WO2002037290A1

WO2002037290A1 - Banner advertisement system and a method of managing banner advertisement

Info

Publication number: WO2002037290A1
Application number: PCT/JP2000/008684
Authority: WO
Inventors: Hiromi Fukuda
Original assignee: Enshou Honsha Co., Ltd.
Priority date: 2000-11-06
Filing date: 2000-12-07
Publication date: 2002-05-10
Also published as: JP2002149546A

Abstract

A banner advertisement system wherein a web page output means (14) provides trough the Internet (4) a client (3) with a web page displaying a banner advertisement linked to a sponsor's web site created by a web page creating means (13), a recording means (15) records in a database (2) read information representing the record of reading by users on the web site linked to the banner advertisement on the basis of the clickS of the banner advertisement on the web page by the client, and an output means (16) acquires the read information about each user and output it, whereby readers are expected to positively click the banner advertisement.

Description

Description Pana advertisement system and banner advertisement management method TECHNICAL FIELD

The present invention relates to a pan-advertising system for managing banner advertisements to be posted on an Internet Web site and a banner advertisement management method. Conventional technology

With the spread of the Internet, its value as media has been increasing, and the Internet advertising market is growing rapidly. The most widely used type of Internet advertising, Pana-Irregular Advertisement, is a method of putting an ad image (often horizontal) on a website and linking it to the advertiser's website. . Then, the website operator who publishes the banner advertisement receives the advertisement revenue from the advertiser by displaying the banner advertisement on his own website.

As a method of billing for such banner advertisement posting, there are a method of charging for the number of times the image is displayed (guaranteed impression type), and the number of times the viewer actually clicks. There are a variety of methods, such as a method that charges according to the cost (click-guaranteed type) and a method that charges for the number of deals that have actually been closed on the advertiser's website (performance-guaranteed type). In other words, for web site operators, increasing the number of visitors to web sites that post banner ads is the first step in increasing advertising revenue. Problems to be solved by the invention

On the other hand, conventional banner advertisements are used by web site operators to earn advertising revenue by clicking banner advertisements. Clicking on a Pana advertisement by a visiting visitor does not directly benefit the visitor. For this reason, even if a banner ad is pasted on a visited website, it is rare for a viewer to click the banner ad and visit the link destination, that is, the advertiser's website. It is.

The primary purpose of an advertiser posting a banana ad on a website is to get more viewers to see the banner ad and visit the advertiser's website from the banner ad. There is to receive. Thus, advertisers design better banner ads than to interest them, but if they become more aggressive and click on banner ads, The best results can be expected for the Lord.

In view of the above, the present invention provides a banner advertisement system and a banner advertisement management method in which a viewer is expected to actively click a banner advertisement. Means for solving the problem

The banner advertisement system according to the present invention provides a banner advertisement that provides a web page displaying a banner advertisement linked to an advertiser's web site to a client connected via the Internet. A system that authenticates access to a Web page from a client based on a database that stores user information about the user of the client and the user information that is stored in a database. Shows the browsing results of users of Web sites linked to non-advertisement based on clicks on banner advertisements on Web pages by authentication means and clients authenticated by the authentication means It has a recording means for recording browsing information in a database, and an output means for acquiring and outputting browsing information of each user from the database.

Further, the banner advertisement management method according to the present invention is characterized in that user information on users of clients connected via the Internet is stored in a database, and based on the user information stored in the database. Is it a client Authenticate the access of the advertiser, provide a Web page that displays a banner advertisement linked to the advertiser's Web site to the authenticated client, and display the Web page by the authenticated client. Record browsing information indicating the browsing performance of the website users linked to the banner ad based on the click of the banner ad into the database, and acquire and output the browsing information of each user from the database. And features.

According to these inventions, the click of the banner advertisement on the web page is recorded in the database as a result of browsing by the authenticated client user, and each recorded use is recorded. It is possible to charge each user based on the browsing results of the users.

Further, if the output according to the present invention is to output the result of charging processing based on the acquired browsing information, the result of charging according to the browsing results of each user is automatically obtained, and It is possible to easily pay the viewer for the viewing result.

In addition, the browsing information indicating the browsing performance of each user indicates the number of browsing times or the browsing time of the website, so that detailed information corresponding to the number of browsing or the browsing time of each web site is provided. This makes it possible to perform various accounting processes. Embodiment of the Invention

FIG. 1 is a functional block diagram showing a configuration of a banner advertisement system according to an embodiment of the present invention.

In FIG. 1, a banner advertisement system according to an embodiment of the present invention includes a WWW (World Wide Web) client (hereinafter, referred to as a “client”) 3 connected via the Internet 4. On the other hand, it is composed of a WWW server (hereinafter referred to as “server”) 1 that provides banner advertisements of multiple advertisers stored in database 2.

Server 1 has a central processing unit (CPU), storage device, and communication device ( It is assumed that it is connected to the Internet 4 via a communication device. A processing program for causing the storage device to execute authentication means 11, registration means 12, web page generation means 13, web page output means 14, recording means 15, and output means 16, which will be described later, respectively. Are recorded, and by executing these processing programs under the control of the CPU, the functions of the respective means 11 to 16 are realized. The database 2 stores, in its storage device (not shown), a user information file 21 for recording user information on a client 3 who accesses the server 1 and a client information file 21 for the client 3. It accumulates a browsing information file 22 that records browsing information indicating the browsing performance of the user's banner advertisements, and a banner advertising information file 23 that records information about advertiser banner advertisements. The client 3 has at least a CPU, an input device, a display device, a storage device, and a communication device (all not shown), and is connected via the Internet 4 by a communication device. It is a personal computer, a mobile phone, or another mobile terminal having a function of browsing information of the server 1. The authentication means 11 of the server 1 authenticates an access request from the client 3 connected to the server 1 based on the user information recorded in the user information file 21 of the database 2. . The registration of the user information in the user information file 21 of the database 2 is performed by the registration means 12. Here, the user of the client 3 connects to the server 1 and clicks the banner advertisement, and the general viewer who browses the website linked with the banner advertisement and the banner advertisement and This is with advertisers such as companies that provide websites that link to the banner advertisement.

The user information recorded in the user information file 21 includes the authentication information such as a unique member number and PIN assigned to each viewer and the name, age, occupation, and e-mail address. Personal information such as dress, address, telephone number, and transfer account number, and for each advertiser, The authentication information such as the unique membership number and PIN provided and the company information such as company name, business type, homepage URL (Uniform Resource Locator) address, e-mail address, address and telephone number. Including.

The web page generation means 13 generates an HTML (Hover Text Maker Language) document or the like which is a source of the web page to be displayed to the authenticated client 3 connected to the server 1. That is what you do. The Web page output means 14 transmits the Web page generated by the Web page generation means 13 to the client 3.

The recording means 15 monitors the click by the input device of the banner advertisement on the Web page displayed for the authenticated client 3 connected to the server 1. Then, based on the click by this client 3, the banner information is displayed in the database 2 based on the browsing information indicating the browsing performance of the client 3 viewers of the website linked to the advertisement. It is recorded in the browsing information file 22.

The browsing information recorded in the browsing information file 22 includes the number of clicks on each banner ad for each viewer, the time spent browsing the website linked to the banner ad, and the number of clicks. Information about browsing results, such as the amount of surcharge for viewing and viewing time, the final click date and time of each banner ad, past click results of banner ads, and browsing of banner ads provided by each advertiser Number of clicks by age, gender, occupation, etc. of the visitor, at the time of the website linked to the banner advertisement, browsing time by band, etc. This is the main browsing performance information.

The output means 16 acquires and outputs browsing information of each user (viewer, advertiser) from the database 2 based on a request from the authenticated client 3 connected to the server 1, and outputs the information. The output is converted to a web page by the web page generation means 13 and the web page output means 14 Sent to client 3 via internet 4

A method of managing a banner advertisement using the banner advertisement system having the above configuration will be described below with reference to the flowchart of FIG.

When the client 3 connects to the server 1, the top page 31 shown in Fig. 3 is generated by the web page generation means 13 and transmitted to the client 3 by the web page output means 14. Is displayed (step S101). The top page 31 has a link to the system information page 3 1a, a link to the member registration page 3 1b, a link to the banner registration company registration page 3 1c, and a link to the member login page 3 1 d is provided.

The system information page (not shown), which is the link destination of the link 3 la, describes the banner advertisement system of the present embodiment, such as guidance for joining general viewers and guidance for advertisers. ing.

In the member registration page 3 2 shown in Figure 4 to which the link 3 1b is linked, the name, age, occupation, e-mail address, address, and telephone required for general viewers to join Enter the personal information items such as the account number and the transfer account number, and send them to Server 1. The personal information transmitted to the server 1 is recorded in the user information file 21 on the database 2 by the registration means 12 by the registration means 12 and the member number and the password are registered by the registration means 12. Is given.

Link 3 1c is the link destination of the Pana-listed company registration page 33 shown in Figure 5, where the advertiser needs the company name, industry, and homepage URL (Uniform R esource Locator) Address, e-mail address, address, telephone number, home page content introduction and banner ad file to be posted (in this embodiment, the database 2 banner ad information file) 2 Enter the company information items such as the directory URL where 3) exists, and send it to server 1. These company information sent to server 1 is registered by registration means 1 2 In addition to being recorded in the user information file 21 of the database 2, a membership number and a password are given by the registration means 12.

When the link 3 1d of the member login is specified, the member login page 34 shown in FIG. 6 is generated by the web page generation means 13 and the client 3 is generated by the web page output means 14. Sent to and displayed. On the member account gui page 34, the member number and password assigned to each viewer are input and transmitted to the server 1. In the server 1, based on the transmitted member number and password, the authentication means 11 inquires the user information 21 by the authentication means 11 and if the matching personal information exists and is authenticated, the login is completed. (Step S102).

When the member login is completed, the banner search company search page 35 shown in Fig. 7 is generated by the web page generation means 13 and transmitted to the client 3 by the web page output means 14 and displayed. . The company search page 35 on the banner has a link to a keyword search page (not shown) for searching by entering a free keyword. The search can be performed by specifying the business type. Link to industry index index 36 as shown in Figure 8 3 5 b to query member browsing performance and member performance reference page 3 8 as shown in Figure 10 Link 3 5 c is provided, and the member searches for the banner advertising company by using the banner listing company search page 35 (step S103).

When the link 35 b shown in FIG. 7 is specified, an index page 36 for each type of industry as shown in FIG. 8 is generated by the web page generating means 13, and the index is output by the web page output means 14. Sent to entry 3 for display. Fig. 8 shows an example of the case where "Gourmet and food" is specified in the link 35b shown in Fig. 7, and Fig. 9 shows a more detailed classification than the industry shown in Fig. 7. There is a link 36a to the banner advertisement page 37 by industry shown.

Fig. 9 shows the case where "Retail Store" is specified in the link 36a shown in Fig. 8. This is an example, and is generated by the web page generation means 13 and transmitted to the client 3 by the web page output means 14 to be displayed. Click here at the present time for each type of advertiser's banner in the designated business type, 37a, company name 37b, business type 37c, The actual number of clicks of 37 d and the introduction of website content 37 e are posted. These contents are based on the company information of the relevant advertiser as a result of searching the user information file 21 for each specified industry, and the banner advertisement 37a is recorded as company information This is obtained from the banner advertisement information file 23 in the directory where the banner advertisement file is located. The number of clicks 37 d is obtained from the browsing information file 22 for the corresponding advertiser and is displayed (step S104).

When the member clicks the banner advertisement 37a displayed on the banner advertisement page 37 by industry shown in Fig. 9 (step S105), based on this click, The browsing information is recorded in the browsing information file 22 (step S106), and the URL address of the link destination of the banner advertisement 37a is transmitted to the client 3, and the URL is transmitted. A web site (not shown) corresponding to the address is displayed on the client 3 (step S107). When the browsing of the web site is completed, the browsing time is detected and recorded in the browsing information file 22 (step S108).

The browsing information recorded in the browsing information file 22 as described above is displayed on the client 3 by specifying the link 35c shown in FIG. Inquire by inquiry page 3 8 On the member record reference page 38, it is possible to refer to the browsing record of the member who is currently logged in using the member number and PIN.

The member record inquiry page 38 shown in FIG. 10 is obtained by obtaining the browse information of the logged-in member from the database 2 by the output unit 16 and based on the acquired information, the Web page generation unit 13 Generated by On the Membership Result Inquiry Page 38, the date on which the performance inquiry was made is 38a, the name of the member (member name) 38b, the member number 38c, the enrollment date 38d, the chargeable (refund ) The price 38 e, the number of clicks to be charged 38 f, the browse time 38 g to be charged, and the carryover 38 h are listed.

The chargeable amount 38 e is the amount calculated based on the chargeable number of clicks 38 f and the viewing time 38 g, and this amount 38 e is the number of clicks in the banner advertisement. Payable to members as a reward based on actual performance. Here, the number of clicks to be charged, 38 f, is the total number of clicks on banner advertisements. If the same banner advertisement is clicked within 24 hours, it is not charged. In addition, the chargeable viewing time 38 g is the time during which the window of the advertiser's website displayed by the member clicking the first advertisement is active. And the time until the user clicks the browsing end button provided on the advertiser's website.

As described above, according to the banner advertisement system according to the present embodiment, when a registered viewer clicks on a banner advertisement on a web page, the registered result is stored in database 2 as the browsing result of the member. Is charged, and charging processing is performed for each member based on the recorded browsing results of each member. Therefore, the viewer can get a reward according to the click of the banner advertisement, and actively clicks the banner advertisement, so that the best advertising effect for the advertiser can be expected.

In addition, in the charging process for the members, since the result of charging according to the browsing results of each member is automatically obtained by the output means 16, it is easy to pay a reward for the browsing results to each member. In addition, since the browsing information indicating the browsing performance of each viewer indicates the number of browsing times or the browsing time of the web site, detailed charging according to the browsing frequency or browsing time of each web site is performed. It is possible to take action.

Here, Fig. 11 and Fig. 12 show that the banner advertiser logs in to server 1 as the user of client 3 using the membership number and PIN. FIG. 7 is a diagram showing information that can be output when the information is output.

The browsing performance information shown in Figure 11 shows the advertiser's banner

—The total number of clicks, the unit price and the total amount of the advertisement.The total amount is paid by the advertiser to the administrator of the banner advertisement system, and the banner advertisement system administrator clicks on the banner advertisement. It is distributed to the members who have clicked. In addition, the browsing performance information shown in Fig. 11 includes, for the member who clicked the advertiser's banner advertisement, the member's name (member name), age, and e-mail address (

This includes information such as the email address), the number of clicks, and the viewing time of the advertiser (company) 's website (homepage).

In addition, as shown in Fig. 12, it is also possible to output the number of clicks by age and time zone in a graph as an analysis of click recording results. is there . Although not shown, all the above-mentioned browsing information recorded in the browsing information file 22 can be output in appropriate characters or graphs. Based on these information, each advertiser will be able to conduct further public relations and sales activities. The invention's effect

According to the present invention, the following effects can be obtained.

(1) The configuration of recording the click of a banner advertisement on a web page in a database as the result of browsing by an authenticated client user in a database. Since it is possible to charge each user based on the browsing performance, the user can get a reward according to the click of the banner advertisement, and the user can actively use the banner advertisement. Clicks can be expected to have the best advertising effect for advertisers.

(2) By outputting the result of the billing process based on the acquired browsing information, the result of the billing according to the browsing performance of each user is automatically obtained, and each user is rewarded for the browsing performance. Payment can be made easily.

(3) The browsing information indicating the browsing performance of each user is the number of times the website has been viewed. Alternatively, by indicating the browsing time, it is possible to perform a detailed billing process according to the number of browsing times or the browsing time of each website. BRIEF DESCRIPTION OF THE FIGURES

FIG. 2 is a flowchart showing a method for managing a banner advertisement using the banner advertisement system of FIG.

FIG. 3 is a schematic diagram showing a configuration example of a top page provided to a client by a server.

FIG. 4 is a schematic diagram showing a configuration example of a member registration page provided to a client by a server.

(Fig. 5) This is a schematic diagram showing an example of the configuration of the banner registration company registration page provided by the server to the client.

FIG. 6 is a schematic diagram showing a configuration example of a member login page provided to a client by a server.

(Fig. 7) This is a schematic diagram showing an example of the configuration of a banner search company search page provided to the client by the server.

(Figure 8) This is a schematic diagram showing an example of the configuration of an industry-specific index page provided to the client by the server.

(Fig. 9) This is a schematic diagram showing an example of the configuration of a banner advertisement posting page provided by the server to the client.

(FIG. 10) FIG. 10 is a schematic diagram showing a configuration example of a member record inquiry page provided to a client by a server.

(FIG. 11) FIG. 11 is a diagram showing an output example of browsing result information.

(FIG. 12) FIG. 12 is a diagram showing another example of output of browsing result information. Explanation of reference numerals

1 w w w server

2 Database

3 WWW client

4 Internet

1 1 Authentication method

1 2 Registration method

1 3 Web page generation means

1 4 Web page output means 1 5 Recording means

1 6 Output means

2 1 User information file

2 2 Browsing information file

2 3 Banner advertisement information file

Claims

I 3 Scope of Claim

1. A banner advertisement system that provides a Web page that displays a banner advertisement linked to an advertiser's Web site to a client connected via the Internet,

A database that stores user information about the users of the client, and authenticates access to the Web page from the client based on the user information that is stored in the database. Authentication means for performing the authentication, and the user of the website linked to the banner advertisement based on the click of the banner advertisement on the web page by the client authenticated by the authentication means. A banner advertisement system comprising: a recording unit that records browsing information indicating a browsing result in the database; and an output unit that acquires and outputs browsing information of each user from the database.

2. The banner advertisement system according to claim 1, wherein the output means has a function of outputting a result of a billing process based on the acquired browse information.

3. The banner advertisement system according to claim 1, wherein the browsing information indicates the number of browsing times or browsing time of the web site.

4. Store user information about users of clients connected via the Internet in a database, and access from the clients based on the user information stored in the database. Authenticated, provided a web page for displaying a banner advertisement linked to the advertiser's web site for the authenticated client, and provided the web page described above by the authenticated client. The browsing information indicating the browsing performance of the user of the website linked to the banner advertisement based on the click of the banner advertisement is recorded in the database, and the browsing information of each user from the database is recorded. How to manage banner ads that get and output.