WO2002019581B1 - Targeted advertising at the set top box - Google Patents
Targeted advertising at the set top boxInfo
- Publication number
- WO2002019581B1 WO2002019581B1 PCT/US2001/027217 US0127217W WO0219581B1 WO 2002019581 B1 WO2002019581 B1 WO 2002019581B1 US 0127217 W US0127217 W US 0127217W WO 0219581 B1 WO0219581 B1 WO 0219581B1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- advertisement
- advertisements
- queue
- determining
- stream
- Prior art date
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
- H04H20/10—Arrangements for replacing or switching information during the broadcast or the distribution
- H04H20/106—Receiver-side switching
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
- H04H20/40—Arrangements for broadcast specially adapted for accumulation-type receivers
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26233—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving content or additional data duration or size, e.g. length of a movie, size of an executable file
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/426—Internal components of the client ; Characteristics thereof
- H04N21/42684—Client identification by a unique number or address, e.g. serial number, MAC address, socket ID
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/454—Content or additional data filtering, e.g. blocking advertisements
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
- H04N7/165—Centralised control of user terminal ; Registering at central
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
- H04N7/17345—Control of the passage of the selected programme
- H04N7/17354—Control of the passage of the selected programme in an intermediate station common to a plurality of user terminals
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
- H04N7/17345—Control of the passage of the selected programme
- H04N7/17363—Control of the passage of the selected programme at or near the user terminal
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
Landscapes
- Engineering & Computer Science (AREA)
- Signal Processing (AREA)
- Multimedia (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Finance (AREA)
- Computer Graphics (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Power Engineering (AREA)
- Economics (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Computer Security & Cryptography (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
Claims
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AU2001286998A AU2001286998A1 (en) | 2000-08-31 | 2001-08-31 | Targeted advertising at the set top box |
Applications Claiming Priority (20)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US22915600P | 2000-08-31 | 2000-08-31 | |
US60/229,156 | 2000-08-31 | ||
US09/712,790 | 2000-11-14 | ||
US09/712,790 US8151295B1 (en) | 2000-08-31 | 2000-11-14 | Queue based advertisement scheduling and sales |
US09/731,606 | 2000-12-07 | ||
US09/731,605 US20020083435A1 (en) | 2000-08-31 | 2000-12-07 | Method and system for addressing targeted advertisements using detection of operational status of display device |
US09/731,605 | 2000-12-07 | ||
US09/731,606 US20020072966A1 (en) | 2000-08-31 | 2000-12-07 | System for providing targeted advertisements using advertiser-specific target groups |
US09/742,852 US20020083439A1 (en) | 2000-08-31 | 2000-12-21 | System for rescheduling and inserting advertisements |
US09/742,506 | 2000-12-21 | ||
US09/742,506 US20020026638A1 (en) | 2000-08-31 | 2000-12-21 | Internet-based electronic program guide advertisement insertion method and apparatus |
US09/742,852 | 2000-12-21 | ||
US09/748,942 | 2000-12-27 | ||
US09/748,943 US20020083445A1 (en) | 2000-08-31 | 2000-12-27 | Delivering targeted advertisements to the set-top-box |
US09/748,949 | 2000-12-27 | ||
US09/748,942 US7328448B2 (en) | 2000-08-31 | 2000-12-27 | Advertisement distribution system for distributing targeted advertisements in television systems |
US09/748,949 US20020083441A1 (en) | 2000-08-31 | 2000-12-27 | Advertisement filtering and storage for targeted advertisement systems |
US09/748,943 | 2000-12-27 | ||
US09/824,434 US20020144263A1 (en) | 2000-08-31 | 2001-04-02 | Grouping of advertisements on an advertising channel in a targeted advertisement system |
US09/824,434 | 2001-04-02 |
Publications (3)
Publication Number | Publication Date |
---|---|
WO2002019581A1 WO2002019581A1 (en) | 2002-03-07 |
WO2002019581B1 true WO2002019581B1 (en) | 2002-06-27 |
WO2002019581A8 WO2002019581A8 (en) | 2002-10-24 |
Family
ID=27581171
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2001/027217 WO2002019581A1 (en) | 2000-08-31 | 2001-08-31 | Targeted advertising at the set top box |
Country Status (2)
Country | Link |
---|---|
AU (1) | AU2001286998A1 (en) |
WO (1) | WO2002019581A1 (en) |
Cited By (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US9015743B2 (en) | 2004-08-09 | 2015-04-21 | The Nielsen Company (Us), Llc | Methods and apparatus to monitor audio/visual content from various sources |
US9027043B2 (en) | 2003-09-25 | 2015-05-05 | The Nielsen Company (Us), Llc | Methods and apparatus to detect an operating state of a display |
US9312973B2 (en) | 2008-09-30 | 2016-04-12 | The Nielsen Company (Us), Llc | Methods and apparatus for determining whether a media presentation device is in an on state or an off state using fuzzy scores and signature matches |
US9420334B2 (en) | 2005-08-16 | 2016-08-16 | The Nielsen Company (Us), Llc | Display device on/off detection methods and apparatus |
US11570495B2 (en) | 2011-12-19 | 2023-01-31 | The Nielsen Company (Us), Llc | Methods and apparatus for crediting a media presentation device |
Families Citing this family (32)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7260823B2 (en) | 2001-01-11 | 2007-08-21 | Prime Research Alliance E., Inc. | Profiling and identification of television viewers |
US20030172378A1 (en) * | 2002-03-07 | 2003-09-11 | Koninklijke Philips Electronics N.V. | Method and apparatus for creating a personal commercials channel |
FR2839599B1 (en) * | 2002-05-10 | 2004-08-06 | France Telecom | INSERTING PERSONALIZED PORTIONS INTO A RADIO OR TELEVISION TRANSMISSION SIGNAL IN USER EQUIPMENT |
FR2841419B1 (en) * | 2002-06-24 | 2006-10-13 | Ioan Gabriel Malureanu | METHOD AND SYSTEM FOR ADVERTISING PRODUCTION ON PERSONAL TERMINALS OF HIGH-SPEED COMMUNICATION |
US20070107022A1 (en) | 2004-06-08 | 2007-05-10 | Lawrence Bradley R Iii | Methods and apparatus to verify consumption of programming content |
US8346157B1 (en) | 2004-06-16 | 2013-01-01 | Colby Steven M | Content customization in asymmertic communication systems |
US7610011B2 (en) * | 2004-09-19 | 2009-10-27 | Adam Albrett | Providing alternative programming on a radio in response to user input |
US7429983B2 (en) | 2005-11-01 | 2008-09-30 | Cheetah Omni, Llc | Packet-based digital display system |
US8640162B2 (en) | 2006-11-14 | 2014-01-28 | At&T Intellectual Property I, Lp | System and method for distributing advertisements in an internet protocol television system |
US9098868B1 (en) | 2007-03-20 | 2015-08-04 | Qurio Holdings, Inc. | Coordinating advertisements at multiple playback devices |
US20080235746A1 (en) | 2007-03-20 | 2008-09-25 | Michael James Peters | Methods and apparatus for content delivery and replacement in a network |
CN101636756A (en) * | 2007-03-23 | 2010-01-27 | 艾利森电话股份有限公司 | Method and arrangement for managing personalized advertisements in a TV system |
US8560387B2 (en) | 2007-06-07 | 2013-10-15 | Qurio Holdings, Inc. | Systems and methods of providing collaborative consumer-controlled advertising environments |
US8949886B2 (en) | 2007-06-18 | 2015-02-03 | Alcatel Lucent | Targeted advertisement insertion with interface device assisted switching |
US7805373B1 (en) | 2007-07-31 | 2010-09-28 | Qurio Holdings, Inc. | Synchronizing multiple playback device timing utilizing DRM encoding |
US7996482B1 (en) | 2007-07-31 | 2011-08-09 | Qurio Holdings, Inc. | RDMA based real-time video client playback architecture |
US9111285B2 (en) | 2007-08-27 | 2015-08-18 | Qurio Holdings, Inc. | System and method for representing content, user presence and interaction within virtual world advertising environments |
US8762476B1 (en) | 2007-12-20 | 2014-06-24 | Qurio Holdings, Inc. | RDMA to streaming protocol driver |
US20090183215A1 (en) * | 2008-01-16 | 2009-07-16 | Qualcomm Incorporated | Hybrid services: data, audio, and clipcast |
US8060904B1 (en) | 2008-02-25 | 2011-11-15 | Qurio Holdings, Inc. | Dynamic load based ad insertion |
WO2009125010A1 (en) * | 2008-04-10 | 2009-10-15 | Vijaya Raghavan | A system of distributing information and receiver and method therefor |
US8793717B2 (en) | 2008-10-31 | 2014-07-29 | The Nielsen Company (Us), Llc | Probabilistic methods and apparatus to determine the state of a media device |
US8312487B1 (en) | 2008-12-31 | 2012-11-13 | Qurio Holdings, Inc. | Method and system for arranging an advertising schedule |
US9866609B2 (en) | 2009-06-08 | 2018-01-09 | Time Warner Cable Enterprises Llc | Methods and apparatus for premises content distribution |
ES2363151B1 (en) * | 2011-02-11 | 2012-04-17 | Adecq Digital, S.L | PROCEDURE OF DYNAMIC REPRODUCTION OF CONTENTS IN EMISSIONS IN PUSH ENVIRONMENTS. |
US9692535B2 (en) | 2012-02-20 | 2017-06-27 | The Nielsen Company (Us), Llc | Methods and apparatus for automatic TV on/off detection |
US9967130B2 (en) * | 2012-05-21 | 2018-05-08 | Sony Corporation | Devices and methods for dynamic broadcast |
US9924224B2 (en) | 2015-04-03 | 2018-03-20 | The Nielsen Company (Us), Llc | Methods and apparatus to determine a state of a media presentation device |
US10687115B2 (en) | 2016-06-01 | 2020-06-16 | Time Warner Cable Enterprises Llc | Cloud-based digital content recorder apparatus and methods |
US10129593B2 (en) | 2017-03-14 | 2018-11-13 | Charter Communications Operating, Llc | Time-based dynamic secondary content placement calls in time-shifted content |
US11109290B2 (en) | 2017-08-04 | 2021-08-31 | Charter Communications Operating, Llc | Switching connections over frequency bands of a wireless network |
US10939142B2 (en) | 2018-02-27 | 2021-03-02 | Charter Communications Operating, Llc | Apparatus and methods for content storage, distribution and security within a content distribution network |
Family Cites Families (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5621728A (en) * | 1994-09-12 | 1997-04-15 | Bell Atlantic Network Services, Inc. | Level 1 gateway controlling broadband communications for video dial tone networks |
US5650994A (en) * | 1995-05-16 | 1997-07-22 | Bell Atlantic Network Services, Inc. | Operation support system for service creation and network provisioning for video dial tone networks |
US6002394A (en) * | 1995-10-02 | 1999-12-14 | Starsight Telecast, Inc. | Systems and methods for linking television viewers with advertisers and broadcasters |
US6253238B1 (en) * | 1998-12-02 | 2001-06-26 | Ictv, Inc. | Interactive cable television system with frame grabber |
-
2001
- 2001-08-31 WO PCT/US2001/027217 patent/WO2002019581A1/en active Application Filing
- 2001-08-31 AU AU2001286998A patent/AU2001286998A1/en not_active Abandoned
Cited By (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US9027043B2 (en) | 2003-09-25 | 2015-05-05 | The Nielsen Company (Us), Llc | Methods and apparatus to detect an operating state of a display |
US9015743B2 (en) | 2004-08-09 | 2015-04-21 | The Nielsen Company (Us), Llc | Methods and apparatus to monitor audio/visual content from various sources |
US9301007B2 (en) | 2004-08-09 | 2016-03-29 | The Nielsen Company (Us), Llc | Methods and apparatus to monitor audio/visual content from various sources |
US9420334B2 (en) | 2005-08-16 | 2016-08-16 | The Nielsen Company (Us), Llc | Display device on/off detection methods and apparatus |
US9312973B2 (en) | 2008-09-30 | 2016-04-12 | The Nielsen Company (Us), Llc | Methods and apparatus for determining whether a media presentation device is in an on state or an off state using fuzzy scores and signature matches |
US11570495B2 (en) | 2011-12-19 | 2023-01-31 | The Nielsen Company (Us), Llc | Methods and apparatus for crediting a media presentation device |
Also Published As
Publication number | Publication date |
---|---|
AU2001286998A1 (en) | 2002-03-13 |
WO2002019581A1 (en) | 2002-03-07 |
WO2002019581A8 (en) | 2002-10-24 |
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