Claim 28, wherein providing a first visual indication includes providing a coloration associated with the first edible product on the surface of the package proximate to where the first edible product is displayed.

30. The method of Claim 28, further comprising: positioning the package at a location where the surface of the package is visible to consumers.

31. A method of promoting and selling different variety of gum products, the method comprising: providing a gum package having first and second different varieties of gum 5 products visible through a front surface of the package; presenting the front surface of the gum package at a location that is visible to consumers; and providing the consumers with first and second non-textual indications associated with the flavors of the first and second gum different varieties of gum l o products on the front surface of the gum package.

32. The method of Claim 31, wherein providing first and second nontextual indications includes providing first and second colorations on the outside surface of the package.