US8091107B2 - Methods and apparatus for presenting a digital video work customized to viewer preferences - Google Patents
Methods and apparatus for presenting a digital video work customized to viewer preferences Download PDFInfo
- Publication number
- US8091107B2 US8091107B2 US10/003,187 US318701A US8091107B2 US 8091107 B2 US8091107 B2 US 8091107B2 US 318701 A US318701 A US 318701A US 8091107 B2 US8091107 B2 US 8091107B2
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- 238000000034 method Methods 0.000 title claims abstract description 15
- 230000002452 interceptive effect Effects 0.000 claims description 14
- 230000007935 neutral effect Effects 0.000 claims 3
- 230000001186 cumulative effect Effects 0.000 claims 1
- 238000004519 manufacturing process Methods 0.000 description 3
- 230000000694 effects Effects 0.000 description 2
- 238000013515 script Methods 0.000 description 1
Images
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/854—Content authoring
- H04N21/8541—Content authoring involving branching, e.g. to different story endings
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- A63F13/10—
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- A—HUMAN NECESSITIES
- A63—SPORTS; GAMES; AMUSEMENTS
- A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
- A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
- A63F13/45—Controlling the progress of the video game
-
- A—HUMAN NECESSITIES
- A63—SPORTS; GAMES; AMUSEMENTS
- A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
- A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
- A63F13/45—Controlling the progress of the video game
- A63F13/47—Controlling the progress of the video game involving branching, e.g. choosing one of several possible scenarios at a given point in time
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/4104—Peripherals receiving signals from specially adapted client devices
- H04N21/4135—Peripherals receiving signals from specially adapted client devices external recorder
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4755—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for defining user preferences, e.g. favourite actors or genre
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
- H04N7/163—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing by receiver means only
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/18—Closed-circuit television [CCTV] systems, i.e. systems in which the video signal is not broadcast
-
- A—HUMAN NECESSITIES
- A63—SPORTS; GAMES; AMUSEMENTS
- A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
- A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
- A63F2300/60—Methods for processing data by generating or executing the game program
- A63F2300/63—Methods for processing data by generating or executing the game program for controlling the execution of the game in time
- A63F2300/632—Methods for processing data by generating or executing the game program for controlling the execution of the game in time by branching, e.g. choosing one of several possible story developments at a given point in time
Definitions
- the invention relates to the field of digital video production and delivery to viewers.
- the invention is directed to methods for producing a digital video work to be presented in potentially viewable scenes with the ability to customize the scene sequences presented to individual viewers based upon expressed or imputed viewer preferences, and to the articles oil which such work is stored and played.
- the invention allows variations in the content of the scene sequences to match viewer preferences maintaining the overall message of the digital video work.
- a digital video work is produced by designing and editing modular segments or “scenes”, with the scenes having some degree of transitional and continuity content so that they can be presented to a viewer in a fixed order that appears as a continuous work. Every viewer, however, generally sees the same content in the work. The exception is a digital video work that is produced in modules and has some selection means for the viewer to choose which module to view next. Even if the work allows the viewer to select the order of modules for viewing, however, each viewer making the identical selection of modules will see the identical scene sequences.
- An objective of this invention is to provide a digital video work that can be customized to a viewer based upon information about the particular viewer, or choices made by the viewer, and be presented in a manner that customizes the content to the particular viewer while still appearing to be a continuous work that delivers the overall content.
- the invention includes methods for producing and delivering a digital video work that can be customized to a viewer by designing many of the scenes as alternative scenes that can be automatically selected by control functions of the video player based upon information about the particular viewer or choices made by the viewer, and be presented in a seamless manner that customizes the content to the particular viewer while still appearing to be a continuous work.
- the invention can be used to customize any digital video production where the video player can receive some information about the particular viewer that can be related to viewer preferences.
- the designer of the digital video work decides how he will determine viewer preferences, and then scripts the digital video scenes to have a number of fixed scenes that advance the work's message regardless of the viewer preferences and a number of alternative scenes that can be automatically interspersed into the scene sequences to customize to viewer preferences.
- the invention can be used to produce customized digital video productions having a wide variety of uses, including education, advertising, marketing, electronic commerce, games and entertainment. In its simplest usage, it could be used to customize a short television advertisement for delivery over interactive television, based upon known or inferred preferences of the particular viewer.
- the examples described in detail herein uses the invention for marketing a product (automobiles) on a distributor's Internet web site. The invention is not, however, intended to be limited to that use or embodiment.
- FIG. 1 is a flow chart showing a top level structure of a digital video work for marketing automobiles on the web site of an automobile distributor, in which digital video scenes are available to be displayed to a viewer in modules.
- FIG. 2 is a flow chart showing a second level structure of modules within one of the modules of FIG. 1 .
- FIG. 3 is a flow chart showing the structure of alternative scenes that may be interspersed with fixed scenes to customize a scene sequence to match viewer preferences.
- FIG. 4 is a flow chart showing the another structure of alternative scenes that may be interspersed with fixed scenes to customize a scene sequence to match viewer preferences.
- an automobile manufacturer may wish to provide its local dealerships with digital video scenes advertising the manufacturer's car models and features, to be stored in individual dealership's Internet web site where they can be displayed to an Internet visitor.
- digital video advertising would encompass merely structuring digital video scenes in modules of fixed scene sequences under a selectable heading (i.e Camaro, Silverado, et cetera)
- This invention enables the scenes to be presented in scene sequences having some content customized to the viewer's likely preferences, as determined by the visitor's decisions, expressed preferences or demographics.
- a car dealership's web site contains digital video work ( 100 ) for advertising the products and services of the dealership.
- the work is embodied in the form of a plurality of potentially viewable scenes to be delivered to an Internet viewer in modules.
- the first module is an introductory module ( 100 ) that contains digital video scenes, which are mostly specific to the local dealership, for the purpose of welcoming the visitor and introducing the dealership.
- the introductory module may include a scene where the visitor is prompted to enter some identifying and demographic personal information, such as name, address, age, sex and employment.
- a scene ( 102 ) At the conclusion of the introductory module is a scene ( 102 ) in which the visitor is asked what model vehicle he would like to be shown.
- the model names may be displayed in the scene as on-screen buttons for the visitor to select by a mouse-click.
- this prompt scene ( 102 ) is a decision point that will determine the next module of scenes to be delivered to the visitor.
- the various modules that can be selected at this decision point are represented generically as: subcompact ( 104 ), compact ( 106 ), mid-size ( 108 ), full-size ( 110 ), SUV ( 112 ) and pick-up ( 114 ).
- the selection of one of the automobile models leads the visitor to modules of digital video scenes prepared for that model.
- the scene sequences in the module are likely to include scenes describing features that the selected model shares with other models in the product line.
- all models may have the same all-wheel drive system, or the standard engine on the full-size model may be the optional engine for the mid-size model.
- the visitor chose to see the mid-size automobile first see FIG.
- the module ( 108 ) presented to the visitor would be followed by modules ( 116 , 122 , 124 ) containing digital video scenes that are specific to the mid-size model and modules containing one or more scene sequences describing the all-wheel drive feature ( 120 ) and the available engines ( 118 ), including optional engine.
- the module would contain a set of alternative scenes for the drive system and the engine. If the viewer were being informed of a feature for the first time, a scene of detailed information would be selected from the set and interspersed with other fixed scenes in the module ( 118 , 120 ) to form the detailed scene sequences for the feature.
- one or more alternative scenes with more abbreviated information would be taken from the set and interspersed with the fixed scenes in the module.
- the detailed all-wheel drive scene sequence could be replaced by single scene in which a character says “The mid-size model uses the exact same all-wheel drive system you saw on the full-size model.”
- the selection and use of alternative scenes in the module depends upon the order in which the module is viewed.
- Preferences expressed by the viewer inside a module can also determine the scenes displayed to the visitor, as can preferences assumed from the demographic profile of the viewer. Once inside the module, the viewer could be asked which of several body styles the viewer would like to see the model presented in. These preferences could appear as on-screen choice buttons, such as convertible, hatchback, 2-door coupe, and 4-door coupe. As shown. As shown in FIG. 3 , this choice screen presents another decision point ( 130 ). If the viewer first selects “convertible” the digital video player may begin a scene sequence in which the initial scene ( 132 ) is staged in a show room using a mid-size convertible as its main prop, and the following scene is a the mid-size convertible being driven in a setting customized to the viewer.
- the video player is programmed to use that information to select from a set of alternative scenes ( 134 a , 134 b , 134 c ), to be interspersed next in the sequence, a scene ( 134 a ) showing a male actor of comparable age driving the convertible in settings associated with single younger males activities. If the demographics show a 55-65 year-old male, however, the player would select and intersperse a different alternative scene ( 134 b ) from the set, showing a male actor of comparable age driving the convertible in different settings.
- This type of alternative scene sets can be used to intersperse customized alternative scenes into scene sequences between purely informational fixed scenes that describe the features of the vehicle rather than allude to the driving or owning experience.
- decisions made by the viewer and any known demographics may be used to insert additional choice prompts into the scene sequence.
- the scene sequence could be structured with a decision point screen ( 136 ) after describing he basic safety features of the model, to ask . . . “Would you like to know more about the safety features of this model”.
- alternative scenes for the safety features could include a digital video scene of a woman driving with young children ( 138 ) interspersed in the scene sequence with the purely informational scenes about the safety systems.
- the scenes used in the various modules can be supplied to the local distributors by the automobile manufacturer, and the distributors can add scenes specific to themselves or to the locale.
- the introductory module for example, will likely contain many scenes specific to the distributor, and so will the ending module.
- Distributor specific scenes can be interspersed in the other modules.
- Alternative scenes related to dealership locale can also be used. For example, a driving scene on a Southern California dealer's website could show the vehicle driven along a beachside highway, while the comparable scene for a dealer in Vermont might show the vehicle driven on a mountain highway in fall foliage.
- the introductory scene and dealer could be created and stored on the dealership web sites, and the modules related to the vehicle models and features, including the alternate scenes and the programming to select and intersperse alternative scenes could reside on a master server maintained by the car manufacturer, and be linked to by the visitor's act of first selection of a model.
- the later type of link to a master server containing the fixed and alternative scones would be particularly useful where the information about probable user preferences is derived in whole or part from external data.
- the information of probable user preferences may come from the television programs and movies ordered or viewed by a residential account from a cable or satellite TV service.
- Other sources may be catalog and magazine customer lists and purchasing history, merely regional area demographics.
- the information may be used alone or in combination to select one or more alternative scenes to be placed in the sequence of the commercial to customize the content to the viewer's apparent preferences.
- the interactive digital video work described above can be made by composing and filming scenes with a digital video camera.
- the individual scenes can be stored on computer hard drive or file server, although any suitable digital video storage medium such as a compact disk (CD) or DVD could be used for storage of the work.
- the programming of modules, scene sequences, branching points, display of alternative decisions to prompt the viewer, and decision buttons for detecting the user's decisions may be done with software such as an executable projector software package, such as Macro Media DirectorTM.
- the work may be played with viewer software such as Apple QuickTimeTM, and displayed on a computer having a connection to Internet service. If the work is distributed on CD or DVD, the work can be played with a general purpose computer and viewer software—no Internet access is necessary.
- the work may also be delivered over an interactive cable TV network.
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- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Computer Security & Cryptography (AREA)
- Strategic Management (AREA)
- Marketing (AREA)
- Finance (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Entrepreneurship & Innovation (AREA)
- Databases & Information Systems (AREA)
- Game Theory and Decision Science (AREA)
- Human Computer Interaction (AREA)
- Economics (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
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Abstract
Description
Claims (5)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
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US10/003,187 US8091107B2 (en) | 2000-10-30 | 2001-10-29 | Methods and apparatus for presenting a digital video work customized to viewer preferences |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
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US24424200P | 2000-10-30 | 2000-10-30 | |
US10/003,187 US8091107B2 (en) | 2000-10-30 | 2001-10-29 | Methods and apparatus for presenting a digital video work customized to viewer preferences |
Publications (2)
Publication Number | Publication Date |
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US20020053083A1 US20020053083A1 (en) | 2002-05-02 |
US8091107B2 true US8091107B2 (en) | 2012-01-03 |
Family
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Application Number | Title | Priority Date | Filing Date |
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US10/003,187 Active 2029-03-30 US8091107B2 (en) | 2000-10-30 | 2001-10-29 | Methods and apparatus for presenting a digital video work customized to viewer preferences |
US10/003,196 Abandoned US20020053089A1 (en) | 2000-10-30 | 2001-10-29 | Methods and apparatus for presenting interactive entertainment |
Family Applications After (1)
Application Number | Title | Priority Date | Filing Date |
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US10/003,196 Abandoned US20020053089A1 (en) | 2000-10-30 | 2001-10-29 | Methods and apparatus for presenting interactive entertainment |
Country Status (3)
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US (2) | US8091107B2 (en) |
AU (2) | AU2002232463A1 (en) |
WO (2) | WO2002036224A1 (en) |
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US20020053089A1 (en) | 2002-05-02 |
WO2002036224A1 (en) | 2002-05-10 |
AU2002232463A1 (en) | 2002-05-21 |
WO2002039715A2 (en) | 2002-05-16 |
AU2002225854A1 (en) | 2002-05-15 |
WO2002039715A3 (en) | 2002-12-05 |
US20020053083A1 (en) | 2002-05-02 |
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